{"id":13848,"date":"2017-11-09T10:23:37","date_gmt":"2017-11-09T10:23:37","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=13848"},"modified":"2018-04-04T23:45:27","modified_gmt":"2018-04-04T23:45:27","slug":"canadian-olympic-committee-grew-engagement-300","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/canadian-olympic-committee-grew-engagement-300\/","title":{"rendered":"The Canadian Olympic Committee Grew Engagement by 300%"},"content":{"rendered":"<p>Canadian Olympic Teams use social media to inspire Canadians through the power of sport, and they&#8217;re damn good at it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13170 size-medium\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/COC-logo-full-color-213x300.jpg\" alt=\"\" width=\"213\" height=\"300\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/COC-logo-full-color-213x300.jpg 213w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/COC-logo-full-color-726x1024.jpg 726w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/COC-logo-full-color-100x141.jpg 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/COC-logo-full-color-350x494@2x.jpg 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/COC-logo-full-color-350x494.jpg 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/COC-logo-full-color-500x705.jpg 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/COC-logo-full-color-1170x1651.jpg 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/COC-logo-full-color.jpg 1772w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/09\/COC-logo-full-color-700x988@2x.jpg 1400w\" sizes=\"(max-width: 213px) 100vw, 213px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The Canadian Olympic Committee is responsible for all aspects of Canadian involvement in the Olympic Games. The committee is not only critical to preparing athletes for the Olympic Games, but\u00a0they&#8217;re also committed to providing comprehensive services to Olympic athletes. <\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 28.118811881188122% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BYWgj8Xl9d1\/\" target=\"_blank\" rel=\"noopener\">A post shared by Canadian Olympic Team (@teamcanada)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2017-08-28T20:57:31+00:00\">Aug 28, 2017 at 1:57pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">The digital team within the Canadian Olympic Committee oversees the fan experience, always ensuring the Team Canada brand is elevated and its athletes\u2019 stories are told. They engage Canadians globally, publishing a constant stream of content covering over 500 athletes worldwide. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Canadian Olympic Committee&#8217;s challenge<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In 2014, the digital team needed to understand their competition. As social media emerged as a critical component of sponsorship proposals, as well as a growing method for engaging Canadian fans, the Committee wanted to benchmark themselves against other sources of information on Olympic athletes.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How Rival IQ was the perfect solution <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Digital Director Georgia Sapounas\u2019 team produces content at an impressive rate. It\u2019s not surprising considering the staff is following over 500 Canadian athletes competing around the globe in preparation for and during the Olympic Games. \u201cAll eyes are on us,\u201d says Sapounas, \u201cwe do our best to be fast, be first, and be accurate.\u201d The volume of content combined with the need to move quickly means it is critical for them to invest in content that performs well. The team measures themselves by the level of fan engagement.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\">\u201cAll eyes are on us,\u201d says Sapounas, \u201cwe do our best to be fast, be first, and be accurate.\u201d<\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Understanding engagement is where Sapounas and team turned to Rival IQ. Each month they take time to <a href=\"https:\/\/www.rivaliq.com\/product\/social-reporting\/\">review reports that show what\u2019s worked and what hasn\u2019t<\/a>. \u201cWe chose Rival IQ because it allows us to <a href=\"https:\/\/www.rivaliq.com\/blog\/2018-social-media-industry-benchmark-report\/\">compare our performance against large brands<\/a>, Canadian media outlets, and other National Olympic teams,\u201d says Sapounas.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\">\u201cWe chose Rival IQ because it allows us to compare our performance against large brands, Canadian media outlets, and other National Olympic teams,\u201d says Sapounas, \u201cwe\u2019re able to see what\u2019s succeeding and how we can tweak and do it even better.\u201d<\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">While the team knows to focus their effort on what\u2019s entertaining and exciting, there\u2019s more nuance to what they create and share. With Rival IQ the team can determine how to engage the maximum number of Canadians inside and outside the Games. But the team doesn\u2019t stop with engagement.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 28.125% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BZOkv0XlnKK\/\" target=\"_blank\" rel=\"noopener\">How far would you make it?! ? \/\/ Jusqu&#8217;o\u00f9 vous rendriez-vous ?! ??\u200d\u2642\ufe0f#Repost @kelseyserwa: Straight up ballin ? #alwaysgoodtimes ?: @dunc_ski<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by Canadian Olympic Team (@teamcanada) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2017-09-19T15:31:34+00:00\">Sep 19, 2017 at 8:31am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Georgia and her team can translate that engagement metric into real ROI by turning social followers into fan club members. The fan club, Canadian Olympic Club, gives fans an even more in-depth look into the run-up to the Olympics along with rewards and recognition. Each week top fans rise up the leaderboard and are recognized. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Leading National Olympic Teams globally on social media<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The digital team has used the insights from Rival IQ to place themselves at the top of social media. They lead National Olympic Teams globally with the highest engagement per capita. Each year they move the needle significantly on their engagement, most recently increasing Facebook and Twitter engagement rates by over 300%.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13850 aligncenter\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/11\/Copy-of-Grew-Social-Audience-by.png\" alt=\"The Canadian Olympic Committee has increased their Facebook and Twitter engagement rates over 300%\" width=\"700\" height=\"375\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/11\/Copy-of-Grew-Social-Audience-by-350x188@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/11\/Copy-of-Grew-Social-Audience-by-300x161.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/11\/Copy-of-Grew-Social-Audience-by-100x54.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/11\/Copy-of-Grew-Social-Audience-by-350x188.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/11\/Copy-of-Grew-Social-Audience-by-500x268.png 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Between the engagement on social channels and the passion of the Canadian Olympic Club members, it\u2019s a compelling story that Sapounas can share with partners. Sapounas relies on Rival IQ to tell that story. \u201cWith Rival IQ,\u00a0we\u2019re able to paint a picture of how we stay ahead of the curve,\u201d said Sapounas. The value their social channels provide is exceptional. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Canadian Olympic Teams use social media to inspire Canadians through the power of sport, and they&#8217;re damn good at it. The Canadian Olympic Committee is responsible for all aspects of Canadian involvement in the Olympic Games. The committee is not only critical to preparing athletes for the Olympic Games, but\u00a0they&#8217;re &#8230;<\/p>\n","protected":false},"author":57,"featured_media":13168,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,54],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Canadian Olympic Committee Grew Engagement by 300% | Rival IQ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/canadian-olympic-committee-grew-engagement-300\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Canadian Olympic Committee Grew Engagement by 300%\" \/>\n<meta property=\"og:description\" content=\"Canadian Olympic Teams use social media to inspire Canadians through the power of sport, and they&#8217;re damn good at it. 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