{"id":26008,"date":"2021-02-03T22:11:03","date_gmt":"2021-02-03T22:11:03","guid":{"rendered":"https:\/\/www.rivaliq.com\/?page_id=26008"},"modified":"2025-02-05T06:44:13","modified_gmt":"2025-02-05T06:44:13","slug":"social-media-competitive-audit-course","status":"publish","type":"page","link":"https:\/\/www.rivaliq.com\/social-media-competitive-audit-course\/","title":{"rendered":"Social Media Competitive Audit Course"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><div id=\"ss-hero-blue-pink\" class=\"x-section cs-ta-center ss-hero-section bg-image\" style=\"margin: 0px;padding: 0;height:400px; background-image: url(https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/03\/hero-lt-2-short.png); background-color: #e4f3fa;\" data-x-element=\"section\" data-x-params=\"{&quot;type&quot;:&quot;image&quot;,&quot;parallax&quot;:false}\"><div id=\"\" class=\"x-container max width\" style=\"margin: 0px auto;padding: 0px;\" ><div  class=\"x-column x-sm cs-ta-left x-2-3\" style=\"padding: 0px;\" ><h1  class=\"h-custom-headline blueline h1\" style=\"max-width:760px;\"><span>The Ultimate Social Media Competitive Audit Course with Lauren Teague<\/span><\/h1><a  class=\"x-btn ss-light x-btn-global\"  href=\"https:\/\/www.rivaliq.com\/social-media-competitive-audit-course\/getting-started\/\"     data-options=\"thumbnail: ''\">Start lesson one now<\/a><\/div><div  class=\"x-column x-sm cs-hide-s cs-hide-xs x-1-3\" style=\"padding: 0px;\" >&nbsp;<\/div><\/div><\/div><div id=\"x-section-2\" class=\"x-section ss-section  audit\" style=\"margin: 0 auto; background-color: transparent;\" ><div id=\"\" class=\"x-container cs-ta-left max width\" style=\"margin:  auto;padding: 0px;\" ><div  class=\"x-column x-sm cs-content x-1-1\" style=\"padding: 0px;\" ><h2  class=\"h-custom-headline cs-ta-left blueline h2\" ><span>It&#8217;s Time to Audit Your Social Media<\/span><\/h2><div id=\"\" class=\"x-text\" style=\"\" ><p>Collect all your social media data in one place and compare it to your competition for valuable insights into what works in your industry, highlights improvements to make, and shapes your future social strategy.<\/p>\n<p>In this course, we&#8217;ll look at what&#8217;s worked for your brand, what hasn&#8217;t, and benchmark it against a competitive landscape. From your best time to tweet to the hashtag that you&#8217;re missing out on, this audit helps get you the answers. Together, we&#8217;ll move your data analysis off the page and into a plan.<\/p>\n<p>Build a competitive strategy with this comprehensive, self-paced video course with marketing expert Lauren Teague, totally free.<\/p>\n<\/div><\/div><\/div><\/div><div id=\"x-section-3\" class=\"x-section ss-section  audit\" style=\"margin:  auto;padding: 0; background-color: transparent;\" ><div id=\"\" class=\"x-container cs-ta-left max width\" style=\"margin: 0 auto ;padding: 0px;\" ><div  class=\"x-column x-sm x-1-1\" style=\"padding: 45px 0px 0px;\" ><div  class=\"x-video embed with-container\" ><div class=\"x-video-inner\"><iframe loading=\"lazy\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/qt0vqha7pf?videoFoam=true\" title=\"The Ultimate Social Media Competitive Audit Course with Lauren Teague Video\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen msallowfullscreen width=\"100%\" height=\"100%\"><\/iframe><br \/>\n<script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><\/div><\/div><\/div><\/div><\/div><div id=\"x-section-4\" class=\"x-section x-hide-lg x-hide-md x-hide-sm x-hide-xl x-hide-xs  ss-section\" style=\"padding: 45px 0 0; background-color: transparent;\" ><div id=\"\" class=\"x-container cs-ta-left max width\" style=\"margin: 0 auto ;padding: 0px;\" ><div  class=\"x-column x-sm x-1-2\" style=\"padding: 45px 0px 0px;\" ><div  class=\"x-video embed with-container\" ><div class=\"x-video-inner\"><iframe loading=\"lazy\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/qt0vqha7pf?videoFoam=true\" title=\"The Ultimate Social Media Competitive Audit Course with Lauren Teague Video\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen msallowfullscreen width=\"100%\" height=\"100%\"><\/iframe><br \/>\n<script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><\/div><\/div><\/div><div  class=\"x-column x-sm x-1-2\" style=\"padding: 0px;\" ><h2  class=\"h-custom-headline cs-ta-left blueline h2\" ><span>What&#8217;s a Social Media Competitive Audit?