{"id":19161,"date":"2023-06-27T10:12:56","date_gmt":"2023-06-27T10:12:56","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=19161"},"modified":"2023-10-04T18:52:30","modified_gmt":"2023-10-04T18:52:30","slug":"top-social-media-listening-tools","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/top-social-media-listening-tools\/","title":{"rendered":"Top Social Media Listening Tool Reviews"},"content":{"rendered":"<p>\u201cWhat?!\u201d Listening to your competition and for your own brand mentions on social has never been more important than in this age of lightspeed communication. We\u2019ve created a list of our favorite social media listening tools to make shopping for a platform simple.<\/p>\n<p>As part of our Top Social Media Tool Reviews series at Rival IQ, we\u2019re bringing you all things listening: mentions, influencers, and sentiment, oh my (and tons more too).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19178 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/004-b-venn-full-dim-listening-zoom-700x550.png\" alt=\"Our full roundup of social media listening tools alongside our picks for analytics and management in a Venn diagram\" width=\"700\" height=\"550\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/004-b-venn-full-dim-listening-zoom-350x275@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/004-b-venn-full-dim-listening-zoom-300x236.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/004-b-venn-full-dim-listening-zoom-1024x805.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/004-b-venn-full-dim-listening-zoom-100x79.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/004-b-venn-full-dim-listening-zoom-350x275.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/004-b-venn-full-dim-listening-zoom-1170x919.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/004-b-venn-full-dim-listening-zoom.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\n<!-- begin toc nav --><\/p>\n<style>\nbody{overflow:unset;}<\/style>\n<div class=\"nav-toc\">\n<h6>CONTENTS<\/h6>\n<ul>\n<li><a class=\"nav-toc__link\" href=\"#title-pick-a-tool\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>How Do I Pick the Right Tool?<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-free-low-cost\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Free or Low-Cost Tools<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-mid-market\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Mid-Market Tools<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-enterprise\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Enterprise Tools<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-methodology\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Methodology<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-conclusion\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Conclusion<\/a><\/li>\n<\/ul>\n<\/div>\n<p><!-- end toc nav --><\/p>\n<h2 id=\"title-pick-a-tool\">How to pick the right social media listening tool<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19175 size-full\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/giphy-8.gif\" alt=\"\" width=\"480\" height=\"366\" \/><\/p>\n<p>Start with a few basic questions, like:<\/p>\n<ul>\n<li>Is listening an important component of my social strategy?<\/li>\n<li>How big is my brand or agency?<\/li>\n<li>What are my social media goals?<\/li>\n<li>How many competitors do I want to keep an eye on?<\/li>\n<li>What\u2019s my social media budget?<\/li>\n<li>How big is my social media team?<\/li>\n<\/ul>\n<p>The first question is obviously major: social media practitioners who are just starting out or who are wearing a ton of different hats may not prioritize social media listening the way that a Fortune 500 brand might. Even if you\u2019re new to listening, we included some <a href=\"#title-free-low-cost\">free and low-cost<\/a> social media listening tools that can fit anyone\u2019s budget to help you dip a toe into listening. Brands with some budget and a few team members devoted to the cause should check out <a href=\"#title-mid-market\">mid-market<\/a> tools, and <a href=\"#title-enterprise\">enterprise<\/a> brands, we have some great options for you too.<\/p>\n<h2 id=\"title-free-low-cost\">Free and low-cost social media listening tools<\/h2>\n<p><i>Our favorite:<\/i><\/p>\n<h3><a href=\"http:\/\/www.mention.com\" target=\"_blank\" rel=\"noopener noreferrer\">Mention<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19168 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Mention-700x463.png\" alt=\"Dashboard from Mention, one of our favorite low-cost social media listening tools\" width=\"700\" height=\"463\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Mention-350x232@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Mention-300x199.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Mention-1024x678.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Mention-100x66.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Mention-350x232.