{"id":19260,"date":"2019-05-09T18:08:28","date_gmt":"2019-05-09T18:08:28","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=19260"},"modified":"2023-10-04T18:53:48","modified_gmt":"2023-10-04T18:53:48","slug":"social-media-analytics-tools","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/social-media-analytics-tools\/","title":{"rendered":"Top Social Media Analytics Tools"},"content":{"rendered":"<p>Finally, our favorite thing to talk about: our favorite social media analytics tools!<\/p>\n<p>It\u2019s no secret that we\u2019re total <a href=\"https:\/\/www.rivaliq.com\/blog\/measuring-success-at-rival-iq\/\" target=\"_blank\" rel=\"noopener\">social media geeks<\/a> around here, so we\u2019re thrilled to roll out the final piece in our Top Social Media Tools series all about social media analytics tools.<\/p>\n<p>If you\u2019ve been reading along with our <a href=\"https:\/\/www.rivaliq.com\/blog\/top-social-media-management-tool-reviews\/\" target=\"_blank\" rel=\"noopener\">social media management<\/a> and <a href=\"https:\/\/www.rivaliq.com\/blog\/top-social-media-listening-tool-reviews\/\" target=\"_blank\" rel=\"noopener\">social media listening<\/a> tools pieces, you\u2019ll see some familiar faces alongside some new contenders. Read on for our favorite social media analytics tools for brands and agencies of any and every size and budget.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19273 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/004-b-venn-full-dim-analytics-zoom-700x550.png\" alt=\"Venn diagram with social media analytics tools highlighted\" width=\"700\" height=\"550\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/004-b-venn-full-dim-analytics-zoom-350x275@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/004-b-venn-full-dim-analytics-zoom-300x236.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/004-b-venn-full-dim-analytics-zoom-1024x805.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/004-b-venn-full-dim-analytics-zoom-100x79.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/004-b-venn-full-dim-analytics-zoom-350x275.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/004-b-venn-full-dim-analytics-zoom-1170x919.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/004-b-venn-full-dim-analytics-zoom.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\n<!-- begin toc nav --><\/p>\n<style>\nbody{overflow:unset;}<\/style>\n<div class=\"nav-toc\">\n<h6>CONTENTS<\/h6>\n<ul>\n<li><a class=\"nav-toc__link\" href=\"#title-what-is-social-media-analytics\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>What is Social Media Analytics<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-pick-a-tool\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>The Right Social Media Analytics Tool for You<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-free-low-cost-tools\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Free or Low-Cost Social Media Analytics Tools<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-mid-market-tools\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Mid-Market Social Media Analytics Tools<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-enterprise-tools\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Enterprise-Level Social Media Analytics Tools<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-methodology\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Methodology<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-conclusion\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Conclusion<\/a><\/li>\n<\/ul>\n<\/div>\n<p><!-- end toc nav --><\/p>\n<h2 id=\"title-what-is-social-media-analytics\">What is social media analytics<\/h2>\n<p>Social media analytics is what we do all day, every day.\ud83d\ude0e And since you&#8217;re here, you probably enjoy slicing and dicing your social media activity as well. If we had to formally define the term, we&#8217;d say that social media analytics is the process of collecting all your social data in one place, understanding what&#8217;s worked for your brand and what hasn&#8217;t, and benchmarking your performance against the competition to help shape your future social strategy.<\/p>\n<p>If you ever need a refresher, we&#8217;ve got a handy list of the top online <a href=\"\/blog\/top-social-media-analytics-courses\/\" target=\"_blank\" rel=\"noopener\">social media analytics courses<\/a> to pick from. Now that we have the basics out of the way, let&#8217;s dig in further to find the perfect social media analytics tool for your team.<\/p>\n<h2 id=\"title-pick-a-tool\">How to pick the right social media analytics tool<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19274 size-full\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/giphy-1.gif\" alt=\"Jeremy from Top Gear opening a drawer of tools\" width=\"320\" height=\"184\" \/><\/p>\n<p>Start with a few key questions like:<\/p>\n<ul>\n<li>How big is my brand or agency?<\/li>\n<li>What are my social media goals?<\/li>\n<li>How many competitors do I want to keep an eye on?<\/li>\n<li>What\u2019s my social media budget?