{"id":14596,"date":"2018-01-31T09:00:57","date_gmt":"2018-01-31T09:00:57","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=14596"},"modified":"2022-01-20T17:48:41","modified_gmt":"2022-01-20T17:48:41","slug":"benchmarking-social-media-metrics-rival-iq-explore","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/benchmarking-social-media-metrics-rival-iq-explore\/","title":{"rendered":"Live Social Metrics and Benchmarking in Rival IQ Explore"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Benchmarking social media can make a big difference to your social strategy. Each year, we publish the <\/span><a href=\"https:\/\/www.rivaliq.com\/blog\/2018-social-media-industry-benchmark-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Social Media Industry Benchmark Report<\/span><\/a><span style=\"font-weight: 400;\">, and the response has been tremendous.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> We heard your request for more, w<\/span><span style=\"font-weight: 400;\">hich is why we launched <\/span><a href=\"http:\/\/www.rivaliq.com\/explore\"><span style=\"font-weight: 400;\">Rival IQ Explore<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"attachment_14611\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.rivaliq.com\/explore\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14611\" class=\"wp-image-14611 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/full-700x629.png\" alt=\"rival iq explore shows live social media benchmark screenshot\" width=\"700\" height=\"629\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/full-350x315@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/full-300x270.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/full-1024x920.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/full-100x90.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/full-350x315.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/full-500x449.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/full-1170x1051.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/full.png 1430w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/full-700x629@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-14611\" class=\"wp-caption-text\">Rival IQ Explore: Live Social Media Benchmarks<\/p><\/div>\n<p><span style=\"font-weight: 400;\">With Rival IQ Explore, you\u2019ll have the opportunity to understand how top brands from various industries perform on social. We\u2019re bringing you live social media metrics and content examples from across Facebook, Instagram, and Twitter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll now be able to benchmark against aspirational brands\u2019 social media performance, analyze examples of highly engaging content for top-tier brands, and bring this data into your Rival IQ account. <\/span><\/p>\n<p><b>Benchmark Against Industry Heavyweights <\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Review live social metrics across more than 18 segments, including: Travel, Beverages, Beauty, and Nonprofits<\/span><\/li>\n<li>Access free social metrics for top-tier brands for benchmarking social media performance<\/li>\n<li>Identify high-engaging posts, popular hashtags, post types, and more across Instagram, Twitter, and Facebook<\/li>\n<\/ul>\n<p><b>Discover Social Media Content and Tactical Opportunities<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Spot content trends, topics, or styling that clarify what success looks like in your industry<\/span><\/li>\n<li>Identify relevant hashtags or post types that translate into your own strategy<\/li>\n<\/ul>\n<p><b>Analyze Past 30 Days\u2019 Social Performance <\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Assess key metrics, including engagement, post frequency, and growth<\/span><\/li>\n<li>These free landscapes are available for all on the Rival IQ site and update daily to ensure the most recent posts are analyzed<\/li>\n<\/ul>\n<p><b>Customize Your Analysis in Rival IQ<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">New customers can easily copy and create a Rival IQ trial to delve deeper into social data<\/span><\/li>\n<li>Current customers can add these to their accounts without counting against company limits<\/li>\n<\/ul>\n<div id=\"attachment_14612\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.rivaliq.com\/explore\/skincare\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14612\" class=\"size-large-modern wp-image-14612\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/skincare-700x915.png\" alt=\"\" width=\"700\" height=\"915\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/skincare-350x457@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/skincare-230x300.png 230w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/skincare-783x1024.png 783w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/skincare-100x131.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/skincare-350x457.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/skincare-500x653.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/skincare-1170x1529.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/skincare.png 1430w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/01\/skincare-700x915@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-14612\" class=\"wp-caption-text\">The Skincare landscape in Rival IQ Explore<\/p><\/div>\n<h2>Make Competitive Analysis a Part of Your Story<\/h2>\n<p><span style=\"font-weight: 400;\">Benchmarking social media should be a part of your <\/span><a href=\"\/blog\/social-media-competitive-analysis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">competitive analysis<\/span><\/a><span style=\"font-weight: 400;\">. While a full competitive analysis includes much more than social media benchmarks, including aspirational and industry heavyweights will lend valuable insight to your report. Identify tactics like imagery, content topics, or copy that lead to highly engaging content. Use this <\/span><a href=\"\/blog\/social-media-competitive-analysis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">free template<\/span><\/a><span style=\"font-weight: 400;\"> (seriously\u2014it\u2019s free).