Key metrics like engagement rates, hashtags, and posting frequency? On it.

Analytics sliced and diced by industry, follower count, and more? Check and check.

Profiles of standout performers to inspire your brand’s videos? Oh yeah.

Read on for all the info your brand needs to outperform your competition on the #FYP and beyond this year.

Key TikTok Benchmarking Takeaways

TikTok is out-engaging other channels.

Median brands are earning an average engagement rate per follower of 4.1% on TikTok, which is 6x Instagram and way, way more than Facebook and Twitter.

Mentions matter.

Brands are seeing an engagement boost when they include mentions in their videos, and you can bet those mentions are helping with follower growth as well.

Health & Beauty, Higher Ed, and Sports Teams dominate. 

These industries are consistently at the top of the pack across other social channels we study, so it’s not too surprising that their content is engaging fans on TikTok too.

Brands are producing less content for TikTok than for other channels.

With the average brand posting just 1.8 videos per week, it’s clear that brands are still ramping up posting on TikTok.

Grab the full report with even more TikTok #inspo.

Download the full report

TikTok Videos per Week

We get the question, “How often should my brand be posting on social media?” a lot, because nailing your posting frequency really matters. Establishing your brand’s TikTok posting frequency benchmark against a) brands of a similar size and b) competitors in your industry is the best way to figure out how many videos per week you should be aiming to post.

TikTok Videos per Week: Distribution

The average brand in this study publishes about 1.8 videos per week, or about 8 per month.

• The top 25% most active brands published videos at least 5 times per week on average.
• A full 30% of brands publish less than once a week. 

Creating compelling videos for TikTok is definitely an investment for brands. The median posting frequency here is about 2.5x lower than what we see for Instagram posts in our annual social media benchmark report.

TikTok Videos per Week: Account Size

The larger your account, the more likely you are to publish more frequently.

• The smallest bin we studied (1K-5K followers) averaged about 1 video per week.
• Accounts with 1M+ followers post 3 or more times per week.

It’s not surprising to see this correlation between follower count and posting frequency. Of course, having more followers doesn’t make you post more. Rather, accounts that consistently post a higher volume of quality videos are going to grow their accounts. As they grow, we see the investment in posting grow along with it.

TikTok Videos per Week: Industries

There’s a wide range of frequencies as we examine posting behavior by industry.

• Media brands top the charts with the average brand posting more than four times per week.
• The least active industries, Nonprofits and Food & Beverage, publish slightly more than once a week (about five videos per month).

Media and Health & Beauty post more frequently than other industries on nearly every channel we study, so their TikTok frequency is no surprise. The same can be said for the lower posting frequencies of Higher Education and Food & Beverage. One notable deviation is Nonprofits; their investment on TikTok is relatively low compared with their posting on Instagram.

Engagement Rate by View

Engagement Rate by View on TikTok is one of the best measures of a video’s quality. Why? Counting the number of times a viewer liked, commented, or shared and dividing it by the overall number of views measures just how compelling your content was. If your video wasn’t high-quality, thought-provoking, or even controversial, viewers will be less likely to engage with it, and therefore you’ll earn a smaller engagement rate per view. If your video was attention-grabbing, viewers will be more likely to take the extra step of engagement before swiping to the next video.

Engagement Rate by View: Distribution

The average brand in our study earns an engagement rate by view of 5.8%.

• Only about 20% of brands earn double-digit percentages for engagement rate by view.
• Low engagement rates by view are an indication that boosting is a substantial part of the reach for a video. About 7% of brands average less than 2% across all their videos, suggesting they’re boosting an appreciable portion of their videos.

Engagement rate by view is a roughly comparable metric to engagement per impression that we see on other platforms like Instagram. In our most recent Instagram report, we noted that brands have been consistently earning 5.5% engagement per impression.

Engagement Rate by View: Account Size

Starting with accounts larger than 50K followers, we see an upward trend in the average engagement rate by view.

• Brands with 200K-1M followers have an average of 7.6% engagement rate per view, almost 46% higher than brands in the 10K – 50K range.
• The largest accounts, with more than 1M followers each, are reaching an engagement per view of almost 9%.

Given the strong role that the FYP algorithm plays in the world of TikTok, it isn’t surprising to see a positive correlation between account size and engagement rate by view. Brands with large followings didn’t get that way by creating mediocre content. Consistently producing high-engagement videos is a sure way to grow your following.

Engagement Rate by View: Industries

Sports Teams, Nonprofits, and Higher Ed top the list when it comes to highly engaging content.

• The Sports Teams in this report average an eye-popping 11% engagement rate by view.
• On the low end, Health & Beauty, Home Decor, and Fashion brands are all below the report-wide average of 5.8%.

As we see in other industry-level studies we’ve done in the past, Sports Teams, Nonprofits, and Higher Ed gather relatively high engagement from fans. For each of these industries, viewers are passionate about their team, school, or causes much more than they are for their favorite brands.

Engagement Rate by View Standout Performer: Arsenal

Arsenal earned an outstanding engagement rate per view of 14.9% with TikTok videos focused on two main things: Arsenal team members kicking *ss, and a Q+A series with a popular player.

Fans ate up watching videos of their favorite football club scoring goals or breaking away on the pitch, and Arsenal curated this engagement by focusing on short videos featuring or even looping the moment of triumph.

A Q+A with fan fave Kieran Tierney back in February was a successful gamble for the team that led to big engagement totals.

Views per Follower

Now that the For You Page has entered the chat, it’s not just followers seeing your content anymore as TikTok’s algorithm rushes to serve content they think it’ll like to viewers. It’s important for brands to make sense of how videos are reaching followers and non-followers alike, and benchmarking your brand’s views against your followers is a useful engagement metric for understanding how your views stack up against your follower count.

The average brand in our study earns about 17.6 views per 100 followers on each video they post.

• Though most brands don’t achieve at such a high rate, the top 25% of brands earn more than 50 views per 100 followers per video on average.
• On the low end, more than 35% of brands earn fewer than 10 views per 100 followers, on average.

On TikTok, the For You Page is a strong driver of reach for any account. Still, following accounts to stay up to date with their content is a thing. We find it useful to benchmark how many views an account will achieve, on average, as a function of followers.

Views per Follower: Account Size

In general, we find that the larger the number of followers, the lower the views per follower.

• Accounts with fewer than 5,000 followers average about 50 views per 100 followers on each video.
• That ratio decreases with accounts between 200,000 and 1 million followers averaging just 7 views per 100 followers on each video.

It isn’t surprising to see that views per follower decline, on average, as accounts grow in size. This dynamic is one that we also see on other platforms like Instagram. Smaller accounts tend to post less frequently, which also helps increase the views on each individual video.

