{"id":19622,"date":"2019-05-30T22:51:30","date_gmt":"2019-05-30T22:51:30","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=19622"},"modified":"2023-10-11T00:38:36","modified_gmt":"2023-10-11T00:38:36","slug":"our-favorite-social-media-campaigns-lately","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/our-favorite-social-media-campaigns-lately\/","title":{"rendered":"Our Favorite Social Media Campaigns (Lately)"},"content":{"rendered":"

I can\u2019t help but feel nostalgic as another school year comes to an end. While reflecting on the last year, some of my favorite social media campaigns stand out.<\/p>\n

When planning for your next big social campaign, keep these stellar examples in mind for inspiration. If we had a yearbook (and we totally should…), these would be the 2018-2019 social media campaigns to remember.<\/p>\n

\"ASOS'<\/p>\n

Social Media Campaign Most Likely to Earn User Generated Content (UGC): ASOS<\/b><\/p>\n

We all know there\u2019s nothing quite like word of mouth marketing. After all, 74% of consumers<\/a> identify word of mouth as a key influencer in their purchasing decisions.<\/p>\n

That\u2019s why I\u2019m particularly impressed by ASOS\u2019 outstanding social media campaign, #AsSeenOnMe,<\/a> which was all about UGC. To organically spread the word, the brand encourages shoppers to use the hashtag when showing off store purchases. Every time someone tags his or her new outfit, he or she is entered for a chance to be featured on the ASOS Instagram feed<\/a>.<\/p>\n

It\u2019s one thing to ask for engagement, but it\u2019s quite another for your customers to wholeheartedly respond. In this case, the response is overwhelming, with nearly one million #AsSeenOnMe shares on Instagram alone. This approach works because ASOS offers a reward that directly incentivizes their young core customer base. \u00a0According to Instagram, those under the age of 25 spend more than 32 minutes a day<\/a> on Instagram, on average. You can safely assume a young ASOS shopper will be motivated by the prospect of personal brand exposure, more likes, and more followers.<\/p>\n

This arrangement is a total win-win for the customers and the brand. While enjoying organic word of mouth promotion<\/a>, ASOS also has a deep reservoir of UGC to sprinkle in among their planned content. Best of all, when a shopper\u2019s photo is featured, it\u2019s another opportunity for ASOS to promote and increase sales for the products shown. They maximize the opportunity to improve sales by providing the UPC (Universal Product Code) and name for each item.<\/p>\n

\"WW's<\/p>\n

Best Influencer Partnership: Weight Watchers<\/b><\/p>\n

Jessica Simpson, Jennifer Hudson, Oprah\u2026 these are just some of the celebrities crediting slimmer figures as Weight Watchers (WW) spokespeople over the years. However, WW hit the social media campaign jackpot<\/a> with a new personality this year: DJ Khaled<\/a>.<\/p>\n

The power of influencer marketing knows no limits, especially when the ambassador is social media savvy. To put it in high school terms, influencers are the popular kids, commanding the attention and praise by most of the student population. DJ Khaled is definitely popular.<\/p>\n

DJ Khaled isn\u2019t just a \u201cbefore\u201d and an \u201cafter\u201d photo. He\u2019s real. His journey is believable because he invites fans to join him along the way thanks to his huge social media following: 3.6 million on Facebook<\/a>, 4.5 million on Twitter<\/a>, 15.3 million on Instagram<\/a> and a reported 3 million to 4 million views for his Snapchats<\/a>.<\/p>\n

In an industry that typically appeals to women, DJ Khaled attracts an entirely new younger, male audience. Consequently, the company\u2019s shares immediately rose by 6%<\/a> after endorsing the star.<\/p>\n

Best Fake Rebrand: IHOP<\/b><\/p>\n

When the International House of Pancakes (IHOP), released a new line of burgers hot off the grill, they flipped the P to a b, announcing a temporary name change to \u201cInternational House of Burgers.\u201d<\/a><\/p>\n

The announcement generated a ton of exposure, mostly with people expressing their disdain for the rebrand. Regardless, IHOb accomplished what it set out to do: get people talking<\/a>, earning over 500,000 social mentions before revealing the name change wasn\u2019t permanent.<\/p>\n

About a month after the stunt, IHOP flipped back<\/a> to Pancake. The brand took to Twitter to confess to the fake news, offering a sweet 60 cent short stack promotion to bring in more customers on IHOP\u2019s 60th birthday. Bravo, IHOb\/IHOP, whatever your name is.<\/p>\n

\"Hamburger<\/p>\n

Brand Clown (in a good way): Whataburger<\/b><\/b><\/p>\n

When I left Texas in 2013, I sorely missed two things: breakfast tacos and Whataburger<\/a>. The latter, a beloved fast food chain with Texas roots, has a cult-like following. Don\u2019t believe me? Just try the honey butter chicken biscuits, burgers, and taquitos, and thank me later.<\/p>\n

Company marketers are well aware of customer\u2019s deep affinity for the brand. This past Halloween, an Austin-based couple even turned their home into Whataburger<\/a> for crying out loud. People eat, wear, and display<\/a> Whataburger as a symbol of deep pride.<\/p>\n

Whataburger wins our Brand Clown award for their always-on-par social media campaigns with their hilarious, quick-witted online persona<\/a>.<\/p>\n

\"Comical<\/p>\n

It\u2019s not always easy to be funny online. In fact, only 36% of consumers are compelled to make a purchase due to brands being funny in social media campaigns. In Whataburger\u2019s case, it works. This is largely because the tone is true-to-brand, genuinely appeals to fans, and reads as if written by a customer, for customers.<\/p>\n

\"One<\/p>\n

The likes and retweets speak for themselves. Whataburger\u2019s social media campaigns are effective because their humor directly appeals to their target audiences, and accurately predicts what others will find funny and want to share.<\/p>\n

There were so many great social media campaigns this year, it was hard to narrow down the list. Who else impressed you this year? Send us a tweet<\/a> to let us know.<\/p>\n","protected":false},"excerpt":{"rendered":"

I can\u2019t help but feel nostalgic as another school year comes to an end. While reflecting on the last year, some of my favorite social media campaigns stand out. When planning for your next big social campaign, keep these stellar examples in mind for inspiration. If we had a yearbook …<\/p>\n","protected":false},"author":59,"featured_media":19623,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,22,24],"tags":[],"acf":[],"yoast_head":"\nOur Favorite Social Media Campaigns (Lately) | Rival IQ<\/title>\n<meta name=\"description\" content=\"We feature five of our favorite social media campaigns and strategies you can steal for your own upcoming social content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/our-favorite-social-media-campaigns-lately\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Favorite Social Media Campaigns (Lately)\" \/>\n<meta property=\"og:description\" content=\"We feature 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