{"id":13211,"date":"2017-09-12T07:28:00","date_gmt":"2017-09-12T07:28:00","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=13211"},"modified":"2017-09-11T21:33:57","modified_gmt":"2017-09-11T21:33:57","slug":"alliant-credit-union-uses-rival-iq","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/","title":{"rendered":"Alliant Credit Union Doubles Social Engagement with Rival IQ"},"content":{"rendered":"

Alliant Credit Union is one of the ten largest credit unions in the United States.<\/p>\n

\"\"<\/p>\n

Founded in 1935 and headquartered in Chicago, Illinois, it has grown to serve over 350,000 members nationwide. Using Rival IQ, Alliant Credit Union has been able to enhance their social strategy, engage their audience, and celebrate successes.<\/p>\n

Alliant Credit Union’s challenge<\/h2>\n

Credit unions face a unique challenge to engage and satisfy member-owners, ensuring that their relationship with the credit union deepens. For Alliant, social media has become an essential part of their communication strategy, helping them to engage their members and foster a sense of community. They rely on social to educate customers, celebrate member successes, build brand awareness, and grow their membership.<\/p>\n

In 2016, the Marketing and Digital Strategy Team understood that to get more out of social media, they needed to invest in tools to better understand their competition.<\/p>\n

\u201cWith Rival IQ\u2019s Facebook Insights, it\u2019s easier to search, customize, and create an impactful social report.\u201d said Maggie Tomasek, public relations & social media specialist at Alliant Credit Union.<\/p><\/blockquote>\n

How Rival IQ was the perfect solution<\/h2>\n

After evaluating several tools, the Alliant team landed on Rival IQ. \u201cAll the pieces fell into place with Rival IQ,\u201d says Maggie Tomasek, public relations & social media specialist, \u201cit\u2019s user-friendly, easy to set up, and would serve us beyond a competitive audit<\/a>.\u201d Tomasek and team have been able to utilize the platform to report each month on the competition and draw insights that are directly reflected in the Alliant editorial calendar<\/a>.<\/p>\n

The team also relies on Rival IQ to report on their own performance, making it easier to find exactly what they need versus using native social tools. Rival IQ has become a part of their planning, and strategic exercises as the team learns how to engage their audience more effectively.<\/p>\n

Alliant delivering social results<\/h2>\n

Each month as the team builds the editorial calendar they extract insight from their competitors to determine how to improve their approach. The insight has lead to dramatic changes for Alliant.<\/p>\n

\"AlliantBy refining their social strategy, the team has increased engagement per tweet by over 130%. Along with the competitive view, Tomasek looks to Rival IQ to dive deeper into Facebook data. She\u2019s been able to translate that knowledge into doubling Alliant\u2019s Facebook reach – no small feat. \u201cWith Rival IQ\u2019s Facebook Insights it\u2019s easier to search, customize, and create an impactful report,\u201d said Tomasek.<\/p>\n

For long-term strategy, the team expanded their use of Rival IQ to look at brands that leverage social media well. Most recently the team expanded onto Instagram. With Rival IQ, they were able to do the research and learn from the best. They\u2019ve used it to get a sense of what growth would look like, what posting tactics brands use, and how they could make changes to get the biggest impact.<\/p>\n

\u201cMy favorite feature is the breakout social post alerts. Seeing when our own social post has taken off is cause for celebration and it lets us keep tabs on our competitors\u2019 most successful content.\u201d\u00a0said Maggie Tomasek, public relations & social media specialist at Alliant Credit Union.<\/p><\/blockquote>\n

