{"id":28029,"date":"2021-11-02T19:56:40","date_gmt":"2021-11-02T19:56:40","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=28029"},"modified":"2023-03-29T21:52:11","modified_gmt":"2023-03-29T21:52:11","slug":"top-alcohol-brands-social-media","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/top-alcohol-brands-social-media\/","title":{"rendered":"Top Alcohol Brands on Social Media"},"content":{"rendered":"<p>Raise a glass to all the top alcohol brands on social media in 2021!<\/p>\n<p>We surveyed our favorite wine, beer, gin, tequila, bourbon, and hard seltzer brands to analyze all the top alcohol social media campaigns on Instagram, Facebook, and Twitter. Read on for top alcohol social media trends, alcohol brands killing it on all three channels, and the definitive rankings of all your favorite alcohol brands on social media.<\/p>\n<p>Shake up your favorite cocktail, and let\u2019s get reading!<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2021\/10\/social-share-alcohol-001.png>\n  <div class=\"cta-wrapper\"> <p>\n   Cheers! See the full Alcohol rankings.  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/resources\/top-alcohol-brands-social-media-2021\/ style=\"\">Grab your report here <\/a><\/div>\n<\/div>\n\n\n<style>\nbody{overflow:unset;}<\/style>\n<div class=\"nav-toc\">\n<h6>CONTENTS<\/h6>\n<ul>\n<li><a class=\"nav-toc__link\" href=\"#title-overall-rankings\">Top Overall Alcohol Brands<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-instagram-rankings\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Top Alcohol Brands: Instagram<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-facebook-rankings\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Top Alcohol Brands: Facebook<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-twitter-rankings\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Top Alcohol Brands: Twitter<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-live-benchmarks\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Live Alcohol Benchmarks<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-methodology\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Methodology<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-why-benchmark\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Why Benchmark?<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-conclusion\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Wrapping It Up<\/a><\/li>\n<\/ul>\n<\/div>\n<p><!-- end toc nav --><\/p>\n<h2 id=\"title-overall-rankings\">Overall Top Alcohol Brands on Social<\/h2>\n<p>Cheers to <a href=\"https:\/\/www.yuengling.com\/\" target=\"_blank\" rel=\"noopener\">Yuengling<\/a> for grabbing the gold this year for alcohol brands on social media! <a href=\"https:\/\/www.russianriverbrewing.com\/\" target=\"_blank\" rel=\"noopener\">Russian River Brewing<\/a> and <a href=\"https:\/\/bluechairbayrum.com\/\" target=\"_blank\" rel=\"noopener\">Blue Chair Bay Rum<\/a> rounded out the winners&#8217; podium with second and third-place finishes respectively. Whiskey distilleries <a href=\"https:\/\/michters.com\/\" target=\"_blank\" rel=\"noopener\">Michter\u2019s Whiskeys<\/a>, <a href=\"https:\/\/eaglerare.com\/\" target=\"_blank\" rel=\"noopener\">Eagle Rare<\/a>, and <a href=\"https:\/\/www.buffalotracedistillery.com\/\" target=\"_blank\" rel=\"noopener\">Buffalo Trace<\/a> and breweries <a href=\"https:\/\/www.capemaybrewery.com\/\" target=\"_blank\" rel=\"noopener\">Cape May Brewery<\/a>, <a href=\"https:\/\/shiner.com\/\" target=\"_blank\" rel=\"noopener\">Shiner Beers<\/a>, and <a href=\"https:\/\/austinbeerworks.com\/\" target=\"_blank\" rel=\"noopener\">Austin Beerworks<\/a> rounded out the top 10, while <a href=\"https:\/\/trulyhardseltzer.com\/\" target=\"_blank\" rel=\"noopener\">Truly Hard Seltzer<\/a> outperformed every other hard seltzer brand that\u2019s come on the market in the last few years. Meanwhile, gin, tequila, and wine lovers everywhere might be scratching their heads and drowning their sorrows. Congrats to all the winners!<\/p>\n<table class=\"tg-data\">\n<tbody>\n<tr>\n<th class=\"tg-0lax\">Alcohol Brand<\/th>\n<th class=\"tg-lqy6\">Overall Rank<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #507da2;\" data-x-icon-b=\"\uf16d\"><\/i> Rank<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #274b82;\" data-x-icon-b=\"\uf39e\"><\/i> Rank<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #62c2f5;\" data-x-icon-b=\"\uf099\"><\/i> Rank<\/th>\n<\/tr>\n<tr>\n<td class=\"tg-buh4\">Yuengling<\/td>\n<td class=\"tg-p5oz\">1<\/td>\n<td class=\"tg-p5oz\">5<\/td>\n<td class=\"tg-p5oz\">2<\/td>\n<td class=\"tg-p5oz\">10<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-0lax\">Russian River Brewing<\/td>\n<td class=\"tg-lqy6\">2<\/td>\n<td class=\"tg-lqy6\">3<\/td>\n<td class=\"tg-lqy6\">9<\/td>\n<td class=\"tg-lqy6\">19<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-buh4\">Blue Chair Bay Rum<\/td>\n<td class=\"tg-p5oz\">3<\/td>\n<td class=\"tg-p5oz\">6<\/td>\n<td class=\"tg-p5oz\">13<\/td>\n<td class=\"tg-p5oz\">6<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-0lax\">Michter&#8217;s Whiskeys<\/td>\n<td class=\"tg-lqy6\">4<\/td>\n<td class=\"tg-lqy6\">11<\/td>\n<td class=\"tg-lqy6\">7<\/td>\n<td class=\"tg-lqy6\">15<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-buh4\">Truly Hard Seltzer<\/td>\n<td class=\"tg-p5oz\">5<\/td>\n<td class=\"tg-p5oz\">4<\/td>\n<td class=\"tg-p5oz\">30<\/td>\n<td class=\"tg-p5oz\">3<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-0lax\">Eagle Rare<\/td>\n<td class=\"tg-lqy6\">6<\/td>\n<td class=\"tg-lqy6\">12<\/td>\n<td class=\"tg-lqy6\">16<\/td>\n<td class=\"tg-lqy6\">8<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-buh4\">Buffalo Trace<\/td>\n<td class=\"tg-p5oz\">7<\/td>\n<td class=\"tg-p5oz\">19<\/td>\n<td class=\"tg-p5oz\">5<\/td>\n<td class=\"tg-p5oz\">16<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-0lax\">Cape May Brewery<\/td>\n<td class=\"tg-lqy6\">8<\/td>\n<td class=\"tg-lqy6\">7<\/td>\n<td class=\"tg-lqy6\">10<\/td>\n<td class=\"tg-lqy6\">42<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-buh4\">Shiner Beers<\/td>\n<td class=\"tg-p5oz\">9<\/td>\n<td class=\"tg-p5oz\">10<\/td>\n<td class=\"tg-p5oz\">21<\/td>\n<td class=\"tg-p5oz\">18<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-0lax\">Austin Beerworks<\/td>\n<td class=\"tg-lqy6\">10<\/td>\n<td class=\"tg-lqy6\">26<\/td>\n<td class=\"tg-lqy6\">8<\/td>\n<td class=\"tg-lqy6\">1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Without further ado, let&#8217;s get into the top alcohol social media campaign trends of the year.