Ellen Doepke<\/a>, Director of Social Media at Michigan State University, talked about the state of social media in higher education in this special edition of the Data-Driven Marketer.<\/p>\nEllen, a born and raised Michigander who joined MSU with a background in journalism, shared tips on utilizing user-generated content, taking emotion out of decision-making with a metrics-first approach, and how to leverage competitive analysis to move social media goals forward.<\/p>\n
We were thrilled to host such a transparent guest who weighed in on not only her social strategies but also\u00a0MSU’s internal team makeup<\/strong> and social media education efforts<\/strong> across the campus community (skip to 19 minutes). We also got to ask tons of questions including channel-audience fit<\/strong> and deciding which channels to invest time and money into<\/strong> (skip to 27 minutes).<\/p>\nWatch the video for all the intel:<\/p>\n