Specifically, you’ll learn how to:

• Use the new social listening metrics now available in Rival IQ
• Create and fine-tune search results with our AI-generated query builder
• Analyze post sentiments to pull out behaviors and emotions your brand is generating
• Incorporate social listening into your marketing strategy
• Monitor alerts to stay on top of conversations about the topics that matter to you

If you want to try Social Listening in Rival IQ yourself, head on over and grab a free 14-day trial and start listening in on conversations happening around the web.

The post Social Listening in Rival IQ appeared first on Rival IQ.

Measure anything and everything from sentiment to post volume to the number of authors posting about brands that matter most to you in conversations across the web. We’re combing sources like Reddit, Quora, Twitter, news sites, and so much more to ensure you have the freshest data about who’s talking about your brand (or your competitors). That’s right, we’re rolling out a totally new set of features all built on Quid’s expansive social listening platform for the ultimate in social listening capabilities.

If you’re a die-hard analytics junkie but haven’t set foot in the land of listening just yet, you might be wondering what listening can do that owned analytics can’t. We’ve got you! Social listening casts an even wider net online to help you catch conversations that are happening about your brand in a ton of different places, from the front page of Reddit to an offhand comment on a blog you’ve never heard of.

Pairing these perceptions around the web with your existing social media analytics will give you the fullest picture of your brand’s health online to help you make better decisions from branding to product lines and everything in between.

And we wouldn’t be Rival IQ without a competitive lens, which is why Social Listening in Rival IQ makes it just as easy to keep an ear to the ground about conversations about your competitors as it is to monitor your own brand perceptions.

Let’s jump into this dynamic new set of social listening features!

Understand perceptions of your brand with oodles of data sources

Analyze and review data from millions of domains alongside your social media analytics in Rival IQ to help teams without a dedicated data expert keep a finger on the pulse of online brand health.

Insights in a single click

Start listening to conversations about your brand or industry directly within your Rival IQ landscape in Instant Search. We’ve got tons of AI-generated queries for you to use right out of the box based on searches we think might be relevant for you, like searches about REI and Patagonia in this outdoor retailer-focused landscape below.

Looking for a little more customization and control? Use our intuitive query builder to see brand sentiment and conversation highlights, so you can get the info you want without spending hours building a topic.

Here you can see our AI-generated query, powered by ChatGPT, for conversations about REI. Easily fine-tune or narrow your results by adding more primary terms or words to include or exclude, or scroll down a little further in our query builder to narrow your sources or omit things like coupons and autoposts.

Once you’ve got your query just the way you want it, pop into your Instant Search results page for oodles of interactive analytics about your term. See your high-level stats in the At a Glance section for info on the number of posts about your search term, the potential impressions across tons of sources around the web, the number of authors posting about your brand, and your net sentiment, which describes how positively or negatively people are talking about your brand. Don’t miss those blue sparklines to show how things are fluctuating in each of these key areas.

Ready to really dig into your stats? All of our analytics are interactive, meaning you can click on a popular term, sentiment driver, author, domain or other category to see the related posts.

We know Rival IQ users are analytics nerds, which is why we’ve included effortless visuals you can easily drop into a big presentation or high-level client email. Try including a time series of volume of conversations about your brand or a word cloud with positive and negative attributes like the one above highlighting top trending products for REI as well as sentiments like “great deal” and “REI co-op cool haul.”

Let’s take the spike in conversations relating to Jeni’s Ice Cream on June 10th. As we can see in the correlated green graph, it didn’t have a huge impact on the brand’s net sentiment, but posts about the brand more than tripled.

When we dig in further, we can see that this jump in posts about Jeni’s had nothing to do with the brand’s own posting. Rather, the spike was correlated to Hollywood film director James Gunn posting a love letter on Twitter to one of the brand’s flavors, which spurred ice cream and comic book geeks around the world into conversation. Jeni’s might’ve missed this spike in posts about the brand if they were looking only at direct responses to their owned social, which is why social listening and social analytics are such a potent combo when used together.

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Best-in-class sentiment and sentiment driver analysis

Analyze millions of posts with the help of natural language processing (NLP) to understand how consumers feel about your brand and the specific conversational themes that contribute to that sentiment, so you can identify brand strengths and weaknesses. We partnered with our pals at Quid for full access to their top-of-the-line NLP and analytics in every inch of Social Listening by Rival IQ.

Want to automatically pull out behaviors and emotions your brand is generating with customers online? Pop into the Sentiment Drivers by Type panel, which will help you visualize conversations about your brand online. Let’s look at how customers and feeling about health food fave Dave’s Killer Bread, for example.

We bet you can guess green means good and bigger fonts mean more mentions. Words like “love,” “awesome,” “delicious” and “prefer” all point to a bread brand that’s seriously resonating with customers. The social media team at Dave’s might want to keep an eye on posts about the brand’s offerings being “depressing” or “not perfect,” though. Don’t miss clicking into one of the highlighted sentiments for post-level information about related conversations, making it easy to see exactly who’s talking about Dave’s being less than perfect.

You can easily toggle this word cloud into a table to see exactly how many posts there are relating to these emotions from across the web, or you can quickly toggle between attributes (words, phrases, and emojis), behavior, and emotion for a full picture of the sentiment drivers impacting your brand online.

We track net sentiment day by day so you can easily spot trends over time. In the example above, sparkling water brand Spindrift had some seriously positive conversations happening about their brand online, but took a little dip in early May.

Now, let’s dig into sentiment analysis a little more.

We don’t want to brag (much), but here’s a tidy example of how NLP can go beyond the sentiment of the post to drill into feelings specifically about your brand. In this Reddit post, a Redditor is talking a little smack about a competing brand of sparkling water, which might make it seem like the net sentiment of the post should be negative. But wait–we’re assessing sentiment based on the primary search term, which in this case is “Spindrift,” so we’re able to see that this post actually has a positive sentiment towards the brand because of the last sentence about Spindrift’s stronger flavor.

Comprehensive metrics to help you keep your finger on the pulse of your online brand health

Gearheads, this one’s for you: let’s walk you through tons of new metrics available in Social Listening.

Post volume

Use post volume (grouped here by day) to easily identify upticks in conversation about your search term. Hover over a given day to drill into the conversations that took place during that spike.

Popular Terms

Now that you have a handle on your post volume, pop into the Popular Terms table to see words and phrases that are most popular in posts about your brand.

No surprise that frequent posters about beloved Blue Bell Ice Cream are all about sharing their favorite flavors and combos like a Dr. Pepper float. This Popular Term word cloud (which is also available as a list) also makes it easy to see that fans love the brand for its Texas roots, which might be good info for the brand as they plan its next marketing push. Just like in the Sentiment Driver word cloud above, you can click on any of these terms to see posts relating to them for a deeper understanding of these conversations.

Sources and Domains

Analyzing your sentiment and key terms in conversations about your brands is important, but so is understanding where these conversations are happening across the web.

Analyze your top sources at a glance to see where people are talking about your brand or query the most. Sources aggregate websites into high-level categories like “news” and “blogs.” In this example, Twitter is alive and well for Blue Bell Ice Cream and is definitely a place the brand should be paying attention to in efforts to connect with customers.

We’re retrieving data from millions of websites, and categorized the sources into the most frequently requested source types:

• Blogs: Sites like the Mommy Blog, Kotaku, Gizmodo, Gawker, or LiveJournal
• Blog/article comments: Comments on blogs and news articles
• Forums: Sites like Reddit, parenting forums, eBay forums, BabyCenter, Gaia Online, CafeMom, or InvisionFree
• News: Sites like the New York Times or PR Newswire. News sources do not include author name or demographics.
• Professional reviews: Sites like CNET or PCWorld
• Twitter: A sample of tweets
• YouTube: A sample of videos from YouTube. Results include comments on videos.
• Other: Other selected sources around the web

If you want a little more detail, dig into Domains for more specificity about the domains and subdomains where your brand is seeing the most traction. For example, clicking on “reddit.com” will pull up comments in tons of subreddits so you can easily see where these conversations are happening.

Just like everywhere else in Social Listening, we also include post previews, potential impressions, and sentiment analysis on these posts so you can gauge what’s happening in the conversation with just one click.

Authors

Pop up to the At a Glance panel for an estimate of the total number of authors posting about your brand, or use the Authors panel to see the people posting most frequently about your brand online and where they’re posting. We also aggregate sentiment by author so you can see with one click whether a popular author is generally singing your praises or throwing shade.

