Read on for the full list of brand-new functionality in Rival IQ to help you master your private social analytics! \ud83e\udd73<\/p>\n\n
\n \n Watch Product Manager Tiffany Lin break down these features <\/p>See the video <\/a><\/div>\n<\/div>\n\n\n We expanded and reorganized profile dashboards for Facebook, Instagram, Twitter, and LinkedIn to give you total access to your profile metrics.<\/p>\n For every channel, we\u2019ve separated profile and post metrics to make it easier than ever to see how you\u2019re doing on social. Never miss a follow, CTA click, or critical demographic information with new private profile tabs.<\/p>\n We\u2019ve loaded up your Page\/Profile tab with new views and breakdowns for insight into who\u2019s engaging with your profile and how.<\/p>\n This new panel breaks down your Page Views and Page CTA clicks by day. Identify exactly which days are resulting in lots of Page Views to see how seasonality, ad campaigns, or dynamic content affect your traffic on social.<\/p>\n We break down your Page CTA clicks by type so you can see if you\u2019re seeing more fans looking for your website or directions than usual. Seeing a day with tons of views and CTA clicks? Be sure to click back into Social Posts<\/a> to see what\u2019s driving so much traffic to your Facebook Page.<\/p>\n See how your new Page Fans are finding you day by day for even more insight into whether or not your ads and organic content are working for you.<\/p>\n Check out the summary and daily breakdown of your Page\u2019s impressions. See if your paid content is resulting in more or fewer impressions than your organic posts to make sure you\u2019re getting your money\u2019s worth.<\/p>\n Get to know your fans and followers with advanced demographics for your handles.<\/p>\n Break down your fan and follower locations by country and city to see how far your content is reaching on Facebook, Instagram, and LinkedIn.<\/p>\n Spotting a bunch of new fans or followers in a city or country you didn\u2019t expect? Try investing in content or ad campaigns that target that geo for even more impact.<\/p>\n You can now analyze your followers\u2019 industries and job functions for more insight into the verticals and roles that are engaging most with your content.<\/p>\n Fan\/follower locations, gender, job functions, and industries are available throughout your private data in Rival IQ.<\/p>\n Introducing powerful new analysis features for your private social data including analysis of popular topics, hashtags, and post times\u2014all using your connected data like impressions, clicks, views, and more.<\/p>\n Fans of Social Posts in public data will be stoked to learn that you can now search all of your private posts by hashtag, keyword, or post type for even more insight into what\u2019s working. Search or filter just about anything and we\u2019ll make sure all of your private metrics reflect your query.<\/span><\/strong><\/p>\n Use the new post type filter to select a specific post type, like a photo, and we\u2019ll instantly update all your stats to reflect your photo performance. Now you can see post counts, impressions, engagement totals, your best photos by type, and tons more of your favorite private metrics without lifting a finger.<\/p>\n Let the robots do the hard work for you\ud83e\udd16! Our natural language processing (NLP) pulls out common words and phrases from your private posts to help you see what\u2019s grabbing the most engagement.<\/p>\n Easily toggle between words and phrases with high engagement totals, high impressions, high engagement rate by impression and more to see what\u2019s doing best for you on social. Popular Topics is available throughout Facebook Insights, Instagram Insights, Twitter Analytics, and LinkedIn Analytics.<\/p>\n Post Tagging helps you analyze exactly what matters most to you, so we\u2019re thrilled to roll it out for private posts\u2013and LinkedIn! We hope this update will help you see exactly what\u2019s happening in your posts by analyzing your reach, impressions, video views, and other private metrics using Post Tags.<\/p>\n If you\u2019ve been using Post Tagging for your public posts, we\u2019ll bring over all your currently tagged posts and future posts using Auto-Tag Rules. Choose from our dropdown of more than 130 private post metrics to go beyond engagement totals to measure your impressions, reach, and more.<\/p>\n Welcome to the Post Tags family, LinkedIn! You can now add tags to any of your LinkedIn updates and analyze using all the in-depth metrics available for Facebook Insights, Instagram Insights, and Twitter Analytics. Just click the \u201c+\ud83c\udff7\u201d button for any post on any channel to choose from an existing tag or create a new one.<\/p>\n We know many of you work hard to customize your social media metrics in Rival IQ, so we\u2019re rolling out tons of new tweaks to help you take more control over your data, like every kind of engagement rate, more customizable columns in your favorite panels, and an easy-to-search metrics finder.<\/p>\n We now display engagement rate by impression, follower, and reach so you know exactly how your content is resonating with your fans.<\/p>\n For the same post, the engagement rate by Page Fan is just 0.31%, the engagement rate by reach is a whopping 6.45%, and the engagement rate by impression is 4.76%. The details of your analysis really matter, and now you have more control than ever over how you\u2019re analyzing.<\/p>\n Can you spot the \u201cmin. Tweets\u201d dropdown at the top right corner of the above panel? You can now set a minimum number of tweets, updates, or posts to make sure that the Popular Topics or hashtags you\u2019re reviewing in private data are of the highest relevance to your brand.<\/p>\n Even more good news: customize your columns in just about any table throughout the app\u2013no need to be constrained by our defaults! And don\u2019t forget to use our easy-as-pie metrics search dropdown when customizing tables or custom dashboards to find exactly the metric you\u2019re looking for.<\/p>\n Private social data is now available in all customer and trial accounts in Rival IQ. Just access any channel in \u201cYour Private Data\u201d to get your hands on all the latest metrics.<\/p>\n Remember that private data is available only to those with admin or analyst access for Facebook, Instagram, Twitter, or LinkedIn and isn\u2019t available competitively, so get ready to dive deep on your brand\u2019s performance. And a quick reminder that you can analyze multiple handles of private data simultaneously with admin or analyst access.<\/p>\n Hungry for even more ways to master private social data in Rival IQ? We\u2019ve got a webinar for that: New Private Social Dashboards For Advanced Reporting<\/a>.<\/p>\n If you\u2019re ready for even more detail about this feature launch, get reading our help article<\/a>.<\/p>\nUnderstand your impact with new profile dashboards<\/h2>\n
Profile-level engagement metrics<\/h3>\n
![\"Graphs](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/04\/FB-page-views-2-700x744.png\")
<\/p>\n![\"Analyze](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/04\/FB-page-fans-2-700x501.png\")
<\/p>\n![\"A](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/04\/FB-presence-impressions-2-700x499.png\")
<\/p>\nLocation and demographics<\/h3>\n
![\"Break](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/04\/FB-page-fan-locations-2-350x391.png\")
<\/p>\n![\"Color-coded](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/04\/LI-demographics-1-350x350.png\")
<\/p>\nSee what\u2019s working with better post analysis<\/h2>\n
Filter posts, tweets, and updates by type<\/h3>\n
![\"Search](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/04\/Search-by-post-type.gif\")
<\/p>\nFind engaging phrases with Popular Topics<\/h3>\n
![\"An](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/04\/pop-tops-4.gif\")
<\/p>\nAnalyze private metrics with Post Tags<\/h2>\n
![\"Select](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/04\/Post-tags.gif\")
<\/p>\n![\"An](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/04\/LinkedIn-post-tagging.gif\")
<\/p>\nNext-level metric customization options<\/h2>\n
![\"An](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/04\/Different-engagement-rates-2-700x139.jpg\")
<\/p>\n![\"Sorting](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/04\/Minimum-posts.gif\")
<\/p>\nHow to access new private social data in Rival IQ<\/h2>\n
Wrapping it up<\/h2>\n