{"id":18622,"date":"2019-02-15T00:47:33","date_gmt":"2019-02-15T00:47:33","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=18622"},"modified":"2021-11-17T07:03:58","modified_gmt":"2021-11-17T07:03:58","slug":"2019-social-media-benchmark-report","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/2019-social-media-benchmark-report\/","title":{"rendered":"2019 Social Media Industry Benchmark Report"},"content":{"rendered":"

You spoke, and we listened: you love social media benchmarks.<\/span><\/p>\n

\n The latest Social Media Industry Benchmark Report<\/a> is now live. Don’t miss the newest data for your social strategy. <\/div>\n\n\n

Thanks to your overwhelming interest in the Social Media Industry Benchmark Report the last few years, we\u2019re back with the most comprehensive version yet that surveys more than 1,800 of the most engaging brands and companies to dig into what\u2019s behind their social media success. <\/span><\/p>\n

The Benchmarks:<\/b><\/span><\/p>\n

We\u2019ve got the most important metrics across 12 top industries from January\u2013December 2018: Alcohol, Fashion, Food & Beverage, Health & Beauty, Higher Ed, Home Decor, Hotels & Resorts, Influencers, Media, Nonprofits, Retailers, and Sports Teams.<\/span><\/p>\n

This report has everything you need to know to benchmark your social media success on Facebook, Twitter, and Instagram against your competitors across these 12 (!) major industries.\u00a0<\/span>We also feature\u00a0<\/span>tons of insights about how social media engagement has changed over the last year for these industries so you can improve and adapt your strategy in 2019.\u00a0 <\/span><\/p>\n

In addition to the social stats you\u2019ve come to know and love, like channel insights, best post types, and more, we also added two new industries (Alcohol and Retail) this year and dug into Twitter hashtags. <\/span><\/p>\n

Now, let\u2019s get benchmarking.\u00a0 <\/span><\/p>\n

Social Media Benchmark Methodology<\/h2>\n

To spot trends and identify social media benchmarks, we focused our analysis on the top three channels for brands: Facebook, Instagram, and Twitter<\/b>. We used Rival IQ to dig deep into engagement rates, posting frequency, post types, and hashtags.<\/span><\/p>\n

We define engagement as measurable interaction on social media posts<\/b>, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is calculated based on all these interactions divided by total follower count<\/b>.<\/span><\/p>\n

We expanded our list this year to 12 top industries (industries with an * are new this year):<\/span><\/p>\n