{"id":25499,"date":"2020-09-24T16:29:36","date_gmt":"2020-09-24T16:29:36","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=25499"},"modified":"2020-10-06T21:52:47","modified_gmt":"2020-10-06T21:52:47","slug":"ddm-webinar-higher-ed-social-media-hbcu-first","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/","title":{"rendered":"Higher Ed Social Media: HBCU First: Increasing College Success for Black Youth"},"content":{"rendered":"<p>In the second of our special edition webinar series focused on Higher Education, we heard from an industry nonprofit leader on adaptability and making a difference.<\/p>\n<p>We hosted<strong>\u00a0Courtney Gray, <\/strong>founder\u00a0of <a href=\"https:\/\/hbcufirst.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HBCU First<\/a> to discuss his nonprofit mission of helping Black youth navigate the college and career journey, putting theory into practice with his team of dedicated interns, and how their marketing programs have had to be flexible to massive amounts of change in the past 6 months.<\/p>\n<p>Courtney also details <strong>empowering his team to spearhead outreach to their own peers<\/strong> and how they&#8217;re reaching an audience of prospective and current college students online. If you&#8217;re looking for some out-of-the-box ideas and a whole lot of inspiration, this is a video to tune into for sure.<\/p>\n<p>Watch the video for all the intel:<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/xsi55bt3iz.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_xsi55bt3iz videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/xsi55bt3iz\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Read the <a href=\"https:\/\/www.rivaliq.com\/blog\/higher-ed-social-media-engagement-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">Higher Education Social Media Engagement Report for 2020<\/a> with the full rankings of over 350 D1 college and university social media handles across Facebook, Twitter, and Instagram for insider insights on how this industry gets. it. done.<\/p>\n<p>Don&#8217;t miss the third and final edition of the Higher Ed Social Media webinar series with <strong>Michigan State&#8217;s Ellen Doepke<\/strong> to talk about how they crushed their Facebook engagement this year, and what&#8217;s next in social media for MSU on <strong><strong>Tuesday, October 6th at 10 AM PT<\/strong>. <\/strong><a href=\"https:\/\/get.rivaliq.com\/ddm-higher-ed-series\" target=\"_blank\" rel=\"noopener noreferrer\">Register for the final interview here<\/a>.<\/p>\n<p>If you have more questions about social media metrics or how to be a guest on the Data-Driven Marketer, reach out to us on <a href=\"https:\/\/twitter.com\/RivalIQ\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the second of our special edition webinar series focused on Higher Education, we heard from an industry nonprofit leader on adaptability and making a difference. We hosted\u00a0Courtney Gray, founder\u00a0of HBCU First to discuss his nonprofit mission of helping Black youth navigate the college and career journey, putting theory into &#8230;<\/p>\n","protected":false},"author":77,"featured_media":25501,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Higher Ed Social Media: HBCU First: Increasing College Success for Black Youth | Rival IQ<\/title>\n<meta name=\"description\" content=\"Watch HBCU First founder Courtney Gray detail his mission of advancing college and career success for Black youth on the data-driven marketer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Higher Ed Social Media: HBCU First: Increasing College Success for Black Youth\" \/>\n<meta property=\"og:description\" content=\"Watch HBCU First founder Courtney Gray detail his mission of advancing college and career success for Black youth on the data-driven marketer\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/\" \/>\n<meta property=\"og:site_name\" content=\"Rival IQ\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-24T16:29:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-06T21:52:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/08\/DDM-fbad-highered-005.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christina Everett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/08\/DDM-fbad-highered-005.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christina Everett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/\",\"url\":\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/\",\"name\":\"Higher Ed Social Media: HBCU First: Increasing College Success for Black Youth | Rival IQ\",\"isPartOf\":{\"@id\":\"https:\/\/www.rivaliq.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/09\/iStock-908952856-scaled.jpg\",\"datePublished\":\"2020-09-24T16:29:36+00:00\",\"dateModified\":\"2020-10-06T21:52:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.rivaliq.com\/#\/schema\/person\/1b3b33dc9d2e1c1aa70d8903956d8d31\"},\"description\":\"Watch HBCU First founder Courtney Gray detail his mission of advancing college and career success for Black youth on the data-driven marketer\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/#primaryimage\",\"url\":\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/09\/iStock-908952856-scaled.jpg\",\"contentUrl\":\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/09\/iStock-908952856-scaled.jpg\",\"width\":2048,\"height\":1366,\"caption\":\"higher ed social media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rivaliq.