The savvy social media marketer knows she needs to keep track of her social media analytics, but it can be intimidating to know where to start.<\/p>\n
We put together the definitive guide, including a handy downloadable template made in Google Sheets and Google Data Studio, to help you know where to start (and where to end up).<\/p>\n
We’ll walk you through the data sources and metrics worth paying attention to (and the ones to leave behind), how to use the template to create handy reports, how often to run your reports, and how to tell how your social is really performing. And since we can’t resist a homegrown use case, we’ll share how we use social media analysis reporting here at Rival IQ to measure our own performance.<\/p>\n
First things first: access the templates here so you can follow along (or go rogue! We won’t mind):<\/p>\n