Here are a few suggestions to optimize your communication strategies to build strong brand loyalty among existing and prospective customers.<\/p>\n
Offer Stellar Customer Service via Social<\/h2>\n
According to recent research<\/a>, 83% of American consumers consider \u201cgood customer service\u201d the most important factor in brand loyalty. Even more, 63% of consumers<\/a> believe that their loyalty to a brand is significantly impacted by the quality of customer support they receive on social media.<\/p>\n With the internet at their fingertips, people want to solve problems and find answers to their questions on their own terms. In turn, social media, which has become a familiar and accessible space for most, is now seen as a quick and efficient way to get brands\u2019 attention. Capitalize on this demand for convenience by ensuring your brand is easily accessible for online customer service.<\/p>\n Since content is king<\/a>, we talk a lot about content marketing. In addition to brainstorming fun, creative ideas for your editorial calendar, it\u2019s arguably more important to deliver information and resources that benefit your target audience.<\/p>\n Strive to be one step ahead of the customer by predicting their wants and needs and answering questions before they can be asked. The best brands use annual traditions, current events, and pop culture moments to anticipate what will soon be on shoppers\u2019 minds. From there, they share suggestions, links, information, and more that address whom to listen to, what people want, when to engage, where to find something, how to do it, and why it\u2019s important.<\/p>\n Club Med<\/a>, one of the top hotel brands on social media<\/a>, does an excellent job of doing this. With TikToks on \u201cBali travel tips\u201d and \u201cMarrakech must try experiences,\u201d the brand creates content that provides value for its audience, encouraging users to save the videos and return to their page for more helpful information.<\/p>\n Nothing fuels loyalty quite like being rewarded for it. A whopping 70% of American consumers are loyal to brands<\/a> that offer loyalty programs or rewards and, globally, 75% of consumers claimed they\u2019d make the switch to a different brand if it promised better rewards.<\/p>\n In the long list of reasons why I love Nordstrom, the Nordstrom Note rewards program<\/a> is number one. Brand cardholders earn one point for every dollar spent in stores or online at Nordstrom and Nordstrom Rack. Periodically, customers can rack up the points when bonus points days are offered throughout the year. For every 2,000 points earned, a $20 Nordstrom Note is offered to spend on anything at Nordstrom.<\/p>\n Sign. Me. Up. When a store sells merchandise that speaks my love language (fashion, beauty, home, and more) and they want to give me free money for shopping with them, it\u2019s an absolute no-brainer. By tapping into human psychology<\/a> with this rewards program, Nordstrom always gives me a reason to shop often online and in their stores.<\/p>\n Rewarding loyal customers can also extend beyond traditional loyalty programs into the world of social media. Consider using your socials as an avenue for exclusive promotions and giveaways. You could host a special giveaway exclusively for your followers, encouraging them to participate by sharing their experiences, tagging friends, or using a dedicated hashtag. This not only generates buzz but also rewards loyal customers with a chance to win exciting prizes.<\/p>\n\n
Provide Helpful, Value-Add Information for some Brand Loyalty Oomph<\/h2>\n
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<\/p>\nReward the Regulars<\/h2>\n
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