{"id":25568,"date":"2020-10-23T20:30:22","date_gmt":"2020-10-23T20:30:22","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=25568"},"modified":"2021-02-23T00:38:38","modified_gmt":"2021-02-23T00:38:38","slug":"higher-ed-social-media-interview-series-wrap-up","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/higher-ed-social-media-interview-series-wrap-up\/","title":{"rendered":"Higher Ed Social Media Interview Series: Wrap Up"},"content":{"rendered":"<p style=\"text-align: left;\">These four Higher Ed social media experts schooled us in getting an A+ on social media engagement.<\/p>\n<p style=\"text-align: left;\">In case you missed the Higher Ed Social Media interview series live we wanted to outline some highlights from our fall semester in a video wrap-up. This series explores the world of <a href=\"https:\/\/twitter.com\/search?q=%23HESM&amp;src=hashtag_click&amp;f=live\" target=\"_blank\" rel=\"noopener noreferrer\">#hesm<\/a> through the lens of top D1 social media professionals and nonprofit Higher Ed industry leaders.<\/p>\n<p style=\"text-align: left;\">Rival IQ co-founder and Head of Product and Marketing Seth Bridges interviewed these four top Higher Ed social media experts in a dynamic interview series you can watch anytime. Here&#8217;s a peek into those interviews:<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/g4xkger13g.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_g4xkger13g videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/g4xkger13g\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>For the full experience, check out the summaries of each of our guests below and links to their full interview recordings!<\/p>\n<h2 style=\"text-align: left;\">Michigan State University&#8217;s Ellen Doepke<\/h2>\n<p style=\"text-align: left;\">Michigan State University topped the charts of our 2020 Higher Ed Social Media Engagement Report, performing particularly well on Facebook. <span style=\"font-weight: bold;\">Ellen <\/span><span style=\"font-weight: bold;\">Doepke, Director of Social Media at MSU,<\/span> weighed in on recent social media success and what&#8217;s on the priority list for the rest of this year.<\/p>\n<p style=\"text-align: left;\">Ellen outlined her internal team makeup and social media education efforts across the campus community. Check out <a href=\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-social-media-higher-ed-msu\/\" target=\"_blank\" rel=\"noopener noreferrer\">her full interview here,<\/a> including some excellent intel on campus-wide social media education and pitching new ideas.<\/p>\n<h2 style=\"text-align: left;\">Jackson State University<\/h2>\n<p style=\"text-align: left;\">The Jackson State University digital team, <span style=\"font-weight: bold;\">Associate Director Spencer McClenty<\/span>\u00a0and <span style=\"font-weight: bold;\">Digital Media Manager Kentrice Rush<\/span> delved into what makes JSU\u2019s social media stand out. We explored the growth and development of individual social media channels for the university and highlighted campaigns and strategies you&#8217;ll want to test out yourself.<\/p>\n<p style=\"text-align: left;\">The Jackson State University social team ranked 57th overall and top among HBCUs in the <a href=\"https:\/\/www.rivaliq.com\/blog\/higher-ed-social-media-engagement-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">2020 Higher Ed engagement report<\/a>. Catch the recording of our <a href=\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-jackson-state\" target=\"_blank\" rel=\"noopener noreferrer\">interview with the team from JSU here<\/a>, which was particularly interesting for advice on adjusting to the &#8220;new normal&#8221; COVID-19 has inflicted upon Higher Education marketing.<\/p>\n<div>\n<h2 style=\"text-align: left;\">HBCU First&#8217;s Founder Courtney Gray<\/h2>\n<p style=\"text-align: left;\">Tune in anytime for the interview with <span style=\"font-weight: bold;\">Courtney Gray,<\/span> <span style=\"font-weight: bold;\">founder of HBCU First, <\/span>a college success and career access nonprofit for Black youth.\u00a0<span style=\"background-color: transparent;\">We discussed the unique challenges of being the first and<\/span> only national HBCU exploratory program <span style=\"background-color: transparent;\">and the<\/span> use of social media for Higher Ed nonprofit orgs<span style=\"background-color: transparent;\">.<\/span><\/p>\n<\/div>\n<p style=\"text-align: left;\">Plus, Courtney shared his approach to student interns and their empowerment to own projects from ideation to fruition. <a href=\"https:\/\/www.rivaliq.com\/blog\/ddm-webinar-higher-ed-social-media-hbcu-first\/\">Watch the recording here<\/a> including Courtney&#8217;s advice on reaching your core demographic, establishing partnerships and so much more.<\/p>\n<h2>Wrapping it up<\/h2>\n<p>These interviews were part of a special series dedicated to the Higher Education industry&#8217;s amazing engagement rates on social media. We know this industry outperforms so many others thanks to the data provided in our annual <a href=\"https:\/\/www.rivaliq.com\/blog\/social-media-industry-benchmark-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media Industry Benchmark Report<\/a>.<\/p>\n<p>If you&#8217;re interested in more interviews from other industry experts, let us know who you&#8217;d like to hear from by mentioning us and them on <a href=\"https:\/\/twitter.com\/RivalIQ\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These four Higher Ed social media experts schooled us in getting an A+ on social media engagement. In case you missed the Higher Ed Social Media interview series live we wanted to outline some highlights from our fall semester in a video wrap-up. This series explores the world of #hesm &#8230;<\/p>\n","protected":false},"author":77,"featured_media":25586,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,61],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Higher Ed Social Media Interview Series: Wrap Up | Rival IQ<\/title>\n<meta name=\"description\" content=\"In this video wrap-up we explore the highlights from our higher ed social media interview series including video links to the full recordings\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/higher-ed-social-media-interview-series-wrap-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Higher Ed Social Media Interview Series: Wrap Up\" \/>\n<meta property=\"og:description\" content=\"In this video wrap-up we explore the highlights from our higher ed social media interview series including video links to the full recordings\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rivaliq.com\/blog\/higher-ed-social-media-interview-series-wrap-up\/\" \/>\n<meta property=\"og:site_name\" content=\"Rival IQ\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-23T20:30:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-23T00:38:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2020\/10\/ddm-orange.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta 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