{"id":12369,"date":"2017-06-07T22:44:13","date_gmt":"2017-06-07T22:44:13","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=12369"},"modified":"2018-09-18T20:46:40","modified_gmt":"2018-09-18T20:46:40","slug":"facebook-ads-questions-answered","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/facebook-ads-questions-answered\/","title":{"rendered":"Your Facebook Ads Questions, Answered."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Digital Marketers want to know more about Facebook Ads. Full Stop. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the last month, we&#8217;ve hosted two separate webinars about Facebook Ads. Each of them had a slightly different focus, but there was one common theme: They both elicited a TON of questions. We tried to keep the webinars short to make plenty of time for these inquiries and curiosities, but we simply couldn&#8217;t get through them all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We figured others might have similar questions as well. So, we filtered through, categorized, de-duped and answered all of them to the best of our ability and wanted to share them with you. Cheers!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Webinar: &#8220;Level up your Facebook Ads&#8221;<\/h2>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/k7r1r5y32u.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.0% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\"><span class=\"wistia_embed wistia_async_k7r1r5y32u popover=true popoverAnimateThumbnail=true videoFoam=true\" style=\"display: inline-block; height: 100%; width: 100%;\">\u00a0<\/span><\/div>\n<\/div>\n<h1><\/h1>\n<h2>Questions &amp; Answers<\/h2>\n<h2><span style=\"font-weight: 400;\">Facebook Pixel<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">What is the Facebook Pixel? <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Facebook pixel is an analytics tracker that enables Facebook to monitor the behaviors of your website visitors. <\/span><span style=\"font-weight: 400;\">The Facebook pixel is used for 3 main functions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Building Custom Audiences from your website for re-marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimizing ads for conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tracking conversions and attributing them back to your ads.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Technically speaking, the Facebook Pixel is a snippet of code (that Facebook provides you) that lives on the web pages where you want to track conversions.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How do I collect data from using the Facebook pixel?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t collect primary data from using the Facebook pixel, Facebook does. Facebook uses that data to report conversion stats to you about your audiences and allows you to create more relevant audiences for you to target on Facebook. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have the Facebook pixel set up on your website, it works by following and identifying users who visit your website. When someone visits your website and takes an action (like completing a purchase), the Facebook pixel is triggered and reports this action. This is how Facebook knows and reports conversions on someone you showed an ad to on Facebook, clicked on it, and landed on your website. This way, you&#8217;ll know when a customer takes an action and will be able to reach that customer again through future Facebook ads. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Is the pixel different than the facebook icon that links back to your Facebook page?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, they are different. As mentioned above, the Facebook pixel is a snippet of code that lives on each webpage you want to track Facebook conversions, like a landing page for a white paper or a blog for instance. Your customers, website visitors, and co-workers will never see the facebook pixel (unless you have an engineer setup the code for you on your site.) The Facebook icon that you\u2019ve added to your site is indicating to your web page visitors that they can find your organization on Facebook and simply acts as a link to your company\u2019s Facebook page. <\/span><\/p>\n<p>The Facebook icon that you\u2019ve added to your site is telling your visitors that they can find your organization on Facebook. It simply acts as a link to your company\u2019s Facebook page.<\/p>\n<h3><span style=\"font-weight: 400;\">After installing the pixel, I want to be able to serve an ad related to the page they visited. Can you talk about that?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, you can create a custom audience based on which pages on your website they have visited. You can read more about that on the <a href=\"https:\/\/www.facebook.com\/business\/a\/online-sales\/custom-audiences-website#u_0_2\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook&#8217;s Custom Audience<\/a> page.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Do you have any idea if the pixel slows down website load time? We&#8217;re having an issue with load time, so we&#8217;re avoiding adding the pixel.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">From an engineering standpoint, the Facebook pixel should not slow down your website\u2019s load time. It\u2019s written in a way to tell your page to essentially skip paying attention to that code when loading a page. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Where do I get this script for the Facebook pixel?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here is a link to the <a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Pixel Implementation Guide<\/a> that explains how to install the Facebook Pixel including where to get the script.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Does that Facebook pixel fire for everyone who visits the website or only the paid traffic that you include the parameter for?