Views per Follower: Industries

Higher Education, Sports Teams, and Nonprofits top the list of industries earning views per follower.

• Health & Beauty rounds out the list of brands that are above the median rate for views per follower.
• Media and Tech & Software brands lag behind the cross-industry median, earning less than 11% on average.

As we see across all social media channels, Higher Ed, Sports Teams, and Nonprofits tend to rise to the top for metrics having to do with reach and engagement. Each of these industries has an audience with high affinity and passion for their cause. Higher Education accounts are relatively small compared to Sports, driving their average views per follower higher in this analysis.

Views per Follower Standout Performer: James Madison University

James Madison University slays on social year after year in our annual Higher Education Social Media Engagement Report, and their TikTok performance is no exception. 

The university is at the front of the pack for colleges and universities with views per follower thanks primarily to a heavy dose of campus nostalgia. Alums and students alike ate up TikToks that featured JMU’s mascot and school traditions, and the university’s strong hashtag game helped videos reach any and all Dukes scrolling the FYP on TikTok. 

Engagement Rate by Follower

If you’ve ever read a Rival IQ benchmark report before, you won’t be surprised to see our most-used engagement metric making an appearance on TikTok too. Engagement rate by follower helps users control for audience size when measuring engagements on social. It’s crucial to go beyond engagement total because audience size is hugely important: 200 likes is great engagement for a brand with 2,000 followers but is a drop in the bucket to a brand with 200,000 followers.

Engagement Rate by Follower: Distribution

On a per-video basis, the engagement rate by follower for the median brand comes in at 4.1%.

• About 33% of brands earn an engagement rate by follower of more than 8%, more than double the median.
• On the lower side, a third of brands also average an engagement rate of less than 2%.

We share this engagement rate to help brands understand their TikTok performance relative to other social media channels. Engagement rates per follower that brands are earning right now on TikTok dramatically outpace that of other channels, with Instagram being the next closest.

Engagement Rate by Follower: Account Size

On average, brands with larger accounts see lower engagement rates by follower on average.

• Accounts with less than 50K followers see their average engagement rates come in above the median brand at 4.1%.
• The largest accounts, those with more than 1 million followers, see their per-video average engagement per follower come in just under 2%.

There are multiple factors that drive engagement rate, including average video reach and content quality. As we saw in the previous section, larger accounts tend to earn fewer views per follower, on average, and that lower reach will contribute to lower engagement rates by follower.

Engagement Rate by Follower: Industries

Higher Education and Sports Teams top the list for engagement rate by follower with performance well beyond the cross-industry average.

• Nonprofits, with an average engagement rate of 6.4%, round out the top 3 industries.
• Health & Beauty and Home Decor brands perform well below the cross-industry average.

Similar to the performance we saw for views per follower, Higher Ed, Sports, and Nonprofits out-earn other industries for the average engagement rate by follower metric. Combining above average reach with content their audiences are excited about is a surefire way to yield high per-follower engagement.

Engagement Rate by Follower Standout Performer: Patagonia

Outdoor clothing retailer Patagonia climbs high above its fashion industry competitors on TikTok with a whopping 51.7% engagement rate by follower. 

The brand posts just about once a week and almost always features short videos overlaid with nostalgic filters and sounds without so much as a product shot for miles around. Fans race to the comments to compliment Patagonia’s social media team on videos that hit just right, keeping the brand at top of mind for customers without hitting them over the head with a hard sell. 

Average Monthly Follower Growth

TikTok’s growth has been explosive over the last few years and shows no signs of stopping, so it’s useful for brands to measure their own growth to see if they’re increasing their audience size or not.

Across all account sizes, brands on TikTok are growing their followers at least 2-3% on a monthly basis.

• Smaller accounts, those with less than 50K followers, are averaging monthly growth of more than 5%.
• The larger accounts in this study are growing at a rate of 2.5% or more per month.

TikTok is very much an expanding platform, and we see brands of all sizes finding success in growing their accounts. This shouldn’t be surprising given that TikTok has been the most downloaded app for the last several years.

Hashtags per Video

Brands are using hashtags to entice viewers and to give TikTok a clue as to what their content is about to increase the chance of landing on the coveted #FYP.

Brands include about four hashtags per video on average.

• Brands lean towards fewer hashtags, with just 34% of brands including 5 or more hashtags in their videos.
• 15% of brands include one or fewer hashtags in their videos.

Hashtags are a powerful way to land content in the all-important #FYP. Be sure to note your brand’s individual hashtag engagement to pick the right number of hashtags for your videos.

Videos with Mentions

While TikTok isn’t necessarily as effective as, say, Twitter at starting and maintaining conversations between followers and brands, there’s still an awful lot of mentioning going on. From replies to trying to catch the attention of a favorite TikToker, mentioning another handle in a video is a powerful way to amplify reach.

The average brand doesn’t mention other accounts very often, only in about 14.5% of their videos.

• About 14% of brands include a mention in more than half of their videos. Wow!
• Almost 20% of brands never mention another account.

Mentions help non-followers find new videos that are related to brands and accounts they already love. These numbers suggest that brands are favoring original content over replies or mentions.

Brands that include mentions consistently in their videos tend to see higher per view engagement rates.

• Brands that use mentions in 10%-20% of their videos have the highest per-view engagement rates.
• Brands that never mention other accounts have the lowest per-view engagement rates, only 4.5%.

Don’t be afraid to start conversations with mentions on TikTok. These numbers show that aiming to include a mention every fifth video (or more frequently) will boost engagement while helping grow follower counts as more fans discover your brand.

Videos with Mentions Standout Performer: Sol de Janeiro

Health & Beauty brand Sol de Janeiro saw a ton of engagement thanks to videos with mentions. Their secret? UGC. The brand clearly keeps an eagle eye out for fans posting love letters to their beloved products and reposts them for a major engagement boost. Listening for UGC is a smart strategy for any brand on TikTok, and works especially well for product-focused brands like beauty or CPG.

Like many Health & Beauty brands, influencer collabs also led to soaring engagement rates, especially when Sol de Janeiro mentioned the influencer in the video description, which they did in about a third of their videos. 

TikTok Terms Glossary

We know there are many different ways to measure engagement, so here’s a quick round-up of all the TikTok engagement metrics we studied in this report and their definitions.

Engagement Rate by Follower: The average number of engagements per follower on a per-video basis.

Engagement Rate per View: The average number of engagements per view.

Engagement Total: The total number of interactions (likes, comments, and shares) on videos.

Hashtags per Video: The average number of hashtags on a per-video basis.

Monthly Follower Growth Rate: The average monthly growth rate over the report period.

Videos with Mentions: The percentage of a brand’s videos that include at least one mention of another account.

Videos per Week: The average number of videos a brand publishes per week.

