{"id":14996,"date":"2018-03-22T22:46:17","date_gmt":"2018-03-22T22:46:17","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=14996"},"modified":"2019-11-13T23:08:33","modified_gmt":"2019-11-13T23:08:33","slug":"creative-ways-to-leverage-keyword-search","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/","title":{"rendered":"Creative Ways to Leverage Keyword Search with Rival IQ: A Training Webinar"},"content":{"rendered":"<p id=\"17cb7521-f71c-4e53-bfb7-bee4ccd7edde\">In this training webinar, Halina walks through creative ways to leverage keyword search within Rival IQ. Using search syntax, or logical filters, you&#8217;ll learn how to sift through your competitors&#8217; social posts to identify\u00a0new content opportunities and trending topics, and generate new ideas.<\/p>\n<p>With so many social posts appearing in your\u00a0landscapes, it can be overwhelming and difficult to understand what is really happening with each competitor on each channel around any topic. Halina will show you the many ways you can search within Rival IQ to narrow down with keywords, content, or broader topics. The search capabilities within Twitter, Instagram, Facebook, and other networks vary greatly, but with this training you&#8217;ll get the details on all the possibilities.<\/p>\n<p>By watching this training, you&#8217;ll learn how to:<\/p>\n<ul>\n<li>Use the various types of search logic<\/li>\n<li>Track your influencers&#8217; posts about your brand<\/li>\n<li>Report on hashtag campaigns and product launches<\/li>\n<li>Answer questions about your competitors&#8217; social media strategies<\/li>\n<li>And much more&#8230;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/riykjrec11.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_riykjrec11 videoFoam=true\" style=\"height: 100%; width: 100%;\"><\/div>\n<\/div>\n<\/div>\n<p>In this training, Halina uses a landscape from <a href=\"http:\/\/www.rivaliq.com\/live-benchmarks\">Rival IQ Live Benchmarks<\/a>\u2014a free tool that allows you to benchmark against top brands in 18 industries. As she mentions, you can easily copy the landscapes into your account by clicking the trial button on the Explore page. These landscapes won&#8217;t count against your plan, so go ahead and copy as many as you want!<\/p>\n<p>This recording of &#8220;Creative Ways to Leverage Keyword Search within Rival IQ&#8221; is part of our ongoing training program. Learn more ways you can leverage Rival IQ by checking out past recordings as well as upcoming training sessions in the <a href=\"https:\/\/www.rivaliq.com\/training-webinars\/\">Rival IQ Resources Center<\/a>.<\/p>\n<p>If you have more questions, <a href=\"mailto:support@rivaliq.com\">email<\/a> or <a href=\"https:\/\/twitter.com\/RivalIQ\">tweet<\/a> us!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this training webinar, Halina walks through creative ways to leverage keyword search within Rival IQ. Using search syntax, or logical filters, you&#8217;ll learn how to sift through your competitors&#8217; social posts to identify\u00a0new content opportunities and trending topics, and generate new ideas. With so many social posts appearing in &#8230;<\/p>\n","protected":false},"author":57,"featured_media":15003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creative Ways to Leverage Keyword Search with Rival IQ: A Training Webinar | Rival IQ<\/title>\n<meta name=\"description\" content=\"In this training webinar, learn about the creative ways to leverage keyword search within Rival IQ. Using search syntax, or logical filters, you&#039;ll understand how to sift through your competitor&#039;s social posts and identify\u00a0new content opportunities, trending topics, or generate new ideas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Ways to Leverage Keyword Search within Rival IQ: A Training Webinar\" \/>\n<meta property=\"og:description\" content=\"In this training webinar, learn about the creative ways to leverage keyword search within Rival IQ. Using search syntax, or logical filters, you&#039;ll understand how to sift through your competitor&#039;s social posts and identify new content opportunities, trending topics, or generate new ideas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/\" \/>\n<meta property=\"og:site_name\" content=\"Rival IQ\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.instagram.com\/cssndrlnn\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-22T22:46:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-13T23:08:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/03\/henrik-donnestad-469650-unsplash-e1521752761372.