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It fires for everyone who lands on that web page, not just those who were driven there from Facebook. This is critical information for <a href=\"https:\/\/www.facebook.com\/business\/a\/lookalike-audiences?campaign_id=377419195756809&amp;placement=exact&amp;creative=115254095589&amp;keyword=facebook+lookalike+audience&amp;extra_1=0d718c2b-9fff-4599-a1f4-c87e545c5632\" target=\"_blank\" rel=\"noopener noreferrer\">lookalike audiences<\/a>\u00a0on Facebook and retargeting your website visitors on Facebook if you choose to do so.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">If you have your FB pixel ID on all pages and a potential customer visits multiple pages of your website, will FB only consider that one-page view conversion?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Great question! Yes. The pixel can live on every web page of your site. Conversions are determined based on what you assign them to be at the campaign level. So, as long as you have the Facebook pixel on the final page of the conversion process, and the Facebook conversion tracking is set up correctly, it will work.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">As a business school, our conversion is for people to apply for our programs, but they apply on a separate website than the one that we send them to. Is it possible to add my facebook pixel to a second website and is Facebook able to track those conversions through a conversions campaign?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. You can put the pixel on multiple sites. You can put the pixel anywhere. There is a way to make it work properly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your Facebook ad conversion is set up as a standard event, like visit the \u201capplication thank you page\u201d then you just need to make sure that the Facebook pixel is set up on that web page. It may make more sense to create a \u201ccustom event\u201d to ensure you\u2019re tracking things correctly. We recommend you read up on the difference between \u2018standard events\u2019 and \u2018custom events\u2019 on this <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755\"><span style=\"font-weight: 400;\">Facebook Help page<\/span><\/a><span style=\"font-weight: 400;\"> to find out which will work best for your use case (you\u2019ll have to scroll down about \u2153 of the way down). <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Targeting<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">When designing a custom audience, you choose &#8216;males of a certain age group&#8217; and get an estimate of the audience size. Then you add an &#8216;interest&#8217; and sometimes the audience size goes up! How can that be when you&#8217;re narrowing it?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Our best guess is that you may be accidentally selecting the incorrect targeting by picking males OR interest rather than males AND interest. You&#8217;ll need to use the &#8220;narrow targeting&#8221; options. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re already doing this and you&#8217;re sure it&#8217;s not working properly, it may be your cache affecting the audience visibility. Try <a href=\"https:\/\/www.facebook.com\/help\/1416643995215690\/?ref=u2u\" target=\"_blank\" rel=\"noopener noreferrer\">clearing the cache<\/a> and cookies on your web browser, then try narrowing your audience again.\u00a0<\/span><\/p>\n<p>If it&#8217;s neither of these things, we suggest you reach out to Facebook and submit a ticket with their support team.<\/p>\n<h3><span style=\"font-weight: 400;\">What are some reasons to load my customer list into Facebook?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mostly, you&#8217;d add your customer list to Facebook to exclude them from receiving your ads or ads that aren&#8217;t relevant to them (ie. &#8220;start a free trial&#8221;). Of course, you probably have a list of people who aren&#8217;t customers yet that are sitting in the top of the funnel who you&#8217;d like to specifically target. This is another case scenario where you can upload that list to create a custom audience. <\/span><\/p>\n<p>Other reasons include:<\/p>\n<ul>\n<li>You may want to add more touchpoints to a campaign you\u2019re running for a segment of people you have in external lists.<\/li>\n<li>To block your existing customers or suppress current Facebook fans from seeing an ad on Facebook (to save money).<\/li>\n<li>You want to specifically target only your followers for special offers or create lookalike audiences for your ads.<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Setting up your Ads<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">What is CTA? <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A CTA is a &#8220;call to action&#8221;. This is the action you want someone to take such as \u201cdownload\u201d or \u201csign up\u201d. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What constitutes a &#8220;conversion&#8221;? <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A conversion is whatever you set it up to be. It could range from anything from landing on a specific page on your website to signing up for a webinar. When the user completes any action you\u2019ve set up as the end goal, that is the conversion. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">If I&#8217;m making an ad for a hotel and the URL is their reservations page, would conversions make more sense than traffic as a goal?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, conversions would make sense as long as you have the Facebook pixel on the final page of the reservation process. You want it to record the conversion after they&#8217;ve actually booked at the hotel, so you want the Facebook pixel to fire when your customer has landed on the page after they make the reservation. As long as the Facebook conversion tracking is set up, you should be good to go. <\/span><span style=\"font-weight: 400;\">Once Facebook learns what sort of users will likely convert, it will begin to show the ad to those users.