<\/p>\n<h3>Alcohol Social Media Campaign Trend: Contests and Giveaways<\/h3>\n<p>It\u2019s a truth universally accepted on social media that everyone likes free stuff, so the fact that giveaways were seen in many of the most engaging posts of the year on every major channel is no surprise. (Spoilers: this is true for nearly every industry.) For the price of a little free product or swag, brands can expect serious engagement on giveaway posts as fans follow directions for the chance to win. Many brands further amplify impressions by encouraging fans to check back on the original post to see if they\u2019ve won.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28189 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Four-Peaks-giveaway-Insta-700x563.png\" alt=\"Instagram giveaway from Four Peaks Brewery featuring Suns tickets engaged followers on alcohol social media\" width=\"700\" height=\"563\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Four-Peaks-giveaway-Insta-350x281@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Four-Peaks-giveaway-Insta-300x241.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Four-Peaks-giveaway-Insta-1024x823.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Four-Peaks-giveaway-Insta-1536x1235.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Four-Peaks-giveaway-Insta-100x80.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Four-Peaks-giveaway-Insta-350x281.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Four-Peaks-giveaway-Insta-1170x940.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Four-Peaks-giveaway-Insta.png 1580w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Four-Peaks-giveaway-Insta-700x563@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Southwest craft brewery <a href=\"https:\/\/www.fourpeaks.com\/\" target=\"_blank\" rel=\"noopener\">Four Peaks<\/a> saw nearly 16,000 engagements with an Instagram giveaway featuring basketball tickets. This post\u2019s 49% engagement rate was the second-highest Instagram engagement rate of the year for alcohol brands, reminding us that asking fans for a little heavy lifting to enter a contest is completely feasible as long as the prize matches the effort. It\u2019s worth noting that many other alcohol brands saw great success with giveaway posts that were much less grand than Four Peaks\u2019, so you don\u2019t necessarily need an expensive prize to win big engagement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28191 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Mikes-FB-Jorts-giveaway-700x482.png\" alt=\"Still from a Facebook video about Jorts from Mike's Hard Lemonade\" width=\"700\" height=\"482\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Mikes-FB-Jorts-giveaway-350x241@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Mikes-FB-Jorts-giveaway-300x207.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Mikes-FB-Jorts-giveaway-1024x705.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Mikes-FB-Jorts-giveaway-1536x1058.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Mikes-FB-Jorts-giveaway-100x69.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Mikes-FB-Jorts-giveaway-350x241.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Mikes-FB-Jorts-giveaway-1170x806.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Mikes-FB-Jorts-giveaway.png 1760w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Mikes-FB-Jorts-giveaway-700x482@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>When you have 50 pairs of custom branded jorts (jean shorts) to give away and just 1,000 Facebook followers, all of whom seem to get your humor, you get a dynamite Facebook post with a stellar engagement rate. <a href=\"https:\/\/www.mikeshardseltzer.com\/\" target=\"_blank\" rel=\"noopener\">Mike\u2019s Hard Seltzer<\/a> went, well, hard on this giveaway, with a slick music video and presumably a lot of boosting on Facebook to score this many engagements with a small follower count. Many brands go all-in on one enticing prize package when doing a giveaway, but 50 pairs of jorts meant the brand could engage with followers with replies dozens of times more than just announcing one winner. Not all brands can afford an expensive commercial like Mike\u2019s, but there\u2019s definitely something to learn with the brand\u2019s approach to giveaways.<\/p>\n<h3>Alcohol Social Media Campaign Trend: Product releases<\/h3>\n<p>With much of 2021 spent at home in lockdown, alcohol brands capitalized on our attention (and increased interest in drinking) with loads of new flavors and products for us to spend money on. While brands like Buffalo Trace and Eagle Rare have social media feeds that reflect their obsessive commitment to an unchanging recipe, breweries and hard seltzer makers were all about the new.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28190 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/High-Noon-new-release-700x422.png\" alt=\"Mystery product release from High Noon Spirits Hard Seltzer enticed fans on alcohol social media\" width=\"700\" height=\"422\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/High-Noon-new-release-350x211@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/High-Noon-new-release-300x181.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/High-Noon-new-release-1024x617.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/High-Noon-new-release-1536x926.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/High-Noon-new-release-100x60.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/High-Noon-new-release-350x211.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/High-Noon-new-release-1170x705.