<\/li>\n<li>How big is my social media team?<\/li>\n<li>How much time do I plan to devote to social analytics?<\/li>\n<\/ul>\n<p>We wouldn\u2019t expect, say, a small brand with one marketer to devote tons of time, energy, and budget to days of social media analytics reporting every month: those marketers should stick with <a href=\"#title-free-low-cost-tools\">free or low-cost tools<\/a>. On the other hand, if your brand or agency has marketers dedicated to doing nothing but social media analysis, a heftier <a href=\"#title-enterprise-tools\">enterprise tool<\/a> might be right for you. And, of course, there are plenty of options for <a href=\"#title-mid-market-tools\">mid-market<\/a> brands and agencies whose needs fall in between a little and a lot on the analytics spectrum.<\/p>\n<h2 id=\"title-pick-a-tool\">Free and low-cost social media analytics tools<\/h2>\n<p><i>Our favorite:<\/i><\/p>\n<h3><a href=\"https:\/\/www.sotrender.com\/\" target=\"_blank\" rel=\"noopener\">SoTrender<\/a><\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19270 size-large-modern\" style=\"font-size: 16px;\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Sotrender-700x638.png\" alt=\"Dashboard from SoTrender, one of our favorite low-cost social media analytics tools\" width=\"700\" height=\"638\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Sotrender-350x319@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Sotrender-300x274.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Sotrender-1024x934.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Sotrender-100x91.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Sotrender-350x319.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Sotrender-500x456.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Sotrender-1170x1067.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Sotrender.png 1406w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Sotrender-700x638@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/h3>\n<p><b>How it works:<\/b> SoTrender is a dedicated analytics tool that helps brands analyze, benchmark, and export their social media analytics data. With support for Facebook, Instagram, Twitter, and YouTube, many brands and agencies will find the high-level analytics they need in this low-cost tool.<\/p>\n<p><b>Pros:<\/b> No matter your social media experience level, input from experts is always helpful, and SoTrender works to include social media tips with your analytics so you know what to do (and what not to do) with all that data.<\/p>\n<p><b>Cons<\/b>: Users will want to combine SoTrender with listening and management tools for full social media domination\u2013no all-in-one tool here.<\/p>\n<p><b>Pricing (monthly): <\/b>$69, $129, $229, $389 depending on the number of brands. Free 14-day trial available.<\/p>\n<p><b>Best for<\/b>: Small brands and agencies, small teams<\/p>\n<p><i>Runners-up:<\/i><\/p>\n<h3><a href=\"https:\/\/www.agorapulse.com\/\" target=\"_blank\" rel=\"noopener\">Agorapulse<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19262 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Agorapulse-700x353.png\" alt=\"Agorapulse's social media analytics dashboard featuring Facebook metrics\" width=\"700\" height=\"353\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Agorapulse-700x353.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Agorapulse-300x151.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Agorapulse-1024x516.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Agorapulse-100x50.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Agorapulse-350x176.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Agorapulse-500x252.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Agorapulse-1170x590.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Agorapulse.png 1666w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Agorapulse works to provide mid-market brands and agencies with an all-in-one social platform, with analytics riding alongside management, listening, and even a CRM.<\/p>\n<p><b>Pros:<\/b> View your metrics in their easy-to-use dashboard, or export them to slice and dice to your heart\u2019s content in formats like Excel and .CSV. Agorapulse offers a wide variety of social media analytics, from private data to competitor stats to customer service response times.<\/p>\n<p><b>Cons<\/b>: As we noted in our <a href=\"https:\/\/www.rivaliq.com\/blog\/top-social-media-management-tool-reviews\/\" target=\"_blank\" rel=\"noopener\">social media management tools round-up<\/a>, Agorapulse doesn\u2019t support Pinterest at all and doesn\u2019t make listening available on LinkedIn, so users looking for a true all-in-one platform might need to go elsewhere.<\/p>\n<p><b>Pricing (monthly): <\/b>$99, $199, $299, $499 depending on the number of social profiles and users. Free 15-day trial available.<\/p>\n<p><b>Best for<\/b>: Small and mid-sized agencies and brands<\/p>\n<h3><a href=\"https:\/\/pro.iconosquare.com\/\" target=\"_blank\" rel=\"noopener\">Iconosquare<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19266 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Iconosquare-700x318.png\" alt=\"Iconosquare's social media analytics dashboard\" width=\"700\" height=\"318\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Iconosquare-350x159@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Iconosquare-300x136.