{"id":18959,"date":"2019-03-25T17:12:34","date_gmt":"2019-03-25T17:12:34","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=18959"},"modified":"2019-04-29T18:20:13","modified_gmt":"2019-04-29T18:20:13","slug":"march-into-spring-with-new-features","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/march-into-spring-with-new-features\/","title":{"rendered":"March into Spring with More Data, Dashboards, and Features"},"content":{"rendered":"

As a social media marketer, you have myriad demands on your time. This spring, we\u2019ve focused on launching several new features to simplify using data in your day-to-day social media work.<\/p>\n

In this release, you\u2019ll see a number of additions to our Instagram Insights and LinkedIn Page Analytics. Plus, we\u2019ve added a fantastic new Social Posts preview to speed your research and auditing capabilities.<\/p>\n

And, we have an exciting new beta release of Popular Topics, a textual analysis of the social content in your landscape.<\/p>\n\n

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\n Walk through all the new features with Product Manager Tiffany Lin. <\/p>Watch the recorded webinar <\/a><\/div>\n<\/div>\n\n\n

More Effective Instagram Promoted Posts and Simplified Stories Reports<\/h2>\n

Instagram is an important channel for showcasing your brand, company, and products. Social users have a lot of attention on Instagram right now, and with the resources of Facebook at its back, Instagram will continue to innovate. As the platform expands its capabilities, we have even more features and analytics in Rival IQ to help you optimize your Instagram investments.<\/p>\n

Promoted Posts Insights<\/h3>\n

Finally, there\u2019s a way to measure your Instagram post promotions in Rival IQ to help you make the most of your ad budgets. With this feature, you have access to organic and<\/em> promoted metrics for your Instagram posts. We provide all of these post-level metrics you\u2019d expect with organic\/promoted breakdowns including engagement, likes, comments, reach, impressions, and video views.<\/p>\n

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Promoted Posts Insights Brings Organic And Paid Metrics Together in One Place<\/p><\/div>\n

Stories and Posts Metrics, Now in Custom Dashboards<\/h3>\n

With this feature, you can report on metrics from Instagram Stories and Posts in your Rival IQ Custom Dashboards<\/a>, including post and Story reach, post and Story reach rates, Story retention, engagement, and more. In Custom Dashboards, you\u2019ll have access to aggregates of these new metrics as well.<\/p>\n

To help you build your Custom Dashboards more quickly, we\u2019ve created two new dashboard templates for reporting on the performance of your Instagram activities. If you haven\u2019t used templates in Custom Dashboards yet, they\u2019re pre-built, customizable reports that give you a strong starting point for designing exactly the reports you need.<\/p>\n

\"Instagram

A wide range of Instagram Post and Story Metrics are Available in Custom Dashboards<\/p><\/div>\n

Easily Measure Video Performance on LinkedIn<\/h2>\n

Marketing on LinkedIn continues to be a powerful, though perhaps underused, part of the social media marketer\u2019s playbook. As many professionals spend time on LinkedIn, there’s an opportunity to capture some of that attention to bolster your brand. To help your LinkedIn reporting and analytics efforts, we\u2019ve added new LinkedIn Page Analytics features, too.<\/p>\n

Video Update Analytics<\/h3>\n

With this release, you\u2019ll now get video update posts along with the rest of your LinkedIn analytics, and we\u2019ve included new native video metrics such as views and minutes watched.<\/p>\n

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LinkedIn Video Updates Include Engagement, Video View, and Minutes Watched Metrics<\/p><\/div>\n

LinkedIn Update Metrics, Now in Custom Dashboards<\/h3>\n

To help you build your Custom Dashboards more quickly, we\u2019ve created a new dashboard template for reporting on the performance of your LinkedIn marketing activities.<\/p>\n

We\u2019ve also added additional LinkedIn metrics to your Custom Dashboards<\/a>, including post reach\/impressions, engagement, paid vs. organic follower adds, and more.<\/p>\n

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\"LinkedIn

LinkedIn Reach & Engagement Metrics in Custom Dashboards<\/p><\/div>\n

Quickly Review the Posts Behind the Numbers<\/h2>\n

It\u2019s spring, at least in the Northern Hemisphere, and we\u2019ve been excited to do a little bit of in-app spring cleaning as well.<\/p>\n

Social Posts Preview<\/h3>\n

In Social Posts, we\u2019ve added a new preview to every table that reveals the actual posts behind the numbers. For example, in the Hashtag panel, when you see that a particular hashtag has high performance, just click the row. We\u2019ll instantly pop up a preview showing exactly which posts are driving that number.<\/p>\n

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Social Posts Preview Makes Digging In A Breeze<\/p><\/div>\n

Updated Side Navigation<\/h3>\n

We\u2019ve streamlined the side navigation for our social-related product areas. We have two goals with this change. The first is to bring the core social functions of Rival IQ together. Second, we wanted to help our customers understand the differences between the public, competitive data we provide, and the private, more detailed data that pertains only to presences you manage.<\/p>\n

Now, you\u2019ll find both types of data in the \u201cSocial Analytics\u201d area of the product, with two subsections, \u201cCompetitive Public Data\u201d and \u201cYour Private Data.\u201d<\/p>\n

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Social Analytics All In One Place<\/p><\/div>\n

Uncover Popular Topics in Your Landscape\u2019s Social Content<\/h2>\n

Part of understanding the performance of your social content is understanding the words and topics contained within your posts and how they affect your engagement.<\/p>\n

With our new beta feature Popular Topics, you\u2019ll have the power of our natural language processing, helping you discover commonly used topics in your landscape and whether you also use them. You\u2019ll also easily find the most engaging topics and which competitor is discussing them.<\/p>\n

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An Automotive Industry Example: Discover popular topics in your landscape and how they perform.<\/p><\/div>\n

If you\u2019ve used the hashtag analysis features in Social Posts, you\u2019ll find that these new beta features work similarly. For each topic that we extract, there are sortable metrics for the breadth of usage, average engagement, and post counts, among others.<\/p>\n

This feature is still in early beta, so we\u2019d appreciate any and all feedback you have! Send us a note on Intercom<\/a>\n\n\n, email to support@rivaliq.com<\/a>, or via Twitter<\/a>.<\/p>\n

Looking to Learn More?<\/h2>\n

If you’d like to find out more about any of the new features we’ve launched this spring, you’re in luck! We have a collection of resources that are here to help.<\/p>\n