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/High-Noon-new-release.png 1758w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/High-Noon-new-release-700x422@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Seltzer brands like <a href=\"https:\/\/www.highnoonspirits.com\/\" target=\"_blank\" rel=\"noopener\">High Noon<\/a>, <a href=\"https:\/\/trulyhardseltzer.com\/\" target=\"_blank\" rel=\"noopener\">Truly Hard Seltzer<\/a>, and <a href=\"https:\/\/www.vizzyhardseltzer.com\/\" target=\"_blank\" rel=\"noopener\">Vizzy Hard Seltzer<\/a> released oodles of new flavors and ways to drink this year from tropical to popsicle and way, way beyond. This Instagram campaign from High Noon hyped up fans by inviting them to guess the brand\u2019s latest flavor release and grabbed the brand a 16% engagement rate. Even though hard seltzer\u2019s <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-07-23\/america-s-taste-for-hard-seltzer-is-suddenly-starting-to-wane\" target=\"_blank\" rel=\"noopener\">popularity seems to be waning<\/a>, it really had a moment in 2021, and distilleries tried to capitalize on that popularity by releasing a new flavor seemingly every day of the week. There\u2019s something to be said for shiny new things, especially <a href=\"https:\/\/www.rivaliq.com\/blog\/social-engagement-benchmark-trends-2020\/\" target=\"_blank\" rel=\"noopener\">in the age of COVID lockdowns<\/a> and increased consumer spending.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28181 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Basil-Hayden-new-Insta-700x564.png\" alt=\"Basil Hayden's newest release next to a glass container with more bourbon on a bar cart\" width=\"700\" height=\"564\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Basil-Hayden-new-Insta-350x282@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Basil-Hayden-new-Insta-300x242.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Basil-Hayden-new-Insta-1024x825.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Basil-Hayden-new-Insta-1536x1238.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Basil-Hayden-new-Insta-100x81.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Basil-Hayden-new-Insta-350x282.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Basil-Hayden-new-Insta-1170x943.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Basil-Hayden-new-Insta.png 1588w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Basil-Hayden-new-Insta-700x564@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Bourbon distillery <a href=\"https:\/\/www.basilhaydenbourbon.com\/\" target=\"_blank\" rel=\"noopener\">Basil Hayden\u2019s<\/a> took a new product release a step further by pairing it with a giveaway of a gorgeous custom oak bar, and fans turned out for a chance to express their excitement for a new product while vying for free stuff. The campaign was one of the distillery\u2019s most engaging of the year with an 8.14% engagement rate on Instagram. Pairing tried-and-true social media strategies like giveaways with new releases is a great way to grab attention on every major social channel, so don\u2019t be afraid to take a page out of Basil Hayden\u2019s social campaign playbook.<\/p>\n<h3>Alcohol Social Media Campaign Trend: Community Connections<\/h3>\n<p>Consumers\u2019 thirst for authentic and thoughtful communication from brands have never been higher, and many top alcohol brands came through by favoring heartfelt messages over slick commercials. It can feel easy for brands to fall back on marketing assets or market-tested slogans, but some of the most engaging social media campaigns of the year for alcohol brands were nothing more than a thoughtful message to fans.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28211 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Stone-and-Wood--700x713.png\" alt=\"Heartfelt Facebook note from Stone and Wood Brewing is an example of a strong alcohol social media campaign\" width=\"700\" height=\"713\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Stone-and-Wood--350x357@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Stone-and-Wood--295x300.png 295w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Stone-and-Wood--1005x1024.png 1005w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Stone-and-Wood--100x102.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Stone-and-Wood--350x357.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Stone-and-Wood--1170x1192.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Stone-and-Wood-.png 1182w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><a href=\"https:\/\/stoneandwood.com.au\/\" target=\"_blank\" rel=\"noopener\">Stone &amp; Wood Brewing Company<\/a> announced their acquisition by global beverage company Lion on social media with honesty, care, and emotion in a thoughtful letter to fans. Followers immediately jumped in the comments to congratulate their favorite brewery on their next chapter to the tune of a 6.94% engagement rate, which blows the 0.28% median Facebook engagement rate for alcohol brands out of the water. The brewery further amplified engagement on the post by responding to many fans to thank them for their support and answer questions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28212 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Austin-Beerworks-heartfelt-700x318.png\" alt=\"A grateful Instagram post from Austin Beerworks featuring their signage capped with snow\" width=\"700\" height=\"318\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Austin-Beerworks-heartfelt-350x159@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Austin-Beerworks-heartfelt-300x136.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Austin-Beerworks-heartfelt-1024x466.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Austin-Beerworks-heartfelt-1536x699.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Austin-Beerworks-heartfelt-100x45.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Austin-Beerworks-heartfelt-350x159.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Austin-Beerworks-heartfelt-1170x532.