{"id":27383,"date":"2023-03-02T00:43:40","date_gmt":"2023-03-02T00:43:40","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=27383"},"modified":"2023-06-23T23:04:51","modified_gmt":"2023-06-23T23:04:51","slug":"top-10-twitter-best-practices","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/top-10-twitter-best-practices\/","title":{"rendered":"Top 10 Twitter Best Practices for 2023"},"content":{"rendered":"

From community-building to sparking conversations to participating in a viral trend, the best Twitter best practices give brands and followers the ability to connect 1:1.<\/p>\n

But just like any other social platform, your Twitter strategy should be tailored to the way your audience consumes content here versus on Instagram or Facebook.<\/p>\n

Whether starting conversations or tapping into ones that your followers are already having, there are a few Twitter best practices to follow if you really want your brand voice to shine and your content to perform well in the feed.<\/p>\n

Below, we rounded up 10 Twitter best practices for 2023 and our favorite examples of them in action.<\/p>\n

Engage and interact<\/h2>\n

Engagement is the name of the game on Twitter. On a social platform that\u2019s all about connection and conversation, it only makes sense that one of the top Twitter best practices is to actually interact with your followers.<\/p>\n

When it comes to engagement rates on Twitter, they\u2019ve been pretty steady over the last year. The median engagement rate on Twitter is 0.035% across industries, according to our latest Social Media Industry Benchmark Report<\/a>. To ensure that your content has the best chance of reaching the average engagement rate (or beyond), it\u2019s essential to stay active and tapped into what your followers are interested in talking about.<\/p>\n

You can encourage engagement on Twitter in numerous ways, whether that\u2019s directly responding to someone\u2019s tweet (if and when appropriate), prompting your audience to share stories or opinions, or asking questions.<\/p>\n

One easy way to interact on your page is by asking your followers to reply to a tweet. This can be as a way to enter a giveaway, to ask for their thoughts on a product, or simply to encourage participation. Top beauty brand ColourPop<\/a> followed this best practice when it asked its followers to reply to this tweet with their favorite lip gloss from the brand\u2019s latest collection. This tweet generated an engagement rate that\u2019s 26 times greater than the median, and it received 113 replies.<\/p>\n

\"Colourpop<\/p>\n

Establish a clear brand voice<\/h2>\n

It\u2019s fair to say that Twitter popularized the personified brand when it comes to social strategy. From fast food chains to retail companies, when brands personify their accounts they take on the voice of an individual rather than a company in an effort to shake off their corporate image and reveal a more casual, human side.<\/p>\n

While you don\u2019t necessarily need to take the Wendy\u2019s approach<\/a> (though, if that\u2019s a style that resonates with your audience, more power to you!), the fast food chain created the playbook for tweeting with a clear and recognizable voice.<\/p>\n

Top convenience store brands<\/a> like Kum & Go and Kwik Trip follow this strategy. The two stores get personal on Twitter, often roasting each other on the platform using distinct voices that their followers know and love. And this approach clearly works for them as both brands are top performers on Twitter when it comes to engagement.<\/p>\n

\"Kwik<\/p>\n

Establishing a conversational or personified brand voice like this is a great way to connect with your followers on a more personal level. When brands use a tone that\u2019s more casual or friendly, followers feel like they\u2019re reading tweets from another person rather than a brand. A lighter, more casual tone can also liven up dry or technical content and allow it to stand out in the feed.<\/p>\n

Hop on the trends<\/h2>\n

While your Twitter strategy shouldn\u2019t be based solely on trends, it\u2019s a good idea to incorporate them every now and again to boost engagement. Twitter is the source for some of the most viral trends, so it doesn\u2019t hurt to join in on the fun as long as it\u2019s relevant and executed in a way that resonates with your audience. Keep in mind that not every trend may work for your brand, so don\u2019t force it if it doesn\u2019t make sense.<\/p>\n

One example of a trend that took over the feed last year comes from Amtrak<\/a>. The railroad company tweeted<\/a> a single word that set off hundreds of similar tweets from brands: trains.<\/p>\n

\"A<\/p>\n

Countless brands followed suit, sharing their own version of the one-word tweet by replacing \u201ctrains\u201d with a word that best represents their business. Brands had to act fast to stay relevant, and many shared their own version within a couple of hours after the Amtrak tweet went live.<\/p>\n

\"A<\/p>\n

The key to successfully participating in a trend is finding a way to connect your brand to the conversation \u2014 and quickly. A Twitter trend can be old news within a day or two, so it\u2019s important to be creative and get the necessary posting approvals as soon as possible.<\/p>\n

While using trending memes and hashtags may sound like something only consumer brands can do, B2B brands on Twitter shouldn\u2019t shy away from having a little fun with trends, too. As long as it\u2019s appropriate and relevant, this type of content can be a fun way to engage with your audience and show a lighter side of the brand.<\/p>\n

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