{"id":19017,"date":"2019-04-03T10:04:02","date_gmt":"2019-04-03T10:04:02","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=19017"},"modified":"2023-12-13T17:18:50","modified_gmt":"2023-12-13T17:18:50","slug":"top-social-media-management-tools","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/top-social-media-management-tools\/","title":{"rendered":"Top Social Media Management Tool Reviews"},"content":{"rendered":"<p>Welcome to the social media management tools review round-up of your dreams.<\/p>\n<p>Social media marketers, your pains are our pains. We recently went through the process of evaluating our social management tools so we could make sure we were using the right ones for our company (hi, <a href=\"#title-buffer\">Buffer<\/a> and <a href=\"#title-sprout\">Sprout Social<\/a>!), and we decided to share our findings with you.<\/p>\n<p>Since we\u2019re all about the data-driven marketing here at Rival IQ, we opted for a complete review of the market, methodology that stops just short of a full-blown rubric, and plenty of commentary to keep you laughing along the way.<\/p>\n<p>Read on for our favorite social media management tools for companies of all sizes, and check out writeups of our favorite <a href=\"https:\/\/www.rivaliq.com\/blog\/top-social-media-analytics-tool-reviews\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media analytics<\/a> and <a href=\"https:\/\/www.rivaliq.com\/blog\/top-social-media-listening-tool-reviews\/\">listening tools<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19078 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/004-b-venn-full-dim-mgmt-zoom-700x550.png\" alt=\"Venn diagram featuring popular social media management tool logos\" width=\"700\" height=\"550\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/004-b-venn-full-dim-mgmt-zoom-350x275@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/004-b-venn-full-dim-mgmt-zoom-300x236.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/004-b-venn-full-dim-mgmt-zoom-1024x805.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/004-b-venn-full-dim-mgmt-zoom-100x79.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/004-b-venn-full-dim-mgmt-zoom-350x275.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/004-b-venn-full-dim-mgmt-zoom-1170x919.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/004-b-venn-full-dim-mgmt-zoom.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\n<!-- begin toc nav --><\/p>\n<style>\nbody{overflow:unset;}<\/style>\n<div class=\"nav-toc\">\n<h6>CONTENTS<\/h6>\n<ul>\n<li><a class=\"nav-toc__link\" href=\"#title-pick-a-tool\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>How Do I Pick the Right Tool?<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-free\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Free or Low-Cost Tools<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-mid-market\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Mid-Market Tools<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-enterprise\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Enterprise Tools<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-methodology\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Methodology<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-conclusion\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Conclusion<\/a><\/li>\n<\/ul>\n<\/div>\n<p><!-- end toc nav --><\/p>\n<h2 id=\"title-pick-a-tool\">How do I pick a tool that\u2019s right for me?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19019 size-full\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/giphy-4.gif\" alt=\"Homer Simpson and friends in front of a red social media management tool kit.\" width=\"480\" height=\"270\" \/><\/p>\n<p>Start with a few basic questions, like:<\/p>\n<ul>\n<li>How big is my brand or agency (or nonprofit or school or spaceship\u2013the more, the merrier!)?<\/li>\n<li>How big is my social media team?<\/li>\n<li>What are my social media goals?<\/li>\n<li>What\u2019s my social media budget?<\/li>\n<\/ul>\n<p>If your answers are something like, \u201cSmall,\u201d \u201cSmall,\u201d \u201cPost sometimes,\u201d and \u201cSmall,\u201d we recommend you pop down to the <a href=\"#title-free\">free or low-cost <\/a>section to get started.<\/p>\n<p>It\u2019s pretty much choose-your-own-adventure from there (brands with some budget and a few team members devoted to the cause should check out <a href=\"#title-mid-market\">mid-market tools<\/a>, and don\u2019t worry, <a href=\"#title-enterprise\">enterprise<\/a> brands, there\u2019s a section for you too).<\/p>\n<p>And since social media doesn\u2019t happen in a vacuum, stay tuned for our round-ups of our favorite social media listening tools and social media analytics tools, coming soon.<\/p>\n<p>Social media managers want the most bang for their buck when scheduling posts, so we&#8217;ve got data-driven reports on the <a href=\"https:\/\/www.rivaliq.com\/blog\/best-times-to-post-on-social\/\" target=\"_blank\" rel=\"noopener noreferrer\">best times to post on social<\/a> and <a href=\"https:\/\/www.rivaliq.com\/blog\/how-often-to-post-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">how often to post on social<\/a> to help you out.