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Austin-Beerworks-heartfelt.png 1754w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Austin-Beerworks-heartfelt-700x318@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Many of Austin Beerworks\u2019 top posts on social this year had nothing to do with their tasty beer, and this Instagram post is no exception. The brewery jumped to help Texas residents during the big freeze of February 2021, and this sweet post checking in and saying thanks grabbed tons of engagement from fans to the tune of a 3.52% engagement rate. Followers jumped into the comments to express gratitude right back to the brewery for being so community-minded, and out-of-state followers promised to order up some of the brewery\u2019s offerings in support. Social media can be a scary place sometimes, but brands like Austin Beerworks remind us that there\u2019s plenty of room for good on social too.<\/p>\n<h3>Featured alcohol brand: Yuengling<\/h3>\n<p>Pennsylvania brewery <a href=\"https:\/\/www.yuengling.com\/\" target=\"_blank\" rel=\"noopener\">Yuengling<\/a> shows us you don\u2019t have to be the best on any one channel to be a top alcohol brand on social media. Yuengling ranked 5th on Instagram, 2nd on Facebook, and 10th on Twitter while still grabbing the overall gold, reminding us that it\u2019s important for brands to invest as fully as possible in creative social content that engages followers, rather than putting all eggs in one basket.<\/p>\n<p>Yuengling saw about 2x the median alcohol engagement rate on Instagram and Facebook while lagging a little on Twitter, and posted about twice as frequently as the median alcohol brand on all three channels.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28197 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Insta-carousel-700x406.png\" alt=\"Carousel post from Yuengling featuring old beer cans is great alcohol social media strategy\" width=\"700\" height=\"406\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Insta-carousel-350x203@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Insta-carousel-300x174.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Insta-carousel-1024x594.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Insta-carousel-1536x891.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Insta-carousel-100x58.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Insta-carousel-350x203.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Insta-carousel-1170x679.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Insta-carousel.png 1762w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Insta-carousel-700x406@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Did you know #NationalBeerCanAppreciationDay was a thing? Yuengling did, and this Instagram carousel campaign celebrating this niche holiday scored a whopping 9.44% engagement rate and was the brewery\u2019s post with the highest engagement rate of the year. We\u2019ve seen again and again that carousel posts boost engagement by serving the photos within to your followers until they\u2019ve swiped through or engaged with the post. That engagement boost meant Yuengling had six chances (one for each photo in the carousel) to invite their photos to partake in a little nostalgia. The brewery\u2019s success here demonstrates it\u2019s generally a good idea to group photos together on Instagram if you can rather than posting individually.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28196 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-FB-Texas-700x403.png\" alt=\"Facebook post from Yuengling announcing their presence in Texas is great alcohol social media\" width=\"700\" height=\"403\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-FB-Texas-350x202@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-FB-Texas-300x173.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-FB-Texas-1024x590.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-FB-Texas-1536x884.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-FB-Texas-100x58.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-FB-Texas-350x202.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-FB-Texas-1170x674.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-FB-Texas.png 1754w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-FB-Texas-700x403@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>When you post on Facebook and see nearly 10,000 reactions with just 10 angries \ud83d\ude21, you know you\u2019re doing something right on social. Yuengling\u2019s beers are famously available only on the East Coast, and followers were stoked to learn Yuengling is now available in Texas. Comments ranged from tears of joy to bootleg offers to other geos begging Yuengling to continue to expand its footprint. This Facebook video post was Yuengling\u2019s most engaging post of the year with a stellar 5.08% engagement rate and thousands of shares, and many of the brewery\u2019s top posts on other channels also had to do with the Lone Star State.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28198 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Twitter-reactions-700x267.png\" alt=\"Tweet from Yuengling featuring a can and a bottle of their beer is an example of strong alcohol social media strategy\" width=\"700\" height=\"267\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Twitter-reactions-350x133@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Twitter-reactions-300x114.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Twitter-reactions-1024x390.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Twitter-reactions-1536x585.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Twitter-reactions-100x38.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Twitter-reactions-350x133.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Twitter-reactions-1170x446.