{"id":24403,"date":"2020-03-04T16:27:22","date_gmt":"2020-03-04T16:27:22","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=24403"},"modified":"2021-12-22T19:21:13","modified_gmt":"2021-12-22T19:21:13","slug":"social-media-industry-benchmark-report-2020","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/social-media-industry-benchmark-report-2020\/","title":{"rendered":"2020 Social Media Industry Benchmark Report"},"content":{"rendered":"

We\u2019re back with the most comprehensive version yet of our annual Social Media Industry Benchmark Report that studies more than 2,100 of the most engaging brands and companies to analyze what\u2019s really making them so successful on social.<\/span><\/p>\n

\n Our latest report is now available: \n<\/strong> Get the most recent version of the Social Media Industry Benchmark Report<\/a>.<\/div>\n\n\n

Our biggest report ever features the most important metrics\u00a0across 14 top industries<\/b>: Alcohol, Fashion, Financial Services, Food & Beverage, Health & Beauty, Higher Education, Home Decor, Hotels & Resorts, Influencers, Media, Nonprofits, Retail, Sports Teams, and Tech & Software.\u00a0<\/span><\/p>\n

This report has everything you need to measure your social media success against your competitors on Facebook, Twitter, and Instagram <\/b>across these 14 major industries. We also feature tons of insights about how social media engagement has changed over the last year for these industries so you can optimize your strategy in 2020.\u00a0 <\/span><\/p>\n

As usual, we have channel insights, best post types, Instagram and Twitter hashtags, and more. <\/b>We also added two new industries (Financial Services and Tech & Software) this year by popular demand.<\/span><\/p>\n

Now, let\u2019s get benchmarking.\u00a0<\/span><\/p>\n

\n Live Social Media Update: \n<\/strong>We analyzed on engagement rates in the wake of coronavirus across all 14 industries in our recent blog post, The Impact of Coronavirus on Social Media Engagement for Brands<\/a>.<\/div>\n\n<\/div>\n
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\n 2021 Social Media Benchmarks: \n<\/strong>Looking for even fresher social media benchmarks? Check out the 2021 Social Media Industry Benchmark Report<\/a>.<\/div>\n\n<\/div>\n

Social Media Benchmark Key Takeaways<\/h2>\n\n\n\n\n\n\n\n
\"Icon<\/td>\nEngagement rates decreased on Instagram, stagnant on Facebook and Twitter<\/strong>
\nThe world\u2019s most engaging social channel became a little less engaging this year while Facebook and Twitter managed to maintain engagement levels from 2019.<\/td>\n<\/tr>\n
\"Icon<\/td>\nPosting frequency is down<\/strong>
\nBrands are posting a little less often on every channel.<\/td>\n<\/tr>\n
\"Icon<\/td>\nAll about the giveaways <\/strong>
\nContests and giveaways were popular hashtags across almost every industry, so brands should seek out opportunities to engage followers with contests.<\/td>\n<\/tr>\n
\"Icon<\/td>\nCarousels are key for Instagram<\/strong>
\nCarousels lead to high engagement across all industries, so brands should look for opportunities to combine photos into carousels. Why? Instagram carousels get re-served to users who don\u2019t engage the first time, earning them more impressions.<\/td>\n<\/tr>\n
\"Icon<\/td>\nTwo new industries this year<\/strong>
\nWe included Financial Services and Tech & Software for even more social insights for 14 top industries. You might be surprised to learn that Financial Services performs above average on each channel, while Tech & Software is an unexpected Instagram powerhouse.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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