<\/span><\/p>\n<h3>Tell a Compelling Story<\/h3>\n<p><span style=\"font-weight: 400;\">Paint a picture like the <\/span><a href=\"https:\/\/www.rivaliq.com\/blog\/canadian-olympic-committee-grew-engagement-300\/\"><span style=\"font-weight: 400;\">Canadian Olympic Committee<\/span><\/a><span style=\"font-weight: 400;\"> by benchmarking social media performance to highlight your own social media success. Pair the average nonprofit Facebook engagement rate of .17% (according to our <\/span><a href=\"https:\/\/www.rivaliq.com\/blog\/2018-social-media-industry-benchmark-report\/\"><span style=\"font-weight: 400;\">2017 benchmark report<\/span><\/a><span style=\"font-weight: 400;\">) with the live data from <\/span><a href=\"https:\/\/www.rivaliq.com\/live-benchmarks\/\"><span style=\"font-weight: 400;\">Explore<\/span><\/a><span style=\"font-weight: 400;\"> on top-tier nonprofits and then show how your organization is performing. For many niche organizations, the engagement rates outperform the best in class. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This becomes a way to illustrate that follower counts don\u2019t make up for engagement metrics. You\u2019ll be able to articulate how your content compares and how your audience shows their passion, enthusiasm and betters your social presence. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if your performance doesn\u2019t measure up, this gives you the opportunity to articulate how the best brands are succeeding and the necessary changes that will lead to improving your own social media performance.<\/span><\/p>\n<h3>Learn From The Best<\/h3>\n<p><span style=\"font-weight: 400;\">I\u2019m a fan of Steal Like An Artist \u2014 and my experience is most marketers are too. Watching and learning from the best in the business is part of our craft. We don\u2019t all have big budgets like Nike, REI, or L\u2019Oreal, but we can spot lessons in their successes and find ways to mimic best practices. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.rivaliq.com\/live-benchmarks\/\"><span style=\"font-weight: 400;\">Rival IQ Explore<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019re bringing you an easy way to watch and learn from the best brands in various categories. You\u2019ll be able to learn from the most engaging content across Facebook, Instagram, and Twitter and try some of their tactics. That\u2019s exactly what <\/span><a href=\"https:\/\/www.rivaliq.com\/blog\/alliant-credit-union-uses-rival-iq\/\"><span style=\"font-weight: 400;\">Alliant Credit Union<\/span><\/a><span style=\"font-weight: 400;\"> did when they started planning their Instagram strategy. Using this approach, they looked at how non-financial brands successfully utilized Instagram, finding universal strategies and tactics that translated to their own audience. <\/span><\/p>\n<h2>Learn More, Live!<\/h2>\n<p><span style=\"font-weight: 400;\">Join us next <a href=\"http:\/\/get.rivaliq.com\/webinar-identifying-opportunities-benchmarking-social-media\">Tuesday, February 6th at 10 am PST\/1 pm PST<\/a> when we\u2019ll host Cat Sprague from TBD Media to talk about benchmarking social media and how her agency uses this data to design successful social media strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ll cover: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why benchmarking is an important part of designing a social media strategy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Competitive vs. aspirational benchmarking<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tips on how to interpret benchmarks and translate them into actionable insights<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And so much more&#8230;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Have your questions ready for Q&amp;A at the end of the webinar.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benchmarking social media can make a big difference to your social strategy. Each year, we publish the Social Media Industry Benchmark Report, and the response has been tremendous. We heard your request for more, which is why we launched Rival IQ Explore. With Rival IQ Explore, you\u2019ll have the opportunity &#8230;<\/p>\n","protected":false},"author":57,"featured_media":14274,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,23],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Live Social Metrics and Benchmarking in Rival IQ Explore | Rival IQ<\/title>\n<meta name=\"description\" content=\"Benchmarking social media with live social metrics from top-tier brands across over 18 segments, including nonprofits, travel, beauty, and more is easier with Rival IQ Explore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/benchmarking-social-media-metrics-rival-iq-explore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live Social Metrics and Benchmarking in Rival IQ Explore\" \/>\n<meta property=\"og:description\" content=\"How do you stack up against the best brands in your industry? It&#039;s easy to see with Rival IQ Explore. 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