{"id":26002,"date":"2021-02-16T12:31:10","date_gmt":"2021-02-16T12:31:10","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=26002"},"modified":"2022-02-15T19:08:15","modified_gmt":"2022-02-15T19:08:15","slug":"social-media-industry-benchmark-report-2021","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/social-media-industry-benchmark-report-2021\/","title":{"rendered":"2021 Social Media Industry Benchmark Report"},"content":{"rendered":"

It\u2019s the most wonderful time of the year: we\u2019re releasing the 2021 edition of the Social Media Industry Benchmark Report!<\/p>\n

\n Our latest report is now available: \n<\/strong> Get the most recent version of the Social Media Industry Benchmark Report<\/a>.<\/div>\n\n\n

As usual, we\u2019ve jam-packed this report with all the social media benchmarks and metrics that matter most to you for 14 top industries: Alcohol, Fashion, Financial Services, Food & Beverage, Health & Beauty, Higher Education, Home Decor, Hotels & Resorts, Influencers, Media, Nonprofits, Retail, Sports Teams, and Tech & Software.<\/p>\n

This report is a must-have for any digital marketer responsible for asking the question, \u201cHow am I really doing on social?\u201d We looked at more than 2 million posts and 3 billion (yes, with a \u201cb\u201d) likes, comments, and favorites on Facebook, Instagram, and Twitter from top brands in every major industry to bring you the freshest social media benchmark data for posting frequency, post types, hashtags, and more.<\/p>\n

Without further ado, let\u2019s get benchmarking!<\/p>\n

Social Media Benchmark Key Takeaways<\/h2>\n\n\n\n\n\n\n\n
\"Icon<\/td>\nEngagement rates were flat on Facebook and Twitter, and down on Instagram.<\/strong>
\nIt’s a shame to see powerhouse channel Instagram on the decline, but nice to see brands connecting 1:1 more with followers on Twitter.<\/td>\n<\/tr>\n
\"Icon<\/td>\nPosting frequency continues to decline. <\/strong>
\nBrands are posting a little less often on every channel for the second year in a row.<\/td>\n<\/tr>\n
\"Icon<\/td>\nCarousels are king on Instagram. <\/strong>
\nBrands should look for opportunities to combine photos into carousels. Why? Instagram carousels often get re-served to users who don\u2019t engage the first time, earning more impressions.<\/td>\n<\/tr>\n
\"Icon<\/td>\nDiversifying hashtags between channels is key. <\/strong>
\nWhat works on Instagram might not work on Twitter, so brands should do their research and experiment.<\/td>\n<\/tr>\n
\"Icon<\/td>\nCOVID was less of a player than one might think. <\/strong>
\nNo industry was immune to the effects of COVID-19 this year, but it didn’t lead to disastrous declines on social media for any industry in particular.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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