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Mention-500x331.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Mention-1170x775.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Mention-700x463@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Mention is a powerful, inexpensive monitoring tool that offers tons of flexibility for agencies interested in keeping track of who\u2019s talking about their clients. It offers customizable search, tailored reports and alerts, and competitor monitoring alongside a nice suite of social media analytics.<\/p>\n<p><b>Pros:<\/b> Mention\u2019s unique inbox-style approach helps account executives at agencies comb through piles of mentions about various clients at the speed of light. Agencies will also like Mention\u2019s easy-to-read dashboards, influencer tracking, and competitive analytics, not to mention the ability to grow into the more powerful enterprise tools Mention offers as their businesses grow.<\/p>\n<p><b>Cons<\/b>: Agencies will quickly run into handle and user limits if they\u2019re tracking more than a handful of clients.<\/p>\n<p><b>Best for<\/b>: Small agencies<\/p>\n<p><b>Worth noting: <\/b>Mention offers two different social listening packages: one for agencies and one for enterprise. For the sake of simplicity, we focused on the agency side, though you can read about their enterprise offerings <a href=\"https:\/\/mention.com\/en\/enterprise\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p><i>Runners-up:<\/i><\/p>\n<h3><a href=\"http:\/\/www.brand24.com\">Brand24<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19162 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Brand24-700x797.png\" alt=\"Social media listening dashboard in Brand24 comparing Jamie Oliver to Joe Bastianich\" width=\"700\" height=\"797\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Brand24-350x399@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Brand24-263x300.png 263w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Brand24-899x1024.png 899w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Brand24-100x114.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Brand24-350x399.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Brand24-500x569.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Brand24-1170x1333.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Brand24.png 1173w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Brand24 is dedicated to ferreting out mentions of your brand and competitors across the far-flung web. This listening tool does a great job with tagged mentions, hashtag analytics, and competitor tracking. It even works to give you the 411 on who\u2019s talking about you so you know if they\u2019re an influencer or just a happy (or disgruntled) customer.<\/p>\n<p><b>Pros:<\/b> In addition to a set of great social media listening tools, Brand24 users will like its seamless meld into their workflow with a Slack integration, lots of team collaboration tools, and a handy mobile app for social listening on the go.<\/p>\n<p><b>Cons<\/b>: Brand24 does one thing and does it well, but if you\u2019re looking for an all-in-one platform, you\u2019ll have to keep hunting.<\/p>\n<p><b>Best for<\/b>: Listening, brands and agencies with a dedicated publishing tool already in place<\/p>\n<p><b>Worth noting: <\/b>Brand24\u2019s resources game is strong with a smart blog and whitepapers, and also offers special <a href=\"https:\/\/get.brand24.com\/perks\/\">discounts<\/a> to its customers on popular software like Intercom, ClickMeeting, and more.<\/p>\n<h3><a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noopener noreferrer\">Google Alerts<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19165 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Google-Alerts-700x442.png\" alt=\"Google Alerts come with a wide variety of suggestions, like music and movies\" width=\"700\" height=\"442\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Google-Alerts-350x221@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Google-Alerts-300x190.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Google-Alerts-1024x647.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Google-Alerts-100x63.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Google-Alerts-350x221.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Google-Alerts-500x316.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Google-Alerts-1170x739.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Google-Alerts.png 1896w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Google-Alerts-700x442@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Google Alerts are a free alert-based social media listening tool that\u2019s easy to set up but pretty lightweight. Monitor your brand, your competitors, or keywords as they pop up across the web and get an email alert every time something new comes up.