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1059\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cassandra Schwartz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Creative Ways to Leverage Keyword Search within Rival IQ: A Training Webinar\" \/>\n<meta name=\"twitter:description\" content=\"In this training webinar, learn about the creative ways to leverage keyword search within Rival IQ. Using search syntax, or logical filters, you&#039;ll understand how to sift through your competitor&#039;s social posts and identify new content opportunities, trending topics, or generate new ideas.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/03\/henrik-donnestad-469650-unsplash-e1521752761372.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@cssndrlnn\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cassandra Schwartz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/\",\"url\":\"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/\",\"name\":\"Creative Ways to Leverage Keyword Search with Rival IQ: A Training Webinar | Rival IQ\",\"isPartOf\":{\"@id\":\"https:\/\/www.rivaliq.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/03\/henrik-donnestad-469650-unsplash-e1521752761372.jpg\",\"datePublished\":\"2018-03-22T22:46:17+00:00\",\"dateModified\":\"2019-11-13T23:08:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.rivaliq.com\/#\/schema\/person\/c574de66c82e8df1bd7bc9a54afa87f2\"},\"description\":\"In this training webinar, learn about the creative ways to leverage keyword search within Rival IQ. Using search syntax, or logical filters, you'll understand how to sift through your competitor's social posts and identify\u00a0new content opportunities, trending topics, or generate new ideas.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/#primaryimage\",\"url\":\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/03\/henrik-donnestad-469650-unsplash-e1521752761372.jpg\",\"contentUrl\":\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/03\/henrik-donnestad-469650-unsplash-e1521752761372.jpg\",\"width\":2048,\"height\":1059},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rivaliq.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creative Ways to Leverage Keyword Search with Rival IQ: A Training Webinar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rivaliq.com\/#website\",\"url\":\"https:\/\/www.rivaliq.com\/\",\"name\":\"Rival IQ\",\"description\":\"Social Media Analytics\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rivaliq.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rivaliq.com\/#\/schema\/person\/c574de66c82e8df1bd7bc9a54afa87f2\",\"name\":\"Cassandra Schwartz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rivaliq.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f594894060bd8dd92ab99957da214cb1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f594894060bd8dd92ab99957da214cb1?s=96&d=mm&r=g\",\"caption\":\"Cassandra Schwartz\"},\"description\":\"Cassandra leads our product marketing, focusing on product, brand, and communications needs. Cassandra has worked in marketing and communications for nearly a decade helping businesses like Microsoft including Xbox and The Garage, Pike13, and many others connect with their audiences. Outside of work, Cassandra keeps extraordinarily active. An avid community builder, she leads the Seattle Lean In Circle, and co-founded SheHasDrive, as well as a peer-mentoring program based in Seattle. Since moving to Seattle from Kansas, Cassandra has adopted an outdoors lifestyle that includes hiking, skiing, and kayaking. Follow her on Twitter or Facebook.\",\"sameAs\":[\"http:\/\/www.cassandraleeanne.com\",\"https:\/\/www.instagram.com\/cssndrlnn\",\"https:\/\/twitter.com\/@cssndrlnn\"],\"url\":\"https:\/\/www.rivaliq.com\/blog\/author\/cassandras\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Creative Ways to Leverage Keyword Search with Rival IQ: A Training Webinar | Rival IQ","description":"In this training webinar, learn about the creative ways to leverage keyword search within Rival IQ. Using search syntax, or logical filters, you'll understand how to sift through your competitor's social posts and identify\u00a0new content opportunities, trending topics, or generate new ideas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/","og_locale":"en_US","og_type":"article","og_title":"Creative Ways to Leverage Keyword Search within Rival IQ: A Training Webinar","og_description":"In this training webinar, learn about the creative ways to leverage keyword search within Rival IQ. Using search syntax, or logical filters, you'll understand how to sift through your competitor's social posts and identify new content opportunities, trending topics, or generate new ideas.","og_url":"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/","og_site_name":"Rival