Views per Follower: The average number of views per follower on a per-video basis.

Wrapping It Up

We hope this report helps you benchmark your TikTok performance while providing oodles of #inspo for your brand’s next contribution to the FYP. We’re impressed by brands pivoting with such commitment to portrait-style videos, and can’t wait to see what comes next for this dynamic social channel.

Ready for even more social media analysis? Catch the reply of our dynamic convo with top beauty brand The INKEY List to talk all things building community, TikTok, and more.

Start analyzing with a free Rival IQ trial.

Get my free trial

The post 2022 TikTok Benchmark Report appeared first on Rival IQ.

Quid is a global leader in consumer and market intelligence as well as social listening, all of which are an ideal match for our social analytics and benchmarking capabilities. Together, our companies will strengthen our owned and earned analytics to deliver a comprehensive view of brand perception on social media and beyond.

And don’t worry! Everything you love about Rival IQ—our app, team, and in-depth benchmarking reports—is here to stay. Plus, in the coming months and years, we hope our customers will achieve even more as we gain access to rich new data sources and invest further in our product development.

The start of something beautiful

Every social media marketer knows Quid has been a leader in social analytics and listening for more than a decade.

As founders, we believe the team at Quid is the perfect partner for Rival IQ’s next act because of their extensive experience in social media analytics and the care and regard they demonstrate for customers and team members worldwide.

One significant factor in our decision to join Quid was evaluating how well our teams would work together. Our culture at Rival IQ is a central focus for us, and it was exciting to learn that our values align well with Quid’s, including data-driven decision making, prioritizing our team members, and a passionate commitment to our customers.

“We are excited to have this stellar team and strong product and service offering as part of our growing family,” said Quid Chairman and CEO, Peter Caswell. “Social listening is our cornerstone, and as we expand our leadership into the consumer marketing intelligence space, this investment helps us continue to deliver market-leading offerings to additional market segments.”

What this means for Rival IQ customers

We’ll say it as plainly as we know how: we’re going to continue to deliver and support our Rival IQ offering with the high level of customer service and partnership you’ve come to expect. Our existing team will remain in place, and we’ll continue to provide helpful and accurate competitive social media analytics while staying true to the values that have steered our company for nearly a decade.

“Quid and Rival IQ are crucial parts of how the Ayzenberg Group’s Marketing Science team derives deep consumer and market insights,” said Jocelyn Harjes, VP of Insight and Analytics at Ayzenberg. “We are very excited for the announcement and looking forward to the additional benefits that the combination will deliver in product innovation and value.”

We’ll continue to operate independently for the foreseeable future, with an eye towards integrating Quid’s considerable listening capabilities and AI-powered analytics to better support Rival IQ customers in our app. Our core team remains in Seattle, with members of our team supporting brands and agencies worldwide.

In the months and years ahead, our customers will leverage additional insights about consumer perceptions of their brand and their competition with the addition of Quid’s suite of products.

We’re excited about the next phase of Rival IQ and hope you’ll join us in raising a glass. To our loyal customers and supporters, thank you for putting your trust in us to help you better understand your social analytics and market landscapes. Since our founding in 2012, your feedback and encouragement have fueled our journey and our business.

We’re committed to a smooth transition for our customers and our team and want to hear from you with any questions or concerns you might have.

For more details on the acquisition, check out the press release.

We look forward to serving you in the years ahead with the same customer focus and transparency that have guided us over the last decade.

To the future!

John Clark, Seth Pollack, Seth ‘Doc’ Bridges, and T.A. McCann
Rival IQ co-founders

BC, Blair, Cat, Claire, Denna, Jacob, Keith, Lisa, Maria, Mark, and Vijay
Rival IQ Team

The post Quid Acquires Rival IQ appeared first on Rival IQ.

Specifically, you’ll learn how to:

• Create several flavors of auto-tag, including contest and UGC detection
• Write boolean search queries to auto-tag posts that match specific criteria
• Analyze campaigns, creative, and more using tag filters and engagement lift

If you want to try post tagging in Rival IQ yourself, head on over and grab a free 14-day trial of our powerful competitive benchmarking and social media analytics tools.

The post Auto-tagging and Post Tagging Analysis, a Training Webinar appeared first on Rival IQ.

We know that you want full access to the most complete set of analytics possible when it comes to measuring your own social performance. In this release, we’ve added more than 120 metrics to Custom Dashboards for Facebook Insights, Instagram Insights, Twitter Analytics, and LinkedIn Page Analytics. Plus, we have a few additional CSV and scheduled export goodies you’re sure to love.

Read on!

Access all of your private social metrics in one place

For social media marketers looking to maximize their performance, having access to the best, most detailed metrics possible is critical. For social accounts you’ve connected to Rival IQ, you get access to an even larger set of detailed metrics, from impressions to video views, many with breakdowns between paid and organic activity.

More than 120 new metrics

In this release, we’ve added more than 120 new metrics you can use to report and analyze in Custom Dashboards. They include data points in the following categories.

• • Presence-level metrics: These metrics describe activity, impressions, and engagement at the profile level, and we receive them directly from platforms. Examples of presence-level metrics include total impressions by day, follower count by day, profile views, consumptions and engagement by day, reach breakdowns by age/gender, and more.
  • Post-level metrics: These metrics describe the performance of social posts, and we compute these aggregates using the underlying post data. Examples of post-level metrics include average impressions per post and total engagement per impression.
  • Story-level metrics (Instagram only): These metrics describe the performance of Stories and the frames that compose them. Examples of Story-level metrics include average impressions per frame and total Story impressions.

You’ll get to the reports and analysis you need with all these metrics.

Updated metric names for consistency and clarity

With so many metrics and channels at our fingertips, it’s important that we all are on the same page. In this release, we’ve updated (many of) the metric names within the private data sections of Rival IQ.

Now, you’ll find a predictable pattern for the naming of metrics that come from the presence vs. ones we calculate using the underlying post data. And of course, you’ll always find info bubbles by every metric name, providing additional context and clarity to the metric you’re examining.

clear naming and helper tooltips will keep you on track

Clarifying Stories and frames

One notable change we made during this renaming process was to redefine our naming around Instagram Stories. Now, here’s how we describe things:

• Frame: A single image or video that you’ve added to your Story
• Story: A collection of frames contained within a single calendar day

Keep your story metrics straight!

In the example above, this handle posted Stories on 27 out of the last 90 days. On days when they posted, they posted 3.26 frames per day on average.

Analyze your metrics your way

At Rival IQ, we aim to give you the flexibility to analyze and visualize your data in the ways you need to find insights and results. That said, sometimes the savviest of you need to do even more!