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">When you saw the huge increase in CTR from changing your objective from clicks to conversions, did you change the copy\/image\/targeting or was everything else the same?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No, we changed nothing at all. Our aim was to test the same audience and the same ads, only changing the objective. We were curious to see what Facebook would do, and it turns out that Facebook does indeed know how to work its magic. In fact, we wrote a blog where we discuss this experiment and the results called, \u201c<\/span><a href=\"https:\/\/www.rivaliq.com\/blog\/facebook-ads-b2b\/\"><span style=\"font-weight: 400;\">Getting Started With Facebook Ads for B2B<\/span><\/a><span style=\"font-weight: 400;\">\u201d. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Testing Ads<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Is it true that you should go broad at first, or narrow when testing ads? I&#8217;ve been taught to go broad and then narrow it down.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are numerous ways you can narrow down your audience. The method that\u2019s Chris discussed in the webinar begins with setting up your personas, or identifying who you want to target. Once you have a good idea of who this target audience is, you\u2019ll want to brainstorm ways to narrow this group down as much as possible. Then, tailor content to each of those personas. This way, your ads will show more relevant content to the different segments of your target audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say that you sell athletic gear. Your target audience consists of people who like sports. \u201cPeople who like sports\u201d is a pretty broad target audience, so think about how you can narrow this down. Let\u2019s say it\u2019s October, so you narrow this group down by type of sport &#8211; American football, soccer, and basketball. You will want to create separate ad sets for each of these interests. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? At first, Facebook\u2019s algorithm will begin running your ads evenly across your audience. As time progresses and people engage with it, it will learn which types of people, say football fans, are more likely to respond to it. Then it will optimize to show your ad to that group more frequently. So if the majority of the clicks your ads are getting are from football fans, then Facebook isn\u2019t going to show your ad to soccer and basketball fans. By creating three ad sets, one for each of these narrow audience segments, you can guarantee that each interest group will continue to see the ad (Facebook can\u2019t optimize them out), you can see which of these three groups are responding to these ads best, the costs associated with advertising to each segment, and have the data in hand to make critical next step decisions (like test a new ad for an underperforming segment). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With all that said, this method can help you confirm if your ads are reaching your intended audience and if they\u2019re actually working on that audience. Starting too broadly won\u2019t allow you understand all of this. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Are A\/B tests recommended for a page which is just starting out with little budget?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, yes, yes! Always test your ads. Test out colors, people, images, faces, font, copy, buttons\u2026. You name it! Make small iterations each time you run A\/B tests and make adjustments based on your small learnings. A\/B testing is a very good idea even if you have a limited budget. Bonus: if you are A\/B testing and begin to spot trends and differences in ad performance, a great way to advocate for more budget is by taking these preliminary findings back to your executive team to demonstrate what you\u2019re seeing. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How long do you test an ad?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019d argue that it\u2019s not about time frame, but rather about reach. You need enough data to know whether your results are meaningful. If you run an ad for two weeks, but only receive 100 clicks on 5 ads, you don\u2019t have enough data points to make your findings reliable or powerful. Another aspect that\u2019s important when testing ads is spend. The more budget you have, the more reach you will have. These things go hand-in-hand. When you\u2019re testing, start out by spending $10\/day on your ad set and let it run until you have enough data to make a meaningful decision. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How much should I spend per month per ad for a Facebook campaign?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">That is impossible to answer because it\u2019s really about what works for you. At Rival IQ, we spend anywhere between $100 &#8211; $500 a day on Facebook Ads, but we have customers who spend up to $5,000 a day. Your Facebook ad campaign spend is going to depend on budget, conversion goals, and your marketing strategy. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What are some reasons to use ads vs. boost a post?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The primary reasons to use Facebook Ads are to expand your reach and the ability to narrow down your audience segments. Using Facebook Ads will give you further reach into new audiences. Facebook\u2019s robust targeting allows you to get granular in your audience targeting. Boosting is great if you\u2019re simply interested in increasing your engagement more than an organic post would do on its own, but mainly you don&#8217;t feel the need or have the time to go back and fine-tune your targeting. It\u2019s also nice when you\u2019re pressed for time, but you want to get the word out about something. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Daily Budget vs. Lifetime Budget, Auto vs. Manual Bidding. Which do you recommend and why?