{"id":14932,"date":"2018-03-14T00:17:10","date_gmt":"2018-03-14T00:17:10","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=14932"},"modified":"2023-10-11T05:59:17","modified_gmt":"2023-10-11T05:59:17","slug":"spring-cleaning-series-optimize-seo-to-boost-your-website-traffic","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/spring-cleaning-series-optimize-seo-to-boost-your-website-traffic\/","title":{"rendered":"Spring Cleaning Series: Optimize SEO to Boost Your Website Traffic"},"content":{"rendered":"

If you have ever played a role planning and creating your brand website, you know it can be quite the arduous task. After putting together a labor of love of such magnitude, it is incredibly frustrating to realize you are not getting the visitor traffic you want or expect.<\/p>\n

This spring, resolve to optimize your content to boost your SEO ranking and drive better and more qualified leads to your website. Here\u2019s how.<\/p>\n

Don\u2019t Treat SEO as an Afterthought! <\/b><\/p>\n

Too many marketers have a backwards approach to SEO<\/a>. Instead of developing a strategy and implementing it from the beginning of the writing process, they write first and then cram in the \u201cright\u201d keywords later.<\/p>\n

Consumers discover new brands by searching for answers to their questions and solutions to their problems. However, the language we use to describe our brand offerings often differs from how our target audience seeks answers online.<\/p>\n

To resolve this disconnect, take these initial steps in order to create content that matches their search criteria:<\/p>\n

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  1. Define the needs and wants of your audience.<\/strong> Consider what you bring to the table, and how it addresses what people need. Then, break down why they need this help in order to create likely search scenarios (which leads us to number two\u2026).<\/li>\n
  2. Predict the keywords and phrases they may use in their search.<\/strong><\/li>\n<\/ol>\n

    For this example exercise, pretend you\u2019re a baker operating out of an adorable shop in downtown Austin, Texas. You specialize in all sorts of baked goods, but you\u2019ve received feedback that your cupcakes are what people are writing home about. Take these insights about your business to come up with categories of likely search terms and corresponding search queries.<\/p>\n

    Here is an example of how you can organize this breakdown:<\/p>\n