In this release, we’ve added a complete set of private data CSV downloads in our Reports section. Now, you can export your metrics from Facebook Insights, Instagram Insights, Twitter Analytics, and LinkedIn Page Analytics for the entire time period you have selected. If you have multiple companies in your landscape for which you have private data access, we’ll include the data for all companies in your landscape.

easily access all your metrics

Additionally, you have your choice of downloading aggregate metrics or daily values for the entire time period you have selected.

Easily share and integrate Scheduled Exports

As marketers, we have a need to share the reporting and analysis with those around us. Years ago, we started providing Scheduled Exports to simplify your periodic reporting. With Scheduled Exports, you receive an email with a fresh copy of your report at the frequency you desire.

In this most recent release, we’ve introduced Embeddable Links for Scheduled Exports, giving you a stable link (URL) to access the most recent version of your Scheduled Export.

You can use this link in a variety of useful ways:

• Bookmark them or include them in your team wiki for easy access to your current reports, particularly for users who don’t have Rival IQ accounts.
• Embed them (CSV links) into Google Sheets using the IMPORTDATA function to quickly gain access to your most up-to-date data.
• For image reports, include them in 3rd-party dashboard systems that can display images (e.g., Geckoboard).
• Use them (image links) in an <img> tag to embed your reports directly onto a web page.

This image is a scheduled export from RIval IQ.

In the example above, we’ve embedded a live scheduled export from Rival IQ into this web page. So meta.

What’s Next?

If you’re looking to get the most from your social media analytics and you’re already a Rival IQ customer, here’s where you can find all of the goodies we just launched.

• Private Social Metrics in Custom Dashboards
• CSV Exports for private social data
• Embeddable Links for Scheduled Exports

If you’re not already a Rival IQ customer, go grab a free trial and check all of this out!

The post Expanded Metrics for Private Social Analytics in Rival IQ appeared first on Rival IQ.

In a few recent conversations with folks outside our organization about Rival IQ, I realize that what I’ve enjoyed most in these discussions is sharing how we run our business and not what our product does for customers. Don’t get me wrong, I love data and measurement, and I love helping a customer be more successful. But, to get to the core of how we run our business, you have to get into the people at Rival IQ and the behaviors they exhibit that make me thankful to work with them every day.

As people who live in Seattle, working in tech, we’re privileged in that we have a broad set of employers to choose from (and in so many other ways). As a founder, I’m humbled whenever anyone makes a decision to work with us. Even more so, I’m grateful to all of our teammates who continue to choose Rival IQ as the place they want to work.

But most of all, the thing I’m grateful for isn’t that the talented humans around me just choose Rival IQ as a place of employment. It’s that they choose to invest in each other and in our culture. They choose to work toward making our workplace better today than it was yesterday, and doing that work requires the trust and vulnerability that I’ve discussed in my past Thanksgiving reflections.

Though I think that, on the whole, we’re doing a good job at living our values—prioritizing family, embracing diversity, and being data-driven— at Rival IQ, we still have many ways in which we can improve. As you might expect, the best source of ideas for improvement come directly from our team, and that feedback is something for which I’m very thankful.

We have two primary channels for employee feedback: weekly one-on-one meetings and Officevibe (anonymous, quantitative and written survey data). Though Officevibe has been very helpful in highlighting broad areas for improvement, I find that my one-on-one conversations with my team to be where the hard work happens.

In the last year, in a one-on-one setting, I’ve had no fewer than 20 conversations where one of our employees put their trust in me and provided direct feedback about an issue affecting their (or a teammate’s) happiness, satisfaction, or outlook. Having this type of candid conversation is emotional work and requires us to take risks and push us beyond our personal comfort zones. For that reason, I’m grateful to spend my days with people who decide that taking that leap is worth any potential risk.

Beyond providing honest, direct feedback, I’m surrounded by many examples of behaviors where I see our team investing in each other and our culture. Two of my favorite examples right now are things that happen almost daily, and each of them brings me joy.

First, our engineering team engages in a peer-feedback and coaching system they call #dev-design. It’s a Slack channel and post-standup discussion where anyone can ask for help or get feedback on something they’re working on. Though I don’t participate directly (for the most part), I love to watch the questions and discussions in this forum because of the genuine curiosity of the participants and the lack of ego on display.

My other favorite daily occurrence is Fruit O’Clock, our daily 4pm gathering in the office. It’s a chance to chat, connect, and enjoy each other’s company along with a healthy snack. The conversation is always lively, and it’s a way for people across the company to connect outside of their work. Plus, I’m thankful for Team Fruit that puts in the work required to produce this event.

In closing, thank you to all of you at Rival IQ who make our workplace an environment that I’m happy to be a part of. Your hard work is truly noticed, and I, along with everyone else, appreciate it very much.

Happy Thanksgiving!

The post Thankful for Our Team: Thanksgiving Reflections 2019 appeared first on Rival IQ.

Luckily, with our Google Data Studio connector, you can get all of your Rival IQ social media metrics into a beautiful and simple dashboard in about 30 minutes. Watch me in this quick training webinar as I overview Rival IQ’s Google Data Studio capabilities and show you live how to create a functional social media analytics dashboard.

Here’s the video!

Getting started with Google Data Studio? Follow along as you’re getting set up! If you need any help as you go, feel free to email Customer Success and we’ll walk you through getting access to all the data insights you’re looking for.

Plus, create your own versions of the reports we walked through together with these handy Google Data Studio dashboard templates:

• The dashboard we created in the video together, summary social metrics
• The dashboard we created in the video together, but with daily social metrics

Get the most out of your Rival IQ toolset when you watch the past recordings and join upcoming webinars in the Learning Rival IQ webinar series.

Thanks for watching!

The post Get More From Google Data Studio With Rival IQ appeared first on Rival IQ.

In this release, you’ll see a number of additions to our Instagram Insights and LinkedIn Page Analytics. Plus, we’ve added a fantastic new Social Posts preview to speed your research and auditing capabilities.

And, we have an exciting new beta release of Popular Topics, a textual analysis of the social content in your landscape.

Walk through all the new features with Product Manager Tiffany Lin.

Watch the recorded webinar

More Effective Instagram Promoted Posts and Simplified Stories Reports

Instagram is an important channel for showcasing your brand, company, and products. Social users have a lot of attention on Instagram right now, and with the resources of Facebook at its back, Instagram will continue to innovate. As the platform expands its capabilities, we have even more features and analytics in Rival IQ to help you optimize your Instagram investments.

Promoted Posts Insights

Finally, there’s a way to measure your Instagram post promotions in Rival IQ to help you make the most of your ad budgets. With this feature, you have access to organic and promoted metrics for your Instagram posts. We provide all of these post-level metrics you’d expect with organic/promoted breakdowns including engagement, likes, comments, reach, impressions, and video views.

