{"id":24828,"date":"2020-05-15T19:52:03","date_gmt":"2020-05-15T19:52:03","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=24828"},"modified":"2020-05-15T19:54:45","modified_gmt":"2020-05-15T19:54:45","slug":"linkedin-company-page-tips","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/linkedin-company-page-tips\/","title":{"rendered":"Getting The Most From Your LinkedIn Company Page"},"content":{"rendered":"

LinkedIn as a social platform has the unique ability, particularly for B2B companies, to reach buying-power professionals on a platform where they\u2019re actually being<\/em> professional.<\/p>\n

When people hear \u201cLinkedIn,\u201d they tend to think \u201cjob search.\u201d In fact, with the recent unemployment spike, LinkedIn has seen a 26% increase in sessions from their average 310M active users<\/a>. They\u2019re not wrong, but there\u2019s so much more to LinkedIn that a lot of marketers either don\u2019t know or are hesitant to jump into.<\/p>\n

Instead of popping into an Instagram scrolling session or a Facebook watch of Tasty videos, your content is being served when professionals are actually thinking about work. LinkedIn content has a unique advantage to serve your audience content that is already relevant to their train of thought. Here are four of my top things to remember about mapping out your LinkedIn Company Page strategy.<\/p>\n

Deciding what to share from your Company Page<\/h2>\n

Your company’s LinkedIn page is so much more than an RSS feed of your corporate blog posts, hiring updates, and the occasional product launch mixed in. To see meaningful engagement from your time investment, it\u2019s important to craft a unique strategy for LinkedIn that includes content to suit your brand.<\/p>\n

Like any good content, your Company Page updates on LinkedIn should serve a specific purpose to a targeted audience. Expert Jay Baer of Convince and Convert<\/a> weighed in on content in our most recent episode of the Data-Driven Marketer<\/a>:<\/p>\n