<\/p>\n<h2 id=\"title-free\">Free or low-cost tools<\/h2>\n<p><em>Our favorite: <\/em><\/p>\n<h3 id=\"title-buffer\"><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Buffer<\/a><\/h3>\n<p><a href=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Buffer.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19023 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Buffer-700x418.png\" alt=\"Dashboard in Buffer, our favorite low-cost social media management tool\" width=\"700\" height=\"418\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Buffer-350x209@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Buffer-300x179.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Buffer-1024x611.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Buffer-100x60.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Buffer-350x209.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Buffer-500x298.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Buffer-1170x698.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Buffer-700x418@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><b>How it works:<\/b> Buffer is a lightweight management platform primarily focused on publishing with support for all major channels. It\u2019ll help streamline life for anyone currently managing multiple social channels natively, but doesn\u2019t offer as many features as heftier (and higher-priced) management tools.<\/p>\n<p><b>Pros:<\/b> It\u2019s easy and inexpensive to get started, with a handy queue and mobile app to get you publishing on multiple channels right out of the box. Buffer also offers great support for teams, with shared handles and an easy approval process.<\/p>\n<p><b>Cons<\/b>: No listening, and its analytics skim the surface of what you can do in native apps or other management platforms.<\/p>\n<p><b>Pricing (monthly): <\/b>Free, $15, $99, $199, $399 depending on number of users, number of channels, and more. You buy an account instead of a seat (good for teams), and there\u2019s a 20% discount for annual subscriptions.<\/p>\n<p><b>Best for<\/b>: Small teams, publishing<\/p>\n<p><strong>Worth noting: <\/strong>Buffer has a weekly podcast called \u201c<a href=\"https:\/\/buffer.com\/podcast\">The Science of Social Media<\/a>\u201d that\u2019s a great resource for anyone working to stay ahead of the latest social media trends.<\/p>\n<p><em>Runners-up:<\/em><\/p>\n<h3><a href=\"http:\/\/postplanner.com\" target=\"_blank\" rel=\"noopener noreferrer\">Post Planner<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19027 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Post-Planner-700x319.png\" alt=\"Post Planner's social media management dashboard\" width=\"700\" height=\"319\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Post-Planner-350x160@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Post-Planner-300x137.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Post-Planner-1024x467.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Post-Planner-100x46.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Post-Planner-350x160.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Post-Planner-500x228.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Post-Planner-1170x533.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Post-Planner.png 1242w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Post Planner focuses on Facebook and Twitter management to help you centralize your posting on those channels while finding new content for your social quiver. With handy features like content recycling and the ability to optimize your post timing, Post Planner is a fine (and really inexpensive) option for social media marketers who centralize their social presence on Facebook and Twitter.<\/p>\n<p><b>Pros:<\/b> Users love the ability to recycle top content and the ability to search for and catalogue new content ideas on Facebook and Twitter in a centralized app. Some plans also feature a <a href=\"http:\/\/www.canva.com\">Canva<\/a> integration for easy in-app image editing.<\/p>\n<p><b>Cons<\/b>: Post Planner\u2019s analytics are very lightweight\u2013that combined with the lack of support for Instagram and YouTube means this app isn\u2019t for everyone.<\/p>\n<p><b>Pricing (monthly): <\/b>$3, $9, $19 for small businesses and $49, $99, and $199 for enterprise solutions depending on number of social profiles and features.<\/p>\n<p><b>Best for<\/b>: Facebook and Twitter-focused marketers, smaller brands, budget-conscious marketers<\/p>\n<p><strong>Worth noting: <\/strong>Post Planner doesn\u2019t offer a free trial, so you\u2019ll have to cough up some cash before you can see for yourself whether it suits your needs.<\/p>\n<h3><a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19025 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Hootsuite-700x375.png\" alt=\"Hootsuite's post preview screen\" width=\"700\" height=\"375\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Hootsuite-350x188@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Hootsuite-300x161.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Hootsuite-1024x549.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Hootsuite-100x54.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Hootsuite-350x188.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Hootsuite-500x268.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Hootsuite-1170x627.