Promoted Posts Insights Brings Organic And Paid Metrics Together in One Place

Stories and Posts Metrics, Now in Custom Dashboards

With this feature, you can report on metrics from Instagram Stories and Posts in your Rival IQ Custom Dashboards, including post and Story reach, post and Story reach rates, Story retention, engagement, and more. In Custom Dashboards, you’ll have access to aggregates of these new metrics as well.

To help you build your Custom Dashboards more quickly, we’ve created two new dashboard templates for reporting on the performance of your Instagram activities. If you haven’t used templates in Custom Dashboards yet, they’re pre-built, customizable reports that give you a strong starting point for designing exactly the reports you need.

A wide range of Instagram Post and Story Metrics are Available in Custom Dashboards

Easily Measure Video Performance on LinkedIn

Marketing on LinkedIn continues to be a powerful, though perhaps underused, part of the social media marketer’s playbook. As many professionals spend time on LinkedIn, there’s an opportunity to capture some of that attention to bolster your brand. To help your LinkedIn reporting and analytics efforts, we’ve added new LinkedIn Page Analytics features, too.

Video Update Analytics

With this release, you’ll now get video update posts along with the rest of your LinkedIn analytics, and we’ve included new native video metrics such as views and minutes watched.

LinkedIn Video Updates Include Engagement, Video View, and Minutes Watched Metrics

LinkedIn Update Metrics, Now in Custom Dashboards

To help you build your Custom Dashboards more quickly, we’ve created a new dashboard template for reporting on the performance of your LinkedIn marketing activities.

We’ve also added additional LinkedIn metrics to your Custom Dashboards, including post reach/impressions, engagement, paid vs. organic follower adds, and more.

LinkedIn Reach & Engagement Metrics in Custom Dashboards

Quickly Review the Posts Behind the Numbers

It’s spring, at least in the Northern Hemisphere, and we’ve been excited to do a little bit of in-app spring cleaning as well.

Social Posts Preview

In Social Posts, we’ve added a new preview to every table that reveals the actual posts behind the numbers. For example, in the Hashtag panel, when you see that a particular hashtag has high performance, just click the row. We’ll instantly pop up a preview showing exactly which posts are driving that number.

Social Posts Preview Makes Digging In A Breeze

Updated Side Navigation

We’ve streamlined the side navigation for our social-related product areas. We have two goals with this change. The first is to bring the core social functions of Rival IQ together. Second, we wanted to help our customers understand the differences between the public, competitive data we provide, and the private, more detailed data that pertains only to presences you manage.

Now, you’ll find both types of data in the “Social Analytics” area of the product, with two subsections, “Competitive Public Data” and “Your Private Data.”

Social Analytics All In One Place

Uncover Popular Topics in Your Landscape’s Social Content

Part of understanding the performance of your social content is understanding the words and topics contained within your posts and how they affect your engagement.

With our new beta feature Popular Topics, you’ll have the power of our natural language processing, helping you discover commonly used topics in your landscape and whether you also use them. You’ll also easily find the most engaging topics and which competitor is discussing them.

An Automotive Industry Example: Discover popular topics in your landscape and how they perform.

If you’ve used the hashtag analysis features in Social Posts, you’ll find that these new beta features work similarly. For each topic that we extract, there are sortable metrics for the breadth of usage, average engagement, and post counts, among others.

This feature is still in early beta, so we’d appreciate any and all feedback you have! Send us a note on Intercom , email to support@rivaliq.com, or via Twitter.

Looking to Learn More?

If you’d like to find out more about any of the new features we’ve launched this spring, you’re in luck! We have a collection of resources that are here to help.

• Register for a live webinar on April 2nd with Tiffany Lin, Rival IQ Product Manager, as she walks through each of these new features and takes your questions.
• Read the Instagram Promoted Posts Getting Connected Guide.
• Ask our Customer Success team a question.

You’ve made it this far: now march on into Rival IQ, and have a look for yourself!

The post March into Spring with More Data, Dashboards, and Features appeared first on Rival IQ.

We talked about all things posts, stories, and profile optimization, plus took Q&A from our live listeners. You’ll walk away with a better understanding of how you can utilize Rival IQ’s Insights tools and hear firsthand from us what these Insights mean for your overall marketing strategy.

See all our insights on: 

• Diving into your follower demographics to better tailor your content
• Spotting engagement trends in your Instagram posts
• Tracking your Stories retention, reach, exit rates, reply rates, and more
• Our all-new Instagram-focused custom dashboards

Want more tutorials and case studies featuring Rival IQ? You can check out past recordings and upcoming webinars in the Learning Rival IQ series.

If you have more questions, reach out to us on Twitter or via email!

The post Instagram Insights: Measuring Your Stories, Posts, and Profile appeared first on Rival IQ.

You’ll walk away with a better understanding of how you can utilize Stories in your social media marketing, plus take away the biggest wins and losses from our experience with Stories from clients and case studies.

See all our insights on: 

• The case for batching your Stories
• How to use Highlights to preserve and promote your Stories
• How to leverage the stats in the 2018 Instagram Stories Benchmark Report to boost your Stories views and retention
• Why you should talk about your posts in Stories and your Stories in your posts
• Taking your Story viewers from followers to fans

We also talked about the Instagram Stories stats every marketer needs for 2019 from our Instagram Stories Benchmark Report, best practices for Stories Highlights, and tons more.

The Data-Driven Marketers Webinar Series is an ongoing program at Rival IQ. You can check out past and upcoming interviews and discussions in the DDM Webinar page.

If you have more questions, reach out to us on Twitter or via email!

In the meantime, here’s a synopsis of the interview with social media expert Lauren Teague, including all her insights into marketing with Instagram Stories.

“She’s a social media expert. She’s a digital marketer. She consults with a variety of brands all based on her expertise of working directly in social media.” – Seth Bridges, introducing Lauren

Key takeaways from our interview about Instagram Stories

Instagram Stories are a great way to connect with your audience on a more personal and immediate level than static posts on your social feeds. From our 2018 Instagram Stories Benchmark Report, it’s clear that Stories also take a large time investment to be successful (see: retention is the single largest measure of Instagram Story success. Make sure your first frame hooks your viewers, and then from there, the sky’s the limit: don’t be afraid to post as many frames of quality content as you have on hand).

With this in mind, and the average engagement rate on Instagram as a whole is 1.60%, the highest average of the “Big 3” social platforms. There’s definitely opportunity with Stories, but it’s important that you consider your audience before investing the time, resources, and energy into cultivating a successful Instagram Stories strategy.

Lauren wighs in: For anybody who is in charge of social media, whether they are just in charge of publishing, monitoring, or really at the top level thinking about strategy and how to communicate to your audience it’s really about first who you are trying to reach and how they consume content.

