Ever since its debut in 2012, #GivingTuesday has become a worldwide celebrated day to make philanthropic donations, propelled by social media. On the Tuesday following Thanksgiving (this year, November 28, 2017), #GivingTuesday officially kicks off the charitable season. Last year topped the charts, collectively raising a record $168 million<\/a> for academic institutions and nonprofits. This designated 24-hour period is a time for peers to encourage each other to donate their time, talents or cash to a cause or organization.<\/p>\n As people are inspired and looking for places to give this year, create a campaign to put your nonprofit on the radar and connect with prospective donors. When brainstorming ideas for your organization, take a look at the following #GivingTuesday campaign examples for inspiration.<\/p>\n Complicated doesn\u2019t necessarily mean better. Sometimes the simplest campaign strategies are the most impactful. For a great example, look no further than Brown University\u2019s case study<\/a>.<\/p>\n For Giving Tuesday, the school leveraged a tried and true fundraising method to incentivize strong participation from students and alumni. Offering a 1:1 match on online gifts (up to $200,000), Brown asked for donations and used storytelling to explain the \u201cwhy\u201d behind the campaign. To tell their powerful stories, Brown produced videos of its strongest asset: individual scholars sharing snippets about their goals, lives, and philosophies. These in-depth short films<\/a> demonstrate how providing funding for the university is a direct investment in our collective future.<\/p>\n![\"keep](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/11\/rochelle-nicole-84911-2.jpg\")
<\/p>\nKeep It Simple<\/h2>\n