{"id":18564,"date":"2019-01-28T13:40:05","date_gmt":"2019-01-28T13:40:05","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=18564"},"modified":"2019-11-21T21:33:38","modified_gmt":"2019-11-21T21:33:38","slug":"webinar-instagram-marketing-with-stories","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/webinar-instagram-marketing-with-stories\/","title":{"rendered":"Amp Up Your Instagram Marketing With Stories"},"content":{"rendered":"<p>Check out the latest in our Data-Driven Marketer Webinar Series with Convince &amp; Convert&#8217;s Lauren Teague. We talked about all things marketing with Stories, plus took Q&amp;A from our live listeners.<\/p>\n<p>You\u2019ll walk away with a better understanding of how you can utilize Stories in your social media marketing, plus take away the biggest wins and losses from our experience with Stories from clients and case studies.<\/p>\n<h2><strong>See all our insights on:\u00a0<\/strong><\/h2>\n<ul>\n<li>\n<div>The case for batching your Stories<\/div>\n<\/li>\n<li>\n<div>How to use Highlights to preserve and promote your Stories<\/div>\n<\/li>\n<li>\n<div>How to leverage the stats in the 2018 Instagram Stories Benchmark Report to boost your Stories views and retention<\/div>\n<\/li>\n<li>\n<div>Why you should talk about your posts in Stories and your Stories in your posts<\/div>\n<\/li>\n<li>\n<div>Taking your Story viewers from followers to fans<\/div>\n<\/li>\n<\/ul>\n<p>We also talked about the Instagram Stories stats every marketer needs for 2019 from our <a href=\"https:\/\/www.rivaliq.com\/blog\/instagram-stories-benchmark-report-2018\/\">Instagram Stories Benchmark Report<\/a>, best practices for <a href=\"https:\/\/www.rivaliq.com\/blog\/make-most-instagram-stories-highlights\/\">Stories Highlights<\/a>, and tons more.<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/2qd65n0aen.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_2qd65n0aen videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/2qd65n0aen\/swatch\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>The Data-Driven Marketers Webinar Series is an ongoing program at Rival IQ. You can check out past and upcoming interviews and discussions in the <a href=\"https:\/\/www.rivaliq.com\/data-driven-marketer\/\">DDM Webinar page<\/a>.<\/p>\n<p>If you have more questions, reach out to us on\u00a0<a href=\"https:\/\/twitter.com\/RivalIQ\">Twitter<\/a>\u00a0or via\u00a0<a href=\"mailto:support@rivaliq.com\">email<\/a>!<\/p>\n<p>&nbsp;<\/p>\n<p>In the meantime, here&#8217;s a synopsis of the <span style=\"font-weight: 400;\">interview with social media expert Lauren Teague, including all her insights into marketing with Instagram Stories.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cShe\u2019s a social media expert. She\u2019s a digital marketer. She consults with a variety of brands all based on her expertise of working directly in social media.\u201d &#8211; <\/span><i><span style=\"font-weight: 400;\">Seth Bridges, introducing Lauren <\/span><\/i><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><b>Key takeaways from our interview about Instagram Stories <\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Instagram Stories are a great way to connect with your audience on a more personal and immediate level than static posts on your social feeds. From <\/span><a href=\"https:\/\/www.rivaliq.com\/blog\/instagram-stories-benchmark-report-2018\/\"><span style=\"font-weight: 400;\">our 2018 Instagram Stories Benchmark Report,<\/span><\/a><span style=\"font-weight: 400;\"> it\u2019s clear that Stories also take a large time investment to be successful (see: <\/span><span style=\"font-weight: 400;\">retention is the single largest measure of Instagram Story success. Make sure your first frame hooks your viewers, and then from there, the sky\u2019s the limit: don\u2019t be afraid to post as many frames of quality content as you have on hand). <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With this in mind, and the <\/span><a href=\"https:\/\/www.rivaliq.com\/blog\/2019-social-media-benchmark-report\/#title-all-industry\"><span style=\"font-weight: 400;\">average engagement rate on Instagram as a whole is 1.60%<\/span><\/a><span style=\"font-weight: 400;\">, the highest average of the \u201cBig 3\u201d social platforms. There\u2019s definitely opportunity with Stories, but it\u2019s important that you consider your audience before investing the time, resources, and energy into cultivating a successful Instagram Stories strategy. <\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><div style=\"background:#E4F3FA; padding: 20px;margin-bottom: 20px;font-style:italic;\"><strong>\n Lauren wighs in: \n<\/strong>For anybody who is in charge of social media, whether they are just in charge of publishing, monitoring, or really at the top level thinking about strategy and how to communicate to your audience it\u2019s <\/span><b>really about first who you are trying to reach and how they consume content<\/b><span style=\"font-weight: 400;\">.<\/div>\n\n <\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As is typical with any new marketing platform or campaign, it\u2019s vital to know your demographic before you dive headfirst into a new channel. However, where a two or three-week test can usually point you in the right direction on other social platforms, Instagram Stories requires an important piece of \u201caudience participation\u201d which requires both expectation from your audience and engaging content over time. In this sense, it\u2019s better to get an idea of what your competition is doing before you jump into the strategy since you won\u2019t want to pull the rug out from under your demographic expecting Stories later on. