{"id":14053,"date":"2017-12-06T07:16:32","date_gmt":"2017-12-06T07:16:32","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=14053"},"modified":"2017-12-06T23:28:42","modified_gmt":"2017-12-06T23:28:42","slug":"discover-tool","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/discover-tool\/","title":{"rendered":"Identify Influencers and Brand Advocates with the New Discover Tool"},"content":{"rendered":"<p>75% of Marketers agree that identifying influencers is their biggest challenge.<\/p>\n<p>According to\u00a0<a title=\"Adweek\" href=\"http:\/\/www.adweek.com\/digital\/marketers-struggle-to-identify-and-engage-social-media-influencers-report\/\" rel=\"nofollow\">Adweek,<\/a>\u00a0one of the main roadblocks to a successful influencer campaign is connecting with influencers. Seventy-five percent of those surveyed said identifying the right influencers was their most significant challenge. In 2017, 84% of marketing teams allocated resources toward influencer marketing strategies. With\u00a0<a title=\"71% of consumers\" href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30239\/71-more-likely-to-purchase-based-on-social-media-referrals-infographic.aspx\" rel=\"nofollow\">71% of consumers<\/a>\u00a0stating that they\u2019re more likely to make a purchase based on a social media reference, that trend is expected to grow in 2018. Marketers need more tools to make this process faster and easier, so we built Discover.<\/p>\n<p>Marketers can use Rival IQ&#8217;s Discover to build an influencer and brand advocate program and realize improved social media strategy. With Discover, we\u2019re surfacing strategic opportunities with Twitter and Instagram.<\/p>\n<p>You\u2019ll be able to:<\/p>\n<ul>\n<li><strong>Identify and evaluate influencers and brand advocates.<\/strong> Discover and engage the right people who align with your brand based on the Rival IQ Influencer Rating.<\/li>\n<li><strong>Amplify content.<\/strong> Find related hashtags to expand reach and engagement.<\/li>\n<li><strong>Reveal curated content opportunities.<\/strong> Identify content sources and topics that are engaging audiences.<\/li>\n<\/ul>\n<p>With Discover, you can find and analyze influencers, hashtags, and content like never before. Learn more about all the ways you can use Discover for a better social media strategy in the <a href=\"https:\/\/help.rivaliq.com\/using-rival-iq\/discover-user-guide\">Complete User Guide<\/a>.<\/p>\n<h2>New Feature Lineup:<\/h2>\n<p>You\u2019re stretched for time, and building an influencer or brand advocate program is only possible with time investment. And we know the hardest step in that process is identifying and evaluating potential influencers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14063 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.46.42-AM-1-700x371.png\" alt=\"Rival IQ's Discover homepage asking about what is is that you want to discover on Twitter and Instagram.\" width=\"700\" height=\"371\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.46.42-AM-1-350x185@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.46.42-AM-1-300x159.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.46.42-AM-1-1024x542.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.46.42-AM-1-100x53.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.46.42-AM-1-350x185.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.46.42-AM-1-500x265.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.46.42-AM-1-1170x619.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.46.42-AM-1-700x371@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>With Discover, we\u2019re bringing you the data you need to narrow your prospects and analyze their performance. This robust tool empowers you to dive deeper and identify previously unknown influencers and fans. Here&#8217;s a list of the awesome new things you can get done in a snap.<\/p>\n<h3>New Influencer Score<\/h3>\n<p>In Discover, each potential influencer receives an influencer score under the &#8220;Potential Influence&#8221; column on a range from 0 &#8211; 4. This proprietary approach takes into account their number of followers and engagement. It&#8217;s just another way we\u2019re working to make identifying the best influencers simple and straightforward.<\/p>\n<div id=\"attachment_14062\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14062\" class=\"wp-image-14062 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.56.38-AM-700x366.png\" alt=\"\" width=\"700\" height=\"366\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.56.38-AM-350x183@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.56.38-AM-300x157.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.56.38-AM-1024x535.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.56.38-AM-100x52.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.56.38-AM-350x183.