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We will always go with daily budget over lifetime budget, and adjust it every few days based on how things are performing. If you&#8217;re doing a time-based campaign, for example promoting this webinar, lifetime makes sense: you have a specific goal and specific timeframe for when it will end. The types of ads we run for lead generation, for example offering a free whitepaper, we want to continue running the ads\u00a0until the cost per conversion begins increasing and we\u2019ve clearly saturated my audience. By using a daily budget and monitoring it, we\u2019re forced to keep an eye on it and we know when it\u2019s time to pull the ad. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We use auto bidding because we trust Facebook to do what is best based on my objective. After running a few experiments, we know that their algorithm is smarter than we\u2019ll ever be. Check out a blog where we discuss experimenting with Facebook Ad objectives and the results here: \u201c<\/span><a href=\"https:\/\/www.rivaliq.com\/blog\/facebook-ads-b2b\/\"><span style=\"font-weight: 400;\">Getting Started With Facebook Ads for B2B<\/span><\/a><span style=\"font-weight: 400;\">\u201d. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What best practices do you have a first timer testing remarketing ads on Facebook?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here are the best practices we recommend for someone starting out: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Install the Facebook pixel on your website.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Start small. Test your ad sets with $20 per day to see what works. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use narrow audience segments to identify which groups have high costs vs. low costs (remember, this does not infer quality clicks!) and to ensure you\u2019re reaching the audience you want.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Test different objectives to discover which objective resonates with your audience most. <\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Also, if an ad performs well, does it cost less to run it?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook wants to show people content that they like (it\u2019s in Facebook\u2019s best interest). If your content is engaging, Facebook is more likely to show it and charge you less money to incentivize you to create more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also depends on what your objective is. Sometimes, a higher quality lead may end up costing your more per click, conversion, etc., but they&#8217;re more likely to convert into a customer. Again, it&#8217;ll take more testing.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Managing Ads on Facebook<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Is there a way of using the Facebook funnel with organic content? With all the ads you run to target different groups, that&#8217;s a lot to monitor. How do you manage that? In Facebook or in another program?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, you can create audiences based on people who have already engaged with your organization\u2019s Facebook page. If you\u2019re just running content that\u2019s getting huge engagement, you can create an audience of the people who engaged with that content people too (it&#8217;s a new feature!). Learn more on Facebook&#8217;s <a href=\"https:\/\/www.facebook.com\/business\/a\/custom-audiences?campaign_id=1398023950488031&amp;placement=broad&amp;creative=104299458372&amp;keyword=+facebook++custom++audience&amp;extra_1=0d718c2b-9fff-4599-a1f4-c87e545c5632\" target=\"_blank\" rel=\"noopener noreferrer\">Custom Audience&#8217;s<\/a> page (click the &#8216;Create Audience&#8217; button to get started.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How can you best provide budget recommendations for clients? In other words, how can you actually calculate how much it will cost to reach the desired KPI? How do you formulate an ad budget for a client to incorporate the testing period?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is an incredibly complicated question that has no single answer. If we could work backward and give someone a perfect answer, they wouldn\u2019t need marketing agencies or consultants, right? If we were to walk someone through this process we&#8217;d say, \u201cIf you want to see good results, you\u2019ve got to spend at least $500 &#8211; $1000 a month.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the day, it\u2019s a numbers game and if you have low bids because you\u2019re too sensitive to budget, you won\u2019t reach the audience you\u2019re targeting. The impressions won\u2019t be there. You can\u2019t spread yourself too thin. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try offering to do a two-week discovery phase where we spend $50\/day per an ad set that will amount to $500. With this information, you can determine what your budget will be moving forward. That budget will vary depending on if they\u2019re looking for ad clicks vs. conversions. Collect as much information as you can during the discovery phase so you can try to offer them a realistic, slightly conservative estimate for an impactful budget. We understand this isn\u2019t a very satisfying answer, but it\u2019s honest. Success really depends on:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their goals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their target audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their budget<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Facebook Ad Analysis<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Where can I find which part of the audience\/placement of an ad is underperforming?