{"id":15668,"date":"2018-06-21T19:00:36","date_gmt":"2018-06-21T19:00:36","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=15668"},"modified":"2022-01-20T17:46:19","modified_gmt":"2022-01-20T17:46:19","slug":"3-reasons-youre-losing-video-views","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/3-reasons-youre-losing-video-views\/","title":{"rendered":"3 Reasons You\u2019re Losing Video Views"},"content":{"rendered":"

You’ve written the script, shot and edited the video, and promoted it on your social channels. Now what?<\/p>\n

Making great video content takes a lot of time, creativity, and company resources. From writing scripts to purchasing or renting professional equipment, video production requires a significant commitment for any brand. After investing in a project of this magnitude, it\u2019s only reasonable that marketers look forward to watching the views and comments roll in after uploading. Unfortunately, it doesn\u2019t always work out that way.<\/p>\n

Despite our best efforts, sometimes no one tunes in to watch. A lack of video views is certainly frustrating, but it\u2019s not a hopeless situation. Identifying areas for improvement is the first step to fixing the problem at hand. Here are three reasons why you may be losing video views, and suggestions for how to get back on track.<\/p>\n

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You\u2019re Losing Video Views Because\u2026Your Target Audience is Lost.<\/b><\/p>\n

It can feel especially devastating if your old videos used to get a lot of views, but your newest clips aren\u2019t gaining traction. Here are a couple of common reasons why this can happen.<\/p>\n

Your messaging isn\u2019t resonating.<\/i><\/p>\n

No matter how funny, emotional, or informative, if your video content doesn\u2019t align with your brand messaging or objectives, your viewers won\u2019t understand what they\u2019re watching or why it\u2019s coming from your channel. Random content may cause confused, loyal viewers to question whether you\u2019ve been hacked, or if your marketing team has simply lost their minds.<\/p>\n

To avoid this scenario, always keep your target audience<\/a> in mind from the beginning. As you compete for viewer attention in a sea of clickbait articles and cat memes, it\u2019s critical to identify what your customers want and need. This way, your content is sought after and resonates with the right people.<\/p>\n

Before hitting record, make sure your video concept passes the \u201cwho cares?\u201d test. In other words, out of all the videos available online, why should someone spend time watching yours? Earn their views by creating content that will grab people\u2019s attention and provide value.<\/p>\n

Your content is unappealing. <\/i><\/p>\n

If your messaging is on point, you may have a creativity problem. It may be time to go back to the drawing board if your video is boring, you\u2019re taking too long to make your point, or your chosen on-camera talent isn\u2019t connecting with viewers.<\/p>\n

Re-evaluate by monitoring and listening to your target audience to reveal their preferences and priorities. Take a look at your competitors\u2019 performance<\/a> to see how audiences respond to their content. Armed with that information, try switching up your tone or changing the purpose of your video. Sometimes small tweaks to your approach can make all the difference.<\/p>\n

You\u2019re Losing Video Views Because\u2026You\u2019re Not Optimizing. <\/b><\/p>\n

Just like Google and Pinterest, YouTube is primarily a search engine, ranking as the second largest in the world<\/a>. In order to earn a high ranking within the channel\u2019s algorithm, your video title and description must be optimized.<\/p>\n