Live Social Media Benchmarks for
Higher Education, Top 10 for 2021

These universities ranked in the top 10 for our 2021 Higher Education Social Engagement report. They leverage social media to draw attention to important campus events and to celebrate members of their communities that are changing the world in big ways.

In the Past 30 Days...

POSTS PER university
PER WEEK
13.8
ENGAGEMENTS
PER POST
1.17k
ENGAGEMENT RATE
PER POST
0.61%

In the last 30 days, the average university in this landscape has grown their audience by 0.2%. University of Iowa grew faster than everyone else, with 0.4% growth! On average, each post in this landscape earns more than 1.17k engagements. Michigan State University is topping the charts with more than 2.57k engagements per post on their 76 posts in the last 30 days.

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HBCUs
+8
Higher Ed
+6

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