<\/p>\n<p><b>Pros:<\/b> You can\u2019t beat the price or barrier to entry for Google Alerts. It\u2019s really useful for finding little-known mentions of your brand or competition across the web. As you\u2019d expect, it\u2019s easy to tailor your alerts to specific languages, regions, sources, and frequencies.<\/p>\n<p><b>Cons<\/b>: Using Google Alerts can be noisy, since you\u2019re tracking web presence instead of confining your search to social networks.<\/p>\n<p><b>Best for<\/b>: Solopreneurs or brands just starting out<\/p>\n<h3>Slack+Twitter<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19171 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Slack-and-Twitter-700x453.png\" alt=\"Seeing our Twitter mentions in Slack is a favorite social media listening tool hack\" width=\"700\" height=\"453\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Slack-and-Twitter-350x226@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Slack-and-Twitter-300x194.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Slack-and-Twitter-1024x663.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Slack-and-Twitter-100x65.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Slack-and-Twitter-350x226.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Slack-and-Twitter-500x324.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Slack-and-Twitter-1170x757.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Slack-and-Twitter.png 1910w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Slack-and-Twitter-700x453@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Hacky tech alert! Through the magic of <a href=\"https:\/\/zapier.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zapier<\/a>, you can wire up a dedicated Slack channel that alerts you every time someone mentions your Twitter handle or brand name. We use it in addition to our own <a href=\"#rival-iq\">in-app<\/a> social media listening tools to keep an eye on Twitter without leaving the comforts of Slack.<\/p>\n<p><b>Pros:<\/b> Easy as pie and doesn\u2019t cost a dime for the bajillions of companies already using Slack. This method also helps put your Twitter activity where you\u2019re really likely to see it. Say goodbye to leaving your workspace to log into a dedicated app or interrupting your flow to check your email.<\/p>\n<p><b>Cons<\/b>: There\u2019s really no way to segment the flow of information, so we can\u2019t recommend this hack for things like competitor or keyword monitoring.<\/p>\n<p><b>Best for<\/b>: Anyone whose home base at work is Slack and\/or loves a good hack.<\/p>\n<p><b>Worth noting: <\/b>You could wire up just about anything with this Slack+Twitter pairing, so get creative. Want to know every time someone mentions the new Star Wars movie? This hack will hook you up.<\/p>\n<h2 id=\"title-mid-market\">Mid-market social media listening tools<\/h2>\n<p><i>Our favorite:<\/i><\/p>\n<h3 id=\"rival-iq\"><a href=\"http:\/\/www.rivaliq.com\" target=\"_blank\" rel=\"noopener noreferrer\">Rival IQ<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32989 size-large\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/12\/Screenshot-2023-06-27-at-5.07.38-PM-1024x672.png\" alt=\"Rival IQ's Instagram listening displays post types, hashtags, and lots of other social stats\" width=\"1024\" height=\"672\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/12\/Screenshot-2023-06-27-at-5.07.38-PM-1024x672.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/12\/Screenshot-2023-06-27-at-5.07.38-PM-300x197.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/12\/Screenshot-2023-06-27-at-5.07.38-PM-1536x1007.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/12\/Screenshot-2023-06-27-at-5.07.38-PM.png 2048w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/12\/Screenshot-2023-06-27-at-5.07.38-PM-100x66.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/12\/Screenshot-2023-06-27-at-5.07.38-PM-350x230@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/12\/Screenshot-2023-06-27-at-5.07.38-PM-350x230.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/12\/Screenshot-2023-06-27-at-5.07.38-PM-1170x767.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/12\/Screenshot-2023-06-27-at-5.07.38-PM-700x459@2x.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>How it works:<\/b> Okay, we\u2019re a little biased, but Rival IQ integrates <a href=\"\/blog\/social-listening-rival-iq\/\" target=\"_blank\" rel=\"noopener\">social listening<\/a> throughout our app to keep our customers competitive no matter what\u2019s trending on social. Instantly search millions of sites online with our AI-powered query builder, and then explore and save relevant topics for always-on monitoring of sentiment, post volume, and conversations from advocates and detractors. Never miss a mention with automated alerts delivered straight to your inbox.<\/p>\n<p><b>Pros:<\/b> Social analytics and listening are most powerful when viewed in the context of your competition, so fans of that approach will like keeping an eye on competitors right alongside your own brand\u2019s mentions, top authors, hashtags, and more. Easily query sites like Reddit, Quora, Twitter, YouTube, and more with our easy-to-use Instant Search.