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Iconosquare-1024x466.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Iconosquare-100x45.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Iconosquare-350x159.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Iconosquare-500x227.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Iconosquare-1170x532.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Iconosquare.png 1355w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Iconosquare aims to be an all-in-one analytics, listening, and management platform for mid-sized brands and agencies that focus their social muscle on Facebook and Instagram. Iconosquare offers benchmarking, competitor analysis, hashtag tracking, and more.<\/p>\n<p><b>Pros:<\/b> Since we\u2019re all about competitor tracking too, we really dig Iconosquare\u2019s focus on setting context for your social performance with competitor stats. Their Instagram Stories analytics help brands and agencies stay ahead with this increasingly important (and competitive!) tool.<\/p>\n<p><b>Cons<\/b>: If your social strategy includes channels like Twitter, LinkedIn, or Pinterest, this app probably isn\u2019t for you.<\/p>\n<p><b>Pricing (monthly): <\/b>$59, $99 depending on social profiles, users, competitors, and more. Free 30-day trial available.<\/p>\n<p><b>Best for<\/b>: Facebook- and Instagram-focused brands and agencies<\/p>\n<p><b>Worth noting: <\/b>For those looking to expand their martech (that\u2019s marketing technology) stack, Iconosquare has a great <a href=\"https:\/\/smmartbox.iconosquare.com\/\" target=\"_blank\" rel=\"noopener\">directory<\/a> of apps that can help.<\/p>\n<h3><a href=\"https:\/\/brand24.com\/\" target=\"_blank\" rel=\"noopener\">Brand24<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19263 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/brand24-700x421.jpg\" alt=\"Brand24 is a popular social media analytics tool\" width=\"700\" height=\"421\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/brand24-350x210@2x.jpg 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/brand24-300x180.jpg 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/brand24-1024x616.jpg 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/brand24-100x60.jpg 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/brand24-350x210.jpg 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/brand24-500x301.jpg 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/brand24-1170x703.jpg 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/brand24.jpg 1600w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/brand24-700x421@2x.jpg 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> As we mentioned in our <a href=\"https:\/\/www.rivaliq.com\/blog\/top-social-media-listening-tool-reviews\/\" target=\"_blank\" rel=\"noopener\">social media listening tools<\/a> round-up, Brand24 is a powerful monitoring and listening tool that savvy marketers can use to peek behind the data too. Marketers will love the in-depth analytics that cover brand mentions, hashtag tracking, influencers, and more.<\/p>\n<p><b>Pros:<\/b> This top-of-the-line listening tool is available without the top-of-the-line price tag, and will satisfy the analytics needs of many marketers, especially if they\u2019re focused on keeping an ear to the social media ground. We like bonus features like a strong mobile app and Slack integration to keep brand mentions at top of mind anytime.<\/p>\n<p><b>Cons<\/b>: Brand24 lacks the analytics focus that other tools on our list have, so marketers looking for more advanced social analytics might need to pair Brand24 with another tool.<\/p>\n<p><b>Pricing (monthly): <\/b>$59, $119, $179, $299 depending on keywords, mentions, users, and more. Free 14-day trial available.<\/p>\n<p><b>Best for<\/b>: Listening-focused brands and agencies<\/p>\n<h2 id=\"title-mid-market-tools\">Mid-market social media analytics tools<\/h2>\n<p><i>Our favorite:<\/i><\/p>\n<h3><a href=\"https:\/\/www.rivaliq.com\/\">Rival IQ<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19284 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/social-posts-700x547.png\" alt=\"Rival IQ's social media analytics tools\" width=\"700\" height=\"547\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/social-posts-350x274@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/social-posts-300x234.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/social-posts-1024x800.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/social-posts-100x78.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/social-posts-350x274.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/social-posts-500x391.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/social-posts-1170x914.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/social-posts.