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Hootsuite-700x375@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Hootsuite\u2019s motto is all about simplifying social media, and a simple platform is just what you\u2019ll get. With basic publishing and listening available for free, this is a great tool for those just starting out on social media who need to organize a few channels.<\/p>\n<p><b>Pros:<\/b> With basic publishing and listening available for free, this is a great platform for those just starting out on social media who need to organize a few channels. Bonus features like their new easy-to-preview composer feature makes it a snap to see what your followers will see from your posts.<\/p>\n<p><b>Cons<\/b>: With limits on number of posts, analytics, and seats depending on your plan, simple can start to feel oversimple.<\/p>\n<p><b>Pricing (monthly): <\/b>Free, $29, $129, $599 depending on number of social profiles and users, as well as ad spend needs. Hootsuite also has enterprise pricing that offers consultation and personalized training for larger brands.<\/p>\n<p><b>Best for<\/b>: Small teams, publishing<\/p>\n<p><strong>Worth noting<\/strong><strong>: <\/strong>Hootsuite offers nonprofit pricing via a quick application <a href=\"https:\/\/hootsuite.com\/pages\/landing\/non-profit-discount-application2\">here<\/a>.<\/p>\n<h3><a href=\"https:\/\/www.sendible.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sendible<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19028 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sendible-700x449.png\" alt=\"Sendible's social media management reporting courtesy of their website\" width=\"700\" height=\"449\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sendible-350x225@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sendible-300x193.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sendible-1024x657.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sendible-100x64.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sendible-350x225.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sendible-500x321.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sendible-1170x751.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sendible.png 1820w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sendible-700x449@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Sendible is all about social media management for agencies and larger teams with publishing, community management, and analytics built right in. The platform also focuses on collaboration, with easy ways to provide input and approval on posts.<\/p>\n<p><b>Pros:<\/b> Agencies managing multiple clients will love Sendible\u2019s post content approval process, whitelabeling reports, and other handy features like importing social campaigns from Excel. Sendible also integrates seamlessly with all the social channels you\u2019d need along with some unexpected benefits, like Google Analytics, Canva, Blogger, CRMs, and more.<\/p>\n<p><b>Cons<\/b>: Sendible gates its alerts depending on your pricing plan, so if you\u2019re looking to respond to comments or messages in real-time, you\u2019ll have to pay more or do so in native apps.<\/p>\n<p><b>Pricing (monthly): <\/b>$29, $99, $199, $299 depending on number of seats, integrations, reporting, and more, with an annual discount.<\/p>\n<p><b>Best for<\/b>: Agencies<\/p>\n<p><strong>Worth noting: <\/strong>Between their lengthy 30-day trial and free training certification course for new customers, Sendible offers many ways to get up-to-speed with their offerings.<\/p>\n<h2 id=\"title-mid-market\">Mid-market tools<\/h2>\n<p><em>Our favorite: <\/em><\/p>\n<h3 id=\"title-sprout\"><a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sprout Social<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19026 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sprout-700x453.png\" alt=\"Sprout's social media management reporting dashboard and graphs\" width=\"700\" height=\"453\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sprout-350x227@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sprout-300x194.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sprout-1024x663.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sprout-100x65.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sprout-350x227.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sprout-500x324.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sprout-1170x757.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sprout-700x453@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Sprout Social aims to be an all-in-one social media management tool, with a strong mix of publishing, listening, and reporting that\u2019s helpful for teams both large and small.<\/p>\n<p><b>Pros:<\/b> Sprout\u2019s publishing workflow is especially strong: with support for multiple channels, an intuitive link preview mode so you know exactly what you\u2019re posting, and handy image editing without leaving the app, you can rock one handle or 10 without breaking a sweat.<\/p>\n<p>Sprout also focuses a lot on its Inbox feature, which puts all your comments, direct messages, retweets, and more in one spot so you can handle all incoming social engagement.