In the last DDM Webinar of 2020, we’re thrilled to hear from Alex Lewis, Social Media Specialist at Jeni’s Splendid Ice Creams.<\/p>\n
Check out the live interview with Alex, AdWeek’s Hottest Content Marketer of 2020<\/a>, as he shares how he got into social media marketing, how his team at Jeni’s supports the broader social media mission, and where he gets the inspiration for investing in trends on social.<\/p>\n Along with host Seth Bridges<\/a>, Alex shares his methods for ROI modeling his organic social content. We also delve into a few excellent campaigns from Jeni’s including a WAP tweet earlier this year<\/a> and a state fair campaign<\/a> that brought nostalgia and innovation together.<\/p>\n Watch the full interview for all the insights:<\/strong><\/p>\n