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Okay, we\u2019re a little biased! Rival IQ features loads of social stats from Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok, plus some nice bonus features like<a href=\"\/blog\/social-listening-rival-iq\/\" target=\"_blank\" rel=\"noopener\"> social listening<\/a> and automated reporting. Our tool has a serious focus on competitive benchmarking, i.e. understanding your social stats within the context of your competitors.<\/p>\n<p><b>Pros:<\/b> You can get a 1,000,000 likes on your social posts, but if your biggest competition is getting 2,000,000, it\u2019s really not saying much. Having competitor metrics built right into the app makes the comparison a no-brainer, and will help you strengthen your content, hashtags, post types, and more with data. Also, Instagram Insights are especially awesome, with tons of support for Instagram Stories and Reels. Other features like custom dashboards, alerts, and the ability to detect likely boosted posts from your competitors are handy for marketers too.<\/p>\n<p><b>Cons<\/b>: Sadly, private Twitter metrics (like impressions) aren\u2019t available in the app at this time.<\/p>\n<p><b>Price (monthly): <\/b>$239, $329, $519 depending on the number of companies, data history, API access, and more, with a discount available for nonprofits.<\/p>\n\n<div class=\"blog-inline-cta-no-image\" style=\"\">\n  <p>\n   Ready to start your analysis?  <\/p><div class=\"cta-wrapper\"> <a target=\"_blank\" class=\"x-btn ss-light x-btn-global\" href=\"\/signup\" style=\"\">Try Rival IQ for free!<\/a><\/div>\n<\/div>\n\n\n<p><b>Best for<\/b>: Mid-market and enterprise-level brands and agencies<\/p>\n<p><i>Worth noting<\/i><b>: <\/b>We have a pretty burly set of <a href=\"https:\/\/www.rivaliq.com\/free-social-media-analytics\/\">free tools<\/a> for comparing yourself against a single competitor on TikTok, Facebook, Twitter, and Instagram without dropping a dime.<\/p>\n<p><i>Runners-up:<\/i><\/p>\n<h3><a href=\"https:\/\/keyhole.co\/\" target=\"_blank\" rel=\"noopener\">Keyhole<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19267 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Keyhole-700x358.png\" alt=\"Keyhole's optimal post time social media analytics tool\" width=\"700\" height=\"358\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Keyhole-350x179@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Keyhole-300x154.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Keyhole.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Keyhole-100x51.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Keyhole-350x179.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Keyhole-500x256.png 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Keyhole is primarily a listening tool that\u2019s branching out into analytics with its Advanced Suite social metrics product. It moves beyond keeping an ear to the ground with features like campaign tracking, competitor analysis, influencer management, and more.<\/p>\n<p><b>Pros:<\/b> Brands and agencies will love how seamlessly listening is integrated into this management platform, with a lot of emphasis on sentiment, brand monitoring, hashtag analysis, and more in addition to social campaign tracking.<\/p>\n<p><b>Cons<\/b>: Keyhole bills itself across the web as a listening-first platform, so users might hunger for more analytics than what are available within the app.<\/p>\n<p><b>Pricing (monthly): <\/b>$199, $599, $999 depending on accounts, number of posts, influencers, and more. Free 7-day trial available.<\/p>\n<p><b>Best for<\/b>: Listening-focused mid-market brands and agencies<\/p>\n<h3><a href=\"https:\/\/unmetric.com\/\" target=\"_blank\" rel=\"noopener\">UnMetric<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19271 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Unmetric-700x534.png\" alt=\"UnMetric's analysis of the Anaheim Ducks on Facebook, Twitter, and Instagram\" width=\"700\" height=\"534\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Unmetric-350x267@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Unmetric-300x229.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Unmetric-1024x781.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Unmetric-100x76.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Unmetric-350x267.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Unmetric-500x381.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Unmetric-1170x892.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Unmetric.png 1280w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> UnMetric is three products in one: a free brand mentions mobile app, an inexpensive content ideas service, and an enterprise-level social media analytics tool. With such disparate functionality and pricing, there\u2019s something for everyone with UnMetric.<\/p>\n<p><b>Pros:<\/b> Savvy brands will like UnMetric\u2019s promoted post detection and reach analysis, and benefit from UnMetric\u2019s competitive benchmarking and automated reporting. Agencies will like that there are no user or audience size restrictions.