In this luxury car query, we can see top authors who have posted more than 100 times in just the last 30 days about BMWs, as well as the sites where these authors are seeing the most traction for their posts. With brands working so hard to manage relationships online these days, this panel can be a great place to keep an eye on your current stable of influencers or to source new ones.

Hashtags

Savvy social media marketers know hashtags are more than just a Twitter thing at this point, which is why we have a dedicated table about the most popular hashtags used in posts about your search query.

The Blue Bell Ice Cream team can see at a glance here that some of the most popular posts about their brand across the web involve conversations about new flavors, which is a surefire nudge for their product that they should keep developing creative tastes for customers instead of resting on their laurels. Just like in other areas of Social Listening, you can click on any of these hashtags for a snapshot of related posts, potential impressions, and their sentiment.

People Mentioned and Brands Mentioned

Keeping an ear to the ground can be hugely helpful for finding new influencers for your brand or even other brands to partner with.

In this Blue Bell Ice Cream example, the brand can use the People Mentioned table to identify folks who are mentioned most frequently in posts about Blue Bell, and can click into each row for more detail and sample posts.

Now, let’s look at a competitor example. Posts about Ben & Jerry’s most often include references to these brands, suggesting that frequent commenters have junk food on the brain. We’re not saying the world needs a Flamin’ Hot Cheetos/Ben & Jerry’s collab, but we’re also *not* saying that.

Monitor *everything* from competitors to campaigns to industry trends

Never miss a trending topic or a sentiment shift from your competitors with easy-to-use search and always-on alerting.

Virtually unlimited ad-hoc searches for competitive clarity

There’s nothing worse than hitting your daily limit in an important work tool right before a big presentation or budget showdown, which is why we’re thrilled to offer unlimited Instant Search. Explore any topic, any brand, or any campaign as many times as you want each day, so you never need to worry about limiting your research.

Save searches for easy reference and comparison

If you’re ready to narrow your monitoring or want to keep track of topics you search regularly, save queries so you can come back to them.

Creating a Saved Search also makes it easy to compare and contrast brands or ideas that are most relevant to your business. In the example above, we can see that Burt’s Bees is dominating in share of voice compared to Neutrogena and Aveeno in the last 30 days, while the brand’s net sentiment is a little more in line with competitors. Think of this view as your at-a-glance dashboard for high-level metrics like posts and net sentiment so you know how your key brands and competitors are doing across the web.

Receive alerts on volume spikes so you can respond quickly

Be aware of large increases in conversations and the sentiment drivers related to the spike about your saved search, so you never miss a chance to respond on behalf of your brand.

We’ll deliver key stats about changes in post volume and notable search terms directly to your inbox to help you stay on top of conversations about the topics that matter to you. You decide the topics you want alerts about, as well as the frequency of the alerts and the recipients, making it easy to loop in the right people at the right time.

Drill into specific conversations

Zoom into the specific posts that contributed to a particular insight such as a key topic, sentiment, or other insight, so you can understand the full context of the conversation.

Hover over any spike in your post volume or sentiment for a preview of related posts from a variety of sources like Reddit or news sites. When we dig in on this BMW Instant Search, we can see a sample of conversations happening across the web about the brand, including a Reddit conversation about electric cars for sale in Europe and a profile on a popular car blog about the luxury BMW 7 series.

You can also get a ballpark for your potential impressions and an indication of whether posts about your primary term are positive, negative, or neutral. We can bet BMW is already paying a lot of attention to what’s happening in the luxury electric car market, but even just this sample of posts is a good reminder of where the brand should be focusing its innovation and marketing attention.

How to get Social Listening in Rival IQ

We’re thrilled to announce that Social Listening is now available in Rival IQ starting today. This suite of features is baked right into the new Engage and Engage Pro plans we launched on June 21st, and anyone who starts a free 14-day trial will also be able to listen in on conversations happening around the web.

For current customers, Social Listening is now live in Rival IQ, either as a trial through July 31st or included in your plan. After that date, upgrade to a plan that includes Social Listening for full access.

Engage plans start at $349/month and include 2 Saved Searches plus all the features detailed here, including Instant Search, advanced sentiment analysis, alerts, and more. For those in need of even more competitive insight, Engage Pro plans start at $559/month and include all of the above plus 10 Saved Searches.

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Wrapping it up: Social Listening

We hope you’re as stoked as we are about this amazing new suite of features. We can’t wait to see all the different ways you’ll use Social Listening to keep an ear to the ground, make smarter business decisions, and of course augment your competitive social media analytics in Rival IQ.

If you’d like to share your excitement or request a feature you’d like to see in Rival IQ, don’t be afraid to hit us up on Twitter.

The post Announcing Social Listening in Rival IQ appeared first on Rival IQ.

Avid social media geeks will remember that Meta has been gatekeeping this data for years from its API, meaning anyone wishing to access their Reels data outside of native Instagram analytics was out of luck. But that all changed recently, and our engineers have been hard at work porting all of your Reels data into Rival IQ and backfilling two years of Reels for all your analytics needs.

Let’s get into all the shiny new Reels and whistles to be found in Rival IQ.

Reels in Competitive Social Data

Easily measure and compare your Reels performance to that of your competitors within all the Rival IQ tables and modules you know and love.

Peep the stats on any and every Reel in Rival IQ, with engagement total (including likes and comments), followers, engagement rate, and engagement rate lift for Reels from both you and your followers.

In the post above, it’s easy to see that this Reel from beauty brand Charlotte Tilbury had a killer engagement rate of 2.98% and more than 145K engagements.

Once you’ve gotten your fill of post-level data, try filtering your entire landscape by post type to see how your Reels stack up against Reels from your competitors. (Rival IQ pros know you can do this with any post type.)

You can also measure your Reels by frequency and engagement against other common Instagram post types like photos, carousels, and videos so you can get a sense of whether Reels are worth your time (or so you can convince your boss to invest in that fully equipped video studio).

Here we can see that the focus company is posting Reels more frequently than any other post type at around one Reel per day. On the right side of the graphic, carousels are still outperforming Reels in the landscape by almost 50%, despite being posted about half as often as the average Reel. These results might be a clue to the focus company that they should balance efforts between Reels and carousels to maximize Instagram engagement rates.

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Reels in Instagram Insights

But wait, the Reels fun doesn’t stop with public data! Go beyond likes and comments with oodles of private Reels data like video views and reach.

For Reels posted to accounts that you manage, we’ll break out your engagement total (that’s likes, comments, saves, and shares in Instagram Insights) by organic and paid, offer tons of different engagement rates so you can measure what matters to your brand, and report on impressions, reach, and even video views.

If you loved the post type comparison in public data, check out how easy it is to compare post types in private data using metrics like reach and engagement rate by impression to really dial into which posts are earning the most bang for your buck. In the table above, it’s easy to see this brand is finding huge success with Reels, while their video and photo reach are really lagging.

Easily analyze the spend behind the Reels in Instagram Insights. We’ll keep track of how much you spent on the campaign along with key performance metrics like impressions, click-through rate, cost per result, and more. In the screenshot above, we limited our view just to Instagram boosted posts so we could compare our Reels boosting to our regular Instagram boosting. As you can see in the menu dropdown, there are a lot of ways to slice and dice your data here.

Other Reels goodies

There are tons of nooks and crannies within Rival IQ that now showcase Reels in addition to other Instagram post types.

If you’re not using our Instagram Discover tool to research popular hashtags or trending handles, there’s never been a better time to start. This quick search of #lipstick shows that brands who use that hashtag on their Reels can expect about 4x the engagement total per post as with any other post type. Searches like this are an easy way for content creators to decide how they’re going to structure their Instagram posts on a certain topic. Here we can see that putting in the extra effort to create a Reel will definitely pay off.

Fans of our custom dashboards will be stoked to see Reels data weaving throughout these customizable tables and graphs. Just like in the rest of this release, we have Reels data everywhere we previously reported stats for photos, carousels, and videos, meaning you’ll see how your Reels are doing directly in any custom dashboards that pull in Instagram data.

Never miss a competitor’s trending Reel thanks to breakout post alerts. Configure your alerts for only things you care about, and we’ll automatically email you and anyone else on your team you choose whenever a competitor’s Reel sees killer engagement. Fans of this feature will know it’s available for every post type on every channel, plus tons of other alerts like social bio changes and big audience moves.

