{"id":14627,"date":"2018-02-06T21:02:51","date_gmt":"2018-02-06T21:02:51","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=14627"},"modified":"2022-11-29T19:21:44","modified_gmt":"2022-11-29T19:21:44","slug":"identifying-opportunities-for-success-with-social-media-benchmarking","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/identifying-opportunities-for-success-with-social-media-benchmarking\/","title":{"rendered":"Identifying Opportunities for Success with Social Media Benchmarking"},"content":{"rendered":"<p>Benchmarking is an important tool in every marketer&#8217;s toolbox, used to answer questions critical to success.<\/p>\n<p>What are we doing that&#8217;s working? Where can we improve? And how do we stack up to our competitors? Without benchmarks, it&#8217;s impossible to know how your marketing efforts measure up.<\/p>\n<p>In our latest webinar, co-founder Seth Bridges sat down with Cat Sprague from <a href=\"http:\/\/www.mediatbd.com\/\">TBD Media<\/a> to talk more about benchmarking and why it&#8217;s more important than ever in this golden age of analytics.<\/p>\n<p>Cat and Seth walked us through what it means to benchmark. They also discussed how frequently we should be reporting against the benchmarks we set, and the different types of benchmarking (like internal benchmarking, and competitive vs. aspirational benchmarking).<\/p>\n<p>Together, they delved into the following topics:<\/p>\n<ul>\n<li>Why benchmarking is an important part of designing a social media strategy<\/li>\n<li>Competitive vs. aspirational benchmarking<\/li>\n<li>Tips on how to interpret benchmarks and translate them into actionable insights<\/li>\n<li>And so much more&#8230;<\/li>\n<\/ul>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/91vauuwsac.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_91vauuwsac videoFoam=true\" style=\"height: 100%; width: 100%;\"><\/div>\n<\/div>\n<\/div>\n<p>Marketers can use <a href=\"\/live-benchmarks\/\" target=\"_blank\" rel=\"noopener\">Rival IQ\u2019s Live Social Media Benchmarks<\/a>\u00a0to benchmark against industry heavyweights in 18 segments (with more added regularly), discover your competitors&#8217; most highly engaging content, and analyze 30 days&#8217; past social performance so you can tailor your marketing strategy in real-time.<\/p>\n<p>To get started now, use our helpful guide to <a href=\"\/blog\/social-media-competitive-analysis\/\">Social Media Competitive Analysis<\/a>, a step-by-step walkthrough for auditing and benchmarking your social media and seeing how it compares to your competitors&#8217;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benchmarking is an important tool in every marketer&#8217;s toolbox, used to answer questions critical to success. What are we doing that&#8217;s working? Where can we improve? And how do we stack up to our competitors? Without benchmarks, it&#8217;s impossible to know how your marketing efforts measure up. In our latest &#8230;<\/p>\n","protected":false},"author":75,"featured_media":14628,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,61],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Identifying Opportunities for Success with Social Media Benchmarking | Rival IQ<\/title>\n<meta name=\"description\" content=\"Without benchmarks, it&#039;s impossible to know how your marketing efforts measure up. Our co-founder Seth Bridges sat down with Cat Sprague from TBD Media to talk more about benchmarking and why it&#039;s more important than ever as we&#039;re surrounded by analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/identifying-opportunities-for-success-with-social-media-benchmarking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identifying Opportunity with Social Media Benchmarking\" \/>\n<meta property=\"og:description\" content=\"Without benchmarks, it&#039;s impossible to know how your marketing efforts measure up. In our latest webinar, co-founder Seth Bridges sat down with Cat Sprague from TBD Media to talk more about benchmarking and why it&#039;s more important than ever in this golden age of analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rivaliq.com\/blog\/identifying-opportunities-for-success-with-social-media-benchmarking\/\" \/>\n<meta property=\"og:site_name\" content=\"Rival IQ\" \/>\n<meta property=\"article:author\" content=\"blairf@rivaliq.com\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-06T21:02:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-29T19:21:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/02\/social-template-1200x628christin-hume-311288.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Blair Feehan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Identifying Opportunities for Success with Social Media Benchmarking\" \/>\n<meta name=\"twitter:description\" content=\"Without benchmarks, it&#039;s impossible to know how your marketing efforts measure up. 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