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Twitter-reactions.png 1758w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Yuengling-Twitter-reactions-700x267@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Sometimes, social media strategy is complex, pre-planned, and expensive. Other times, social media strategy is as simple as asking followers to retweet if they prefer your beer in bottles and favorite if they prefer it canned. Yuengling saw a lot of success with this small request of followers and simple graphics, with several of their top tweets asking followers to vote in the form of a tweet engagement. This tweet was Yuengling\u2019s fourth-most engaging tweet of the year with a 1% engagement rate, which is about 5x the Twitter median for alcohol brands. Fans even took it upon themselves to reply to the tweet with further clarification about their opinions for Yuengling containers, which helped further amplify the tweet\u2019s reach.<\/p>\n<h2 id=\"title-instagram-rankings\">Top Alcohol Brands on Instagram<\/h2>\n<p>From <a href=\"https:\/\/tequilaavion.com\/\" target=\"_blank\" rel=\"noopener\">Tequila Avion<\/a> to <a href=\"https:\/\/www.empressgin.com\/\" target=\"_blank\" rel=\"noopener\">Empress Gin<\/a> to <a href=\"https:\/\/www.russianriverbrewing.com\/\" target=\"_blank\" rel=\"noopener\">Russian River Brewing<\/a> and beyond, the alcohol champs on Instagram this year represent an even split between the various types of alcohol. Brands like <a href=\"https:\/\/www.yuengling.com\/\" target=\"_blank\" rel=\"noopener\">Yuengling<\/a> and <a href=\"https:\/\/bluechairbayrum.com\/\" target=\"_blank\" rel=\"noopener\">Blue Chair Bay Rum<\/a> saw top scores on Instagram alongside strong finishes on other channels, while brands like <a href=\"https:\/\/www.aviationgin.com\/\" target=\"_blank\" rel=\"noopener\">Aviation American Gin<\/a> and winery <a href=\"https:\/\/www.ruinart.com\/\" target=\"_blank\" rel=\"noopener\">Ruinart<\/a> clearly focused on Instagram at the expense of engagement elsewhere.<\/p>\n<p>Top alcohol brands on Instagram enticed followers and likes with gorgeous product images, exciting new releases, and plenty of giveaways to boost follower counts and engagement numbers. The average alcohol brand on Instagram saw a median engagement rate of 1.26% and posted about 3 times per week, or about every other day.<\/p>\n<table class=\"tg-data\">\n<tbody>\n<tr>\n<th class=\"tg-lqy6\">Rank<\/th>\n<th class=\"tg-0lax\">Company<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #507da2;\" data-x-icon-b=\"\uf16d\"><\/i> Total Engagement<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #507da2;\" data-x-icon-b=\"\uf16d\"><\/i> Engagement Rate<\/th>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\">1<\/td>\n<td class=\"tg-buh4\">Tequila Avion<\/td>\n<td class=\"tg-p5oz\">344,602<\/td>\n<td class=\"tg-p5oz\">2.77%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\">2<\/td>\n<td class=\"tg-0lax\">Empress Gin<\/td>\n<td class=\"tg-lqy6\">403,946<\/td>\n<td class=\"tg-lqy6\">2.45%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\">3<\/td>\n<td class=\"tg-buh4\">Russian River Brewing<\/td>\n<td class=\"tg-p5oz\">369,274<\/td>\n<td class=\"tg-p5oz\">2.18%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\">4<\/td>\n<td class=\"tg-0lax\">Truly Hard Seltzer<\/td>\n<td class=\"tg-lqy6\">340,357<\/td>\n<td class=\"tg-lqy6\">2.21%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\">5<\/td>\n<td class=\"tg-buh4\">Yuengling<\/td>\n<td class=\"tg-p5oz\">345,578<\/td>\n<td class=\"tg-p5oz\">2.08%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\">6<\/td>\n<td class=\"tg-0lax\">Blue Chair Bay Rum<\/td>\n<td class=\"tg-lqy6\">515,484<\/td>\n<td class=\"tg-lqy6\">1.67%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\">7<\/td>\n<td class=\"tg-buh4\">Cape May Brewery<\/td>\n<td class=\"tg-p5oz\">310,535<\/td>\n<td class=\"tg-p5oz\">1.60%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\">8<\/td>\n<td class=\"tg-0lax\">Aviation American Gin<\/td>\n<td class=\"tg-lqy6\">302,666<\/td>\n<td class=\"tg-lqy6\">1.48%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\">9<\/td>\n<td class=\"tg-buh4\">Ruinart<\/td>\n<td class=\"tg-p5oz\">282,584<\/td>\n<td class=\"tg-p5oz\">1.48%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\">9<\/td>\n<td class=\"tg-0lax\">Shiner Beers<\/td>\n<td class=\"tg-lqy6\">187,795<\/td>\n<td class=\"tg-lqy6\">1.73%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Featured alcohol brand: Truly Hard Seltzer<\/h3>\n<p>For a brand that didn\u2019t exist five years ago, <a href=\"https:\/\/trulyhardseltzer.com\/\" target=\"_blank\" rel=\"noopener\">Truly Hard Seltzer<\/a> is punching way above its weight on social, especially compared to brands like <a href=\"https:\/\/shiner.com\/\" target=\"_blank\" rel=\"noopener\">Shiner Beers<\/a> (founded in 1909) and <a href=\"https:\/\/www.buffalotracedistillery.com\/\" target=\"_blank\" rel=\"noopener\">Buffalo Trace <\/a>(founded in 1787). Okay, so there wasn\u2019t social media in the 1700s\u2013Truly has still had less time to amass a following and engagement. The seltzer brand ranked 5th overall, with notable 4th place finishes on Instagram and grabbing the bronze on Twitter.<\/p>\n<p>Truly rocked a 2.21% engagement rate, which is nearly twice the average of alcohol brands we surveyed here. The seltzer brand also posts slightly more frequently than the average alcohol brand on Instagram at about four posts per week, which helps boost their engagement rate and totals.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28213 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-01-at-5.14.16-PM-700x582.png\" alt=\"Instagram giveaway post from Truly Hard Seltzer was a strong alcohol social media campaign this year\" width=\"700\" height=\"582\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-01-at-5.14.16-PM-350x291@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-01-at-5.14.16-PM-300x250.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-01-at-5.14.16-PM-1024x852.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-01-at-5.14.16-PM-1536x1278.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-01-at-5.14.16-PM-100x83.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-01-at-5.14.16-PM-350x291.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-01-at-5.14.16-PM-1170x973.