<\/p>\n<p><b>Cons<\/b>: Sprout\u2019s \u00e1 la carte pricing means the costs can add up quickly: adding another seat or bulking up your listening or analytics can quickly double or triple your price tag.<\/p>\n<p><b>Pricing (monthly): <\/b>$99, $149, $249 per seat depending on features like the number of profiles and depth of analytics, with add-ons for listening, advanced analytics, advocacy, and more.<\/p>\n<p><b>Best for<\/b>: Publishing, inbound social engagement management<\/p>\n<p><strong>Worth noting: <\/strong>Our two-person social team has been using Sprout to manage our publishing for the last few months, and we really dig it.<\/p>\n<p><em>Runners-up:<\/em><\/p>\n<h3><a href=\"https:\/\/pro.iconosquare.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Iconosquare<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19021 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-20-at-3.53.07-PM-700x363.png\" alt=\"Iconosquare's Instagram engagement statistics\" width=\"700\" height=\"363\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-20-at-3.53.07-PM-350x181@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-20-at-3.53.07-PM-300x156.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-20-at-3.53.07-PM-1024x531.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-20-at-3.53.07-PM-100x52.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-20-at-3.53.07-PM-350x181.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-20-at-3.53.07-PM-500x259.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-20-at-3.53.07-PM-1170x607.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-20-at-3.53.07-PM-700x363@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Iconosquare has always been synonymous with Instagram analytics, and has also expanded to include Facebook. If you\u2019re primarily focused on Zuckerberg-owned channels, this app\u2019s for you.<\/p>\n<p><b>Pros:<\/b> Iconosquare features Instagram and Facebook management, listening, and analytics which are beautifully designed and easy to use. Iconosquare also has a handy mobile app and some lightweight competitor analysis tools depending on your plan.<\/p>\n<p><b>Cons<\/b>: If you\u2019re using Twitter, LinkedIn, YouTube, Pinterest, or other channels that Iconosquare doesn\u2019t support, this app won\u2019t be your all-in-one solution.<\/p>\n<p><b>Pricing (monthly): <\/b>$39, $79 per month with an annual discount depending on the number of social profiles, seats, customer service, and more. They also offer custom pricing for agencies.<\/p>\n<p><b>Best for<\/b>: Instagram-focused brands<\/p>\n<p><strong>Worth noting: <\/strong>Iconosquare features several handy free tools like <a href=\"https:\/\/audit.iconosquare.com\/?utm_source=iconosquare\">Instagram<\/a> and <a href=\"https:\/\/facebook-audit.iconosquare.com\/\">Facebook audits<\/a> to help you measure your performance before you buy.<\/p>\n<h3><a href=\"https:\/\/www.agorapulse.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Agorapulse<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19022 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Agorapulse-700x380.png\" alt=\"Agorapulse's internal CRM with sample entries\" width=\"700\" height=\"380\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Agorapulse-350x190@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Agorapulse-300x163.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Agorapulse-1024x556.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Agorapulse-100x54.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Agorapulse-350x190.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Agorapulse-500x271.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Agorapulse-1170x635.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Agorapulse.png 1194w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Agorapulse goes above and beyond a full-featured management platform with a built-in CRM and some handy AI. This management platform also features publishing, listening, analytics, and strong social engagement management for teams.<\/p>\n<p><b>Pros:<\/b> Agorapulse stands apart thanks to its intelligent CRM aims to help you strengthen your relationships with your followers by flagging brand ambassadors and keeping track of every like, comment, and retweet organized by follower instead of by post. And our pal <a href=\"https:\/\/www.razorsocial.com\/agorapulse-review\/\">Ian Cleary<\/a> loves their <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/agorapulse\/dodghoacmcolcigjioiapehcmpdadgmi?hl=en\">Chrome extension<\/a> to help him quickly post content from the web.<\/p>\n<p><b>Cons<\/b>: Agorapulse\u2019s listening is only active on Facebook, Twitter, and Instagram, so LinkedIn and Pinterest users are out of luck in their quest for the perfect hashtag or undiscovered brand mention.<\/p>\n<p><b>Pricing (monthly): <\/b>$49, $99, $199, $299 depending on social profiles, seats, and social advertising needs, with an annual discount.<\/p>\n<p><b>Best for<\/b>: Mid-sized agencies and brands, publishing<\/p>\n<h3><a href=\"https:\/\/coschedule.