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Higher Ed Social Media: HBCU First: Increasing College Success for Black Youth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rivaliq.com\/#website\",\"url\":\"https:\/\/www.rivaliq.com\/\",\"name\":\"Rival IQ\",\"description\":\"Social Media Analytics\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rivaliq.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rivaliq.com\/#\/schema\/person\/1b3b33dc9d2e1c1aa70d8903956d8d31\",\"name\":\"Christina Everett\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rivaliq.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/489d526e1bea90884ee75c3e3479e274?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/489d526e1bea90884ee75c3e3479e274?s=96&d=mm&r=g\",\"caption\":\"Christina Everett\"},\"description\":\"Christina is a startup fanatic and an analytics wizard with a serious passion for all things marketing. At Rival IQ she's focused on optimizing our technical SEO, sending out all our emails, advertising, and partnerships. When she\u2019s not working on the latest marketing automation hack or color-coding all our marketing plans, she can be found playing team sports and hiking around the PNW.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/christina-everett\/\"],\"url\":\"https:\/\/www.rivaliq.com\/blog\/author\/christina\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Higher Ed Social Media: HBCU First: Increasing College Success for Black Youth | Rival IQ","description":"Watch HBCU First founder Courtney Gray detail his mission of advancing college and career success for Black youth on the data-driven marketer","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/","og_locale":"en_US","og_type":"article","og_title":"Higher Ed Social Media: HBCU First: Increasing College Success for Black Youth","og_description":"Watch HBCU First founder Courtney Gray detail his mission of advancing college and career success for Black youth on the data-driven marketer","og_url":"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/","og_site_name":"Rival IQ","article_published_time":"2020-09-24T16:29:36+00:00","article_modified_time":"2020-10-06T21:52:47+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/08\/DDM-fbad-highered-005.png","type":"image\/png"}],"author":"Christina Everett","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/08\/DDM-fbad-highered-005.png","twitter_misc":{"Written by":"Christina Everett","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/","url":"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/","name":"Higher Ed Social Media: HBCU First: Increasing College Success for Black Youth | Rival IQ","isPartOf":{"@id":"https:\/\/www.rivaliq.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/#primaryimage"},"image":{"@id":"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/09\/iStock-908952856-scaled.jpg","datePublished":"2020-09-24T16:29:36+00:00","dateModified":"2020-10-06T21:52:47+00:00","author":{"@id":"https:\/\/www.rivaliq.com\/#\/schema\/person\/1b3b33dc9d2e1c1aa70d8903956d8d31"},"description":"Watch HBCU First founder Courtney Gray detail his mission of advancing college and career success for Black youth on the data-driven marketer","breadcrumb":{"@id":"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/#primaryimage","url":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/09\/iStock-908952856-scaled.jpg","contentUrl":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/09\/iStock-908952856-scaled.jpg","width":2048,"height":1366,"caption":"higher ed social media"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rivaliq.com\/"},{"@type":"ListItem","position":2,"name":"Higher Ed Social Media: HBCU First: Increasing College Success for Black Youth"}]},{"@type":"WebSite","@id":"https:\/\/www.rivaliq.com\/#website","url":"https:\/\/www.rivaliq.com\/","name":"Rival IQ","description":"Social Media Analytics","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rivaliq.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rivaliq.com\/#\/schema\/person\/1b3b33dc9d2e1c1aa70d8903956d8d31","name":"Christina Everett","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rivaliq.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/489d526e1bea90884ee75c3e3479e274?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/489d526e1bea90884ee75c3e3479e274?s=96&d=mm&r=g","caption":"Christina Everett"},"description":"Christina is a startup fanatic and an analytics wizard with a serious passion for all things marketing. At Rival IQ she's focused on optimizing our technical SEO, sending out all our emails, advertising, and partnerships. When she\u2019s not working on the latest marketing automation hack or color-coding all our marketing plans, she can be found playing team sports and hiking around the PNW.","sameAs":["https:\/\/www.linkedin.com\/in\/christina-everett\/"],"url":"https:\/\/www.rivaliq.com\/blog\/author\/christina\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/posts\/25499"}],"collection":[{"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/comments?post=25499"}],"version-history":[{"count":10,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/posts\/25499\/revisions"}],"predecessor-version":[{"id":25512,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/posts\/25499\/revisions\/25512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/media\/25501"}],"wp:attachment":[{"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/media?parent=25499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/categories?post=25499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/tags?post=25499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}