{"id":19631,"date":"2019-05-30T22:48:55","date_gmt":"2019-05-30T22:48:55","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=19631"},"modified":"2019-11-21T21:45:32","modified_gmt":"2019-11-21T21:45:32","slug":"ddm-webinar-b2b-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-b2b-influencer-marketing\/","title":{"rendered":"B2B Influencer Marketing in 2019"},"content":{"rendered":"<p>Influence in Marketing is nothing new, but with the rise of B2C Influenc<em>er\u00a0<\/em>Marketing the latest trends in creative campaigns have successfully made their way to B2B brands.<\/p>\n<p>Rival IQ founder &amp; Head of Product and Marketing, Seth Bridges, recently hosted TopRank Marketing&#8217;s CEO Lee Odden for a discussion on B2B Influencer Marketing trends for 2019. Odden and Bridges discuss the practical how-to&#8217;s like getting started and what to pay, plus big picture questions like &#8220;does this even work?&#8221;.<\/p>\n<p>Watch the webinar recording where they debate and dissect this marketing tactic, which arguably isn&#8217;t going anywhere, plus took questions from our live listeners.<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/xim07ok1jt.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_xim07ok1jt videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/xim07ok1jt\/swatch\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>The Data-Driven Marketers Webinar Series is an ongoing program at Rival IQ. You can check out past recordings in the <a href=\"https:\/\/www.rivaliq.com\/data-driven-marketer\/\">DDM Webinar page,<\/a> plus keep an eye out for more to come.<\/p>\n<p>If you have more questions about the report, webinar, or how to get featured, reach out to us on <a href=\"https:\/\/twitter.com\/RivalIQ\">Twitter<\/a>\u00a0or via\u00a0<a href=\"mailto:support@rivaliq.com\">email.<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influence in Marketing is nothing new, but with the rise of B2C Influencer\u00a0Marketing the latest trends in creative campaigns have successfully made their way to B2B brands. Rival IQ founder &amp; Head of Product and Marketing, Seth Bridges, recently hosted TopRank Marketing&#8217;s CEO Lee Odden for a discussion on B2B &#8230;<\/p>\n","protected":false},"author":77,"featured_media":19643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,61],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B Influencer Marketing in 2019 | Rival IQ<\/title>\n<meta name=\"description\" content=\"In the latest DDM webinar video, we interviewed TopRank Marketing&#039;s CEO Lee Odden to hear all about the top B2B Influencer Marketing Trends for 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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