<\/span><\/h2><div id=\"\" class=\"x-text\" style=\"\" ><p>Walk hand-in-hand with Lauren Teague as she guides you through recording your data, identifying key competitors, benchmarking your performance, and developing a unique content strategy for each of your brand\u2019s channels. <\/p>\n<p>Compile key performance metrics from your social media accounts to develop a tailored social media strategy that&#8217;s grounded in data. <\/p>\n<\/div><\/div><\/div><\/div><div id=\"x-section-5\" class=\"x-section ss-section audit\" style=\"margin: 0px auto 0;padding: 0  ; background-color: transparent;\" ><div id=\"\" class=\"x-container cs-ta-left blueline max width\" style=\"margin: 0px auto;padding: 0px;\" ><div  class=\"x-column x-sm ss-section x-1-1\" style=\"padding: 0px;\" ><h2  class=\"h-custom-headline blueline h2\" ><span>Social Media Competitive Audit Course Overview <\/span><\/h2><div id=\"\" class=\"x-text\" style=\"\" ><p>Each class is a step-by-step walkthrough video with Lauren that includes lesson-specific workbook downloads, tools to get you going, and insider tips on automating the data collection process. Plus, you&#8217;ll hear Lauren&#8217;s top tips for data analysis along the way.<\/p>\n<\/div><div  class=\"x-raw-content\" ><table>\n<tbody>\n<tr>\n<td style=\"border: none; vertical-align: top;\" width=\"15%\"><img decoding=\"async\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/03\/lt-01.png\" alt=\"Icon of decreasing engagement rates\" width=\"110\" class=\"no-border\" style=\" margin-top: 20px;min-width:60px\"\/><\/td>\n<td style=\"border: none;\" width=\"85%\"><h3><a href=\"https:\/\/www.rivaliq.com\/social-media-competitive-audit-course\/getting-started\/\">Craft your social media audit and export your data (20 min)<\/a><\/h3>\n<ul>\n<li>Learn why auditing is important, identify your brand\u2019s key metrics, and build out your competitive landscape.<\/li>\n<li>\nGather your data including top performing content, hashtags, and more. <\/li>\n\n<\/ul><a href=\"https:\/\/www.rivaliq.com\/social-media-competitive-audit-course\/getting-started\/\">Start Lesson 1 \u00bb<\/a>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: none; vertical-align: top;\" width=\"15%\"><img decoding=\"async\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/03\/lt-02.png\" alt=\"Icon of calendar\" width=\"110\" class=\"no-border\" style=\" margin-top: 20px;\"\/><\/td>\n<td style=\"border: none;\" width=\"85%\"><h3><a href=\"https:\/\/www.rivaliq.com\/social-media-competitive-audit-course\/analyze-data\/\">Analyze your social media data (40 min)<\/a><\/h3>\n<ul>\n<li>Delve into the results of your audit with a detailed analysis of an example brand. \n<\/li>\n<li>\nSpecial guest Rival IQ founder and Head of Product and Marketing Seth Bridges joins Lauren to talk data analysis. <\/li>\n<\/ul>\n\n<a href=\"https:\/\/www.rivaliq.com\/social-media-competitive-audit-course\/analyze-data\/\">Start Lesson 2 \u00bb<\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"border: none; vertical-align: top;\" width=\"15%\"><img decoding=\"async\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/03\/lt-03.png\" alt=\"Icon of carousel\" width=\"110\" class=\"no-border\" style=\" margin-top: 20px;\"\/><\/td>\n<td style=\"border: none;\" width=\"85%\"><h3><a href=\"https:\/\/www.rivaliq.com\/social-media-competitive-audit-course\/audience\/\">Target your custom audience (20 min)<\/a><\/h3>\n<ul>\n<li>Use the audit findings to develop a channel-to-audience strategy. \n<\/li>\n<li>\nIdentify key engagement metrics of your social media audiences to find a content strategy that fits for each channel.<\/li>\n<\/ul>\n\n<a href=\"https:\/\/www.rivaliq.com\/social-media-competitive-audit-course\/audience\/\">Start Lesson 3 \u00bb<\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"border: none; vertical-align: top;\" width=\"15%\"><img decoding=\"async\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/03\/lt-04.png\" alt=\"Icon of hashtag\" width=\"110\" class=\"no-border\" style=\" margin-top: 20px;\"\/><\/td>\n<td style=\"border: none;\" width=\"85%\"><h3><a href=\"https:\/\/www.rivaliq.com\/social-media-competitive-audit-course\/playbook\/\">Put your audit to work (20 min)<\/a><\/h3>\n<ul>\n<li>Get Lauren\u2019s custom playbook for moving forward with an ongoing strategy that flexes with your business needs. \n<\/li>\n<li>\nHear from Lauren about your next steps once you've got an audit to work from.