IQ","article_author":"https:\/\/www.instagram.com\/cssndrlnn","article_published_time":"2018-03-22T22:46:17+00:00","article_modified_time":"2019-11-13T23:08:33+00:00","og_image":[{"width":2048,"height":1059,"url":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/03\/henrik-donnestad-469650-unsplash-e1521752761372.jpg","type":"image\/jpeg"}],"author":"Cassandra Schwartz","twitter_card":"summary_large_image","twitter_title":"Creative Ways to Leverage Keyword Search within Rival IQ: A Training Webinar","twitter_description":"In this training webinar, learn about the creative ways to leverage keyword search within Rival IQ. Using search syntax, or logical filters, you'll understand how to sift through your competitor's social posts and identify new content opportunities, trending topics, or generate new ideas.","twitter_image":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/03\/henrik-donnestad-469650-unsplash-e1521752761372.jpg","twitter_creator":"@cssndrlnn","twitter_misc":{"Written by":"Cassandra Schwartz","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/","url":"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/","name":"Creative Ways to Leverage Keyword Search with Rival IQ: A Training Webinar | Rival IQ","isPartOf":{"@id":"https:\/\/www.rivaliq.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/#primaryimage"},"image":{"@id":"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/03\/henrik-donnestad-469650-unsplash-e1521752761372.jpg","datePublished":"2018-03-22T22:46:17+00:00","dateModified":"2019-11-13T23:08:33+00:00","author":{"@id":"https:\/\/www.rivaliq.com\/#\/schema\/person\/c574de66c82e8df1bd7bc9a54afa87f2"},"description":"In this training webinar, learn about the creative ways to leverage keyword search within Rival IQ. Using search syntax, or logical filters, you'll understand how to sift through your competitor's social posts and identify\u00a0new content opportunities, trending topics, or generate new ideas.","breadcrumb":{"@id":"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/#primaryimage","url":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/03\/henrik-donnestad-469650-unsplash-e1521752761372.jpg","contentUrl":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/03\/henrik-donnestad-469650-unsplash-e1521752761372.jpg","width":2048,"height":1059},{"@type":"BreadcrumbList","@id":"https:\/\/www.rivaliq.com\/blog\/creative-ways-to-leverage-keyword-search\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rivaliq.com\/"},{"@type":"ListItem","position":2,"name":"Creative Ways to Leverage Keyword Search with Rival IQ: A Training Webinar"}]},{"@type":"WebSite","@id":"https:\/\/www.rivaliq.com\/#website","url":"https:\/\/www.rivaliq.com\/","name":"Rival IQ","description":"Social Media Analytics","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rivaliq.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rivaliq.com\/#\/schema\/person\/c574de66c82e8df1bd7bc9a54afa87f2","name":"Cassandra Schwartz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rivaliq.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f594894060bd8dd92ab99957da214cb1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f594894060bd8dd92ab99957da214cb1?s=96&d=mm&r=g","caption":"Cassandra Schwartz"},"description":"Cassandra leads our product marketing, focusing on product, brand, and communications needs. Cassandra has worked in marketing and communications for nearly a decade helping businesses like Microsoft including Xbox and The Garage, Pike13, and many others connect with their audiences. Outside of work, Cassandra keeps extraordinarily active. An avid community builder, she leads the Seattle Lean In Circle, and co-founded SheHasDrive, as well as a peer-mentoring program based in Seattle. Since moving to Seattle from Kansas, Cassandra has adopted an outdoors lifestyle that includes hiking, skiing, and kayaking. Follow her on Twitter or Facebook.","sameAs":["http:\/\/www.cassandraleeanne.com","https:\/\/www.instagram.com\/cssndrlnn","https:\/\/twitter.com\/@cssndrlnn"],"url":"https:\/\/www.rivaliq.com\/blog\/author\/cassandras\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/posts\/14996"}],"collection":[{"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/comments?post=14996"}],"version-history":[{"count":6,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/posts\/14996\/revisions"}],"predecessor-version":[{"id":23328,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/posts\/14996\/revisions\/23328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/media\/15003"}],"wp:attachment":[{"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/media?parent=14996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/categories?post=14996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/tags?post=14996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}