{"id":11913,"date":"2017-04-24T16:35:03","date_gmt":"2017-04-24T16:35:03","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=11913"},"modified":"2023-10-11T07:05:24","modified_gmt":"2023-10-11T07:05:24","slug":"new-belgium-crafts-competitive-content","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/new-belgium-crafts-competitive-content\/","title":{"rendered":"New Belgium Crafts Competitive Content with Rival IQ"},"content":{"rendered":"

Rival IQ\u2019s competitive analytics and unique data flexibility enable New Belgium Brewing to benchmark their social media marketing efforts, optimize their digital marketing strategy and optimize their digital marketing strategy.\u00a0<\/em><\/p>\n

Metrics That Sell<\/h2>\n

Defining your brand\u2019s social best practices is an endeavor, testing the strength of any marketer. It goes beyond understanding best practices on each social channel to fully identifying and understanding the tactical approach best suited for your brand\u2019s social presence.<\/p>\n

For Kevin Darst, New Belgium Brewing’s digital and media manager, it\u2019s gotten a lot easier. What is typically a daunting process, no longer has to be. \u201cGetting data the right way speeds the process,\u201d says Darst \u201cRival IQ delivers the data in a convenient way, which significantly speeds up the process.\u201d Data that gives Darst the insight to create a content strategy built upon New Belgium best practices. He looks deeper into the data to uncover why people follow and why they engage with specific posts.<\/p>\n

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For New Belgium’s social followers it\u2019s about the brand, and what the brand represents. Darst\u2019s team translates that into high-quality product shots, engaging employee stories, and advocacy efforts.<\/p>\n

\u201cUsing Rival IQ is like having an extra marketer on staff who can take a deeper dive into trends that we\u2019re seeing and determine if we\u2019re directly influencing social performance or if there\u2019s an external force moving the needle,\u201d said Darst. \u201cWhat\u2019s great about Rival IQ is that you can spot trends in algorithm changes. For instance, if engagement suddenly drops, we can see if it only happened to us, or if everyone in our landscape experienced the same trend.\u201d<\/p>\n

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With Rival IQ, the numbers tell the story and help the team continue to roll in the right direction. With their engagement rates increasing by over 150% on Facebook, and 40% on Twitter, it\u2019s the secret ingredient making it all come together.<\/p>\n

Patterns That Pop<\/h2>\n

Keeping a close eye on top beverage brands is part of creating the New Belguim content strategy. Outside of regularly reporting on their content, Darst relies on the breakout post alerts<\/a>. \u201cThe alert emails from Rival IQ are extremely valuable,\u201d says Darst. \u201cThey help me spot patterns in successful content and keep tabs on their social campaigns.\u201d<\/p>\n

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If anybody out there knows Jason Momoa please tell him that: 1. He has excellent taste in beer. 2. We agree that emergency cookies are a great idea. 3. He’s got friends at New Belgium if he ever swings through Colorado or North Carolina. #SomeoneTellTheMan<\/a><\/p>\n

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