<\/p>\n<p><b>Cons<\/b>: We&#8217;re constantly expanding our list of supported sites, but you can always check in with our pals over at <a href=\"https:\/\/www.netbasequid.com\" target=\"_blank\" rel=\"noopener\">Quid<\/a> for an even larger list of social listening sources.<\/p>\n<p><b>Best for<\/b>: Brands and agencies of all sizes<\/p>\n<p><b>Worth noting: <\/b>Marketers who aren\u2019t quite sure where to start with social listening will like the auto-populated suggestions based on popular activity and content in their Twitter and Instagram feeds.<\/p>\n<p><i>Runners-up: <\/i><\/p>\n<h3><a href=\"http:\/\/keyhole.co\" target=\"_blank\" rel=\"noopener noreferrer\">Keyhole<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19166 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Keyhole-700x384.png\" alt=\"Twitter tracking in Keyhole shows number of posts, average likes, and other account-level stats\" width=\"700\" height=\"384\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Keyhole-350x192@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Keyhole-300x164.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Keyhole-1024x561.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Keyhole-100x55.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Keyhole-350x192.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Keyhole-500x274.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Keyhole-1170x641.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Keyhole-700x384@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Keyhole offers social media listening tools for brands of any size with its BrandIQ platform, which targets social listening for small brands and solopreneurs, and its Advanced Suite, which seeks to be an all-in-one platform for large and enterprise brands. Both products can help you keep track of your hashtags, keywords, and mentions.<\/p>\n<p><b>Pros:<\/b> With such a full suite of tools, brands of any size can find a listening home in Keyhole. Keyhole offers solid social listening and tracking and competitor research too, which you know we\u2019re all about.<\/p>\n<p><b>Cons<\/b>: Keyhole, your name makes me giggle.<\/p>\n<p><b>Best for<\/b>: BrandIQ is best for smaller brands, while the Advanced Suite targets larger brands and agencies<\/p>\n<h3><a href=\"http:\/\/buzzsumo.com\" target=\"_blank\" rel=\"noopener noreferrer\">BuzzSumo<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19164 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/BuzzSumo-700x286.png\" alt=\"BuzzSumo's social media listening tool displays social shares by channel\" width=\"700\" height=\"286\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/BuzzSumo-350x143@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/BuzzSumo-300x123.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/BuzzSumo-1024x418.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/BuzzSumo-100x41.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/BuzzSumo-350x143.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/BuzzSumo-500x204.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/BuzzSumo-1170x478.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/BuzzSumo.png 1403w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/BuzzSumo-700x286@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> BuzzSumo pushes the boundaries of social media listening tools by focusing on social sharing in conjunction with more traditional brand monitoring, influencer tracking, and more. These features merge seamlessly with competitor monitoring and research, some light SEO resources, and great email alerts to make one handy tool.<\/p>\n<p><b>Pros:<\/b> Anyone who\u2019s relied on Google Alerts to let them know when something new has happened online will love BuzzSumo. It\u2019s a great tool for keeping an eye on your competition\u2019s mentions and social shares, and also for proving the power of your own content. Here at Rival IQ, we use BuzzSumo for all of the above. It also helps us research top pieces from our blog authors.<\/p>\n<p><b>Cons<\/b>: Some users criticize the power of BuzzSumo\u2019s backlink analysis, and suggest combining BuzzSumo with SEMRush or Ahrefs.<\/p>\n<p><b>Best for<\/b>: Brands and agencies looking to centralize their social media listening and SEO in one tool<\/p>\n<h3><a href=\"http:\/\/sproutsocial.com\" target=\"_blank\" rel=\"noopener noreferrer\">Sprout Social<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19173 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Sprout-700x399.png\" alt=\"Sprout Social's social media listening tool features a boolean-based query builder\" width=\"700\" height=\"399\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Sprout-350x199@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Sprout-300x171.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Sprout-1024x584.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Sprout-100x57.