{"id":25185,"date":"2020-07-29T03:33:26","date_gmt":"2020-07-29T03:33:26","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=25185"},"modified":"2020-08-25T20:38:55","modified_gmt":"2020-08-25T20:38:55","slug":"ddm-webinar-outdoor-brands-social-media-patrick-crawford","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-outdoor-brands-social-media-patrick-crawford\/","title":{"rendered":"Great Outdoor Brands on Social Media"},"content":{"rendered":"<p>Great social media doesn&#8217;t need to be a triathlon-level endeavor.<\/p>\n<p>We hosted Patrick Crawford, an outdoor enthusiast and\u00a0<b data-stringify-type=\"bold\">founding partner at Inkwell Media, a creator agency\u00a0<\/b>located in Boulder, Colorado. Patrick spent the earlier parts of his career in media, working both at Freeskier Magazine and Vail Resorts. In this episode of the Data-Driven Marketer, we dove into all things social media in the outdoor brand and retailers industry including building<b data-stringify-type=\"bold\">\u00a0awareness campaigns, finding influencers, and measuring your success<\/b>.<\/p>\n<p>Patrick gave three top tips to get started utilizing influencers in your own social media campaigns:<\/p>\n<ol>\n<li>Identify your target campaign audience<\/li>\n<li>Find influencers that match your brand ethos and<\/li>\n<li>Allow them the freedom to show how they&#8217;d use your product or service in real life<\/li>\n<\/ol>\n<p>Authenticity in influencer marketing is key!<\/p>\n<p>Watch the video for all of Patrick&#8217;s takeaways and tips on social media in this niche:<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/044o2dpo2b.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_044o2dpo2b videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/044o2dpo2b\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Want more info on the top brands in the outdoor space? <a href=\"https:\/\/www.rivaliq.com\/blog\/top-outdoor-brands-social-media\/\">Read the Top Outdoor Brands on Social Media<\/a>, a definitive report on how all our favorite gear brands and retailers performed on Instagram, Facebook, and Twitter in the last year.<\/p>\n<p>Or, skip straight to the influencer rankings and <a href=\"https:\/\/www.rivaliq.com\/resources\/download-top-outdoor-brands-social\/\">download the PDF report<\/a> that shows off our favorite outdoor influencers and their latest high engaging brand campaigns.<\/p>\n<p>The Data-Driven Marketer is an episodic webinar series at Rival IQ. You can check out past recordings in the <a href=\"https:\/\/www.rivaliq.com\/data-driven-marketer\/\">DDM Webinar page,<\/a> plus keep an eye out for more live interviews to come.<\/p>\n<p>If you have more questions about social media metrics or how to be a guest on the Data-Driven Marketer, reach out to us on <a href=\"https:\/\/twitter.com\/RivalIQ\">Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Great social media doesn&#8217;t need to be a triathlon-level endeavor. We hosted Patrick Crawford, an outdoor enthusiast and\u00a0founding partner at Inkwell Media, a creator agency\u00a0located in Boulder, Colorado. Patrick spent the earlier parts of his career in media, working both at Freeskier Magazine and Vail Resorts. In this episode of &#8230;<\/p>\n","protected":false},"author":77,"featured_media":25126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,61],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Great Outdoor Brands on Social Media | Rival IQ<\/title>\n<meta name=\"description\" content=\"Outdoor-enthusiast, serial-entrepreneur, and founding partner at Inkwell creative agency, Patrick Crawford weighs in on outdoor brands on social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-outdoor-brands-social-media-patrick-crawford\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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