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>On Instagram, unique content is vital to set yourself apart <\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the interview, Lauren brings up a unique perspective on her own Instagram usage. Stating that brands who do it right are the ones whose Stories you go and <\/span><i><span style=\"font-weight: 400;\">look <\/span><\/i><span style=\"font-weight: 400;\">for rather than stumble upon. In the future, once this platform is more saturated, <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><div style=\"background:#E4F3FA; padding: 20px;margin-bottom: 20px;font-style:italic;\"><strong>\n  \n<\/strong>It\u2019s going to be important to have a strong username and a strong presence branding-wise because people are going to have to find you. Actually, purposely<\/span><b> look for you in social media rather than rely on the algorithms<\/b><span style=\"font-weight: 400;\">. \u00a0So we\u2019re only going to know 10 account names that we\u2019re going to go look for their content.<\/div>\n\n <\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><b>Don\u2019t forget, Facebook is looming over the Instagram Stories playbook <\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Speaking of algorithms, it\u2019s important to remember that Facebook owns the Instagram platform. It\u2019s no question that the <\/span><a href=\"https:\/\/mashable.com\/2018\/05\/16\/facebook-stories-update\/\"><span style=\"font-weight: 400;\">recent Facebook UI changes that tend toward their own version of Stories,<\/span><\/a><span style=\"font-weight: 400;\"> which have been slowly rolling out since 2017, are a play to capitalize on the success of Instagram and Snapchat\u2019s story features. Given the popularity of these story features, Lauren surmises that, <\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><div style=\"background:#E4F3FA; padding: 20px;margin-bottom: 20px;font-style:italic;\"><strong>\n  \n<\/strong>I would not be surprised to see a complete redesign of both the Instagram layout and the Facebook layout once they decide to make Stories the main focus.<\/div>\n\n<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Along the same vein, authenticity in your Stories content has never been more crucial. With so many accounts to choose from and only so many free hours in the day, unique and compelling content that\u2019s individualized to a platform is one of the keys to finding story success, <\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><div style=\"background:#E4F3FA; padding: 20px;margin-bottom: 20px;font-style:italic;\"><strong>\n  \n<\/strong>I don\u2019t really love that Instagram Stories can immediately go to Facebook Stories for the same reason. \u00a0I understand it\u2019s an easy way to get your content in there but I don\u2019t think it\u2019s the right play for audiences.<\/div>\n\n<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><b>When you should be posting your Instagram Stories <\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the latter half of our interview, Lauren makes excellent points about the opportunities for heavier engagement and retention provided with Instagram Stories. There\u2019s a reason the \u201cinstant\u201d is still present in this brand name, and our gut reaction as consumers is to post things in our Stories as they happen. Lauren, however, has a different tactic: <\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><div style=\"background:#E4F3FA; padding: 20px;margin-bottom: 20px;font-style:italic;\"><strong>\n  \n<\/strong>Time of day content is like the newsroom<\/div>\n\n <\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You have 3 chances every day, morning, noon, and night, to make an impression with your Instagram story. Lauren suggests a foolproof strategy is to download your Stories to your camera roll (with locations, timestamps, weather, etc.) and upload multiple frames all at once. This way, your full Instagram story can get its fair shake in one of the 3 best times to post. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Why Instagram Stories matter at all (don\u2019t we have enough to do already?) <\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For brands, whether it\u2019s your brand or a client, the biggest question is, is this worth my time? Just like any social media activity tracking and attribution is key to measuring your time and money investment into Instagram as a marketing strategy. Measuring the reach, interaction, and retention of your Instagram Stories means you can shift your strategy as needed. For Lauren, the key is to advance her audience to the next stage of the funnel, not necessarily click away from the platform (not a likely occurrence in Instagram Stories). <\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><div style=\"background:#E4F3FA; padding: 20px;margin-bottom: 20px;font-style:italic;\"><strong>\n  \n<\/strong>If I\u2019m thinking about whose in my audience, if you get that scale from audience to customer to advocate to fan, I\u2019m using Instagram Stories to <\/span><b>cultivate advocates into fans or customers into advocates<\/b><span style=\"font-weight: 400;\">\u2026 I\u2019m not really using it to sell a product or get them to a specific landing page.