{"id":13181,"date":"2017-09-07T07:20:24","date_gmt":"2017-09-07T07:20:24","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=13181"},"modified":"2017-11-08T19:45:15","modified_gmt":"2017-11-08T19:45:15","slug":"reddit-social-channel-will-make-look-like-content-marketing-genius","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/reddit-social-channel-will-make-look-like-content-marketing-genius\/","title":{"rendered":"Reddit: The Social Channel That Will Make You Look Like a Content Marketing Genius"},"content":{"rendered":"

Coming up with new and fruitful content ideas on a regular basis is hard. Really hard.<\/span><\/p>\n

Getting campaign buy-in from your boss, clients, or team is a hurdle too. You can transform the painstaking process of coming up with great (potentially viral) content using the social news hub, Reddit. <\/span><\/p>\n

Reddit\u2019s value as a source of inspiration was reaffirmed this year when I attended MozCon<\/a> for the first time. There were so many fantastic speakers and topics I could write about, but <\/span>Daniel Russell<\/span><\/a>, the Digital Marketing Manager at Go Fish Digital<\/a>, captured my attention with an intriguing talk about using Reddit as a tool to help inspire, inform, and curate new and creative content for your marketing team or client. <\/span><\/p>\n

I love Reddit. I find myself perusing some of my favorite subreddits on a daily basis (time kill suggestions that will make you smile include <\/span>r\/aww<\/span><\/a> and <\/span>r\/showerthoughts<\/span><\/a>). I found it fascinating to learn how other marketers are using my favorite source of news and entertainment to make them better at their job. <\/span><\/p>\n

\"Reddit<\/p>\n

What is Reddit?<\/span><\/h2>\n

Reddit is an online forum where <\/span>over 250 million users<\/span><\/a> form communities on the internet to post content, discuss topics, read and write reviews, have conversations and debates. It is currently the <\/span>8th most popular website on the internet<\/span><\/a> and experienced <\/span>over 274 million unique visitors in January 2017 alone<\/span><\/a>. Reddit is arguably the biggest and best place to find content ideas, and you can be using this forum to come up with amazing content. Full stop. <\/span><\/p>\n

Reddit\u2019s Key Features for Marketers<\/span><\/h3>\n

So what makes Reddit so attractive to marketers? <\/span><\/p>\n

Subreddits<\/h3>\n

Subreddits are smaller forums within Reddit dedicated to a particular topic. Examples include r\/movies, r\/content_marketing, and r\/socialmedia. For example,\u00a0<\/span>r\/movies<\/span><\/a> is a subreddit where you can read reviews about a movie, watch the trailer, or discuss the movie with others. On a more relevant marketing note, <\/span>r\/content_marketing<\/span><\/a> is a subreddit dedicated to content marketers helping each other improve content, give feedback, and share advice and tools from the trade. The subreddit,\u00a0<\/span>r\/socialmedia<\/span><\/a> is intended for professionals who are actively engaged in social media and community-oriented websites around the world. <\/span><\/p>\n

Subreddits are powerful because you have people self-segregating themselves into interest groups and providing you topics that are important to them.<\/strong> What you\u2019re digging for as a marketer is already happening organically on Reddit. \u00a0<\/span><\/p>\n

As marketers, we\u2019re always searching for more data that is going to inform us about who our target market is and what topics and issues are important to them. With so many users on Reddit, there is a subreddit for just about everything you can imagine, which makes this website so valuable.<\/span><\/p>\n

Discussion Threads<\/h3>\n

People can comment on content as well as other people\u2019s comments. When they do this, it\u2019s called a discussion thread (go figure). By reading through discussion threads, you\u2019re essentially tapping into a focus group discussing content that you haven\u2019t even created yet. <\/strong><\/span><\/p>\n

To do this, simply find a piece of content you like on Reddit and read through the comments. You can analyze the sentiment for the content you might want to create.\u00a0<\/span><\/p>\n

Ask yourself:<\/span><\/p>\n