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Sprout-350x199.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Sprout-500x285.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Sprout-1170x667.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Sprout.png 1944w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Sprout-700x399@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> As we mentioned in our <a href=\"https:\/\/www.rivaliq.com\/blog\/top-social-media-management-tool-reviews\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media management tools round-up<\/a>, Sprout Social works to be your all-in-one social tool, with listening and monitoring riding alongside management, community engagement, and more. Sprout\u2019s listening arm covers hashtag tracking, mentions, sentiment, competitor insights, and more.<\/p>\n<p><b>Pros:<\/b> Current Sprout customers will love being able to up their listening game without leaving Sprout\u2019s colorful confines. Track by campaign, topic, or hashtag, and easily keep an eye on how the internet is talking about your competition.<\/p>\n<p><b>Cons<\/b>: Listening isn\u2019t included in the standard Sprout package, so existing Sprout customers will need to pay more to gain access. Sprout\u2019s social media listening is in development after their acquisition of Simply Measured last year, so expect this technology to be in flux until that transition is complete.<\/p>\n<p><b>Best for<\/b>: Current Sprout customers looking to expand their social muscle<\/p>\n<h2 id=\"title-enterprise\">Enterprise social media listening tools<\/h2>\n<p><i>Our favorite:<\/i><\/p>\n<h3><a href=\"https:\/\/netbasequid.com\/\" target=\"_blank\" rel=\"noopener\">Quid<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28602 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/NetBase-sentiment-analysis-dashboard-screen-700x423.png\" alt=\"NetBase Quid is our favorite enterprise social media listening tool\" width=\"700\" height=\"423\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/NetBase-sentiment-analysis-dashboard-screen-350x212@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/NetBase-sentiment-analysis-dashboard-screen-300x181.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/NetBase-sentiment-analysis-dashboard-screen-100x60.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/NetBase-sentiment-analysis-dashboard-screen-350x212.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/NetBase-sentiment-analysis-dashboard-screen.png 974w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><strong>How it works:<\/strong> Quid delivers on enterprise-level social listening as well as consumer and market intelligence, with customers loving how comprehensive and powerful its suite of tools are. Their suite of tools expanded in 2020 with the acquisition of Quid, a leader in AI-driven text analytics, and again with the acquisition of a little social media analytics tool called Rival IQ in 2021.<\/p>\n<p><strong>Pros:<\/strong> Customers love the ability to track exactly how they&#8217;re being talked about on all corners of the internet, from media to social and beyond. Users also rave about the extremely responsive customer support team is and how intuitive the tool is right out of the box.<\/p>\n<p><strong>Cons:<\/strong> Quid is currently working to further expand its owned analytics capabilities with the acquisition of Rival IQ, so stay tuned for improvements there.<\/p>\n<p><strong>Best for:<\/strong> Enterprise-level brands and high-volume agencies<\/p>\n<p><i>Runners-up:<\/i><\/p>\n<h3><a href=\"http:\/\/meltwater.com\" target=\"_blank\" rel=\"noopener noreferrer\">Meltwater<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19167 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Meltwater-700x631.png\" alt=\"Meltwater's colorful dashboard displays share of voice, top publishers, a heat map, and more.\" width=\"700\" height=\"631\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Meltwater-350x315@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Meltwater-300x270.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Meltwater-1024x923.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Meltwater-100x90.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Meltwater-350x315.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Meltwater-500x451.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Meltwater-1170x1054.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Meltwater.png 1366w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Meltwater has everything a large brand needs by way of social listening: influencer tracking, brand mentions, and competitor analysis. It runs all these through an AI lens to let the robots help you do more.<\/p>\n<p><b>Pros:<\/b> Meltwater\u2019s tools are comprehensive, nice to look at, and easy to spin up. And if you\u2019re looking at centering all your management, listening, and analytics in one place, they play well with each other.