<\/li>\n<\/ul>\n<a href=\"https:\/\/www.rivaliq.com\/social-media-competitive-audit-course\/playbook\/\">Start Lesson 4 \u00bb<\/a>\n<\/td>\n<\/tr>\n\n<\/tbody>\n<\/table><\/div><\/div><\/div><\/div><div id=\"x-section-6\" class=\"x-section ss-section audit\" style=\"margin: 0px auto;padding: 45px 0; background-color: transparent;\" ><div id=\"\" class=\"x-container cs-ta-left max width\" style=\"margin: 0px auto;padding: 0px;\" ><div  class=\"x-column x-sm x-1-1\" style=\"padding: 0px;\" ><h2  class=\"h-custom-headline cs-ta-left blueline h2\" ><span>Who is this course for? <\/span><\/h2><div id=\"\" class=\"x-text\" style=\"\" ><p>Social media strategists and practitioners looking for a competitive advantage in their industry without the budget, or desire, to hire a consultant. Roll up those sleeves and we&#8217;ll dig in together.<\/p>\n<p>Get ready for tons of inspiration and actionable insights from the videos and downloadable workbooks. By the end of the course, you\u2019ll have a deeper understanding of <strong>your own social media performance<\/strong>, <strong>your competitive landscape<\/strong>, and the <strong>actionable takeaways<\/strong> for moving forward with your freshly crafted data-driven strategy.<\/p>\n<\/div><\/div><\/div><\/div><div id=\"x-section-7\" class=\"x-section ss-section  audit\" style=\"margin: 0 auto; background-color: transparent;\" ><div id=\"\" class=\"x-container cs-ta-left max width\" style=\"margin: 0 auto ;padding: 0px;\" ><div  class=\"x-column x-sm x-1-3\" style=\"padding: 0px;\" ><img decoding=\"async\"  class=\"x-img x-img-none\"  src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/03\/lt-headshot-small.png\" ><\/div><div  class=\"x-column x-sm x-2-3\" style=\"padding: 0px;\" ><h2  class=\"h-custom-headline cs-ta-left blueline h2\" ><span>Meet Your Instructor<\/span><\/h2><div id=\"\" class=\"x-text\" style=\"\" ><div>Lauren Teague is a leading digital marketer who uncovers the ideas and processes used by the world\u2019s best marketers and makes them accessible to organizations of all sizes. She got her start in social media back in 2007 and spent seven seasons building and leading the PGA TOUR\u2019s social media strategies and real-time content.<\/div>\n<div><\/div>\n<p><span>Currently, Lauren is a consultant with\u00a0<\/span><a href=\"https:\/\/www.convinceandconvert.com\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.convinceandconvert.com\/&amp;source=gmail&amp;ust=1617232793576000&amp;usg=AFQjCNGkgkvTa81zWIS1ha7iEV3MHy9Rsg\" rel=\"noopener\">Convince &amp; Convert<\/a><span>\u00a0and\u00a0<\/span><a href=\"https:\/\/braintrust.partners\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/braintrust.partners\/&amp;source=gmail&amp;ust=1617232793576000&amp;usg=AFQjCNEcmQ_ucWdpVkrlVuopWkbNjAzSDA\" rel=\"noopener\">Brain+Trust Partners<\/a><span>,\u00a0and an acclaimed speaker.\u00a0<\/span><a href=\"https:\/\/laurenteague.com\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/laurenteague.com\/&amp;source=gmail&amp;ust=1617232793576000&amp;usg=AFQjCNGj8aYZ3YYczbQ8YUlUI9YYE8woLw\" rel=\"noopener\">Check out her website<\/a><span>\u00a0to learn how you can work with her, too.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div id=\"ss-testimonial\" class=\"x-section cs-ta-center\" style=\"margin: 0px;padding: 0px 0px 0; background-color: transparent;\" ><div id=\"\" class=\"x-container max width\" style=\"margin: 0px auto;padding: 0px;\" ><div  class=\"x-column x-sm cs-ta-center x-1-1\" style=\"padding: 0px;\" ><div id=\"\" class=\"x-text\" style=\"\" ><p>&#8220;Wonderful workshop! I&#8217;m currently building a social media strategy and realized I was missing parts.