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CoSchedule<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19062 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-27-at-2.00.35-PM-700x319.png\" alt=\"CoSchedule's calendar view with social, email, blogs and more all in one place\" width=\"700\" height=\"319\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-27-at-2.00.35-PM-350x159@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-27-at-2.00.35-PM-300x137.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-27-at-2.00.35-PM-1024x466.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-27-at-2.00.35-PM-100x46.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-27-at-2.00.35-PM-350x159.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-27-at-2.00.35-PM-500x228.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-27-at-2.00.35-PM-1170x532.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-27-at-2.00.35-PM-700x319@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> CoSchedule combines social publishing and marketing project management in one user-friendly app. With tons of integrations like WordPress and MailChimp alongside all your favorite social channels, CoSchedule aims to be your digital marketing hub for all things social, blog, and email.<\/p>\n<p><b>Pros:<\/b> CoSchedule makes managing your editorial calendar and content strategy a breeze, and does it right alongside seamless social publishing. Many marketers are using multiple tools to manage all their marketing activities (we use a combination of Trello, HubSpot, native social publishing, WordPress, and more), so it changes the game to see every outgoing communication in one communal dashboard.<\/p>\n<p><b>Cons<\/b>: User interface is a little clumsy, and it\u2019s light on analytics.<\/p>\n<p><b>Pricing (monthly): <\/b>$40, $80, $400, $1,400 depending on number of users, social profiles, and level of customization. CoSchedule is a tool that spans from mid-market to enterprise depending on your plan and needs.<\/p>\n<p><b>Best for<\/b>: Marketing teams, project management<\/p>\n<p><strong>Worth noting: <\/strong>CoSchedule\u2019s <a href=\"https:\/\/help.coschedule.com\/hc\/en-us\/articles\/232006767-Getting-Started-With-ReQueue\" target=\"_blank\" rel=\"noopener noreferrer\">ReQueue<\/a> feature aims to intelligently recycle your social content to keep your posting frequency and engagement high.<\/p>\n<h2 id=\"title-enterprise\">Enterprise tools<\/h2>\n<p><i>Editor\u2019s note: These tools generally don\u2019t publish their pricing, so we haven\u2019t included it here. <\/i><\/p>\n<p><em>Our favorite: <\/em><\/p>\n<h3><a href=\"https:\/\/www.sprinklr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sprinklr<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19064 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sprinklr-larger-700x401.png\" alt=\"Sprinklr's listening dashboard with mentions across social channels\" width=\"700\" height=\"401\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sprinklr-larger-350x200@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sprinklr-larger-300x172.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sprinklr-larger.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sprinklr-larger-100x57.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sprinklr-larger-350x200.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Sprinklr-larger-500x286.png 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Sprinklr is beloved by customers for its all-in-one approach to enterprise-level digital marketing solutions. It combines the social media management tools you\u2019d expect (publishing, monitoring, community management, analytics, and more) with built-in customer service, research, and marketing strategy tools and tons of integrations.<\/p>\n<p><b>Pros:<\/b> Sprinklr features all the tools enterprise-level brands need to manage their digital marketing at scale, along with great bonus features like AI-fueled research and dedicated advertising tools to help marketers make the most of their budgets.<\/p>\n<p><b>Cons<\/b>: A hefty price tag takes Sprinklr\u2019s considerable talents out of the running for many companies. Also, why include one vowel but not the other, Sprinklr?<\/p>\n<p><b>Best for<\/b>: Enterprise-level brands and high-volume agencies<\/p>\n<p><strong>Worth noting: <\/strong>Ready to turn your digital marketing over to Sprinklr? They have a full stable of consultants who can help with anything from strategy to channel management.<\/p>\n<p><em>Runners up:<\/em><\/p>\n<h3><a href=\"https:\/\/khoros.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Khoros<\/a> (the app formerly known as Spredfast)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19030 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Spredfast-700x497.png\" alt=\"Spredfast's audience demographics dashboard featuring gender breakdowns\" width=\"700\" height=\"497\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Spredfast-350x249@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Spredfast-300x213.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Spredfast-100x71.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Spredfast-350x249.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Spredfast-500x355.