Wrapping it up

We can’t wait to see what you do with all this new Reels data in Rival IQ, and we hope you feel (like we do) that it was worth the wait. Reels data is now live in all Rival IQ accounts, including our free 14-day trial. Happy analyzing, data geeks!

The post Announcing Reels in Rival IQ appeared first on Rival IQ.

Stay on the cutting edge of the world’s most downloaded social media app with tons of critical metrics and the competitive context you need to get ahead of your competition and stay there. Tailor your TikTok analysis to the needs of your brand with fully customizable dashboards, automated insights, TikTok post tagging, alerts, and more.

The best part? These features are available for all customers and plans starting *right now*, so don’t hesitate to jump into your Rival IQ account or sign up for a free trial to start analyzing.

New TikTok metrics now available to help you stay competitive

Let’s start by reviewing the oodles of new TikTok metrics available to analyze in Rival IQ. Longtime Rival IQers will recognize many of these metrics and tables like Top vs. Bottom post view, best times to post on TikTok, and more, since we’ve taken the best of our Instagram, Twitter, and Facebook analytics for the new TikTok section of our app. And don’t forget to view your TikTok Analytics within our Cross-Channel leaderboards to see how your social audience, activity, and engagement metrics measure up against your performance on other channels.

TikTok audience metrics

Keep an eye on your TikTok follower counts and net changes in the Leaderboard, or customize your analysis in Custom Dashboards to track your follower trends over time against your competitors.

TikTok analytics follower graph comparing Mercedez-Benz to its competitive landscape

In this time series of Mercedes-Benz’s TikTok follower activity in 2021, it’s easy to see the brand has steadily seen follower counts 3x the landscape average and that things really started to take off for the brand in December.

TikTok activity metrics

Is more really more when it comes to TikTok posting frequency? It depends on how often your competitors are posting on TikTok, which you can monitor easily in Rival IQ.

TikTok analytics video leaderboard for health food brands

Use the Leaderboard to track TikTok videos in a given time period, and don’t forget to keep an eye on posting trends over time. One of our newest features will help you slice and dice that data by day, week, or month for the right level of granularity to help you optimize your TikTok posting frequency.

Best times to post on TikTok for Spindrift

Looking for the best time and day of the week to post your TikTok videos? We’ve got you covered with our optimal post time analytics, which track your posting and engagement over the course of a week and a 24-hour hour period to pull out especially promising times for posting. In the example above, the top left graph tells us Spindrift is concentrating all of its posting around the noon hour, but in the graph below we can see that other health food brands are seeing lots of success at other times of day.

TikTok engagement metrics

Keep track of likes, comments, shares, and views for both you and your competitors for a full picture of what’s working and what’s not. And don’t bother digging out your calculator–we’ve got all your metrics aggregated for your channels and for your competitors with Engagement Total, Engagement Rate by Follower, Engagement Rate by View, and more.

TikTok engagement totals and rates for Spindrift against a competitive health food brand landscape

TikTok can feel like the Wild West for brands just starting out, with major differences in style, tone, and of course post type from more traditional channels like Instagram and Facebook, which is why it’s more important than ever to track your engagement to see how you’re doing.

Our Leaderboard contains tons of engagement metrics as seen above to help track engagement rate and engagement total and also help you see how these metrics are evolving over time. In the above example, focus company Spindrift is already rocking a killer engagement total (that is, likes, comments, and shares) and saw some big engagement spikes last summer. While they’re not topping the engagement charts everywhere just yet, these big increases are important to track and ideally integrate into this year’s content strategy.

Spindrift’s TikTok views compared to averages from a health food brands competitive landscape

On TikTok, likes, comments, and shares are just one part of the engagement story, with views playing a bigger than ever role when so many users interact with brands via whatever TikTok’s magical and mysterious algorithm brings them on their FYP instead of searching out brands to follow. Use the Overview or Leaderboard to keep an eye on what’s happening with your views, and even access must-see insights (more on that later) to help you make sense of what you’re seeing.

Popular Topics and hashtags in TikTok analytics for beauty brands

No TikTok analysis would be complete without tracking the hashtags that are working well for your brand *and* the hashtags your competitors are using that you should, uh, borrow. Use our Hashtags panel to pull out top hashtags by Engagement Rate by Follower, or smash that View More button for tons of additional hashtag analysis options. No surprise here that beauty brands using the #fyp hashtag are doing well, but these brands might want to invest a little more in #skincare-themed posts to take engagement rates from good to great.

And don’t forget about Popular Topics, which uses Natural Language Processing (NLP) to pull out the words and phrases that are most commonly used in TikTok captions for a true picture of the topics and themes that are prevalent in your competitive landscape. These beauty brands are seeing way more engagement with posts that encourage users to comment or reply than with posts that mention their bios, which might bring about a second look at “link in bio” video posting strategy.

See how your TikTok views and engagements stack up against the competition

Every TikTok metric in our app can be viewed in a competitive context. That’s right: every TikTok metric. From engagement rates to totals to views to followers and beyond, it’s never been easier to track your brand’s TikTok performance alongside your competitors’ so you know how you’re really doing.

Why does competitive context matter? With so many brands competing for eyeballs on the For You Page, it’s more important than ever to understand just how impressive your engagement on TikTok really is by pitting it against your rivals’ social media performance. 1,000 engagements on a video is great, unless your competitors earned 100,000 engagements.

Competitive activity and engagement for health food brands on TikTok

In the case of our health food brand landscape, Spindrift’s 15.8% engagement rate sounds like any marketer’s dream until you see that the top performers in this industry are seeing two and three times that and beyond. (But they should also be proud of getting twice the industry average!)

There are also lots of places to track performance over time against your competitors, as seen on the graph on the right. Spindrift’s engagement rate (solid blue line) was below the landscape average (dashed gray line) for much of last year until some major successes in the summer, which has helped the brand earn above average engagement compared to the rest of the landscape in the latter half of 2021.

If your brand is considering dipping its toes in the waters of TikTok, it can be really helpful to see the kind of engagement other brands in your industry are seeing before taking the plunge. You don’t need to be active on TikTok to use these metrics to keep an eye on your competitors, so don’t be afraid to get snooping.

See how you're doing on TikTok with a free Rival IQ trial.

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Fine tune your TikTok Analytics with custom dashboards and post tagging

We’ve tried to make TikTok analysis easy right out of the box, but if you’re itching to customize, we see you.

TikTok custom dashboards in Rival IQ

Use Custom Dashboards to build custom charts and tables that’ll help you go as granular or global as you please with your TikTok Analytics. We’ve got metrics and dropdowns galore for ultimate configuration, and we also have a ready-made TikTok Analytics summary dashboard to give you a starting point.

Don’t forget to toggle the Compare Against dropdown to benchmark your TikTok performance against your previous time period or averages and medians from your competitors.

Or if you’re dying to track campaigns, links in bio, UGC, or just about any other way you can slice and dice your TikTok videos, try Post Tagging.

Post tagging in TikTok analytics featuring UGC posts for health food brands

Spend a few minutes tagging posts in just about any way you can think of using our automated recipes or your own logic and we’ll handle the rest.

In the above example from our Post Tag Manager, you can see two instances of UGC TikTok videos for health food brands Kodiak Cakes and SkinnyDipped. Once you set up your Auto-Tag, we’ll use your criteria to tag future and existing posts on all major social channels including TikTok so your posts are always aggregated and ready for analysis.

Custom post tag analysis for health food brands on TikTok

Speaking of analysis, we can now see in Post Tags Analytics that those UGC TikTok videos we just tagged perform about 3x better than the average post in this landscape in the selected time period. Not bad! This table also draws attention to how well contests and new releases are working on TikTok for brands in this landscape.

Automation to help you spot patterns in your TikTok Analytics

When analyzing multiple channels, it can be hard to know where to look for the most important tidbits of info, which is why we have tons of automated insights and alerts to make sure you don’t miss a thing.

Huda Beauty’s TikTok views alongside automated observations and competitive context

First up are dynamic automated observations in your Overview to help you easily spot patterns and flag important changes in your TikTok performance. These insights change anytime you change your analysis parameters by, say, updating your landscape or toggling your date range for the freshest takeaways you can immediately integrate into your TikTok strategy.

TikTok alerts for health food brands

Best of all, you don’t even have to be logged into your Rival IQ account to receive important updates about what your competitors are up to on TikTok. We’ll send an email alert to you anytime a competitor changes their handle or bio information so you can note any rebranding efforts or messaging updates. We’ll also send an alert when a company in your landscape has a Breakout Video Post so you can keep tabs on what’s going viral in your space.

