Whether you call it word of mouth marketing, brand advocates\/ambassadors, or influencer marketing, the important part is that you build it the right way.<\/p>\n
Starting a social media influencer program with your brand’s values as the foundation makes the difference between a win and a flop.\u00a0With\u00a071% of consumers<\/a>\u00a0stating that they\u2019re more likely to make a purchase based on a social media reference, that trend is expected to grow in 2018. But that social media reference will only matter if the promotion aligns with the influencer’s audience.<\/p>\n To understand how to build an influencer program that aligns with your brand’s values we turned to an expert\u00a0in influencer and values-based marketing. Julie Lyons from Zenzi<\/a>, the world’s first values marketing agency, walked us through what brand’s need to be thinking about when they’re building a sustainable influencer program.<\/p>\n Our very own co-founder, Seth Bridges asks them questions covering:<\/p>\n\n