As is typical with any new marketing platform or campaign, it’s vital to know your demographic before you dive headfirst into a new channel. However, where a two or three-week test can usually point you in the right direction on other social platforms, Instagram Stories requires an important piece of “audience participation” which requires both expectation from your audience and engaging content over time. In this sense, it’s better to get an idea of what your competition is doing before you jump into the strategy since you won’t want to pull the rug out from under your demographic expecting Stories later on.

On Instagram, unique content is vital to set yourself apart

In the interview, Lauren brings up a unique perspective on her own Instagram usage. Stating that brands who do it right are the ones whose Stories you go and look for rather than stumble upon. In the future, once this platform is more saturated,

It’s going to be important to have a strong username and a strong presence branding-wise because people are going to have to find you. Actually, purposely look for you in social media rather than rely on the algorithms.  So we’re only going to know 10 account names that we’re going to go look for their content.

Don’t forget, Facebook is looming over the Instagram Stories playbook

Speaking of algorithms, it’s important to remember that Facebook owns the Instagram platform. It’s no question that the recent Facebook UI changes that tend toward their own version of Stories, which have been slowly rolling out since 2017, are a play to capitalize on the success of Instagram and Snapchat’s story features. Given the popularity of these story features, Lauren surmises that,

I would not be surprised to see a complete redesign of both the Instagram layout and the Facebook layout once they decide to make Stories the main focus.

Along the same vein, authenticity in your Stories content has never been more crucial. With so many accounts to choose from and only so many free hours in the day, unique and compelling content that’s individualized to a platform is one of the keys to finding story success,

I don’t really love that Instagram Stories can immediately go to Facebook Stories for the same reason.  I understand it’s an easy way to get your content in there but I don’t think it’s the right play for audiences.

When you should be posting your Instagram Stories

In the latter half of our interview, Lauren makes excellent points about the opportunities for heavier engagement and retention provided with Instagram Stories. There’s a reason the “instant” is still present in this brand name, and our gut reaction as consumers is to post things in our Stories as they happen. Lauren, however, has a different tactic:

Time of day content is like the newsroom

You have 3 chances every day, morning, noon, and night, to make an impression with your Instagram story. Lauren suggests a foolproof strategy is to download your Stories to your camera roll (with locations, timestamps, weather, etc.) and upload multiple frames all at once. This way, your full Instagram story can get its fair shake in one of the 3 best times to post.

Why Instagram Stories matter at all (don’t we have enough to do already?)

For brands, whether it’s your brand or a client, the biggest question is, is this worth my time? Just like any social media activity tracking and attribution is key to measuring your time and money investment into Instagram as a marketing strategy. Measuring the reach, interaction, and retention of your Instagram Stories means you can shift your strategy as needed. For Lauren, the key is to advance her audience to the next stage of the funnel, not necessarily click away from the platform (not a likely occurrence in Instagram Stories).

If I’m thinking about whose in my audience, if you get that scale from audience to customer to advocate to fan, I’m using Instagram Stories to cultivate advocates into fans or customers into advocates… I’m not really using it to sell a product or get them to a specific landing page.

As far as tools go, the nod toward authenticity isn’t going anywhere. Given the ad hoc nature of Instagram Stories, even if you are bulk-uploading the day of, schedulers aren’t likely to be successful. This authenticity is a huge part of what makes Stories resonate, especially with a younger audience.

I don’t think there is a Stories scheduler probably on the horizon even, although people would like to see it.  I think that goes back to it’s still organic and we‘re still figuring it out. It’s still more of an organic than a produced channel. If you really want to be scheduling, run an ads campaign.

That’s the beauty of Instagram Stories, really. If you’re not seeing a point in time of your funnel that a story would advance your lead (from advocates, to fans, to customers) you can always test out Stories as a top-of-funnel ad platform. This can take away the time investment of building up your organic reach and give you the eyes on your Story.

Of course, attribution is still possible after the fact, especially with advanced social analytics tools like Rival IQ’s Instagram Insights which track the success of your Stories and help you to get the full picture.

There are tons more insights into Instagram Stories in the video above, but this synopsis gives a high-level overview of excellent advice coming from social media industry expert, Lauren Teauge. The bottom line is, there’s a right way, time, and point to investing your team’s resources into Instagram Stories. The bright side is that the creative options and opportunity for a fully engaged audience are there and ready for the taking.

Want more insights into Instagram Stories? Check out our full rundown of data in the Instagram Stories Benchmark Report.

The post Amp Up Your Instagram Marketing With Stories appeared first on Rival IQ.

Last year, I wrote about how trust unlocks deep collaboration and flexibility. Previously, I’ve written about our sprint retrospective and how it creates a regular opportunity for openly sharing feelings of gratitude.

Looking back at these past reflections, trust is the common element that enables the things for which I’m most thankful: the collaboration, the flexibility, and the open sharing of feedback and gratitude.

But how is the trust created in our team? My answer won’t be surprising to you because our mutual trust is built in the same way that all human trust is.

By being vulnerable. By being transparent. By owning our mistakes.

In opening ourselves up in these ways, we remind ourselves that we’re works in progress, and we demonstrate to our colleagues that personal growth is a priority.

This year, as I reflect on the 12 months since last Thanksgiving, I can think of numerous examples of my teammates exhibiting vulnerability. In each case, I can see how that vulnerability created personal growth and a positive outcome for our company.

And, these acts of openness that come to mind aren’t grand gestures. Rather, they’re simple expressions of a willingness to invest in self improvement.

“I want to get better at…can you give me feedback on…?”

“I don’t feel like that went well. Can you help me think through it?”

“I’m not sure what to do in this situation. Can you help me think through what to do?”

“I’m sorry I’m not getting this as quickly as I’d like. Can you spend more time teaching me?”

As a leader, there’s no set of questions I love hearing more than those. They let me know that I’ve done a good job of creating trust in my relationships with the people around me. So much of what I love about Rival IQ centers around the honest collaboration and flexible, fluid way in which we work.

For this positive environment to continue, it requires ongoing investments in our mutual trust. Part of my role as a founder and a leader is helping to create an environment in which everyone feels comfortable being open.

There are many facets of that trust-building, such as equity and inclusion, whose scope extends beyond this post. (Please note: I’m not declaring that we have succeeded in creating an environment where everyone feels comfortable being open. As the white, male founder, that wouldn’t be a valid declaration from coming from me.)

One way in which I’m consistently working to create trust is by being open and vulnerable myself. As someone who spent too many years in graduate school, I’m aware of how much I don’t know. Fortunately, I’m also most interested in putting myself in situations where the potential to learn is high. These two things, when put together, make it both easy and common for me to say: “I don’t know. Let’s figure it out together.”