As with all of our other alerts, you can configure your alert settings so you’re getting notifications that matter most to you on your schedule. Don’t forget you can add as many email addresses you want to these alerts, in case you want to keep your team in the loop as well.

Downloadable Powerpoint reports for all major social media channels

Looking for even more ways to stay on top of your TikTok performance? Don’t forget about our slew of ready-made exportable slide decks you can easily schedule to run on, say, the first of the month so you can review your TikTok performance without lifting a finger.

Wrapping It Up

We hope you’re as excited as we are to see TikTok Analytics in Rival IQ. TikTok Analytics are now live in all Rival IQ accounts and trials, so start crunching those numbers already.

See you on the FYP!

The post TikTok Analytics in Rival IQ appeared first on Rival IQ.

From Time Lord levels of control over time series charts to more automated insights and beyond, we have even more ways for you to get your metrics Your Way.

Endless analysis possibilities with the new posting activity/engagement rate visualization

The sky’s the limit with our brand-new panel in Social Posts that maps the fluctuations over time in your posting activity and engagement rate. This new panel is just a version of our tried-and-true Activity & Engagement panel, which is designed to help you stack rank your competitive landscape by posting frequency or engagement rate, mapped over the time period of your choosing.

In this example, Spindrift has the third-highest engagement rate in its competitive landscape in the panel on the left. But things started to get really interesting when we look at the new Activity & Engagement per Week panel on the right. The blue line represents Spindrift’s activity and engagement while the grey dotted line aggregates averages for the entire landscape over the selected time period.

Studying the relationship between the two lines shows that Spindrift was posting almost twice as frequently as the rest of the brands in the landscape around the end of December with a nice bump in engagement rates in their third week of increased posting. What caused the spike? Maybe it was a targeted campaign, or had to do with the holidays, or a product release. If only there was some way to easily hone in on the content that made up these spikes…

But wait, there is! Hover over any time period for a “View Content” pop-up that’ll easily show you what your brand or landscape was up to in a time period where you’re looking for more insights.

It’s easy to see that Spindrift’s Drifter Appreciation Week campaign was a hit through these way-above-average engagement rates, since Spindrift normally sees engagement rates around 0.98% on Instagram in this time period. It also makes sense that Spindrift’s competitors weren’t seeing comparable engagement lifts, since it would be tough for them to post successfully about Drifter Appreciation Week. We hope this visualization will help Spindrift’s social team see that the Drifter Appreciation Week campaign was a hit and should be considered again next year.

We encourage all brands to monitor their posting frequency and engagement rates regularly, but this new visualization goes from good to great when you realize just how much it can do.

Ever wondered how time periods with more of one particular post type or content strategy is performing over time? Pop into the “View More” mode and select a Post Tag you want to learn more about.

As we saw above in the Activity & Engagement panel, Spindrift was rocking a 0.98% engagement rate during this time period, so it’s noteworthy that all their Drifter Appreciation Week posts tagged here performed well above that.

This view is great for social media managers keeping careful tabs on targeted campaigns like Drifter Appreciation Week, or monitoring other posting trends over time to see what’s happening with engagement.

Easily compare your top- and worst-performing posts to spot patterns in your social

There’s a new Social Posts layout in town designed to help you identify commonalities in your best posts so you can redouble your efforts with that strategy and worst posts to make sure you prune social strategies that aren’t working as well for you: enter Top vs. Bottom view.

We’ll display your top 9 and bottom 9 posts sorted by the engagement of your choosing (engagement rate by follower, video views, comments, etc.) as a visual way to gut-check your social strategy.

Let’s look at the above example from Whole Foods Market. It doesn’t take a Ph.D. in social media to spot that nearly all of WFM’s top-performing posts by engagement rate on the left feature close-ups of food, while almost none of the posts with the lowest engagement follow suit. Another key difference between the best and worst posts? Text overlays. Obscuring a glamour shot of a tasty morsel with text doesn’t seem to be doing WFM any favors when it comes to engagement.

The Top vs. Bottom layout is simple but powerful, and can be further customized depending on the data geek at the keyboard. Try “Top vs. Bottom with Details” for info about the post type, channel, and key metric right on the post, and don’t forget to play around with your selected metric to see if patterns change when measuring by, say, engagement total vs. shares.

This new layout is available in Social Posts, Post Tags, and Company Profiles for all users.

Group your metrics by time interval for a complete picture of what’s working and what’s not

Every data nerd wants to know the “why” behind their metrics. We want to make it easier than ever to arrive at that answer, which is why we’re rolling out new ways to group your metrics by time interval in Rival IQ.

Group by day, week, or month in time series charts

Lovers of time series charts, this next one’s for you: you can now group by day, week, or month in every time series chart in Rival IQ to go granular or zoom way out on your analysis. We hope this level of control smooths out any noise and helps you identify trends effortlessly.

This side-by-side look at the same data is a good example of how handy it can be to group your data by a specific time period. We’re looking at posts frequency (top) and engagement rate by follower (bottom) in both graphs for REI vs. the landscape average. The left graphs are grouped by day, which shows many data points in a crowded graph. The graphs on the right are grouped by week and make it easier to spot that REI’s engagement rate is actually trending up when looking at the blue line in the bottom right quadrant of the graphic.

Toggling between grouping by day, week, and month is truly the power move: grouping by a larger time period helps you see trends like the one above, while grouping by day is great for diving into the content that led to specific engagement spikes or trends upward.

Affect your sparklines by changing time intervals

Sparklines can be a great way to identify trends, but they can get a little hard to parse when they try to cover too much ground. To help, you can now group your sparklines in Custom Dashboards and your At-A-Glance panels by day, week, or month so these handy lines bring to mind a relaxing yoga class instead of what your heart rate looks like when Instagram goes down.

Let’s look at post frequency and engagement total with two different time overlays in Custom Dashboards, focusing on the blue sparkline. On the left, the blue sparklines are grouped by week and show a lot of variation, though you can start to see a trend emerging. Toggling your time interval to sort by month on the right shows an upward trend happening for both post frequency and engagement total, which means this is probably the version you want to put in the presentation to your boss.

You can put these handy At-A-Glance panels into any Custom Dashboard in Rival IQ for easy access to top-level metrics and trends. We’ll also automatically update your sparklines across Rival IQ when you set a time series panel to group by day, week, or month.

Automated time intervals take the guesswork out

We’ve automatically selected the right interval based on your time period throughout the app so you can focus on the data and takeaways that matter most. You’ll always have control over the time interval in your charts in Rival IQ, but we hope that automated intervals give you a head start.

For example, if you’re looking at your Twitter activity and engagement for the last seven days, we’ll be sure to set your time series graphs to sort by day, since grouping by month won’t help you much there. The opposite goes for looking back at 12 or 24 months of data–we’ll sort that by month for you so you don’t wind up with the world’s most jagged chart before you’ve even had your coffee.

More automated insights with Popular Topics Observations

Popular Topics are a handy way to understand themes and issues your competitors are commonly discussing on social and how posts that mention these topics are performing. We’ve made those competitive insights easier than ever to access by including automated observations.

In the example above, this brand included “good luck” in some of its most successful posts (as indicated by the blue rectangle in the “Companies Posting” column, but didn’t include other related Popular Topics like “one lucky winner.” Since it’s a good bet that the content of posts that mentioned these topics had to do with giveaways, this brand can see at a quick glance that changing up their contest post language could result in additional engagement.

Longtime fans of Rival IQ will recognize this insight format from our beloved Hashtags panel, which is also handy for generating ideas about trending hashtags among your competitors. In both cases, our Natural Language Processing (NLP) is working hard to flag content and ideas that are working well or performing poorly so you can easily integrate those learnings into your content strategy.

Don’t forget that these panels are easily sortable, especially if you click to “View More,” where you can set a minimum number of companies posting about this Popular Topic for custom filtered results.

Analyze and aggregate all your company’s handles in one place

Do you manage multiple social media accounts and struggle to keep track of all your private data? Stores with multiple locations or brands offering localized social media depending on geography, we’re looking at you. Reviewing data for multiple private handles involves the headache of switching between browsers and accounts in native analytics, which is why we’re adding the ability to compute flexible aggregations, like sums and medians, when you’re analyzing private data for multiple handles.

Compare and contrast owned handle performance in Custom Dashboards

In the fictional example below, Acme Co. has multiple Instagram accounts from around the world that they can now compare in one handy panel within Rival IQ. Easily build panels like this one with private metrics like follower adds, engagement rate, post reach, and beyond for all of your owned handles.

