{"id":24712,"date":"2020-04-14T23:40:38","date_gmt":"2020-04-14T23:40:38","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=24712"},"modified":"2020-08-25T20:35:38","modified_gmt":"2020-08-25T20:35:38","slug":"ddm-webinar-jay-baer-2020-benchmark-report","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-jay-baer-2020-benchmark-report\/","title":{"rendered":"What the 2020 Social Media Benchmark Report Means For You"},"content":{"rendered":"<p>Get the expert intel behind the <a href=\"https:\/\/www.rivaliq.com\/blog\/social-media-industry-benchmark-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">2020 Social Media Industry Benchmark Report<\/a>.<\/p>\n<p>Jay Baer, founder and president of Convince and Convert, joins our Data-Driven Marketer&#8217;s series for an in-depth picture of what the latest social media marketing metrics are saying. Along with host Seth Bridges, we weigh in on top takeaways from the 2020 report like flat engagement rates on Facebook and Twitter, a dip in performance on Instagram, and how to benchmark your own brand&#8217;s success.<\/p>\n<p>Watch how the data is trending differently in the first quarter of 2020 due to the ramifications of the coronavirus and what that means for your own benchmarking numbers. Plus, Jay gives his top tips and examples of brands getting creative with social media amidst the pandemic.<\/p>\n<p>Here&#8217;s the video recapping all the top takeaways and posing great questions for what&#8217;s next for social:<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/9bkmijkydd.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_9bkmijkydd videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/9bkmijkydd\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Thanks for tuning in! Don&#8217;t miss out on these links mentioned in our interview with Jay Baer:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.rivaliq.com\/blog\/social-media-industry-benchmark-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">The 2020 Social Media Industry Benchmark Report<\/a> where most of the data we discuss came from<\/li>\n<li>The most recent data behind <a href=\"https:\/\/www.rivaliq.com\/blog\/coronavirus-on-social-media-engagement-for-brands\/\" target=\"_blank\" rel=\"noopener noreferrer\">the coronavirus&#8217; impact on social media engagement rates<\/a><\/li>\n<li>Jay&#8217;s <a href=\"https:\/\/content.convinceandconvert.com\/webinar-11-things-to-adjust-in-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">recent webinar recording with even more brand examples<\/a> and insights about social media marketing right now<\/li>\n<li>Upcoming <a href=\"https:\/\/zoom.us\/webinar\/register\/4115867825962\/WN_lkuAXmz6Rce7rbE7ZAVbNA\" target=\"_blank\" rel=\"noopener noreferrer\">webinar with Jay Baer and Brian Fanzo about hosting a virtual event<\/a><\/li>\n<\/ul>\n<p>The Data-Driven Marketer is an episodic webinar series at Rival IQ. You can check out past recordings in the <a href=\"https:\/\/www.rivaliq.com\/data-driven-marketer\/\">DDM Webinar page,<\/a> plus keep an eye out for more to come.<\/p>\n<p>If you have more questions about social media metrics or how to be a guest on the Data-Driven Marketer, reach out to us on <a href=\"https:\/\/twitter.com\/RivalIQ\">Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get the expert intel behind the 2020 Social Media Industry Benchmark Report. Jay Baer, founder and president of Convince and Convert, joins our Data-Driven Marketer&#8217;s series for an in-depth picture of what the latest social media marketing metrics are saying. Along with host Seth Bridges, we weigh in on top &#8230;<\/p>\n","protected":false},"author":77,"featured_media":24716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What the 2020 Social Media Benchmark Report Means For You | Rival IQ<\/title>\n<meta name=\"description\" content=\"Catch the video where Convince &amp; Convert&#039;s Jay Baer lays down some logic about social media metrics. Seth Bridges hosts the Data-Driven Marketer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-jay-baer-2020-benchmark-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What the 2020 Social Media Benchmark Report Means For You\" \/>\n<meta property=\"og:description\" content=\"Catch the video where Convince &amp; Convert&#039;s Jay Baer lays down some logic about social media metrics. Seth Bridges hosts the Data-Driven Marketer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-jay-baer-2020-benchmark-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Rival IQ\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T23:40:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-25T20:35:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/04\/benchmark-hero-2020.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1655\" \/>\n\t<meta property=\"og:image:height\" content=\"644\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christina Everett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christina Everett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-jay-baer-2020-benchmark-report\/\",\"url\":\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-jay-baer-2020-benchmark-report\/\",\"name\":\"What the 2020 Social Media Benchmark Report Means For You | Rival IQ\",\"isPartOf\":{\"@id\":\"https:\/\/www.rivaliq.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-jay-baer-2020-benchmark-report\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-jay-baer-2020-benchmark-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/04\/benchmark-hero-2020.png\",\"datePublished\":\"2020-04-14T23:40:38+00:00\",\"dateModified\":\"2020-08-25T20:35:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.rivaliq.com\/#\/schema\/person\/1b3b33dc9d2e1c1aa70d8903956d8d31\"},\"description\":\"Catch the video where Convince & Convert's Jay Baer lays down some logic about social media metrics. 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