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.56.38-AM-500x261.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.56.38-AM-1170x611.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.56.38-AM-700x366@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-14062\" class=\"wp-caption-text\">A screenshot from Rival IQ&#8217;s Discover tool that shows where you can find the Influencer Score on the far right-hand side.<\/p><\/div>\n<h3>Real-Time Search <em>Outside<\/em>\u00a0Your Landscape<\/h3>\n<p>Searching via Twitter or Instagram in Discover is going to give you the most recent relevant posts based on your search. For Twitter, we\u2019ll provide the most current 1000 tweets from the last seven days. For Instagram, we\u2019ll show you the most recent 500 posts.<\/p>\n<h3>Influencer Profile Analytics<\/h3>\n<p>Within Discover, you\u2019ll be able to get a quick highlight of a potential influencer\u2019s performance in the last week. This analysis gives you an immediate sense of the influencer\u2019s potential for your brand and helps you keep tabs on the impact your current influencers are making.<\/p>\n<h3>Most Engaging Posts<\/h3>\n<p>Based on the search, we surface the top performing posts by engagement. And just like you can elsewhere in Rival IQ, you can see this in a list view, or show posts with photos as a grid.<\/p>\n<h3>Coincidental Hashtags<\/h3>\n<p>See which hashtags other people, influencers, and organizations are using together and how they perform. This section of the tool breaks out engagement rate, the number of unique hashtags, and which hashtags drive the highest engagement in social posts. This real-time analysis will help your team make last-minute shifts to help amplify and extend your reach on Instagram and Twitter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14061 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.49.08-AM-700x784.png\" alt=\"Discover which hashtags are used in tandem and if there's a synergistic element driving engagement.\" width=\"700\" height=\"784\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.49.08-AM-350x392@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.49.08-AM-268x300.png 268w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.49.08-AM-914x1024.png 914w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.49.08-AM-100x112.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.49.08-AM-350x392.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.49.08-AM-500x560.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-06-at-9.49.08-AM.png 1028w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3>URL Tracking<\/h3>\n<p>Identify who is sharing your content or which sources of content are most popular. You can even search by specific links, allowing your team to understand which pages of your site, like blogs posts or product pages, are being shared on Twitter and Instagram.<\/p>\n<p>Use URL tracking to determine who is sharing your blog content, a giveaway, or product. This extra level of exposure means you now have a better story to share about how social is amplifying your content.<\/p>\n\n<div class=\"blog-inline-cta-no-image\" style=\"\">\n  <p>\n   Try Discover out for yourself.  <\/p><div class=\"cta-wrapper\"> <a target=\"_blank\" class=\"x-btn ss-light x-btn-global\" href=\"\/signup\" style=\"\">Try Rival IQ for free!<\/a><\/div>\n<\/div>\n\n\n<p>Discover from Rival IQ is live and available in Rival IQ&#8217;s\u00a0<a href=\"https:\/\/www.rivaliq.com\/signup\/\">Free Trial<\/a>. Join us for a webinar next Tuesday, December 12th at 10:00 AM PT called <a href=\"http:\/\/get.rivaliq.com\/discover-webinar\">Finding Influencers and Analyzing Any Topic with Discover<\/a> as Seth Bridges walks you through the new features and how to use Discover.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>75% of Marketers agree that identifying influencers is their biggest challenge. According to\u00a0Adweek,\u00a0one of the main roadblocks to a successful influencer campaign is connecting with influencers. Seventy-five percent of those surveyed said identifying the right influencers was their most significant challenge. In 2017, 84% of marketing teams allocated resources toward &#8230;<\/p>\n","protected":false},"author":57,"featured_media":14067,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,6,23],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Identify Influencers and Brand Advocates with the New Discover Tool | Rival IQ<\/title>\n<meta name=\"description\" content=\"Marketers can use Rival IQ&#039;s Discover tool to build an influencer and brand advocate program and realize improved social media strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/discover-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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