It’s easy to see in this panel that Acme Co. Italy grew its follower count by about 12K compared to poor Acme Co. US who added just 31 followers in the time period. This disparity might be worrisome for Acme Co.’s parent company until they pop over to the engagement rate column, where Acme Co. US is pulling down engagement rates nearly twice as large as Acme Co. Italy, proving that follower counts aren’t the only metrics that matter.

Savvy marketers might be drooling over the new Summary row, which makes reporting on the activity of all your owned channels easier than ever.

Let’s look again at the Acme Co. example from above. As you can see in the summary row at the bottom, Acme Co. has added over 93,000 followers, earned more than 32 million post impressions, and is rocking a 6.88% average engagement rate across all of its handles in the selected time period. Zooming out to look at the big picture can help brands celebrate major victories like these without getting bogged down in the details while also making you and your boss look really good at executive-level meetings.

The best part of this new summary row? It’s not contained to just private data–you can add sums, averages, and medians to any landscape-level Custom Dashboard in your account. Just select “Custom Aggregations” in the “Compare Against” dropdown when editing your Custom Dashboard chart and we’ll take care of the rest. Hooray for math you don’t have to do yourself!

This new view for comparing owned handle metrics is available within Custom Dashboards, where we’ve rolled out many other new ways to slice and dice metrics from your owned handles. These new data aggregation features are available for all Engage Pro and enterprise accounts.

New Social Posts widget for private data

Looking for post-level comparisons for your owned handles? Pictured below is the new Social Posts widget in Custom Dashboards, where you can easily review posts from social handles you own for a complete picture of how your brands are doing side-by-side. You can pop this new widget into any existing or new Custom Dashboard to keep tabs on your performance metrics.

Not sure where to start when comparing owned handles? We’ve got a bunch of new private data templates in Custom Dashboards to help you get the information you need like an At A Glance widget with key stats, a panel with customizable columns for your most important metrics, and top-performing posts.

Other awesome new private data goodies

Private data benchmarks

It’s no secret that we love benchmarks around here, which is why we’re excited to roll out the ability to benchmark your performance against your landscape. This feature is handy for making sure you’re outperforming your brand rivals rather than benchmarking against, say, your whole industry as seen in our Social Media Industry Benchmark Report.

“Of course I can benchmark in Rival IQ,” you might be thinking. But the secret sauce here is that you can benchmark against *private* metrics like reach for a full picture of how your brands are doing on social and if there are any handles in particular that are standing out against engagement rates or posting frequencies that make the most sense for your brand.

Private data exports

If you’re excited about these new ways to slice and dice private data but wishing for ultimate control, we’ve got you covered with new CSV exports.

We’ve curated a bunch of new CSVs you can download full of Instagram Story data or LinkedIn Analytics metrics focused on your Updates. Spreadsheet lovers will now be able to concatenate and vlookup to their heart’s content with all their private data.

Wrapping it up

We had a blast creating all these new features to make it easier than ever to spot patterns in your social media data, and hope you have just as much fun playing around. Everything outlined above is now live in Rival IQ, though we’ve noted a few places where you’ll need an Engage Pro or enterprise account to access them. If you’re interested in expanding your capabilities in Rival IQ, use the big blue button on the bottom right of your screen when logged into your Rival IQ account, or just drop us a note on Twitter.

Looking for even more insights on these exciting new features? Join us for a training webinar led by our Product Manager Denna Bettini for the inside scoop.

The post New features: Quickly spot patterns in your social media data appeared first on Rival IQ.

Quid is a global leader in consumer and market intelligence as well as social listening, all of which are an ideal match for our social analytics and benchmarking capabilities. Together, our companies will strengthen our owned and earned analytics to deliver a comprehensive view of brand perception on social media and beyond.

And don’t worry! Everything you love about Rival IQ—our app, team, and in-depth benchmarking reports—is here to stay. Plus, in the coming months and years, we hope our customers will achieve even more as we gain access to rich new data sources and invest further in our product development.

The start of something beautiful

Every social media marketer knows Quid has been a leader in social analytics and listening for more than a decade.

As founders, we believe the team at Quid is the perfect partner for Rival IQ’s next act because of their extensive experience in social media analytics and the care and regard they demonstrate for customers and team members worldwide.

One significant factor in our decision to join Quid was evaluating how well our teams would work together. Our culture at Rival IQ is a central focus for us, and it was exciting to learn that our values align well with Quid’s, including data-driven decision making, prioritizing our team members, and a passionate commitment to our customers.

“We are excited to have this stellar team and strong product and service offering as part of our growing family,” said Quid Chairman and CEO, Peter Caswell. “Social listening is our cornerstone, and as we expand our leadership into the consumer marketing intelligence space, this investment helps us continue to deliver market-leading offerings to additional market segments.”

What this means for Rival IQ customers

We’ll say it as plainly as we know how: we’re going to continue to deliver and support our Rival IQ offering with the high level of customer service and partnership you’ve come to expect. Our existing team will remain in place, and we’ll continue to provide helpful and accurate competitive social media analytics while staying true to the values that have steered our company for nearly a decade.

“Quid and Rival IQ are crucial parts of how the Ayzenberg Group’s Marketing Science team derives deep consumer and market insights,” said Jocelyn Harjes, VP of Insight and Analytics at Ayzenberg. “We are very excited for the announcement and looking forward to the additional benefits that the combination will deliver in product innovation and value.”

We’ll continue to operate independently for the foreseeable future, with an eye towards integrating Quid’s considerable listening capabilities and AI-powered analytics to better support Rival IQ customers in our app. Our core team remains in Seattle, with members of our team supporting brands and agencies worldwide.

In the months and years ahead, our customers will leverage additional insights about consumer perceptions of their brand and their competition with the addition of Quid’s suite of products.

We’re excited about the next phase of Rival IQ and hope you’ll join us in raising a glass. To our loyal customers and supporters, thank you for putting your trust in us to help you better understand your social analytics and market landscapes. Since our founding in 2012, your feedback and encouragement have fueled our journey and our business.

We’re committed to a smooth transition for our customers and our team and want to hear from you with any questions or concerns you might have.

For more details on the acquisition, check out the press release.

We look forward to serving you in the years ahead with the same customer focus and transparency that have guided us over the last decade.

To the future!

John Clark, Seth Pollack, Seth ‘Doc’ Bridges, and T.A. McCann
Rival IQ co-founders

BC, Blair, Cat, Claire, Denna, Jacob, Keith, Lisa, Maria, Mark, and Vijay
Rival IQ Team

The post Quid Acquires Rival IQ appeared first on Rival IQ.

We’re not going to lie: we’ve been working on this one for a while and are dying to share a brand-new Auto-Tagging feature set with the Rival IQ family. If post tagging isn’t already your favorite tool in Rival IQ for totally custom analysis, we’re hoping a new slate of automatic tagging and brand-new ways to analyze your posts will make you fall in love.

We’ll get into all the new features, but here’s the tl;dr:

• Easily see engagement drivers for top-performing posts. With Auto-Tagging Rules for contest detection, credited photos/videos (UGC), bio link promotion, and high-engagement posts, you’ll see what’s driving post performance without lifting a finger.
• Quickly measure the impact of your campaigns, creative, and other post attributions. Analyze the engagement lift of your post tags automatically to see which of your content strategies or competitors really outperform the rest.
• Lots of under the hood improvements to make your analysis easier. From a new metric summary row to a simplified process for creating Auto-Tag Rules, you’ll move through your monthly reporting or social media audits more quickly than ever and with lots of new visibility into what’s working well.

Read on for all the deets, and then get (auto-)tagging already!

Check out the live walkthrough + Q&A

Watch now

New Auto-Tag Rules to detect top engagement automatically

We’ve automated some of the most common and engaging strategies social media marketers use so they’re always handy in your account. These new Auto-Tag Rules are now baked into every Rival IQ landscape so you can see how expert-level strategies like UGC and contests stack up to other posts in your landscape. We’ve even got a new Auto-Tag Rule that’ll specifically flag posts that are receiving higher engagement than usual so you can double down on that strategy (or copy a competitor’s top-performing idea).

Every new landscape in Rival IQ will now come pre-populated with a few of these helpful new tags including UGC and Contests to help jumpstart your analysis (and hopefully inspire some post tagging of your own).

Let’s get into these new Auto-Tag Rules and how they can help you be more efficient in your analysis.

