Want to hear more about these features? Watch this recorded webinar<\/a> with Product Manager Tiffany Lin and Digital Marketing Manager Christina Everett that profiles all these new Twitter Analytics.<\/p>\n We know tons of you are using Rival IQ to get a jump on your competitors, so a big part of these new Twitter analytics is all about that competitive visibility.<\/p>\n This video tweet from Whole Foods had over 5,200 views.<\/p><\/div>\n Impressions and clicks are now available in our brand-new Twitter Analytics dashboard. If you\u2019re a fan of our existing Instagram Insights panel that puts profile and post metrics at your fingertips, you\u2019re going to love the new Twitter Analytics dashboard. Check out these metrics which will make your Twitter reporting even more accurate:<\/p>\n One of the first things you\u2019ll notice when you click into this dashboard is that impressions are *everywhere*. We\u2019re excited to include this critical data point all over our app with this update to give you an accurate sense of how many pairs of eyeballs are consuming your social.<\/p>\n Dive deep into your Twitter impressions.<\/p><\/div>\n We know this information is top of mind for savvy marketers, so we\u2019ve built impressions data right into our At A Glance panel so you can understand your reach and the true context for your engagement data. We\u2019re also including a new Twitter metric, engagement rate by impression, for more accurate engagement rates.<\/p>\n Spot patterns in your activity and impressions in this brand-new panel.<\/p><\/div>\n The activity & impressions panel is a great new way to get a sense of how you\u2019re doing on Twitter. Easily toggle between monthly, weekly, and daily metrics for a sense of how your activity and frequency affect your followers\u2019 interest in your Twitter content.<\/p>\n We know many of you are excited to be able to dig into reply engagement metrics for your competitors, so hold onto your hats\u2013we\u2019ve got that data privately too! A reminder that your Twitter engagement totals and rates now include replies as well, giving you an even more accurate picture of which of your tweets are scoring the most likes, retweets, and replies.<\/p>\n Tons of impressions data and insights in our new Post Type panel.<\/p><\/div>\n Speaking of getting granular with your tweet types, we\u2019ve got a new and improved Post Types panel that breaks down the success of each of your post types. See whether your links, photos, statuses, videos, or GIFs are resonating most with your followers so you can tweak your strategy to include more of the winners. Plus, we can now distinguish between GIFs and videos to help you know exactly<\/i> what\u2019s working.<\/p>\n This panel also includes strategic insights to find outliers in your Twitter data and opportunities in real-time.<\/p>\n Check out new impression info in our hashtags panel.<\/p><\/div>\n We\u2019d argue (and our Social Media Industry Benchmark Report<\/a> definitely backs it up) that hashtags work the hardest on Twitter, which is why we\u2019re introducing an improved hashtags panel for your private data. Quickly spot which hashtags are grabbing the most impressions and the highest engagement rate. (Pro tip: See exactly how many impressions your hashtags are getting, and then head back into competitive Twitter analytics to see which hashtags are working best for your competitors!)<\/p>\n Use boolean search to find anything in your (or your competitors\u2019) tweets.<\/p><\/div>\n Want even more control over your metrics? Use our intuitive boolean search to find anything you need, from hashtags to mentions to emojis.<\/p>\n Find the best time to tweet by easily correlating the time of your tweet with its impressions.<\/p><\/div>\n All your favorite panels and queries from other channels are available in Twitter Analytics. Use our Post Times panel to see when your followers are engaging most with your tweets to help you know when to be online. Sort by tweet type to see whether your links, status updates, videos, or photos are performing best.<\/p>\n We get it: sometimes, it\u2019s all about you.<\/p>\n That\u2019s why we\u2019re rolling out a brand-new profile dashboard for all your private Twitter metrics at a glance.<\/p>\n The Twitter overview panel makes it easy to check in on the current status and absolute change of your handle\u2019s activity over time.<\/p><\/div>\n Use this overview panel to check on your big Twitter stats:<\/p>\n We list both the current picture and absolute change over time (when possible) of these accounts so you can see how your account is doing. That absolute change column will change as you toggle the date range, so it\u2019s a great place to go back in time to spot big jumps or declines.<\/p>\n Visualize your follower changes and easily spot big fluctuations.<\/p><\/div>\n We heard from many of you that you love this follower panel in Instagram Insights, so we\u2019re rolling it out for your private Twitter data as well. Seeing big changes in your follower counts is a great way to vet your content. If you see lots of adds in a day, it can indicate successful or even viral content. Lots of removes mean your content didn\u2019t quite hit the mark.<\/p>\n Now that you\u2019re up to speed on all the new built-in Twitter metrics in Rival IQ, it\u2019s time to go off-roading.<\/p>\n That\u2019s right: we\u2019re introducing an all-new custom dashboard totally focused on private Twitter Analytics alongside new Twitter tables and graphs for use in any of your existing dashboards.<\/p>\n The new Twitter Analytics custom dashboard is chock-full of Twitter stats.<\/p><\/div>\n Whether you\u2019re monitoring your Twitter stats daily or just checking in every once in a while, our comprehensive Twitter Analytics dashboard is for you. This dashboard is all about your private Twitter data, so these metrics are focused on your performance and not your competition\u2019s. We\u2019ve got all your favorite Twitter metrics plus tons of helpful graphs and even top posts, including:<\/p>\n Add new Twitter metrics to any custom dashboard.<\/p><\/div>\n Not to worry, public data fans: we\u2019ve got your competition needs covered in custom dashboards too. Add replies and video views to your existing Twitter dashboards for an even more complete picture of your Twitter performance. Insert these metrics on any dashboard for truly custom analysis.<\/p>\n All this brand-new Twitter goodness is available in every existing Rival IQ account and trial. You\u2019ll find the new competitive analytics throughout the \u201cCompetitive Public Analytics\u201d<\/a> Twitter dashboard, and there’s no need to connect anything new. To get started with private Twitter data, head over to the \u201cTwitter Analytics\u201d dashboard<\/a> under “Your Private Data.”<\/p>\n We love Twitter because of how effortless it makes 1:1 connections between brands, celebrities, fans, and grumpy cats<\/a>. These new Twitter metrics in Rival IQ make it easier than ever to see how you\u2019re connecting with your fans so you can put your energy on Twitter where it really matters.<\/p>\n Of course, there\u2019s nowhere we\u2019d rather hear from you about these new metrics than on Twitter<\/a>. Let us know what you think!<\/p>\n\nCrush your competition with even more competitive tweet metrics<\/b><\/h2>\n
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Measure more with new private Twitter Analytics<\/b><\/h2>\n
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See how you’re really doing with in-depth profile data<\/b><\/h2>\n
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Customize your Twitter analytics<\/b><\/h2>\n
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How to access new Twitter metrics in Rival IQ<\/h2>\n
Wrapping it up<\/h2>\n
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