The alerts have helped Tomasek educate her team, both on their competitor\u2019s tactics but also on their own performance. \u201cMy favorite feature is the alerts,\u201d says Tomasek, \u201cseeing when our own social post has taken off is cause for celebration.\u201d Since the team is constantly testing new content, tactics, and strategic opportunities, the alerts resonate and provide affirmation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alliant Credit Union is one of the ten largest credit unions in the United States. Founded in 1935 and headquartered in Chicago, Illinois, it has grown to serve over 350,000 members nationwide. Using Rival IQ, Alliant Credit Union has been able to enhance their social strategy, engage their audience, and …<\/p>\n","protected":false},"author":57,"featured_media":13226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"acf":[],"yoast_head":"\nAlliant Credit Union Doubles Social Engagement with Rival IQ | Rival IQ<\/title>\n<meta name=\"description\" content=\"Using Rival IQ, Alliant Credit Union has been able to enhance their social strategy, engage their audience, and celebrate successes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alliant Credit Union Doubles Facebook Reach with Rival IQ\" \/>\n<meta property=\"og:description\" content=\"Using Rival IQ, Alliant Credit Union has been able to enhance their social strategy, engage their audience, and celebrate successes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/\" \/>\n<meta property=\"og:site_name\" content=\"Rival IQ\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.instagram.com\/cssndrlnn\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-12T07:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-11T21:33:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/Alliant-Group-Stats-2-e1505164036672.png\" \/>\n\t<meta property=\"og:image:width\" content=\"686\" \/>\n\t<meta property=\"og:image:height\" content=\"271\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cassandra Schwartz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Alliant Credit Union Doubles Twitter Engagement with Rival IQ\" \/>\n<meta name=\"twitter:description\" content=\"Using Rival IQ, Alliant Credit Union has been able to enhance their social strategy, engage their audience, and celebrate successes.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/Alliant-Group-Stats-2-e1505164036672.png\" \/>\n<meta name=\"twitter:creator\" content=\"@cssndrlnn\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cassandra Schwartz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/\",\"url\":\"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/\",\"name\":\"Alliant Credit Union Doubles Social Engagement with Rival IQ | Rival IQ\",\"isPartOf\":{\"@id\":\"https:\/\/www.rivaliq.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-11-at-2.14.08-PM-2.png\",\"datePublished\":\"2017-09-12T07:28:00+00:00\",\"dateModified\":\"2017-09-11T21:33:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.rivaliq.com\/#\/schema\/person\/c574de66c82e8df1bd7bc9a54afa87f2\"},\"description\":\"Using Rival IQ, Alliant Credit Union has been able to enhance their social strategy, engage their audience, and celebrate successes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/#primaryimage\",\"url\":\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-11-at-2.14.08-PM-2.png\",\"contentUrl\":\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-11-at-2.14.08-PM-2.png\",\"width\":1844,\"height\":1232},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rivaliq.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alliant Credit Union Doubles Social Engagement with Rival IQ\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rivaliq.com\/#website\",\"url\":\"https:\/\/www.rivaliq.com\/\",\"name\":\"Rival IQ\",\"description\":\"Social Media Analytics\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rivaliq.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rivaliq.com\/#\/schema\/person\/c574de66c82e8df1bd7bc9a54afa87f2\",\"name\":\"Cassandra Schwartz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rivaliq.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f594894060bd8dd92ab99957da214cb1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f594894060bd8dd92ab99957da214cb1?s=96&d=mm&r=g\",\"caption\":\"Cassandra Schwartz\"},\"description\":\"Cassandra leads our product marketing, focusing on product, brand, and communications needs. Cassandra has worked in marketing and communications for nearly a decade helping businesses like Microsoft including Xbox and The Garage, Pike13, and many others connect with their audiences. Outside of work, Cassandra keeps extraordinarily active. An avid community builder, she leads the Seattle Lean In Circle, and co-founded SheHasDrive, as well as a peer-mentoring program based in Seattle. Since moving to Seattle from Kansas, Cassandra has adopted an outdoors lifestyle that includes hiking, skiing, and kayaking. Follow her on Twitter or Facebook.