User-Generated Content

From influencers to famous photographers, many brands use User-Generated Content (or UGC) as a central tactic in their social media strategy. So, we’ve made it easier than ever to group and analyze UGC posts with the all-new User-Generated Content Auto-Tag.

We’ll automatically catch photos or videos attributed to another user via clues like the “” emoji or “photo credit” as seen below so you can easily group these posts together and compare them as a category to other strategies you’re running.

Through the magic of auto-tagging, UGC-tagged posts will now appear in your Post Tags Analysis table so you can see how these posts stack up. (Of course, you can always delete or rename any of our new built-in Auto-Tag Rules for truly custom analysis.)

As you can see in the table above, UGC isn’t a top-performing strategy for this landscape, suggesting that these brands might want to focus more of their social media energy on contests or new releases.

Contests/Giveaways

In so many of our benchmark reports, we see that contests and giveaways are a tried and true strategy for brands across tons of different industries. That’s why we’ve created a Contests/Giveaways Auto-Tag Rule to help you set it and forget it with contest analytics.

With a few clicks, our Auto-Tagging machine learning will tag any post that mentions a contest or giveaway on all Facebook, Twitter, Instagram, YouTube, LinkedIn (yep, we’re now tagging your LinkedIn posts as well!), and TikTok posts in your landscape. This Auto-Tagging includes both your posts and your competitors’ for ultimate visibility.

The top-performing posts in this beauty landscape were all about the giveaway. Quickly compare contest/giveaway posts with the All Posts summary row at the bottom (more on that later) to see that these giveaway posts grab 3.5x the engagement of the average post in this landscape. This high engagement is no surprise considering that contests were one of the most successful and popular strategies for beauty brands this year.

And if you’re looking for inspo to supercharge your next contest, we love this post from Convince and Convert about everything you need to create an engaging giveaway that’ll work for your brand.

Link in Bio

Anyone on Instagram or TikTok is familiar with the common plea to “check out the link in my bio for more info!” This next member of the new Auto-Tag Rule family will tag anything that mentions “Link in Bio” in the post caption.

This tag is super relevant for marketers spending a lot of time on Instagram and TikTok where you have only a few words to try to direct engagement from viewers. The Link in Bio strategy is a great practice for anyone looking for a little more real estate when posting on social. Pro tip: Apps like Linktree and Feedlink can further expand your real estate by letting you post multiple links behind the one link you’re allowed in an Instagram or TikTok profile.

We’ve focused this flavor of Auto-Tagging on ultra-visual channels where the “Link in Bio” practice is really common, so don’t expect to see Facebook, Twitter, LinkedIn, or YouTube posts show up in this Auto-Tag.

High-Engagement Detection: See which competitor content is on top

Ever wished you could tag all of the highest-engaging posts in your landscape in one supercharged bundle? Maybe it’s to see all of your competitors’ most successful strategies in one place, or maybe it’s so you can easily see which of your posts are rising to the top. (Or maybe it’s to show off your dynamite work to your boss–we won’t judge.) Either way, our final addition to the Auto-Tag Rule family has your back.

The High-Engagement Detection Rule allows you to set a minimum threshold for both engagement rate by follower and engagement total to tag and isolate whatever you deem high-performing across all your social channels.

Let’s take an Alcohol landscape as an example. Alcohol brands would want to head to our Social Media Industry Benchmark Report to find the median Instagram engagement rate of 1.17% to figure out what average Alcohol brands are up to on Instagram. (And if you know your brand’s median engagement by studying your performance in Rival IQ, even better!) From there, double or triple the engagement rate to find the cream of the crop.

Be sure to add a minimum engagement total so you know you’re comparing yourself to posts with the same approximate engagement to yours. Setting an engagement total threshold is important because it’s sometimes easier for smaller brands to reach a higher percentage of their followers thanks to the algorithms, so this helps you compare apples to apples instead of apples to zebras if you’re a really big or a really small brand.

Et voilà! We’ll automatically tag past and future posts whose engagement we detect as high so you have a constantly refreshing list of the best of social for both you and your competitors.

Pro tip: social media marketers know that engagement rates and totals vary widely between channels, so don’t be afraid to set a few different High-Engagement Detection rules for the channels that matter to you so you never miss a top performer.

Or if you really want to take automated social media insights and run with them, set up a weekly scheduled export of all the high-engagement posts for the landscape for a curated collection of the best social media content of the week straight to your inbox.

Spot engagement lifts in all your analytics

This summer update also comes with a brand-new way to see which posts are earning the most engagement: engagement rate lift. You’ll find this new column all over Rival IQ to help you see how many times better or worse a post is doing compared to its fellows.

The new column on the right surfaces competitive context for the energy drink brands featured in this landscape. Full Throttle’s post about their new look earned an engagement rate of 14.2%, which is more than 17x higher than the average engagement rate for all other energy drink posts in the query.

This new column is available in Post Tags, Top Landscape Posts, Hashtags, and Popular Topics so you know exactly how hard to pat yourself on the back for an awesome post (or how urgent it is to steal a competitors’ strategy). As seen above, you can sort any of these tables by highest or lowest engagement rate lift so you can see top performers to emulate or the bottom of the barrel to shy away from.

The engagement rate lift column changes with your query, so if you update a date range or go from a full competitive landscape down to a head-to-head comparison, these numbers will automatically recalculate so you never miss a beat. This dynamic calculation and some simple color-coding (green=above average, red=below average) should help you keep in mind what success really looks like in your competitive landscape so you can earn the top spot every time.

Under the hood improvements to streamline your analysis

Our crackerjack team is constantly looking for ways to make Rival IQ easier for you to use, so here are a few other ways we’ve fine-tuned Rival IQ so you can spend more time analyzing and less time wondering, “Where’s that thing again?”

In the post tagging genre, we moved the Post Tag Manager into the side navigation alongside Companies and Landscape Settings to put it well within reach whenever you need it.

And once you’re in the Post Tag Manager, we’ve simplified the number of steps you need to take to create an Auto-Tag Rule (yes, even the fancy new Auto-Tag Rules above).

We hope this simplified process for creating rules and one-click access to the Post Tag Manager makes it easy for anyone on your team to create and analyze post tags so you never miss a top-performing post.

In case you hadn’t noticed in this blog post (or anything else we’ve written in the last 9 years), competitive context is kind of our thing, so we’re introducing a summary row to help you benchmark against other companies in your landscape.

All of your favorite tables including Post Tags, Hashtags, and Popular Topics now include a handy “All Posts” summary row that keeps the averages of all your metrics front and center so you can see how your company’s hashtags, popular topics and phrases, and more compare to the average post in your query. Just like Engagement Lift, this row will dynamically change to reflect whatever changes you make in your query, from updating date ranges to searching post content to shrinking or expanding your landscape.

Wrapping it up

We hope this epic enhanced Auto-Tagging update makes it easier than ever for you to organize and analyze your posts so you can see exactly what’s working and what isn’t on social. Drop us a line on Twitter with your favorite new Auto-Tag Rule or your undying love for the engagement rate lift column.

The post Enhanced Auto-Tagging in Rival IQ appeared first on Rival IQ.

Thanks to Instagram including IGTV in its latest API update, we’re able to offer IGTV Analytics for both competitive and private data. Now you can see likes, comments, total engagements, engagement rates, and more for your IGTV videos and for those of your competitors.

IGTV is an amazing way for content creators to deliver long-form videos into the hands of engaged followers by allowing creators to go beyond the 60-second Instagram post limit. We know IGTV is a critical content tactic for brands and agencies alike, which is why we’re so excited to bring it into the Rival IQ analytics family.

Best of all? These features are already live in your Rival IQ account. Let’s jump into IGTV Analytics in Rival IQ.

IGTV Analytics in Competitive Social Analytics

We all know that competitive benchmarking and research is the best way to get a jump on your competitors, which is why we’re stoked to announce IGTV Analytics for any public Instagram account. Competitive IGTV Analytics means you’ll be able to compare your IGTV stats against top competitors and aspirational brands so you can find out how you’re really doing on Instagram.

Your Instagram competitive post data in Rival IQ now includes IGTV preview posts from your competitors’ feeds. Review the same metrics for these IGTV posts that you have for your competitive Instagram video posts, including likes, comments, total engagement, and engagement rate. Sadly, Instagram did not make video views available in their API for competitive data .