This Thanksgiving, I’m thankful to be in an environment where we, as colleagues, can be open and vulnerable with one another. I see the positive collaborations and personal growth that results for me and others, and it’s one of the reasons I love coming to work every single day.

Happy Thanksgiving to each and every one of you.

The post Vulnerability Creates Opportunities for Growth: Thanksgiving Reflections 2018 appeared first on Rival IQ.

Blair, why don’t you start with “Who are you?”

My name is Blair Feehan, and I’m the content marketing manager here at Rival IQ. And I’m also a big theatre person on the side—that’s my alter-ego.

We’ll come back to your alter-ego in a moment. What does it mean, you’re the content marketing manager?

Our team is in charge of all the words that go out of Rival IQ that don’t have to do with the product. I help write our blogs, e-mails, reports, and our social media. I try to make sure that we have a consistent voice throughout our content, and that things feel informative and analytical to help our customers become even more data-driven than they already are.

Love it. Other than the “words,” what else do you do?

I think some people might say that one of my important jobs here is I’m the fruit lady (editor’s note: Seth P. recently promoted me to CFO–that’s Chief Fruit Officer!). Every Tuesday I toddle down to Pike Place Market to grab fruit for the office, which is one of my very favorite parts of my job. It’s so fun to be at the market to see and taste what’s fresh.

Let’s go back to what you mentioned earlier: your alter-ego in the theatre world. Can you talk about what it is that you do when you’re not at Rival IQ?

I’ve been a theatre person for ages. I’ve acted, designed lights, been a sound designer, stage managed, and done just about everything in between. What I settled on really loving was theatre administration. It’s not very sexy, but it’s totally fun to help the plays happen really, really, really far behind the scenes. I’ve worked in marketing and fundraising at Seattle Repertory Theatre and On the Boards, and I’ve been on the board of Annex Theatre, a small fringe theatre up on Capitol Hill, for many years. A couple of years ago, I helped start 18th & Union, a small fringe theatre up in the Central District. You can find me volunteering my time at a couple of those places when I’m not here at Rival IQ.

Helping out around 18th & Union

There’s something else you also do when you’re not at Rival IQ, right? Is it true you’re a little bit of a book fiend?

Guilty! I love to read all different kinds of books: nonfiction and fiction, novels, sci-fi, astronomy, and everything in between. Last year, I started a project that I’ll definitely continue where I categorized my books and visualized the data within, like author gender, page numbers, genre, and more. I had the best time figuring out my ratio of fiction to nonfiction, and Kindle to audio to paper books: it was a good indication that I really wanted to work at Rival IQ, which is such a data-driven place! I love getting lost in stories, but I also had a total blast figuring out the stats of what I read last year.

What was an interesting stat from last year’s book data?

95% of the books I read last year were Kindle books! As the granddaughter of a librarian, I had a huge bias against reading on a Kindle for a long time. You can’t smell them, you don’t know how long they are, you don’t know where you are in your chapter. But a couple of years ago, I made the switch over to Kindle, and I went from reading a few dozen books a year to more than 100. Being able to check books out from the library without ever having to go to the library made such a big difference, and the joy of getting to hold this really light device in your hands really changed reading for me. So, figuring out last year how few “real” books versus Kindle books I read was a total shock to me.

Have you thrown out the real books and fully switched to Kindle?

There are several books on my nightstand, but I never reach for them. I feel like I’m betraying my grandmother. But using the magnification and backlight on my Kindle to read in the dark with no glasses wins every time.

How you use data in your day-to-day?

One of the answers definitely has to do with work. I get to use this amazing product called Rival IQ to measure our social impact. It’s so handy (#sponcon). And because I run our social media (follow us!) it’s really fun to get to take a look at that to see how we’re doing, what’s working well, and what isn’t. I lost a bunch of content recently on a website I run outside of work, and in trying to restore it I learned recently that Rival IQ backs up a lot of your website history. I had no idea that our product did that!

But the overwhelming “How does Blair use data outside of work?” answer is the book spreadsheet. And boy, have I learned a lot about integrating data with Google Data Studio and data visualizations. I think the 2018 book spreadsheet is going to blow the 2017 book spreadsheet out of the water.

You mentioned using Rival IQ — what is your favorite Rival IQ feature?

As part of my Rival IQ interview, I was tasked with writing a blog post about holiday recipes. The piece was all about how food magazines like Bon Appetit talk about cake versus pie, turkey versus ham, etc. during the food-heavy holidays. Without any prior knowledge of the product, I was able to figure out all of that information just using our Social Posts search feature. I could search for any term, like “apple pie,” to figure out which food magazines were using it, which weren’t, how often it showed up in hashtags, or a million other things. It was so easy to search for that stuff and get results that I could use immediately.

What about Rival IQ enticed you to join?

It was 100% the people. I imagine that folks who’ve read all of these staff profiles are totally sick of everybody responding like that, but it’s true.

On my audition day, it was so fun to get to be at Rival IQ for eight hours and really get to know the team. Everyone was so kind in submitting family recipes for the article I was working on and showing me the ropes in an unfamiliar office setting. I enjoyed going out to lunch with the team, and seeing how people work. And if working on these staff profiles has been any indicator, the people that I get to work with are even cooler than their first impression.

Couldn’t miss the chance for a team photo in the elevator on our way to lunch recently.

Speaking of lunch with your coworkers: When it’s your turn to order Wednesday lunch, what are you most likely to order?

I love things with rice in them. Last time I ordered Hawaiian food, and it was the best (in my totally unbiased opinion). I also love ordering Chinese. We haven’t braved sushi during my tenure—maybe one day.

So I learned something new right before this interview—tell me about drumming.

I’m a drummer! For a short, blissful period, I played in a cover band with buddies from college, where we would play whatever songs we could find that called for a guitar, a keyboard, and drums. It was a total blast, and I hope to play in another band one day again soon.

Rocking out at Ladies Rock Camp, a local Seattle program for female musicians.

How do you use social media outside of work?

I was a Facebook and Twitter lurker for a long time. When I got hired on here, a girlfriend of mine said, “You’re going to be on Instagram in three months.” And sure enough, since I started at Rival IQ, I’ve jumped into Instagram with two feet.

Getting to hang out on Instagram Insights and learn all these amazing things that we can measure, like taps forward and exit rates in Stories, engagement, video views, and so much more, has been fun too.

Last question: what do you want your legacy at Rival IQ to be?

I hope my legacy will be not a particular product, style, report, or social strategy, but instead: Fruit o’Clock. Every day around 4:00, I like to cut up some of the aforementioned office fruit, and sometimes I would share it with my deskmates. Before long, other people got in on the idea of eating fruit at 4:00. Now, whomever has a free moment and a hankering for a snack gathers around for some tasty treats from the market. It’s such a nice time of day to connect with our coworkers away from computers, and hear what their kids are up to, or what they did over the weekend, or what their cats are doing. So, I hope Fruit o’Clock carries on, even if Rival IQ outlives me. Or whatever the less morbid version of that ending is.