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-01-at-5.14.16-PM.png 1582w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-01-at-5.14.16-PM-700x582@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Giveaways are a tried and true recipe for social engagement <a href=\"https:\/\/www.rivaliq.com\/blog\/social-media-industry-benchmark-report\/\" target=\"_blank\" rel=\"noopener\">across many industries<\/a>, but Truly saw some of the biggest engagement numbers of any alcohol brand we surveyed. This giveaway campaign featured an easy ask for followers with a big payoff in boozy products and swag. Followers turned out in droves to the tune of an 18.9% engagement rate and nearly 20,000 engagements, suggesting that seltzer-infused gummy bears are everything the world has been waiting for. This giveaway post grabbed Truly\u2019s highest engagement rate of the year and serves as a good reminder that giveaways are a popular strategy for good reason.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28193 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-new-release-700x499.png\" alt=\"Instagram video from Truly featuring their new popsicles is an example of innovative alcohol social media strategy\" width=\"700\" height=\"499\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-new-release-350x249@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-new-release-300x214.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-new-release-1024x730.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-new-release-1536x1095.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-new-release-100x71.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-new-release-350x249.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-new-release-1170x834.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-new-release.png 1762w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-new-release-700x499@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Being a new(ish) alcohol brand has its perks, including the ability to innovate endlessly on your flavors to ramp up excitement among followers and customers. Many of Truly\u2019s top Instagram posts feature wacky new flavors and offerings like these boozy ice pops, and followers eat (and drink) them up, in this case to the tune of a killer 12.4% engagement rate. Pairing this new product with a jazzy GIF and a quick request for followers to share where they\u2019re buying this limited release led to tons of excited comments and followers tagging their friends, which further amplified this post\u2019s online reach.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28194 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-technicolor-700x508.png\" alt=\"Tweet from Truly featuring four multi-colored cans on a red background announcing new products\" width=\"700\" height=\"508\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-technicolor-350x254@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-technicolor-300x218.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-technicolor-1024x743.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-technicolor-1536x1114.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-technicolor-100x73.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-technicolor-350x254.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-technicolor-1170x849.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-technicolor.png 1762w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Truly-Insta-technicolor-700x508@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Truly\u2019s vibe on social is technicolor, and many of the brand\u2019s top posts feature their colorful cans on even more colorful backgrounds. This bright GIF features cans of Truly exploding with fruit in celebration of a new flavor and rocked a 7.20% engagement rate, which is about 6x the alcohol median. Truly never struggles to catch followers\u2019 eyes on social, but this video is a particularly good example of content that stands out in a news feed.<\/p>\n<p>Truly gets extra points for post type diversity on Instagram: while many alcohol brands tend to favor photo posts for ease, Truly\u2019s top ten Instagram posts are a mix of photos, carousels, and videos.<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2021\/10\/social-share-alcohol-001.png>\n  <div class=\"cta-wrapper\"> <p>\n   See how your alcohol brand measures up with the full rankings.  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/resources\/top-alcohol-brands-social-media-2021\/ style=\"\">Grab your report here <\/a><\/div>\n<\/div>\n\n\n<h2 id=\"title-facebook-rankings\">Top Alcohol Brands on Facebook<\/h2>\n<p>This year\u2019s top alcohol brands on Facebook were a little all over the place in that many of the highest performers on Facebook didn\u2019t do so hot on other channels. First-place winery and winner <a href=\"https:\/\/www.nietosenetiner.com.ar\/en\/\" target=\"_blank\" rel=\"noopener\">Nieto Senetiner<\/a> grabbed the gold on Facebook but were near the bottom of the barrel on Instagram and Twitter, which was also true for <a href=\"https:\/\/foundersbrewing.com\/\" target=\"_blank\" rel=\"noopener\">Founders Brewing<\/a> and winery <a href=\"https:\/\/www.masi.it\/en\" target=\"_blank\" rel=\"noopener\">Masi Agicola.<\/a>\u00a0<a href=\"https:\/\/www.yuengling.com\/\" target=\"_blank\" rel=\"noopener\">Yuengling<\/a>, <a href=\"https:\/\/www.buffalotracedistillery.com\/\" target=\"_blank\" rel=\"noopener\">Buffalo Trace<\/a>, and <a href=\"https:\/\/michters.com\/\" target=\"_blank\" rel=\"noopener\">Michter\u2019s Whiskey<\/a> performed better across the board, with top finishes on Facebook, Instagram, and Twitter. The median alcohol brand Facebook engagement rate was 0.28%, and alcohol brands posted about 3x\/week on average.