Just as for carousels, videos, and photos, you’ll be able to filter and measure all Instagram post data by limiting to IGTV preview posts within Social Posts. This at-a-glance view will help you spot patterns in your competitors’ high-engagement IGTV posts, like this food landscape where many of the top IGTV previews feature a ¾ shot of a chef.

Quick note: You will have post-level data for any IGTV video that was published with a feed preview. Due to limitations in the Instagram API, IGTV data for videos that were published without a feed preview isn’t available, so be sure to share future IGTV posts on your Instagram feed if you aren’t already!

Start analyzing IGTV Analytics now.

Get my free trial

IGTV Analytics in Instagram Insights

Ready for even richer IGTV Analytics, including video views? Check out IGTV Analytics in Instagram Insights. For presences you own, your Instagram post data will now include IGTV preview posts that you shared to your feed.

You’ll have all the same metrics for these posts that you see for your other video posts, including video views, reach, impressions, and engagements. See exactly how followers are interacting with your IGTV preview posts by measuring likes, comments, saves, and clicks broken down with organic and paid stats.

You can also compare the performance of your IGTV posts to your other video, carousel, and photo posts in your Post Types table in your Instagram Insights Posts dashboard. This table will help you see exactly how you’re spending your content creation time and how it’s paying off. We’ll also call out big outliers and trends depending on your landscape and date range like in this landscape, where photos are dominating other post types when measuring both engagement total and reach.

Even More IGTV Analytics in Rival IQ

Let’s talk through some other spots in Rival IQ that now include your IGTV preview data. We’ve tucked this data everywhere in the app where you normally inspect your Instagram metrics both competitively and privately, like the Leaderboard and in Custom Dashboards. This includes metrics like post count, posts per day/week, and engagement totals/rates.

Post counts and engagement metrics in your competitive leaderboard have been updated to include your IGTV preview posts so you can see exactly how your Instagram posting frequency and engagement stats measure up to your competitive landscape.

These same IGTV preview post metrics are also available all over Custom Dashboards, where you’ll see IGTV Analytics in post count, posts per day and week, and engagement totals and rates. In the example above, you can see a mix of photo and IGTV analytics in our Instagram Insights Summary Custom Dashboard.

P.S. You might be thinking, “What about Reels?” We can’t wait either, but Instagram hasn’t made Reels data available in their API. Until they do, we aren’t able to add any Reels data to your analytics in Rival IQ.

Wrapping It Up

We hope you’re as excited as we are about the addition of IGTV Analytics in Rival IQ. We know how important all things video and IGTV are to savvy social media marketers who are creating content and looking ahead to the next big thing, so we hope this expansion helps you reach your social media engagement goals while keeping an eye on the competition.

If you want to shout from the rooftops about this new set of analytics, don’t hesitate to drop us a line on Twitter.

The post IGTV Analytics Now Live in Rival IQ appeared first on Rival IQ.

Tune in below as our resident data geek, founder, and Head of Product/Marketing Seth Bridges outlines all of the newest changes to your Rival IQ toolset. These fall features are designed to integrate seamlessly into your product usage for faster and more efficient social media data analysis.

Feature Updates Video Walkthrough

The new feature updates include:

• • Support “AND” and “NOT” as well as “Include” and “Exclude” queries for post tags in social posts, insights, and custom dashboards
  • New custom dashboard widgets for your reporting, including “Focus Company at a Glance”

Watch the quick 7-minute video to see these new features in action as Seth walks through a skincare landscape with Kate Somerville skincare as the focus company.

Advanced Boolean Search in Post Tagging

With the post tagging features, we perform a quick analysis of Kate Somerville Instagram post performance with a specific emphasis on partnered and giveaway style campaigns. Seth uses the new advanced boolean capabilities of the post tagging features including “AND/NOT” and “Include/Exclude” queries for a deeper understanding of content performance.

Custom Dashboard At-a-glance Widgets

Seth also uses this skincare landscape to demonstrate the new custom dashboard at-a-glance widgets which include the advanced post tagging capabilities as well as new additions to the focus company. These widgets can be customized for slices of your data like auto-grouping based on time periods and adding in benchmarked averages in the main metrics for your focus company metric summary panel.

More fall features

Along with these great features explained in the video, we made some small but mighty changes to your abilities within the app. We’ve extended all data limits to now be able to look at year-over-year and two-year comparisons with 100 companies. If you have more than 200 companies you can now look back an entire year.

Plus, you can now add more companies to your account in increments of 1-5 without having to contact your CSM. You can add to your company count in the subscription settings of the app.

Wrapping it up

These latest features are an expansion of our updated Automated Insights and Expanded Competitive Benchmarking feature set from September. If you’d like a refresher on what else is new, catch this video walkthrough that demonstrates how to utilize automated insights and the competitive benchmarking features.

We’re thrilled to roll out these newest features and hear what you think, so if you have feedback please reach out to your designated CSM or DM us on Twitter.

The post Fall 2020 Feature Updates appeared first on Rival IQ.

Product Manager Tiffany Lin & Head of Product Seth Bridges present the full scoop on the newest Rival IQ features and how to utilize them to the fullest. In the walkthrough video we covered these three latest areas of the app:

• Automated insights for faster analysis and simpler communication of social success to your stakeholders
• Expanded competitive benchmarking so your competitive data is embedded throughout the app, at your fingertips
• Layout changes and upgrades that make your time in the app more effective and efficient

You’ll also hear great questions from the live attendees. Check out the full video:

Here are a few of the resources we referred to in the video that should help give more background info like, the launch post breaking down the automated insights and expanded competitive benchmarking, the latest data on how often you should be posting on each social channel, and this help article on how Rival IQ computes averages in your data.

Want more tutorials and case studies using Rival IQ features? You can check out past videos in the Learning Rival IQ series.

If you have more questions or want to see a specific topic covered in a training webinar, reach out to us on Twitter, anytime.

The post Automated Insights & Expanded Competitive Benchmarking: Getting The Most from Your Data appeared first on Rival IQ.

We’re excited to roll out tons of new automated insights to tell you exactly how you’re doing on social and where you should be focusing your energy to really make a difference. We’ve jam-packed every inch of Rival IQ to include more competitive benchmarks than ever, giving the context you need to truly understand your success. Plus, we’ve freshened up our reporting dashboards so everyone on your team can understand what’s happening on social at a glance.

The tl;dr:

• Automatically generated insights about your posts and metrics to make you smarter about what’s driving your performance and how it’s changing over time.
• Expanded competitive benchmarks to ensure you can always answer the critical questions: “How do we compare?” and “where are we ahead and behind?”
• Reporting dashboards that simply yet clearly communicate your performance, trends, and competitive context. Now, everyone on your team (including your boss) will understand how you’re doing on social.

Automatically generated insights about your posts and metrics

We all wish for a social media fairy godmother who can analyze all our data and just tell us what to do instead of having to pore over spreadsheets and graphs and figure it out for ourselves. It can be overwhelming to face down a wall of data and not know conclusively what to do with it, which is why we’re rolling out automated observations to tell you exactly where you stand compared to your competition without lifting a finger.

Look for these new automated insights in our brand-new Overview dashboard to help you answer critical questions like:

• Were you at the top of your landscape?
• Did you do better/worse than your top posts from the previous period?
• How much better did you perform compared to your other posts?
• Are you trying a post type you don’t normally use?
• Is there a common hashtag contributing to your success?
• And tons more!

These insights are easily scannable so you can arm yourself with a few key facts before heading into a meeting with your boss. As you can see in the screenshot above, they’re accompanied by hoverable charts and lots of metrics you can click into when you’re ready to sit down to fully unpack your social performance. We’ve grouped these automated insights by audience, activity, and engagement to help balance both depth and breadth.

We’ve also included a tasty overview of automated insights in our brand-new Overview dashboard to help you understand what’s so great about your top-performing post on your top channels in your selected date range. Did you try a new post type that led to more engagement? Did a post or a tweet go viral? Did you snag a lot of shares on a post? We’ll call that out for you so you have the information at a quick glance so you know exactly what’s working best on every channel.

We’ll serve up the most relevant insights for whatever landscape, companies, and date range you’re analyzing, so expect a dynamic set of insights to help you take full charge of your social performance. We hope these automated insights make it easy for anyone on your team, from your social media intern to your CMO, to really understand what’s happening with your social media strategy and how your hard work is paying off.