<\/p>\n<p><b>Cons<\/b>: Some users want more visibility into UnMetric\u2019s numbers, from how they calculate engagement rate to their pricing.<\/p>\n<p><b>Pricing (monthly): <\/b>Not listed.<\/p>\n<p><b>Best for<\/b>: Agencies who need a dedicated social media analytics tool<\/p>\n<h2 id=\"title-enterprise-tools\">Enterprise-level social media analytics tools<\/h2>\n<p><i>Our favorite:<\/i><\/p>\n<h3><a href=\"https:\/\/www.netbase.com\/\" target=\"_blank\" rel=\"noopener\">Quid<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19268 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Netbase-700x336.png\" alt=\"Netbase's social media analytics tool tracks posts, impressions, sentiment, geography, and more\" width=\"700\" height=\"336\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Netbase-350x168@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Netbase-300x144.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Netbase-1024x492.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Netbase-100x48.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Netbase-350x168.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Netbase-500x240.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Netbase-1170x562.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Netbase.png 1200w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Quid seeks to centralize listening, customer engagement, and analytics in one big social media analytics tool. It\u2019s a comprehensive analytics tool that keeps its finger on the social media pulse with handy features like machine learning and location-based social post capture.<\/p>\n<p><b>Pros:<\/b> Fans of post tagging (and robots \ud83e\udd16) will love Quid\u2019s image recognition AI to help monitor and categorize photos of your brand and UGC across the web. Quid also puts a strong emphasis on customer experience and care to help brands better understand their customers.<\/p>\n<p><b>Cons<\/b>: Some agencies struggle with Quid\u2019s seat limit, which can be a tough pill to swallow with enterprise-level pricing.<\/p>\n<p><b>Best for<\/b>: Big brands who focus a lot on customer experience<\/p>\n<p><b>Worth noting: <\/b>We dig Quid\u2019s trend-focused and sometimes-sassy <a href=\"https:\/\/www.netbase.com\/blog\/\" target=\"_blank\" rel=\"noopener\">blog<\/a>.<\/p>\n<p><i>Runners-up:<\/i><\/p>\n<h3><a href=\"https:\/\/www.brandwatch.com\/\" target=\"_blank\" rel=\"noopener\">Brandwatch<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19264 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Brandwatch-700x404.png\" alt=\"Brandwatch is our favorite enterprise-level social media analytics tool\" width=\"700\" height=\"404\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Brandwatch-350x202@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Brandwatch-300x173.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Brandwatch-1024x591.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Brandwatch-100x58.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Brandwatch-350x202.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Brandwatch-500x288.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Brandwatch-1170x675.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Brandwatch-700x404@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Brandwatch combines analytics and listening in one colorful, easy-to-use package, and bundles it with solid data visualization and audience insights aimed at enterprise-level brands and agencies.<\/p>\n<p><b>Pros:<\/b> Agencies will love Brandwatch\u2019s focus on agency training, support, and needs, while brands will appreciate the ability to filter and segment the heck out of their data.<\/p>\n<p><b>Cons<\/b>: Brandwatch\u2019s analytics definitely focus on listening stats like mentions, sentiment, and conversations, so brands on the hunt for traditional analytics like competitor metrics and engagement data will have to really dig into the app.<\/p>\n<p><b>Best for<\/b>: Brands and agencies that are all about social listening<\/p>\n<p><b>Worth noting: <\/b>Brandwatch also offers <a href=\"https:\/\/www.brandwatch.com\/vizia\/\" target=\"_blank\" rel=\"noopener\">Vizia<\/a>, which is a solid data visualization option for displaying and reporting on complex social and digital marketing data.<\/p>\n<h3><a href=\"https:\/\/www.quintly.com\/\" target=\"_blank\" rel=\"noopener\">quintly<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19269 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/quintly-700x643.png\" alt=\"quintly's custom social media analytics dashboards for Facebook, Twitter, and Instagram\" width=\"700\" height=\"643\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/quintly-350x322@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/quintly-300x276.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/quintly-1024x941.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/quintly-100x92.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/quintly-350x322.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/quintly-500x460.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/quintly-1170x1075.