&#8221;<\/p>\n<\/div><\/div><\/div><div id=\"\" class=\"x-container max width\" style=\"margin: 0px auto;padding: 0px;\" ><div  class=\"x-column x-sm cs-ta-left ss-device-shadow x-1-2\" style=\"padding: 0px;\" ><img decoding=\"async\"  class=\"x-img ss-quote-image x-img-circle\"  src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/03\/alice-peele-social-media-strategist-2.png\" ><\/div><div  class=\"x-column x-sm cs-ta-left x-1-2\" style=\"padding: 0px;\" ><div id=\"\" class=\"x-text\" style=\"\" ><p><strong> Alice Peele<\/strong><\/p>\n<\/div><div id=\"\" class=\"x-text ss-quote-text\" style=\"\" ><p class=\"p1\">Social Media Strategist<\/p>\n<\/div><\/div><\/div><\/div><div id=\"x-section-9\" class=\"x-section x-hide-lg x-hide-md x-hide-sm x-hide-xl x-hide-xs\" style=\"margin: 0px; background-color: #e4f3fa;\" ><div id=\"\" class=\"x-container max width\" style=\"margin: 0px auto 30px;padding: 0px;\" ><div  class=\"x-column x-sm x-1-1\" style=\"padding: 40px 0px 0px;\" ><h2  class=\"h-custom-headline cs-ta-center h2\" ><span>Check In on Your Social Media Performance<\/span><\/h2><div id=\"\" class=\"x-text cs-ta-center\" style=\"\" ><p>If you&#8217;re not ready for the full audit course, you can run a free Head-to-Head Report on Twitter, Instagram, and Facebook for a snapshot of your handle versus a competitor.<\/p>\n<\/div><\/div><\/div><div id=\"\" class=\"x-container max width\" style=\"margin: 0px auto;padding: 0px;\" ><div  class=\"x-column x-sm x-1-3\" style=\"padding: 0px;\" ><a  class=\"x-img ft-shadow x-img-link x-img-none\" style=\"box-shadow: 0 5px 7px 0 rgba(0, 0, 0, 0.15);\" href=\"\/free-social-media-analytics\/twitter-head-to-head\" title=\"Twitter Head-to-Head\"    data-options=\"thumbnail: 'https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/11\/ft-twitter-card-700x366.png'\"><img decoding=\"async\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/11\/ft-twitter-card-700x366.png\" alt=\"Twitter Head-to-Head\"><\/a><\/div><div  class=\"x-column x-sm x-1-3\" style=\"padding: 0px;\" ><a  class=\"x-img x-img-link x-img-none\" style=\"box-shadow: 0 5px 7px 0 rgba(0, 0, 0, 0.15);\" href=\"\/free-social-media-analytics\/instagram-head-to-head\" title=\"Instagram Head-to-Head\"    data-options=\"thumbnail: 'https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/11\/ft-insta-card-700x366.png'\"><img decoding=\"async\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/11\/ft-insta-card-700x366.png\" alt=\"Instagram Head-to-Head\"><\/a><\/div><div  class=\"x-column x-sm x-1-3\" style=\"padding: 0px;\" ><a  class=\"x-img x-img-link x-img-none\" style=\"box-shadow: 0 5px 7px 0 rgba(0, 0, 0, 0.15);\" href=\"\/free-social-media-analytics\/facebook-head-to-head\" title=\"Facebook Head-to-Head\"    data-options=\"thumbnail: 'https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/11\/ft-fb-card-700x366.png'\"><img decoding=\"async\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2018\/11\/ft-fb-card-700x366.png\" alt=\"Facebook Head-to-Head\"><\/a><\/div><\/div><\/div><div id=\"ss-hero-blue\" class=\"x-section cs-ta-center ss-hero-section ss-end-page-cta bg-image\" style=\"margin: 0px;padding: 0px; background-image: url(https:\/\/www.rivaliq.com\/wp-content\/uploads\/2019\/08\/a-l-moheR9rdRGY-unsplash.jpg); background-color: transparent;\" data-x-element=\"section\" data-x-params=\"{&quot;type&quot;:&quot;image&quot;,&quot;parallax&quot;:false}\"><div id=\"\" class=\"x-container max width\" style=\"margin: 0px auto;padding: 0px;\" ><div  class=\"x-column x-sm x-1-1\" style=\"padding: 0px;\" ><h2  class=\"h-custom-headline h2\" ><span>Already know your strategy is bulletproof? <\/span><\/h2><div id=\"\" class=\"x-text\" style=\"\" ><p>Enroll anyway for a gut check, plus insider tips from expert social media consultant Lauren Teague.<\/p>\n<\/div><a  class=\"x-btn ss-light x-btn-global\"  href=\"https:\/\/www.rivaliq.com\/social-media-competitive-audit-course\/getting-started\/\"     data-options=\"thumbnail: ''\">Start lesson one now<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"featured_media":26554,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-4.php","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Competitive Audit Course | Rival IQ<\/title>\n<meta name=\"description\" content=\"Digital Marketing expert Lauren Teague brings us this free Social Media Competitive Audit Course. 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