\",\"sameAs\":[\"http:\/\/www.cassandraleeanne.com\",\"https:\/\/www.instagram.com\/cssndrlnn\",\"https:\/\/twitter.com\/@cssndrlnn\"],\"url\":\"https:\/\/www.rivaliq.com\/blog\/author\/cassandras\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Alliant Credit Union Doubles Social Engagement with Rival IQ | Rival IQ","description":"Using Rival IQ, Alliant Credit Union has been able to enhance their social strategy, engage their audience, and celebrate successes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/","og_locale":"en_US","og_type":"article","og_title":"Alliant Credit Union Doubles Facebook Reach with Rival IQ","og_description":"Using Rival IQ, Alliant Credit Union has been able to enhance their social strategy, engage their audience, and celebrate successes.","og_url":"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/","og_site_name":"Rival IQ","article_author":"https:\/\/www.instagram.com\/cssndrlnn","article_published_time":"2017-09-12T07:28:00+00:00","article_modified_time":"2017-09-11T21:33:57+00:00","og_image":[{"width":686,"height":271,"url":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/Alliant-Group-Stats-2-e1505164036672.png","type":"image\/png"}],"author":"Cassandra Schwartz","twitter_card":"summary_large_image","twitter_title":"Alliant Credit Union Doubles Twitter Engagement with Rival IQ","twitter_description":"Using Rival IQ, Alliant Credit Union has been able to enhance their social strategy, engage their audience, and celebrate successes.","twitter_image":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/Alliant-Group-Stats-2-e1505164036672.png","twitter_creator":"@cssndrlnn","twitter_misc":{"Written by":"Cassandra Schwartz","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/","url":"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/","name":"Alliant Credit Union Doubles Social Engagement with Rival IQ | Rival IQ","isPartOf":{"@id":"https:\/\/www.rivaliq.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/#primaryimage"},"image":{"@id":"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-11-at-2.14.08-PM-2.png","datePublished":"2017-09-12T07:28:00+00:00","dateModified":"2017-09-11T21:33:57+00:00","author":{"@id":"https:\/\/www.rivaliq.com\/#\/schema\/person\/c574de66c82e8df1bd7bc9a54afa87f2"},"description":"Using Rival IQ, Alliant Credit Union has been able to enhance their social strategy, engage their audience, and celebrate successes.","breadcrumb":{"@id":"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/#primaryimage","url":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-11-at-2.14.08-PM-2.png","contentUrl":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-11-at-2.14.08-PM-2.png","width":1844,"height":1232},{"@type":"BreadcrumbList","@id":"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rivaliq.com\/"},{"@type":"ListItem","position":2,"name":"Alliant Credit Union Doubles Social Engagement with Rival IQ"}]},{"@type":"WebSite","@id":"https:\/\/www.rivaliq.com\/#website","url":"https:\/\/www.rivaliq.com\/","name":"Rival IQ","description":"Social Media Analytics","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rivaliq.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rivaliq.com\/#\/schema\/person\/c574de66c82e8df1bd7bc9a54afa87f2","name":"Cassandra Schwartz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rivaliq.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f594894060bd8dd92ab99957da214cb1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f594894060bd8dd92ab99957da214cb1?s=96&d=mm&r=g","caption":"Cassandra Schwartz"},"description":"Cassandra leads our product marketing, focusing on product, brand, and communications needs. Cassandra has worked in marketing and communications for nearly a decade helping businesses like Microsoft including Xbox and The Garage, Pike13, and many others connect with their audiences. Outside of work, Cassandra keeps extraordinarily active. An avid community builder, she leads the Seattle Lean In Circle, and co-founded SheHasDrive, as well as a peer-mentoring program based in Seattle. Since moving to Seattle from Kansas, Cassandra has adopted an outdoors lifestyle that includes hiking, skiing, and kayaking. Follow her on Twitter or Facebook.","sameAs":["http:\/\/www.cassandraleeanne.com","https:\/\/www.instagram.com\/cssndrlnn","https:\/\/twitter.com\/@cssndrlnn"],"url":"https:\/\/www.rivaliq.com\/blog\/author\/cassandras\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/posts\/13211"}],"collection":[{"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/comments?post=13211"}],"version-history":[{"count":10,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/posts\/13211\/revisions"}],"predecessor-version":[{"id":13228,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/posts\/13211\/revisions\/13228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/media\/13226"}],"wp:attachment":[{"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/media?parent=13211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/categories?post=13211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/tags?post=13211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}