Who wouldn’t want to have fruit with these crew every day?

Any other questions I’ve missed?

You did great.

Thank you. Coming from a master.

Yeah, exactly. Whoo, that was a long one. Nice going. That wasn’t against the wall at all.

Against the wall?

You know, I was expecting the firing squad.

The post Blair: Staff Profile appeared first on Rival IQ.

At Rival IQ, our mission is to simplify data-driven decision making for you. Over the last few years, one key part of realizing that mission has been automating the discovery of notable activity in your landscapes — and proactively delivering those insights as alerts, right into your inbox.

Though we know that email alerts are a powerful part of your Rival IQ experience, we’ve heard you when you said that we could do even more.

Today, we’re excited to announce a new wave of alerts and delivery configuration in Rival IQ. With this release, you’ll gain a host of new automated insights covering social media competitive awareness and changes in your own web traffic and search rankings.

And, to ensure you get only the alerts you want, we updated our alerts settings to enable you to customize which type of alerts you receive via email. We even have new scheduling options, too.

Let’s dig in! But first, won’t you help us spread the news with a Tweet?

Strengthen your social competitive awareness

One way to understand your competitors’ strategies and direction is to look at where they’re focusing attention. With each of our newest competitive social alerts, you’ll gain a glimpse into your competitors’ priorities.

New alert: Likely boosted post detection

This new Likely Boosted Post alert brings Boosted Post Detection, one of our customers’ favorite features, straight to your inbox. When our machine learning finds a Facebook post that was likely boosted, we’ll let you know. If your competitors boost lots of posts, we’ll only send notifications for their bigger boosts.

New alert: Instagram bio link detection

When it comes to focusing attention on Instagram, the Bio Link is the primary way brands can direct traffic to their own sites. To help you understand your competitors’ focus, we monitor their Instagram Bio Links and notify you of any changes. Of course, just giving you a link would only be partially helpful, so we track down the page title, meta description, and preview image to save you time.

Plus, we’ll keep the history of these changes for you, so you can easily review trends in how a competitor uses their Bio Links.

Discover traffic trends with Google Analytics Alerts

We know how challenging it can be to really master Google Analytics — it’s a powerful, complex platform. In talking with so many of you, we’ve learned that you feel the same pain that we do as marketers: you want to understand the “whys” behind changes and improvements in your web traffic without having to dig.

With our new Google Analytics Alerts, you’ll leave the digging for trends to us. You’ll get a notification straight into your inbox when we notice large traffic increases to your site. And, to get your alerting just right, you can even pick exactly which segment of your traffic you want us to monitor.

New alert: Sessions increase for landing page

With our landing page alert, you’ll find out when a new blog post or product page is doing unexpectedly well. When we detect a large increase in entrances to any page on your website over a 30-day period, we’ll generate an email alert. We’ll also break down exactly where this traffic came from in that alert. In the example below, Acme Co. saw a nice traffic bump to their careers page—just what you want when hiring.

New alert: Sessions increase from source/medium

With our new traffic source alert, you’ll learn when a new influencer or referrer is driving new traffic to your site. When we detect a large increase in new sessions from a source/medium over a 30-day period, we’ll generate an email alert. We’ll also let you know exactly where this traffic landed on your site. In the example below, Acme Co.’s Google/CPC (that’s Google Ads) traffic jumped by more than 20% last month—that’s a good indicator that they should keep doing more of whatever they were doing to see this big traffic increase.

Gain insights on your search rankings

Our new SEO alerts use keyword ranking data from our partnership with SEMrush so you can better understand how your content creation and promotion efforts are paying off for search rankings.

New alert: Big increase in search ranking for keyword

Did one of your pages improve substantially in the search rankings? We’ll send you an email about it. To help keep the noise down, we’ll only send if your new ranking is in the top 10 results for that keyword.

In the example below, Bramble Berry recently improved their rankings on two different search phrases, moving onto page one of Google for both. For “rosehip seed oil,” they moved into position 9, up 10 slots from position 19, with a product page for a rosehip seed oil product of theirs (surprise!).

New alert: Big decrease in search ranking for keyword

We’ll also send you an email alert whenever we detect that one of your pages has decreased substantially in the search rankings. To help minimize inbox noise, we’ll only get in touch either when you drop 5 or more spots within the top 10 results — or if your new ranking moves out of the top 10 results for that keyword.

In the example below, Starbucks lost position in the rankings for the search term “coffee”, dropping 5 spots to number 9. That’s a big drop for such an incredibly high volume term.

New alert: New keyword ranking

But wait, there’s more! We’ll send you an email alert whenever we detect one of your pages ranking for a search that it didn’t rank for previously. To help keep things relevant for you, we’ll only email if your new ranking is in the top 10 results for that keyword.

In the example below, Benefit Cosmetics moved onto page one of the search rankings for three different terms. It’s important to note that Benefit may rank for these phrases with other pages on their site, and that this alert is calling attention to new pages ranking for the same phrase.

Receive only the alerts you need

In this release, we’ve added seven new alert types, bringing the total alert and summary email types in Rival IQ to 15! These alerts cover everything from social to metrics, Facebook Ads to messaging, and more.

And, we’ve improved our notifications settings: you can now select exactly which types of alerts you want. Plus, for our weekly update emails, you can now choose the day and hour at which we generate and send this mail.

Email alerting gets granular

With so many new (and existing) alerts, we know it’s important for you to be able to configure exactly which alert types you’d like to receive. For example, if you don’t care to see alerts about large Twitter follower growth from a competitor, you can disable the “Big Audience Moves” alert within your landscape. If you disable all of the alert types within a single class of email (like the Social and SEO Alerts pictured below), you won’t ever receive that email.

Your Social Summary Email: Get it when you want it

Every week, we send two insight-packed emails regarding your landscape: one summarizing your social performance for the week, and another summarizing Twitter Mentions. With this release, you can now choose the day and hour of delivery for each of these mails. Want everything on Monday at 8am? You’ve got it!

Learning more and getting started

All of our paying customers have access to these features now, and there are a few ways to learn more about this release.

• Register for the upcoming Alerts webinar on October 16th. We’ll send a recording, so register even if you can’t make it.
• Read the release notes for more details about each of the new alerts.

If you’re ready, go set up and adjust your alerts in your Rival IQ account via your Alert Configuration page in Rival IQ.

If you’re loving these new features, let us know on email or Twitter with a Tweet. We’d love to hear from you!

The post Supercharge your Inbox with All-New Rival IQ Email Alerts appeared first on Rival IQ.