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Spredfast.png 760w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Khoros wants to be your hub for all your digital marketing activities, going beyond social management to integrate with CRMs, customer service ticketing apps, and even helps manage your digital security. Enterprise brands working at an epic scale will like having everything under one roof, but smaller companies might not need all the bells and whistles Khoros provides.<\/p>\n<p><b>Pros:<\/b> Khoros aims to do it all, and promises omnichannel social media management tools in addition to their other epic suite of offerings. Brands receiving a high volume of messages and wanting to centralize their social management (listening, monitoring, publishing, community management, analytics, and more) alongside other digital marketing tools like Salesforce and Adobe will like Khoros.<\/p>\n<p><b>Cons<\/b>: Khoros is too big (and likely too pricey) for smaller brands looking for social media management without the smooth and comprehensive integration with other enterprise-level apps.<\/p>\n<p><b>Best for<\/b>: Larger brands and agencies using enterprise-level tools<\/p>\n<h3><a href=\"https:\/\/www.socialbakers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Socialbakers<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19076 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/socialbakers-700x438.png\" alt=\"Socialbakers' ad dashboard featuring bar graphs and score cards\" width=\"700\" height=\"438\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/socialbakers-350x219@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/socialbakers-300x188.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/socialbakers-1024x640.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/socialbakers-100x63.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/socialbakers-350x219.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/socialbakers-500x313.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/socialbakers-1170x731.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/socialbakers.png 1440w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/socialbakers-700x438@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> In addition to a full suite of social management tools, Socialbakers includes AI-fueled solutions for publishing, creating personas, community management, analytics, and more to help you better target your social content.<\/p>\n<p><b>Pros:<\/b> Socialbakers is all about automating your social media management by taking the guesswork out of popular content, best times to post, content discovery, and even targeting and recruiting influencers.<\/p>\n<p><b>Cons<\/b>: Plans start at $200 and only go up from there, and lower-tier plans include just a few months of history, which can be limiting for analytical marketers.<\/p>\n<p><b>Best for<\/b>: Larger brands and agencies<\/p>\n<p><strong>Worth noting<\/strong><b>: <\/b>Socialbakers offers many free <a href=\"https:\/\/www.socialbakers.com\/free-social-tools\">social tools<\/a> to help you get a sense of their offerings without plunking down a credit card.<\/p>\n<h3><a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Salesforce Social Studio<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19067 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Salesforce-larger-700x393.png\" alt=\"Salesforce Social Studio's social listening dashboard\" width=\"700\" height=\"393\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Salesforce-larger-350x196@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Salesforce-larger-300x168.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Salesforce-larger-1024x575.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Salesforce-larger-100x56.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Salesforce-larger-350x196.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Salesforce-larger-500x281.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Salesforce-larger-1170x657.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Salesforce-larger.png 1600w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/Salesforce-larger-700x393@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> As with all its offerings, Salesforce is all about the juggernaut approach with management, monitoring, listening, and analytics (and a hefty price tag to go alongside) in their Social Studio package. Those already using Salesforce will benefit most from the Social Studio add-on, especially since the app links all the behavior of your friends and followers directly to their CRM to give you the most complete picture possible of your social media interactions.<\/p>\n<p><b>Pros:<\/b> Those familiar with Salesforce won\u2019t be surprised to hear that this tool has it all and is made specifically to help larger teams manage expansive social media programs. Busy social media marketers will also like their Einstein features, which uses AI to automatically classify images to help stay ahead of brand mentions and top content.<\/p>\n<p><b>Cons<\/b>: Salesforce Social Studio isn\u2019t for everyone: smaller, more budget-conscious teams might not need this huge stack of marketing tools and their high associated cost.