<\/div>\n\n<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As far as tools go, the nod toward authenticity isn\u2019t going anywhere. Given the ad hoc nature of Instagram Stories, even if you are bulk-uploading the day of, schedulers aren\u2019t likely to be successful. This authenticity is a huge part of what makes Stories resonate, especially with a younger audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><div style=\"background:#E4F3FA; padding: 20px;margin-bottom: 20px;font-style:italic;\"><strong>\n  \n<\/strong>I don\u2019t think there is a Stories scheduler probably on the horizon even, although people would like to see it. \u00a0I think that goes back to it&#8217;s still organic and we\u2018re still figuring it out. It\u2019s still more of an organic than a produced channel. <\/span><b>If you really want to be scheduling, run an ads campaign.<span style=\"font-weight: 400;\"><\/div>\n\n<\/span><\/b><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the beauty of Instagram Stories, really. If you\u2019re not seeing a point in time of your funnel that a story would advance your lead (from advocates, to fans, to customers) you can always test out Stories as a top-of-funnel ad platform. This can take away the time investment of building up your organic reach and give you the eyes on your Story. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Of course, attribution is still possible after the fact, especially with advanced social analytics tools like <\/span><a href=\"https:\/\/help.rivaliq.com\/user-guides\/instagram-insights-guide-stories\"><span style=\"font-weight: 400;\">Rival IQ\u2019s Instagram Insights <\/span><\/a><span style=\"font-weight: 400;\">which track the success of your Stories and help you to get the full picture. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are tons more insights into Instagram Stories in the video above, but this synopsis gives a high-level overview of excellent advice coming from social media industry expert, Lauren Teauge. The bottom line is, there\u2019s a right way, time, and point to investing your team\u2019s resources into Instagram Stories. The bright side is that the creative options and opportunity for a fully engaged audience are there and ready for the taking. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want more insights into Instagram Stories? Check out our <\/span><a href=\"https:\/\/www.rivaliq.com\/blog\/instagram-stories-benchmark-report-2018\/#title-activity\"><span style=\"font-weight: 400;\">full rundown of data in the Instagram Stories Benchmark Report.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out the latest in our Data-Driven Marketer Webinar Series with Convince &amp; Convert&#8217;s Lauren Teague. We talked about all things marketing with Stories, plus took Q&amp;A from our live listeners. You\u2019ll walk away with a better understanding of how you can utilize Stories in your social media marketing, plus &#8230;<\/p>\n","protected":false},"author":1,"featured_media":18572,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amp Up Your Instagram Marketing With Stories | Rival IQ<\/title>\n<meta name=\"description\" content=\"Convince &amp; Convert Strategist, Lauren Teague, shares her experience and insights on making big impacts with Instagram Stories from client wins and losses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/webinar-instagram-marketing-with-stories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amp Up Your Instagram Marketing With Stories\" \/>\n<meta property=\"og:description\" content=\"Convince &amp; Convert Strategist, Lauren Teague, shares her experience and insights on making big impacts with Instagram Stories from client wins and losses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rivaliq.com\/blog\/webinar-instagram-marketing-with-stories\/\" \/>\n<meta property=\"og:site_name\" content=\"Rival IQ\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-28T13:40:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-21T21:33:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/01\/iStock-911325516.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3361\" \/>\n\t<meta property=\"og:image:height\" content=\"2241\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Seth Bridges\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seth Bridges\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rivaliq.com\/blog\/webinar-instagram-marketing-with-stories\/\",\"url\":\"https:\/\/www.rivaliq.com\/blog\/webinar-instagram-marketing-with-stories\/\",\"name\":\"Amp Up Your Instagram Marketing With Stories | Rival IQ\",\"isPartOf\":{\"@id\":\"https:\/\/www.rivaliq.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/webinar-instagram-marketing-with-stories\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/webinar-instagram-marketing-with-stories\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/01\/iStock-911325516.jpg\",\"datePublished\":\"2019-01-28T13:40:05+00:00\",\"dateModified\":\"2019-11-21T21:33:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.rivaliq.com\/#\/schema\/person\/ccc346d11b6a7d2c3f83cac80bd26e0b\"},\"description\":\"Convince & Convert Strategist, Lauren Teague, shares her experience and insights on making big impacts with Instagram Stories from client wins and losses.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/webinar-instagram-marketing-with-stories\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rivaliq.com\/blog\/webinar-instagram-marketing-with-stories\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rivaliq.com\/blog\/webinar-instagram-marketing-with-stories\/#primaryimage\",\"url\":\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/01\/iStock-911325516.jpg\",\"contentUrl\":\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/01\/iStock-911325516.jpg\",\"width\":3361,\"height\":2241,\"caption\":\"Light trails in the downtown district of London. 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