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/quintly.png 1200w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> quintly (yes, that\u2019s a lowercase \u201cq\u201d) offers comprehensive Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest analytics and plentiful customization options with tons of metrics and reports. In case you need to aggregate your social media analytics outside of quintly\u2019s hub, the app also plays nicely with other services like Tableau.<\/p>\n<p><b>Pros:<\/b> quintly is all about the tailoring, with seemingly endless dashboards, metrics, and API integrations to choose from. It\u2019s also comprehensive, flexible, and easy to use.<\/p>\n<p><b>Cons<\/b>: Some users are left wanting more listening functionality.<\/p>\n<p><b>Best for<\/b>: Enterprise brands and agencies in need of a dedicated social media analytics tool<\/p>\n<h3><a href=\"https:\/\/zoomph.com\/\" target=\"_blank\" rel=\"noopener\">Zoomph<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19272 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Zoomph-700x345.png\" alt=\"Zoomph's social media analytics tool has many ways to segment your data, by gender, tag, content type, and more\" width=\"700\" height=\"345\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Zoomph-350x173@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Zoomph-300x148.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Zoomph-1024x505.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Zoomph-100x49.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Zoomph-350x173.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Zoomph-500x247.png 500w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Zoomph-1170x577.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Zoomph.png 1736w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/Zoomph-700x345@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><b>How it works:<\/b> Zoomph is primarily an audience and sponsorship measurement tool for big-budget sports teams and agencies where social media metrics play a backseat (but still important) role. The tool is geared towards helping these companies understand the value of sponsoring a team or event, including information about target demographics, social media conversations and reactions, and more.<\/p>\n<p><b>Pros:<\/b> Zoomph can really help big sports teams or events by monitoring and capturing conversations or purchases that start as a result of showing a logo or commercial onscreen during the big game. Because Zoomph has to dive so deep into these conversations to prove ROI, they have a strong social media monitoring and analytics game as part of their full package.<\/p>\n<p><b>Cons<\/b>: If you aren\u2019t looking to track sponsorships, a lot of Zoomph\u2019s core functionality won\u2019t feel relevant to your brand or agency. You\u2019ll be better off looking for a tool that\u2019s more dedicated to social media analytics.<\/p>\n<p><b>Best for<\/b>: Big-budget sports teams and the agencies that market for them<\/p>\n<p><b>Worth noting: <\/b>Zoomph offers some free tools around audience insights and social media value that can help brands and agencies of any size.<\/p>\n<h2 id=\"title-methodology\">Methodology<\/h2>\n<p>Who needs social media analytics? Me, you, and everyone we know. If you\u2019re spending the time to come up with, design, write, and post on social media, you should be measuring your efforts to see if they\u2019re paying off against your KPIs.<\/p>\n<p>You want to measure your social efforts so you can see which channels, post types, content, and more resonate with your current and potential customers so you can do more of it. More insight into what\u2019s working on social=more engaging social content=more customers and more $$$=world domination.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19261 size-full\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/giphy.gif\" alt=\"Simpsons family sitting around the table talking about world domination\" width=\"480\" height=\"362\" \/><\/p>\n<p>A strong social media analytics tool should support every channel you post on, and include a wide variety of metrics on both your public data (engagement, impressions, likes, etc.) and your private data (reach, ad performance, Instagram Stories, etc.). We like tools that are chock full of social media metrics for maximum flexibility and insight.<\/p>\n<p>It\u2019s no secret that we heart <a href=\"https:\/\/www.rivaliq.com\/blog\/social-media-competitive-analysis\/\" target=\"_blank\" rel=\"noopener\">competitive analysis<\/a>, which means going beyond your own social performance to see how it stacks up against others.<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2022\/01\/social-share-comp-analysis-350x175.jpg>\n  <div class=\"cta-wrapper\"> <p>\n   Free social media competitive analysis template  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/resources\/social-media-competitive-analysis-template\/ style=\"\">Download now <\/a><\/div>\n<\/div>\n\n\n<p>Our favorite tools on the list below all offer this additional insight because focusing on the competition is critically important for a strong social media analytics tool. As usual, we grouped all our tools by size and budget and made sure to call out tools that could be right for brands and agencies of many different sizes.