<\/p>\n<p><b>Best for<\/b>: Large teams already using Salesforce<\/p>\n<h2 id=\"title-methodology\">Methodology<\/h2>\n<p>Methodology isn\u2019t just for <a href=\"https:\/\/www.rivaliq.com\/blog\/2019-social-media-benchmark-report\/\">benchmark reports<\/a> anymore. With so many social media management tools on the market, we wanted to evaluate the best and the brightest without leaving any top contenders out or leaning too heavily towards solutions that wouldn\u2019t be relevant for the average brand or agency.<\/p>\n<p>First things first: how do we define &#8220;social media management tool&#8221;? To be on this list, a tool had to be able to handle publishing for multiple social networks. Monitoring, listening, analytics, and integrations with other apps were nice bonuses, but not essential for consideration.<\/p>\n<p>Since we know that many of our customers evaluate their own fit with our tool based on their size, we wanted to follow their lead and come up with a list that would help brands just starting out, mid-sized companies, and the enterprise.<\/p>\n<div id=\"attachment_19018\" style=\"width: 260px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19018\" class=\"wp-image-19018 size-full\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/03\/unnamed-file.gif\" alt=\"Starship Enterprise flying in space\" width=\"250\" height=\"187\" \/><p id=\"caption-attachment-19018\" class=\"wp-caption-text\">Not that enterprise, the other one.<\/p><\/div>\n<p>We grouped tools by their entry price point: tools that were free or cost a cup of coffee to get started are in our free or low-cost category, while tools that cost a few dozen cups of coffee belong in our mid-market group, and if the tool was too pricey for companies to list the cost online, we considered them enterprise.<\/p>\n<p>Many of these tools transcend categories with a mix of free, mid-market, and enterprise offerings, which is why we grouped by entry point. We\u2019ll call out hybrid tools that could be a good fit for a large range of budgets and brands.<\/p>\n<p>We rounded up tons of our favorite tools, evaluated them based on features, ease of use, customer reviews, pricing, and bonus features like AI or great marketing resources, and then presented our top 12 social media management tools, all organized by size and scale. Here\u2019s the full list of our finalists:<\/p>\n<ul>\n<li>Agorapulse<\/li>\n<li>Buffer<\/li>\n<li>CoSchedule<\/li>\n<li>Hootsuite<\/li>\n<li>Iconosquare<\/li>\n<li>Khoros (formerly Spredfast)<\/li>\n<li>PostPlanner<\/li>\n<li>SalesForce Social Studio<\/li>\n<li>Sendible<\/li>\n<li>Socialbakers<\/li>\n<li>Sprinklr<\/li>\n<li>Sprout Social<\/li>\n<\/ul>\n<p>In case you\u2019re curious, here are the other tools we looked at before choosing our favorites: Edgar, Falcon, HubSpot, Octopost, Planable, TailWind, Tweetdeck.<\/p>\n<p>Since we have used or are currently digging some of these tools, we made sure to point out our own experiences wherever possible.<\/p>\n<h2 id=\"title-conclusion\">Wrapping it up<\/h2>\n<p>It stands to reason that the more dough you fork over, the more tools you can expect in your toolbox. But the \u201cmore is more\u201d approach isn\u2019t right for everyone, especially for budget-conscious marketers and smaller teams juggling many responsibilities beyond social. So, we\u2019ve tried to honor the idea that there is no one-size-fits-all social media management tool in this article by laying out tools we love that could work for teams of all shapes, sizes, and budgets.<\/p>\n<p>Did we miss (or misrepresent) a tool that you love using to wrangle your social media publishing, monitoring, and analytics? We\u2019d love to hear about it on <a href=\"https:\/\/twitter.com\/rivaliq\">Twitter<\/a>!<\/p>\n\n<script>\njQuery(window).scroll(function() {\n\tvar scrollDistance = jQuery(window).scrollTop();\n\n\t\/\/ Assign active class to nav links while scolling\n\tjQuery('[id*=title-]').each(function(i) {\n\t\t\n\t\tif ((jQuery(this).position().top + 310) <= scrollDistance) {\n\t\t\tjQuery('.nav-toc__link.active').removeClass('active');\n\t\t\tjQuery('.nav-toc__link ').eq(i).addClass('active');\n\t\t}\n\t});\n}).scroll();\n\njQuery(document).ready(function() {\n  jQuery('a.nav-toc__link').on('click', function(e) {\n    var elem = this;\n\n    function delayedClick() {\n      var top = jQuery(jQuery(elem).attr('href')).offset().top;\n      var bodyTop = jQuery('body').offset().top;\n      jQuery([document.documentElement, document.body]).animate({\n        scrollTop: (top - 62 - bodyTop)\n      })\n    }\n    setTimeout(delayedClick, 1000);\n\n  });\n});\n\n<\/script>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the social media management tools review round-up of your dreams. Social media marketers, your pains are our pains. We recently went through the process of evaluating our social management tools so we could make sure we were using the right ones for our company (hi, Buffer and Sprout &#8230;<\/p>\n","protected":false},"author":75,"featured_media":19059,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-tools.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,24],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Social Media Management Tool Reviews | Rival IQ<\/title>\n<meta name=\"description\" content=\"We reviewed the top social media management tools so you can pick the right one for your brand based on price, size, customer reviews, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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