{"id":12143,"date":"2017-05-17T07:38:13","date_gmt":"2017-05-17T07:38:13","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=12143"},"modified":"2017-05-17T03:07:25","modified_gmt":"2017-05-17T03:07:25","slug":"facebook-ads-analytics","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/facebook-ads-analytics\/","title":{"rendered":"Dominate Advertising on Social with Facebook Ads Analytics"},"content":{"rendered":"<p>Digital marketers now have the ability to easily manage, improve and report on their own Facebook and Instagram advertising with the newest feature from Rival IQ.<\/p>\n<p>We\u2019re excited to announce our all new Facebook Ads Analytics. This reporting suite makes it easier than ever to tackle your social advertising. You\u2019ll be able to:<\/p>\n<ul>\n<li><strong>Unlock campaign opportunities<\/strong> &#8211; Pinpoint targeting improvements through alerts and comparisons, and take action to maximize budget.<\/li>\n<li><strong>Bolster performance<\/strong> &#8211; Improve ad performance, and save time with clear and comprehensive analysis.<\/li>\n<li><strong>Solve reporting pains<\/strong> &#8211; Produce complex campaign reporting in less time and with less effort.<\/li>\n<\/ul>\n<p>Facebook\u2019s native tools can be overwhelming and difficult to decipher. Because of that you know you could be doing more to maximize your budgets, but don\u2019t have the time to dive into the data.<\/p>\n<p>With Facebook Ads Analytics we bring you the most important data you need to refine your campaign, maximize your budget and as always, save you time. You\u2019ll be able to test and compare your ad campaign performance and know whether <a href=\"https:\/\/www.rivaliq.com\/blog\/facebook-carousel-ads\/\">carousel<\/a> or static images ads perform better for your brand.<\/p>\n<h2>This new feature suite empowers you with:<\/h2>\n<h3>Automated Alerts<\/h3>\n<p>These alerts will notify you via email when a campaign is experiencing unusual performance, whether it\u2019s killing it or needs adjustments. From each alert, you\u2019ll be able to go straight into Rival IQ to dive into the data deeper, or we\u2019ll also link directly into your Facebook Ads Manager where you can adjust your campaign as needed. As Rival IQ is checking your campaigns throughout the day, we\u2019ll send you alerts only when there are significant outliers. You can\u2019t get these notifications from anywhere else, including Facebook.<\/p>\n<blockquote><p>\u201cThe first hours after launching a new ad campaign are critical to the success,\u201d said Chris Mikulin, digital marketing manager of <a href=\"https:\/\/www.boxclever.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Box Clever<\/a>. \u201cWith Rival IQ, I\u2019ll be alerted about where an ad is underperforming and be able to make improvements swiftly.\u201d<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large-modern wp-image-12130\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/StockSnap_AOG1QEN37V.jpg\" alt=\"\" width=\"1\" height=\"1\" \/><img loading=\"lazy\" decoding=\"async\" class=\"size-large-modern wp-image-12146 aligncenter\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/Email-alert-1-700x501.png\" alt=\"Email Notifications of Social Media Ad Spend\" width=\"700\" height=\"501\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/Email-alert-1-350x251@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/Email-alert-1-300x215.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/Email-alert-1-1024x733.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/Email-alert-1-100x72.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/Email-alert-1-350x251.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/Email-alert-1-500x358.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/Email-alert-1-1170x838.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/Email-alert-1.png 1450w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/Email-alert-1-700x501@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3>Scheduled Reports<\/h3>\n<p>You already rely on Rival IQ scheduled reports, so we\u2019re extending that reporting to Facebook Ads Analytics. You\u2019ll be able to coincide these reports with internal reporting cadences or build reports on specific campaigns. Whatever your reporting needs are, you\u2019ll be able to set these up with ease.<\/p>\n<h3>Enhance Targeting<\/h3>\n<p>Breakdown and spot targeting opportunities based on Age &amp; Gender, Ad Placement, Platform, and Region. With Rival IQ visualizations, we make it easy to spot issues and successes in your ad targeting. You\u2019ll be able to pinpoint targeting areas that are increasing your cost per a click. See those issues and jump straight into Facebook Ads Manager to adjust your campaign.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12147 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/age-and-gender-1-700x383.png\" alt=\"Age and Gender demographic information for Facebook Ads\" width=\"700\" height=\"383\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/age-and-gender-1-350x191@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/age-and-gender-1-300x164.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/age-and-gender-1-1024x560.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/age-and-gender-1-100x55.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/age-and-gender-1-350x191.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/age-and-gender-1-500x273.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/age-and-gender-1-1170x640.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/05\/age-and-gender-1-700x383@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3>Advanced Reporting<\/h3>\n<p>Your reporting needs shift based on your internal audience. With Rival IQ you\u2019ll be able to create reports for what you need, whether it\u2019s on the account level, campaign level, or ad set. The customized reporting even enables you to create campaign comparison or custom breakdown reports.<\/p>\n<blockquote><p>\u201cRival IQ already helps us prove the value of social media and strengthen our strategy,\u201d said Fabiola Romero, social media customer care specialist at <a href=\"http:\/\/www.yamaha-motor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yamaha Motor<\/a>. \u201cNow with the new Facebook Ads Analytics, it will solve the complexity of reporting the variety of Facebook and Instagram ad campaigns we manage.\u201d<\/p><\/blockquote>\n<h3>Customized Metrics<\/h3>\n<p>For each breakdown you\u2019re able to edit the metrics, making it easier to focus on what matters most to you. Choose where spark bars appear and the order the appear in. Plus you can easily change this for each ad account, campaign or even ad set.<\/p>\n<h3>New Alert Customization<\/h3>\n<p>Choose what emails you get for each landscape, ensuring that what emails you receive are the most important.<\/p>\n<p>Reporting on Facebook Ads has never been this easy. You\u2019ll notice data points that are hidden in Facebook, and your campaigns will be easier to manage.<\/p>\n<p>The Facebook Ads Analytics feature is available with the <a href=\"https:\/\/www.rivaliq.com\/pricing\/\">Accelerate<\/a> package. But you can try it today, <a href=\"https:\/\/www.rivaliq.com\/signup\/\">start a free trial<\/a>, and we\u2019ve opened it to all customers until June 7th &#8211; <a href=\"https:\/\/app.rivaliq.com\/ads\/facebook\">check it out.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketers now have the ability to easily manage, improve and report on their own Facebook and Instagram advertising with the newest feature from Rival IQ. We\u2019re excited to announce our all new Facebook Ads Analytics. This reporting suite makes it easier than ever to tackle your social advertising. You\u2019ll &#8230;<\/p>\n","protected":false},"author":57,"featured_media":12148,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,23],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dominate Advertising on Social with Facebook Ads Analytics | Rival IQ<\/title>\n<meta name=\"description\" content=\"We\u2019re excited to announce our all new Facebook Ads Analytics. 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