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Expanded competitive benchmarking

We’re rolling out tons of new and expanded competitive benchmarking all over Rival IQ to bring context to your social media success. Now, almost every competitive metric, especially in the Overview and Leaderboard dashboards, comes with a healthy dose of competitive context so you can understand your social media success as compared to your main competitors. These benchmarks are all dynamically computed based on the time period you select to give you complete control over your metrics.

We’re going to save our overview of, well, the Overview dashboard for the next section, but let’s dive into how jam-packed the Leaderboard dashboard is with competitive benchmarks.

Seasoned Rival IQ customers might recognize this dashboard as a cousin of our former Metrics dashboard, but the brand-new Leaderboard features new charts and new organization to make it easier to see how you rank and stack up against your competition. We’ve organized this dashboard by audience, activity, and engagement to keep things scannable.

You can see our expanded Audience Leaderboard at work here with a brand-new chart: Cross-Channel Audience Net Change. If you’ve ever wondered how your follower adds and removes have shaken out in a given time period, this chart is for you. This Audience Net Change chart is available in our single channel view as well so you can break down your net change anywhere you need to. And as you can see in the example above, these charts rank your competitors’ audiences from top to bottom to help you understand exactly how you stack up.

Savvy readers will note one of our favorite new competitive benchmarking features: the new dotted reference line to help you always keep your competition’s average performance at top of mind. In the Cross-Channel Audience chart above, you can see this dotted line runs vertically to denote the competitor average of 12.2 million followers, showing that focus company McDonald’s is trending well above the average and that last place TacoTime has a lot of work to do to catch up.

We’ve made it easy to switch this reference line between your competitor average (which doesn’t include your focus company) and your landscape average (which does include your focus company). Here’s a quick visualization of what we mean by that:

When might you toggle between the two? Let’s say your brand’s social metrics blow your competitors’ metrics out of the water. In this case, you might want to stick to comparing your performance to the competitor average so your numbers don’t skew your competitors’ numbers higher than they otherwise would be. On the other hand, a landscape average can be especially helpful if you’re looking for a wider understanding of what social media success looks like in your industry. Don’t be afraid to toggle between both to see how the numbers change. The competitor and landscape averages are available in both the Leaderboard and Custom Dashboards for full control over your metrics and tons of competitive benchmarking and insights all across Rival IQ.

Next up in our Leaderboard is Activity to help you understand posting frequency across all your channels and competitors. (Bonus: We even rolled out a new blog post about how often to post on social media with new data-backed best practices for you.) Many of you will recognize the chart on the left, which ranks your competitors from most prolific to least. We’re looking at a cross-channel view here, so you can see that the bar graph is broken down by channel, but this chart is available in a single channel view as well.

The Posts / [Day, Week, Month] chart is another new addition to the competitive benchmarking family. This chart helps visualize your posting activity over time against your competitors so you can understand if you’re posting way more or less often or at about the same frequency. In the chart above, it’s easy to see that focus company FabFitFun is definitely posting more frequently than the competitor average (about twice as frequently if you check it against the Cross-Channel Posts chart), so they’ll want to dig into their engagement totals and rates to make sure no tweaks are needed. This new chart will automatically group by day, week, or month depending on your selected date range to keep things easy to understand, and is available in both Cross-Channel and single channel analysis. Bonus: if you love this way of visualizing your data, it’s also available in custom dashboards.

Engagement rounds out our Leaderboard, and we’ve added a look at Engagement Total / Post in addition to our other Engagement metrics like Engagement Rate by Follower, Engagement Total / Week, and Engagement Total. We’ve heard from many of you about how valuable Engagement Total / Post can be for evaluating the oomph of your social. In response, we’ve made this chart available competitively for both Cross-Channel and single channel views, and stack-ranked everything so you can see what your competitors are up to as well. In the charts above, it’s easy to see at a glance that Kwik Trip is dominating the convenience store social media scene with first place finishes for both Engagement Total and Engagement Rate by Follower.

Our Overview dashboard is also jam-packed with competitive benchmarking and insights, but since it takes the best of the automated insights and expanded custom benchmarking we’ve already covered, we’re going to let the next section speak for itself.

Crystal-clear reporting dashboards that communicate your performance, trends, and competitive context 

Now that the Leaderboard is one of your new best friends, we’d like to introduce you to your other new pal: the Overview dashboard. This new home screen surfaces the most relevant and interesting components of your social success (and your competitors’!) and changes dynamically based on your selected time period. We focused this dashboard on your success and have both Cross-Channel and single channel versions. If you make a habit of logging into Rival IQ to check one thing, make sure it’s your Overview.

We designed this dashboard to be your home base for all your social reporting. The Overview dashboard unites all of your must-haves like audience and engagement totals, top posts by channel, and automated insights to explain what you’re seeing on social.

As we saw in the automated insights breakdown above, the Overview section now offers tons of new and dynamic observations about your social media performance that reflect your date range and competitor set. We’ve grouped these by audience, activity, and engagement for scanability.

These breakdowns are available in both Cross-Channel and single channel views for a complete look at your social performance. Be sure to hover over these bar charts, especially when studying your Cross-Channel efforts: we break things down by channel, percent change, and even the percentage of the total bar chart so you don’t miss a beat. The insights and bar charts in this section are geared towards telling you how you’re doing against your main competition at a glance.

Everything on this page is clickable and discoverable, so if you see something you’re curious about, it’s easy to hop down the rabbit hole to learn more about the trend or pattern you’re seeing.

Other fun stuff

Time zones

We’re rolling out a change that lets you adjust your time zone throughout your competitive dashboards in Rival IQ. This change means your competitive data like Social Posts can be set to your local time zone instead of brain-bending UTC, hopefully making it easier to optimize your social posting and figure out exactly when your fans and followers are engaging with you online.

Simplified navigation

We simplified navigation all over our app to make Rival IQ easier and more intuitive for anyone to use, from first-time users to our most experienced customers. Here are the big changes to look out for.

Side navigation changes. We renamed “Landscape” to “Companies” to make it easier to know where to add or remove competitors in Rival IQ, and popped that to the top of the sidenav.

We also placed Landscape Settings at the bottom of the sidenav, since we know how important it is for our customers to be able to customize their landscape settings like time zones, channels to show and hide, and more.

Simplified Social Analytics navigation. We’ve heard from so many of you that you spend most of your time in Social Analytics comparing your performance to your competitors or digging into your private social analytics, so we took a fresh look at our nav in this section. We reworked it to answer three main questions:

• How am I doing? (Overview)
• Where do I stand? (Leaderboard)
• What am I doing right/wrong? (Social Posts)

By now, you’ve read through what makes the two new dashboards, Overview and Leaderboard, so effective at answering these questions, and we can bet you were already a fan of Social Posts. We hope that simplifying your journey through this critical section of Rival IQ will lessen the time it takes for you to access the answers you need to benchmark your social performance against your competition or prove that your new strategy is really working to your boss.

Of course, we were sure to keep Post Tags and Posted URLs in the nav as well for easy access.

More Rival IQ, faster

Have you ever thought to yourself, “Rival IQ is great, but I wish it were faster?” We get it, and we’re here for you. We made a bunch of performance improvements to bring you a Rival IQ that’s snappier than ever.

Our ElasticSearch is stretchier and bendier than ever, our public data retrieval fetches better than a well-trained golden retriever, we slimmed down our database, and we now support even more data history for customers heavy on the retrospective.

Wrapping It Up

We hope you’re as excited as we are about these new changes in Rival IQ. Everything you just read about is now live in all customer accounts. If you aren’t a Rival IQ customer, don’t forget to sign up for a free Rival IQ trial to start accessing these awesome new features immediately.

If you want to hear even more about what’s new in Rival IQ, check out this on-demand training webinar walking through all these exciting new changes.

Want to let us know your favorite new feature? Reach out to us on Twitter!

The post Automated Insights and Expanded Competitive Benchmarking appeared first on Rival IQ.

Watch as Product Manager, Tiffany Lin gives us a tour through the latest features in your account like Facebook page and post analysis, Instagram updates, Twitter page and tweet metrics to explore, and even LinkedIn Updates updates. Plus, we walk through creating custom dashboards with these new metrics, API specifications from the sources, and using Post Tagging in each channel to revolutionize your content analysis.

You’ll also hear great questions from the live attendees. Check out the full video:

Want more tutorials and case studies using Rival IQ features? You can check out past videos in the Learning Rival IQ series.

If you have more questions or want to see a specific topic covered in a training webinar, reach out to us on Twitter, anytime.

The post Private Social Dashboards For Advanced Reporting appeared first on Rival IQ.