<\/p>\n<table class=\"tg-data\">\n<tbody>\n<tr>\n<th class=\"tg-lqy6\">Rank<\/th>\n<th class=\"tg-0lax\">Company<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #274b82;\" data-x-icon-b=\"\uf39e\"><\/i> Total Engagement<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #274b82;\" data-x-icon-b=\"\uf39e\"><\/i> Engagement Rate<\/th>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\">1<\/td>\n<td class=\"tg-buh4\">Nieto Senetiner<\/td>\n<td class=\"tg-p5oz\">210,223<\/td>\n<td class=\"tg-p5oz\">0.70%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\">2<\/td>\n<td class=\"tg-0lax\">Yuengling<\/td>\n<td class=\"tg-lqy6\">504,261<\/td>\n<td class=\"tg-lqy6\">0.56%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\">3<\/td>\n<td class=\"tg-buh4\">Founders Brewing<\/td>\n<td class=\"tg-p5oz\">345,546<\/td>\n<td class=\"tg-p5oz\">0.46%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\">4<\/td>\n<td class=\"tg-0lax\">Frescobaldi<\/td>\n<td class=\"tg-lqy6\">129,537<\/td>\n<td class=\"tg-lqy6\">0.50%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\">5<\/td>\n<td class=\"tg-buh4\">Buffalo Trace<\/td>\n<td class=\"tg-p5oz\">300,667<\/td>\n<td class=\"tg-p5oz\">0.30%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\">6<\/td>\n<td class=\"tg-0lax\">Masi Agricola<\/td>\n<td class=\"tg-lqy6\">52,849<\/td>\n<td class=\"tg-lqy6\">0.57%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\">7<\/td>\n<td class=\"tg-buh4\">Michter&#8217;s Whiskeys<\/td>\n<td class=\"tg-p5oz\">54,115<\/td>\n<td class=\"tg-p5oz\">0.55%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\">8<\/td>\n<td class=\"tg-0lax\">Austin Beerworks<\/td>\n<td class=\"tg-lqy6\">27,639<\/td>\n<td class=\"tg-lqy6\">1.00%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\">9<\/td>\n<td class=\"tg-buh4\">Russian River Brewing<\/td>\n<td class=\"tg-p5oz\">61,246<\/td>\n<td class=\"tg-p5oz\">0.42%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\">10<\/td>\n<td class=\"tg-0lax\">Cape May Brewery<\/td>\n<td class=\"tg-lqy6\">58,135<\/td>\n<td class=\"tg-lqy6\">0.43%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Featured alcohol brand: Buffalo Trace<\/h3>\n<p>Bourbon brand Buffalo Trace ranked fifth on Facebook this year thanks to some seriously successful social strategy and isn\u2019t doing too shabby on Instagram and Twitter as well with sub-top-20 finishes on both. The distillery saw a 0.3% average engagement rate this year, which is just a little higher than the industry average seen in this report.<\/p>\n<p>So why did Buffalo Trace rank so high on this channel? Hint: it rhymes with ghosting piquancy \ud83d\udc7b\ud83c\udf36. Buffalo Trace posted about 8x\/week on Facebook, or about twice as often as their average competitor. Posting consistently helped the distillery create more opportunities for their followers to engage and meant their engagement totals were sky high compared to the average alcohol brand on social this year.<\/p>\n<p>Does this mean your alcohol brand\u2019s social media strategy for 2022 should be \u201cpost more at all costs\u201d? No way. Posting more frequently gives you a competitive advantage on social only if you\u2019re posting high-quality content. If you want to figure out <a href=\"https:\/\/www.rivaliq.com\/blog\/how-often-to-post-social-media\/\" target=\"_blank\" rel=\"noopener\">how often to post on social media<\/a> for your industry, we\u2019ve got you covered.<\/p>\n<p>Let\u2019s look at a few examples of high-engagement Facebook alcohol campaigns from Buffalo Trace.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28183 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-close-up-700x430.png\" alt=\"Buffalo Trace Facebook photo featuring a hand holding their bottle\" width=\"700\" height=\"430\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-close-up-350x215@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-close-up-300x184.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-close-up-1024x629.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-close-up-1536x944.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-close-up-100x61.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-close-up-350x215.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-close-up-1170x719.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-close-up.png 1770w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-close-up-700x430@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Buffalo Trace is all about giving the people what they want, as long as what they want is bourbon. The distillery saw a lot of success on social this year with mouthwatering close-ups of their signature offering. This UGC shot of the distillery\u2019s bourbon paired with a simple question about increasing the bottle size led fans to clamor for more bourbon per bottle in the comments, alongside many an accolade for the brand. This campaign was the brand\u2019s most engaging Facebook post of the year with nearly 4,000 engagements and an engagement rate of 1.36%, or nearly 5x the median engagement rate for alcohol brands.<\/p>\n<p>None of the distillery\u2019s top posts on Facebook featured so much as a face, let alone multiple people enjoying their bourbon, so it\u2019s clear that Buffalo Trace knows their followers engage best with their product standing alone. Buffalo Trace\u2019s success with this simple post is a good reminder for everyone that content doesn\u2019t need to be expensive, fancy, or over-produced to succeed on social.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28184 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-food-700x421.png\" alt=\"Facebook post from Buffalo Trace with racks of steak and bourbon next to a barbecue is a good example of alcohol social media\" width=\"700\" height=\"421\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-food-350x210@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-food-300x180.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-food-1024x615.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-food-1536x923.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-food-100x60.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-food-350x210.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-food-1170x703.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-food.png 1764w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-food-700x421@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Many of Buffalo Trace\u2019s top Facebook posts featured bourbon\u2019s best friend: meat. From recipes to UGC to cocktails, Buffalo Trace encouraged fans to take their bourbon beyond a glass on the rocks. This top-performing alcohol campaign featuring a fan photo of their barbecue setup is a prime example of UGC at its finest: reposting this fan\u2019s Buffalo Trace and beef led other fans to take to the comments with their own photos of grilling while drinking, which further multiplied Buffalo Trace\u2019s stash of fan photos to repost on social.