Social Media Industry Benchmark Report <\/a>to find the median Instagram engagement rate of 1.17% to figure out what average Alcohol brands are up to on Instagram. (And if you know your brand\u2019s median engagement by studying your performance in Rival IQ, even better!) From there, double or triple the engagement rate to find the cream of the crop.<\/p>\nBe sure to add a minimum engagement total so you know you\u2019re comparing yourself to posts with the same approximate engagement to yours. Setting an engagement total threshold is important because it\u2019s sometimes easier for smaller brands to reach a higher percentage of their followers thanks to the algorithms, so this helps you compare apples to apples instead of apples to zebras if you\u2019re a really big or a really small brand.<\/p>\n
Et voil\u00e0! We\u2019ll automatically tag past and future posts whose engagement we detect as high so you have a constantly refreshing list of the best of social for both you and your competitors.<\/p>\n
Pro tip: social media marketers know that engagement rates and totals vary widely between channels, so don\u2019t be afraid to set a few different High-Engagement Detection rules for the channels that matter to you so you never miss a top performer.<\/p>\n
Or if you really want to take automated social media insights and run with them, set up a weekly scheduled export of all the high-engagement posts for the landscape for a curated collection of the best social media content of the week straight to your inbox.<\/p>\n
Spot engagement lifts in all your analytics<\/h2>\n
This summer update also comes with a brand-new way to see which posts are earning the most engagement: engagement rate lift. You\u2019ll find this new column all over Rival IQ to help you see how many times better or worse a post is doing compared to its fellows.<\/p>\n
![\"A](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-24-at-3.12.28-PM-700x384.png\")
<\/p>\n
The new column on the right surfaces competitive context for the energy drink brands featured in this landscape. Full Throttle\u2019s post about their new look earned an engagement rate of 14.2%, which is more than 17x higher than the average engagement rate for all other energy drink posts in the query.<\/p>\n
![\"A](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/06\/Low-engagement-lift-700x384.png\")
<\/p>\n
This new column is available in Post Tags, Top Landscape Posts, Hashtags, and Popular Topics so you know exactly how hard to pat yourself on the back for an awesome post (or how urgent it is to steal a competitors\u2019 strategy). As seen above, you can sort any of these tables by highest or lowest engagement rate lift so you can see top performers to emulate or the bottom of the barrel to shy away from.<\/p>\n
The engagement rate lift column changes with your query, so if you update a date range or go from a full competitive landscape down to a head-to-head comparison, these numbers will automatically recalculate so you never miss a beat. This dynamic calculation and some simple color-coding (green=above average, red=below average) should help you keep in mind what success really looks like in your competitive landscape so you can earn the top spot every time.<\/p>\n
Under the hood improvements to streamline your analysis<\/h2>\n
Our crackerjack team is constantly looking for ways to make Rival IQ easier for you to use, so here are a few other ways we\u2019ve fine-tuned Rival IQ so you can spend more time analyzing and less time wondering, \u201cWhere\u2019s that thing again?\u201d<\/p>\n
In the post tagging genre, we moved the Post Tag Manager into the side navigation alongside Companies and Landscape Settings to put it well within reach whenever you need it.<\/p>\n
![\"Side](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/06\/New-side-nav-350x503.png\")
<\/p>\n
And once you\u2019re in the Post Tag Manager, we\u2019ve simplified the number of steps you need to take to create an Auto-Tag Rule (yes, even the fancy new Auto-Tag Rules above).<\/p>\n
![\"All](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/06\/Auto-tag-rule-steps-700x518.png\")
<\/p>\n
We hope this simplified process for creating rules and one-click access to the Post Tag Manager makes it easy for anyone on your team to create and analyze post tags so you never miss a top-performing post.<\/p>\n
In case you hadn\u2019t noticed in this blog post (or anything else we\u2019ve written in the last 9 years), competitive context is kind of our thing, so we\u2019re introducing a summary row to help you benchmark against other companies in your landscape.<\/p>\n
![\"A](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/06\/Summary-row-700x227.png\")
<\/p>\n
All of your favorite tables including Post Tags, Hashtags, and Popular Topics now include a handy \u201cAll Posts\u201d summary row that keeps the averages of all your metrics front and center so you can see how your company\u2019s hashtags, popular topics and phrases, and more compare to the average post in your query. Just like Engagement Lift, this row will dynamically change to reflect whatever changes you make in your query, from updating date ranges to searching post content to shrinking or expanding your landscape.<\/p>\n
Wrapping it up<\/h2>\n
We hope this epic enhanced Auto-Tagging update makes it easier than ever for you to organize and analyze your posts so you can see exactly what\u2019s working and what isn\u2019t on social. Drop us a line on Twitter<\/a> with your favorite new Auto-Tag Rule or your undying love for the engagement rate lift column.<\/p>\n","protected":false},"excerpt":{"rendered":"Happy Enhanced Auto-Tagging Day! We\u2019re not going to lie: we\u2019ve been working on this one for a while and are dying to share a brand-new Auto-Tagging feature set with the Rival IQ family. If post tagging isn\u2019t already your favorite tool in Rival IQ for totally custom analysis, we\u2019re hoping …<\/p>\n","protected":false},"author":75,"featured_media":27429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,23],"tags":[],"acf":[],"yoast_head":"\n
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