{"id":25428,"date":"2022-09-07T12:58:29","date_gmt":"2022-09-07T12:58:29","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=25428"},"modified":"2022-09-07T23:37:38","modified_gmt":"2022-09-07T23:37:38","slug":"how-often-to-post-social-media","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/how-often-to-post-social-media\/","title":{"rendered":"How Often to Post on Social Media"},"content":{"rendered":"

We\u2019re asked this question a lot: how often should I post on social media?<\/p>\n

As with so many things, there\u2019s no one-size-fits-all answer, but with a little experimentation and a lot of measurement, you\u2019ll be able to find the right posting frequency for your brand or organization.<\/p>\n

Before we jump in, there are a few key things to keep in mind besides the critical fact that what works well for your neighbor might not work well for you.<\/p>\n

First of all, what\u2019s in a post? Of course, sharing branded or external content with your followers that you think they\u2019ll find valuable is important. But don\u2019t forget about every marketer\u2019s secret weapon: replies! This posting powerhouse lets your followers know you\u2019re listening and definitely counts towards your weekly post count.<\/p>\n

It\u2019s also important to remember that posting frequency best practices vary widely from channel to channel, so don\u2019t expect to find that what works for your brand on Twitter is the golden rule on Instagram too. Let\u2019s break down how often to post on social media channel by channel.<\/p>\n

How Often to Post on Instagram<\/h2>\n

Nailing your posting frequency on Instagram is a great place to spend your time and energy, since it\u2019s by far the most engaging social media channel according to our latest Social Media Industry Benchmark Report<\/a>.<\/p>\n

\"Graph<\/p>\n

The median brand posts about 4.5 times per week on Instagram, which is about every week day. Sports Teams and Media brands were the most active industries we surveyed, with 11 and 12 median posts per week respectively.<\/p>\n

What does posting frequency look like for brands garnering high total engagement on Instagram? The top 25% of brands by engagement rate are posting about 3.5 times per week on Instagram, which is actually a little less frequently than the median brand. Does that mean you should post less often to boost engagement? Not necessarily, but it is a good indicator that focusing efforts on content that\u2019s really going to resonate with your followers pays off.<\/p>\n

\n How often to post on Instagram: \n<\/strong> Try to post at least twice per week on Instagram, though four times per week wouldn\u2019t be too often. But remember, quality matters much more than quantity on any social channel, so it\u2019s fine to post a little less frequently if it means keeping your quality high.<\/div>\n\n\n

How Often to Post on TikTok<\/h2>\n

TikTok engagement rates are on the rise as more and more brands jump on the video bandwagon, but posting frequency is still low on this channel. The median brand posts just under 2 videos a week on TikTok. Media brands and Health & Beauty brands are ahead of the TikTok posting frequency curve with 4.3 and 2.6 videos per week respectively.<\/p>\n

\"Graph<\/p>\n

Top-performing brands by engagement rate are posting just a little more frequently than the median brand at 1.9 posts per week. We\u2019re betting these numbers will rise substantially over the next few years as brands get the hang of video, so be sure to watch this space.<\/p>\n

\n How often to post on TikTok: \n<\/strong> With TikTok engagement rates dramatically outpacing other channels, we\u2019d say the posting limit does not exist here. Aim for at least two videos per week to keep up with competitors, but don\u2019t be afraid to experiment with posting more frequently if you\u2019ve got the bandwidth.<\/div>\n\n\n

How Often to Post on Facebook<\/h2>\n

Spoiler alert\u2013the median brand posts 5.8 times per week on Facebook, which is the most frequent of any channel we studied in this post. Sports Teams and Media brands really went for it on Facebook with 21 and 87 (!) median posts per week respectively.<\/p>\n

\"Graph<\/p>\n

Brands performing in the top 25% by engagement rate actually posted a little less frequently than the median brand at just 5.1 posts per week, reminding us that cracking the code for posting frequency is tough. Did we mention that researching what works for your brand and followers is really the only way to figure out the right posting frequency to maximize engagement while not annoying your audience?<\/p>\n

\n How often to post on Facebook: \n<\/strong> Shoot for at least three posts per week on Facebook, but brands who post about once a day here deserve extra credit. Just like on other channels, post quality really matters!<\/div>\n\n\n
<\/div>\n