<\/p>\n<p>We evaluated tons of social media analytics tools, but these were our favorites:<\/p>\n<ul>\n<li>Agorapulse<\/li>\n<li>Brand24<\/li>\n<li>BrandWatch<\/li>\n<li>Falcon.io<\/li>\n<li>Iconosquare<\/li>\n<li>Keyhole<\/li>\n<li>Quid<\/li>\n<li>Quintly<\/li>\n<li>Rival IQ<\/li>\n<li>SoTrender<\/li>\n<li>UnMetric<\/li>\n<li>Zoomph<\/li>\n<\/ul>\n<p>In case you\u2019re curious, here are the other tools we looked at before choosing our finalists: Awario, BrandMentions, BuzzSumo, Crayon, Digimind, Google Analytics, Octopost, Raven, \u00a0SalesForce Social Studio, Social Bakers, Spredfast, Sprout Social, SumAll, and TailWind.<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2019\/04\/004-b-venn-full-dim-mgmt-zoom-small.png>\n  <div class=\"cta-wrapper\"> <p>\n   Don\u2019t miss our Top Social Media Management tool reviews!  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/blog\/top-social-media-management-tool-reviews\/ style=\"\">Read now <\/a><\/div>\n<\/div>\n\n\n<h2 id=\"title-conclusion\">Wrapping it up<\/h2>\n<p>We\u2019ve had a blast profiling different social media marketing tools in our three-piece round-up series, and hope you\u2019ve had fun reading it too!<\/p>\n<p>In case you were curious, our team currently uses <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noopener\">Sprout Social<\/a> for social media management, a little tool named <a href=\"https:\/\/www.rivaliq.com\/\">Rival IQ<\/a> for analytics, and a mix of <a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener\">BuzzSumo<\/a> and our tool for listening. After reviewing 36 (!) of our favorite tools, we think it\u2019s pretty safe to say that there\u2019s no one tool to rule them all (much as we wish there were).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19275 size-full\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/05\/giphy-10.gif\" alt=\"Ian McKellan from Lord of the Rings saying &quot;One ring to rule them all&quot;\" width=\"245\" height=\"200\" \/><\/p>\n<p>Has this series caused you to eye a new tool for your martech stack, or jump ship to an app you\u2019d never heard of? We want to know what you\u2019re using and loving, so please drop us a line on <a href=\"http:\/\/twitter.com\/rivaliq\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>.<\/p>\n\n<script>\njQuery(window).scroll(function() {\n\tvar scrollDistance = jQuery(window).scrollTop();\n\n\t\/\/ Assign active class to nav links while scolling\n\tjQuery('[id*=title-]').each(function(i) {\n\t\t\n\t\tif ((jQuery(this).position().top + 310) <= scrollDistance) {\n\t\t\tjQuery('.nav-toc__link.active').removeClass('active');\n\t\t\tjQuery('.nav-toc__link ').eq(i).addClass('active');\n\t\t}\n\t});\n}).scroll();\n\njQuery(document).ready(function() {\n  jQuery('a.nav-toc__link').on('click', function(e) {\n    var elem = this;\n\n    function delayedClick() {\n      var top = jQuery(jQuery(elem).attr('href')).offset().top;\n      var bodyTop = jQuery('body').offset().top;\n      jQuery([document.documentElement, document.body]).animate({\n        scrollTop: (top - 62 - bodyTop)\n      })\n    }\n    setTimeout(delayedClick, 1000);\n\n  });\n});\n\n<\/script>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Finally, our favorite thing to talk about: our favorite social media analytics tools! It\u2019s no secret that we\u2019re total social media geeks around here, so we\u2019re thrilled to roll out the final piece in our Top Social Media Tools series all about social media analytics tools. If you\u2019ve been reading &#8230;<\/p>\n","protected":false},"author":75,"featured_media":19053,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-tools.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,24],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Social Media Analytics Tools | Rival IQ<\/title>\n<meta name=\"description\" content=\"We reviewed the top 12 social media analytics tools to help brands and agencies of any size choose the right tool for their metrics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/social-media-analytics-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Social Media Analytics Tools\" \/>\n<meta property=\"og:description\" content=\"We reviewed the top 12 social media analytics tools to help brands and agencies of any size choose the right tool for their metrics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rivaliq.com\/blog\/social-media-analytics-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Rival IQ\" \/>\n<meta property=\"article:author\" content=\"blairf@rivaliq.com\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-09T18:08:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-04T18:53:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/04\/004-b-venn-analytics-social-share.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" 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