<\/p>\n<p><b>Cons<\/b>: Some users wish Meltwater\u2019s report and dashboard customization was a little easier to manage.<\/p>\n<p><b>Best for<\/b>: Enterprise-level brands<\/p>\n<h3><a href=\"http:\/\/www.brandwatch.com\" target=\"_blank\" rel=\"noopener noreferrer\">Brandwatch<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19163 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Brandwatch-700x444.png\" alt=\"Brandwatch's social media listening tool displays key insights, share of voice, and sentiment over time.\" width=\"700\" height=\"444\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Brandwatch-350x222@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Brandwatch-300x190.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Brandwatch.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Brandwatch-100x63.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Brandwatch-350x222.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Brandwatch-500x317.png 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Brandwatch features a suite of social media analytics and listening tools for enterprise customers. It also offers a product dedicated to making social media listening data easier to visualize. Brandwatch recently merged with Crimson Hexagon to bring more sophisticated social media analytics under its umbrella.<\/p>\n<p><b>Pros:<\/b> Data nerds will love how many ways you and slice, dice, segment, and filter all your social listening data. And in case their comprehensive set of listening and analytics wasn\u2019t enough, Brandwatch also has dedicated consultants for an additional fee who can help you with setup, education, research, reporting, and more.<\/p>\n<p><b>Cons<\/b>: Brandwatch is missing social media management from its offerings, so enterprise brands will have to use two tools for all things social (which might be unpalatable at this high price point).<\/p>\n<p><b>Best for<\/b>: Enterprise brands who are ready to focus on listening<\/p>\n<p><b>Worth noting: <\/b>Brandwatch has a great <a href=\"https:\/\/www.brandwatch.com\/blog\/\">blog<\/a> that makes use of their tool to keep an eye on trending social content.<\/p>\n<h3><a href=\"https:\/\/brickfish.com\/nuvi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nuvi<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19169 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Nuvi-700x479.gif\" alt=\"Nuvi displays followers, engagement, impressions, demographics, location, and more in its social media listening tool.\" width=\"700\" height=\"479\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Nuvi-700x479.gif 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Nuvi-300x205.gif 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Nuvi-1024x700.gif 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Nuvi-100x68.gif 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Nuvi-350x239.gif 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Nuvi-500x342.gif 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/Nuvi-1170x800.gif 1170w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Nuvi\u2019s powerful enterprise-level social listening offers everything you\u2019d expect from a strong social media listening tool (competitive tracking, brand mentions, segmenting, sentiment, and more) wrapped in a dark but dreamy package\u2013like Dark Mode before it was cool. Nuvi\u2019s eye-catching visuals and rich analytics combine for a solid enterprise-level tool.<\/p>\n<p><b>Pros:<\/b> Large brands and agencies can do a lot within Nuvi by way of tracking how they (or their clients) are performing on social, especially when integrating Nuvi with its sister software, <a href=\"https:\/\/brickfish.com\/groundspark\/\" target=\"_blank\" rel=\"noopener noreferrer\">Groundspark<\/a>, for social media management.<\/p>\n<p><b>Cons<\/b>: Nuvi\u2019s signature neon-on-black style isn\u2019t for everyone, and this powerful tool doesn\u2019t come cheap.<\/p>\n<p><b>Best for<\/b>: Large brands and agencies<\/p>\n<h2 id=\"title-methodology\">Methodology<\/h2>\n<p>First things first: what the heck is social media listening, and how do you find the right tool? Listening on social media is all about keeping a virtual ear to the ground so you\u2019re the first to know when a customer, influencer, or reporter mentions your brand, a keyword that\u2019s important to you, or a competitor. By staying on top of these mentions, savvy brands and agencies can put out PR fires before they start, capitalize on positive mentions and customer reviews, keep an eagle eye out for new trends, viral posts, and more.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19179 size-full\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/giphy-9.gif\" alt=\"Doctor Who saying &quot;Listen&quot;\" width=\"540\" height=\"225\" \/><\/p>\n<p>A strong social media listening tool will help brands and agencies keep track of how the internet is talking about them. Are people mentioning them often or infrequently? Is the sentiment of these mentions generally positive, neutral, or negative? Which influencers are talking about this brand, and which influencers <i>should<\/i> be talking about this brand but aren\u2019t yet? The best of these social media listening tools can also answer those questions about key competitors.