With each post, direct people to the link in your bio or a simple shortened link where they can take the action you want them to take. Your bio is prime real estate; spend some time and thought to write an effective Instagram bio<\/a>. Your profile, visuals, and links should be aligned with the \u201cwhy\u201d behind your fundraising efforts. What\u2019s the cause, and how can you tell that story through your profile? You need to.<\/p>\n It\u2019s always important to have a strategy. With social fundraising<\/a>, your end goal may be simple: raise a certain amount of money. However, the approach will differ between organizations, and each step along the way may vary.<\/p>\n Think about how you will communicate your mission and goals, what action you want people to take as your deadline approaches. What media types<\/a> are you using in your campaign? Does your strategy involve photos of people in action, short product videos, interviews, or something else?<\/p>\n Have you mapped out who your support base is? It may seem as simple as driving awareness, but successful fundraising on Instagram requires a strategy aligned with your cause.<\/p>\n You\u2019ll want to have a catchy, easy-to-share hashtag for your fundraising efforts. Common fundraising hashtags include: #fundraising, #fundraiser, #gofundme, #charity, #instagood, #donate, #foracause, and #bethechange.<\/p>\n Rival IQ makes it very easy to analyze your Instagram hashtags. Use the data to find the top-performing hashtags<\/a> in your landscape, include them if you are not doing it already, and increase your reach on the platform.<\/p>\n Even if you aren\u2019t running your campaign through these channels, you can attract audiences interested in giving to the cause they support. Hashtag best practices<\/span><\/a> suggest not exceeding 10 hashtags per post to deter the perception that your post could be spam.<\/span> (Bonus tip! Copy the above hashtags and save them to your phone for the next time you\u2019re fundraising with Instagram.)<\/p>\n Look to create something fun for your own fundraising campaign that speaks to the cause. The Keep a Breast Foundation uses #checkyourselfie<\/a> to encourage young people around the world to perform monthly self-checks for breast cancer.<\/p>\n![\"United](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/02\/Instgram-fundraising-image-1-700x375.png\")
<\/p>\n2. Have a Fundraising Strategy<\/h2>\n
3. Use the Right Hashtags<\/h2>\n
![\"Hashtag](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/02\/Instagram-fundrasinig-image-5-700x343.png\")
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