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The best way to do this is by narrowing down your target audience into smaller segments you\u2019re interested in testing. To reiterate, Facebook\u2019s algorithm will begin running your ads evenly across your audience. As time progresses and people engage with it, it will learn which types of people, say football fans, are more likely to respond to it. Then it will optimize to show your ad to that group more frequently. So if the majority of the clicks your ads are getting are from football fans, then Facebook isn\u2019t going to show your ad to soccer and basketball fans. By creating three ad sets, one for each of these narrow audience segments, you can guarantee that each interest group will continue to see the ad (Facebook can\u2019t optimize them out), you can see which of these three groups are responding to these ads best, the costs associated with advertising to each segment, and have the data in hand to make critical next step decisions (like test a new ad for an underperforming segment). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re already doing this, and you\u2019re asking how to identify underperforming ads, we recommend you use Rival IQ\u2019s Facebook Ads Analysis tool. Once setup, it syncs up to your Facebook Ads data (in real time) and alerts you when an ad is underperforming based on all the other ads you\u2019re running. The alert provides you with a direct link to that ad in Facebook Ads so you can turn it off or make adjustments. Otherwise, you\u2019ll have to sign into Facebook Ads and manually analyze your ads to see which ads aren\u2019t performing so hot. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Organic Posts<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Knowing Facebook only promotes your content to 1\/3 of your fans unless you promote it. What&#8217;s the best way to reach most of your fans without pissing them off? I have heard that most of your audience who already likes your page generally does not see your posts. How can you change that without huge money put towards boosting. <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You have a couple of options. One, you can begin boosting your posts. Boosting is different from Facebook ads in that it takes an organic post from your page and turns it into an ad. You can choose to boost it to your existing audience. Boosting posts puts your content at the top of their feed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, if you don\u2019t have the extra budget to increase your reach, you can increase posting the media type that Facebook\u2019s algorithm prefers. For instance, Facebook wants you to stay on <\/span><a href=\"http:\/\/www.facebook.com\"><span style=\"font-weight: 400;\">www.facebook.com<\/span><\/a><span style=\"font-weight: 400;\">. Therefore, posting content that will keep consumers of your post on Facebook will help increase your reach. Think native images, native video (not youtube videos\u2013that drives traffic to youtube) and instant articles. Facebook prioritizes video. The more consistently you post native video, the further your organic reach. Keep your eyes open for a blog post coming soon about this from Rival IQ. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Can&#8217;t you boost posts to audiences that you chose outside of your followers?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, you can. However, if you\u2019re looking to reach a very specific audience, then jumping into Facebook Ads Manager and creating an ad is probably a better idea (for your budget). Boosting posts is a great tool when you\u2019re in a hurry or looking to expand your reach to your fan base, but when you\u2019re looking to optimized cost per click, we always recommend using Facebook Ads. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Resources and Tools:<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Can you say his name again? john who?<\/span><\/h3>\n<p><a href=\"https:\/\/www.jonloomer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Jon Loomer<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Hands down the best resource for Facebook Advertising. Follow this guy <\/span><a href=\"https:\/\/twitter.com\/jonloomer\"><span style=\"font-weight: 400;\">@jonloomer <\/span><\/a><span style=\"font-weight: 400;\">\u200fon Twitter<\/span><span style=\"font-weight: 400;\">!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What tools do you use?<\/span><\/h3>\n<ol>\n<li><span style=\"font-weight: 400;\">I use <a href=\"https:\/\/adespresso.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdEspresso<\/a>, owned by Hootsuite to simplify A\/B testing and bundle results of ad sets so they\u2019re easy to consume. They have great reporting and updating of their ads<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Rival IQ\u2019s <a href=\"https:\/\/www.rivaliq.com\/blog\/facebook-ads-analytics\/\">Facebook Ads Analytics<\/a> has a great display of the demographic breakdown of my ads and tell me when my ads are underperforming. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">The Chrome extension<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.facebook.adsmanager&amp;hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u2019s Ads Mobile App<\/a> is good for digging into demographics and tweak ad sets on the fly. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">If you use <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener noreferrer\">Hubspot<\/a>, use their ads reporting. It\u2019s stellar!<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketers want to know more about Facebook Ads. Full Stop. In the last month, we&#8217;ve hosted two separate webinars about Facebook Ads. Each of them had a slightly different focus, but there was one common theme: They both elicited a TON of questions. We tried to keep the webinars &#8230;<\/p>\n","protected":false},"author":54,"featured_media":12381,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,22,61],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Facebook Ads Questions, Answered. | Rival IQ<\/title>\n<meta name=\"description\" content=\"Digital Marketers want to know more about Facebook Ads. 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