<\/p>\n<p>We opted to organize our rankings by size, since we know that a brand just starting out with listening won\u2019t need (and might not be able to afford) the full package offered by enterprise-level tools, and that enterprise brands might opt to skip the free or low-cost sections.<\/p>\n<p>We grouped social media listening tools by their entry price point: tools that were free or cost a cup of coffee to get started are in our free or low-cost category, while tools that cost a few dozen cups of coffee belong in our mid-market group, and if the tool was too pricey for companies to list the cost online, we considered them enterprise.<\/p>\n<p>Many of these tools transcend categories with a mix of free, mid-market, and enterprise offerings, which is why we grouped by entry point. We\u2019ll call out hybrid social media listening tools that could be a good fit for a large range of budgets and brands.<\/p>\n<p>Once a data-driven marketer, always a data-driven marketer: here\u2019s the full list of social media listening tools we looked at, though we narrowed it down to 12 based on feature power, customer reviews, pricing, ease of use, and more.<\/p>\n<ul>\n<li>Brand24<\/li>\n<li>BrandWatch<\/li>\n<li>BuzzSumo<\/li>\n<li>Google Alerts<\/li>\n<li>Keyhole<\/li>\n<li>Meltwater<\/li>\n<li>Mention<\/li>\n<li>Quid<\/li>\n<li>Nuvi<\/li>\n<li>Rival IQ<\/li>\n<li>Slack+Twitter<\/li>\n<li>Sprout Social<\/li>\n<\/ul>\n<p>In case you\u2019re wondering, here are the other tools we looked at before choosing our finalists: Awario, BrandMentions, Digimind, Falcon.io, IFTTT, Salesforce Social Studio, Sprinklr, and Zoho Social.<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2019\/04\/004-b-venn-full-dim-mgmt-zoom-small.png>\n  <div class=\"cta-wrapper\"> <p>\n   Don\u2019t miss our Top Social Media Management tool reviews!  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/blog\/top-social-media-management-tool-reviews\/ style=\"\">Read now <\/a><\/div>\n<\/div>\n\n\n<h2 id=\"title-conclusion\">Wrapping it up<\/h2>\n<p>Just like with management tools, there\u2019s no one-size-fits-all social media listening tool. We hope this list helps you find the right tool for your size, needs, and budget.<\/p>\n<p>Are you hacking your way to social listening success with a homegrown method like Slack+Twitter? Or, are you more enterprising (see what we did there?) with tools like Meltwater or Sprinklr? And, is your social media listening tool integrated with your social media management or analytics tool, or a completely separate beast? We\u2019d love to know how you\u2019re keeping an ear to the ground, so let us know on <a href=\"http:\/\/twitter.com\/rivaliq\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>.<\/p>\n<p><em>This post was originally published in 2019 and has since been updated.<\/em><\/p>\n\n<script>\njQuery(window).scroll(function() {\n\tvar scrollDistance = jQuery(window).scrollTop();\n\n\t\/\/ Assign active class to nav links while scolling\n\tjQuery('[id*=title-]').each(function(i) {\n\t\t\n\t\tif ((jQuery(this).position().top + 310) <= scrollDistance) {\n\t\t\tjQuery('.nav-toc__link.active').removeClass('active');\n\t\t\tjQuery('.nav-toc__link ').eq(i).addClass('active');\n\t\t}\n\t});\n}).scroll();\n\njQuery(document).ready(function() {\n  jQuery('a.nav-toc__link').on('click', function(e) {\n    var elem = this;\n\n    function delayedClick() {\n      var top = jQuery(jQuery(elem).attr('href')).offset().top;\n      var bodyTop = jQuery('body').offset().top;\n      jQuery([document.documentElement, document.body]).animate({\n        scrollTop: (top - 62 - bodyTop)\n      })\n    }\n    setTimeout(delayedClick, 1000);\n\n  });\n});\n\n<\/script>\n\n\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhat?!\u201d Listening to your competition and for your own brand mentions on social has never been more important than in this age of lightspeed communication. We\u2019ve created a list of our favorite social media listening tools to make shopping for a platform simple. As part of our Top Social Media &#8230;<\/p>\n","protected":false},"author":75,"featured_media":19053,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-tools.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,22,98,24],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Social Media Listening Tool Reviews | Rival IQ<\/title>\n<meta name=\"description\" content=\"Choose the right social media listening tool for your company with our comprehensive reviews based on size, budget, user experience, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/top-social-media-listening-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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