On the cusp of reaching its bicentennial, Indiana University\u00a0has a lot to brag about.<\/p>\n
Boasting over 79,000 students between its two core campuses, it hosts sixteen highly-ranked colleges and schools. Between respected research faculty, students, and alumni and nearly 200 team championships it\u2019s no surprise the Hoosiers have much to be proud of.<\/p>\n
Like any university, it\u2019s always a good day on campus when you\u2019re beating your rivals. For Indiana University, having the ability to report on how they stack up to the competition on social media isn\u2019t just about bragging rights. \u201cOur engagement metrics speak for themselves,\u201d says Kristofer Karol, director social media strategy, \u201cwith Rival IQ we can show our worth.\u201d In the last few years the marketing team has grown, and with growth is the necessity to prove value. In a competitive industry such as higher education, showing the strength of Indiana\u2019s social channels is compelling.<\/p>\n
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