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28187 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-winning-700x387.png\" alt=\"Facebook post from Buffalo Trace featuring a bottle and glass of their bourbon in celebration of winning the 2020 International Spirits Challenge\" width=\"700\" height=\"387\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-winning-350x194@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-winning-300x166.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-winning-1024x567.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-winning-1536x850.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-winning-100x55.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-winning-350x194.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-winning-1170x648.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-winning.png 1756w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Buffalo-Trace-FB-winning-700x387@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Buffalo Trace was not above the #humblebrag on Facebook with an emphasis on the brag, with many of the brand\u2019s top posts featuring exciting wins from around the world. This campaign shared a big win for the distillery at the 2020 International Spirits Challenge, and fans showed up to raise a glass and share their congratulations. (Of course, it doesn\u2019t take much of an excuse for Buffalo Trace fans to pour a glass of the good stuff.) With more than 2,000 engagements and an engagement rate more than double the industry median, Buffalo Trace has a lot to celebrate with this post.<\/p>\n<div id=\"versus-app\" class=\"blog-inline facebook\"><\/div>\n<script>\n  jQuery( document ).ready(function() {\n    var freeToolsHasRun = false;\n    const appToWatch = document.querySelector('#versus-app');\n\n    function callback(entries, observer) {\n      if (!freeToolsHasRun && entries[0].isIntersecting) {\n        \n        \/\/ load the free tools css\n        var ftcss = document.createElement('link');\n\n        \/\/ set the attributes for link element  \n        ftcss.rel = 'stylesheet';\n        ftcss.type = 'text\/css';\n        ftcss.href = '\/\/d19n1ren9crl9v.cloudfront.net\/stylesheets\/public-marketing-free-tool-style.css?_cb=10';\n       \n        document.head.appendChild(ftcss);\n        \n        \/\/ now load the javascript\n        var ftscript = document.createElement('script');\n        ftscript.onload = function() {\n\n          \/\/do stuff with the script\n          RivalIQMarketing.apps.Versus.start({\n            subheadText: 'Run a free Facebook social comparison report against your main competition. Go head to head.',\n            disableSampleDisplay: true,\n            focusInputOnLoad:false,\n            channel: 'facebook'\n          });\n        };\n        ftscript.src = \"\/\/d19n1ren9crl9v.cloudfront.net\/js\/bundle-free-tool.js?_cb=10\";\n        document.head.appendChild(ftscript);\n        freeToolsHasRun = true;\n      }\n    }\n    \/\/ Instancing a new IntersectionObserver\n    const observer = new IntersectionObserver(callback);\n    \/\/ Adding a target to be observed\n    observer.observe(appToWatch); \n  });\n\n<\/script>\n\n\n<h2 id=\"title-twitter-rankings\">Top Alcohol Brands on Twitter<\/h2>\n<p>Congrats to <a href=\"https:\/\/austinbeerworks.com\/\" target=\"_blank\" rel=\"noopener\">Austin Beerworks<\/a> on a first-place finish on Twitter this year, and grabbing 10th in the overall rankings. Other top 10 overall finishers like <a href=\"https:\/\/trulyhardseltzer.com\/\" target=\"_blank\" rel=\"noopener\">Truly Hard Seltzer,<\/a> <a href=\"https:\/\/bluechairbayrum.com\/\" target=\"_blank\" rel=\"noopener\">Blue Chair Bay Rum<\/a>, and distillery <a href=\"https:\/\/www.buffalotracedistillery.com\/our-brands\/eagle-rare.html\" target=\"_blank\" rel=\"noopener\">Eagle Rare<\/a> scored top marks on Twitter, while breweries <a href=\"https:\/\/www.krombacher.com\/\" target=\"_blank\" rel=\"noopener\">Krombacher<\/a> and <a href=\"https:\/\/www.sab.co.za\/\" target=\"_blank\" rel=\"noopener\">SA Breweries<\/a> scored great on Twitter but bombed on other channels. Alcohol brands tweeted 6x\/week on average, which is a little less than a tweet a day, and saw a median engagement rate of 0.21%.<\/p>\n<table class=\"tg-data\">\n<tbody>\n<tr>\n<th class=\"tg-lqy6\">Rank<\/th>\n<th class=\"tg-0lax\">Company<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #62c2f5;\" data-x-icon-b=\"\uf099\"><\/i> Total Engagement<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #62c2f5;\" data-x-icon-b=\"\uf099\"><\/i> Engagement Rate<\/th>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\">1<\/td>\n<td class=\"tg-buh4\">Austin Beerworks<\/td>\n<td class=\"tg-p5oz\">36,811<\/td>\n<td class=\"tg-p5oz\">0.88%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\">2<\/td>\n<td class=\"tg-0lax\">Aviation American Gin<\/td>\n<td class=\"tg-lqy6\">104,213<\/td>\n<td class=\"tg-lqy6\">0.50%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\">3<\/td>\n<td class=\"tg-buh4\">Truly Hard Seltzer<\/td>\n<td class=\"tg-p5oz\">33,930<\/td>\n<td class=\"tg-p5oz\">0.83%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\">4<\/td>\n<td class=\"tg-0lax\">Krombacher<\/td>\n<td class=\"tg-lqy6\">59,208<\/td>\n<td class=\"tg-lqy6\">0.82%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\">5<\/td>\n<td class=\"tg-buh4\">Carling Black Label<\/td>\n<td class=\"tg-p5oz\">51,908<\/td>\n<td class=\"tg-p5oz\">0.39%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\">6<\/td>\n<td class=\"tg-0lax\">Blue Chair Bay Rum<\/td>\n<td class=\"tg-lqy6\">28,568<\/td>\n<td class=\"tg-lqy6\">0.50%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\">7<\/td>\n<td class=\"tg-buh4\">Vizzy Hard Seltzer<\/td>\n<td class=\"tg-p5oz\">10,156<\/td>\n<td class=\"tg-p5oz\">1.27%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\">8<\/td>\n<td class=\"tg-0lax\">Eagle Rare<\/td>\n<td class=\"tg-lqy6\">15,835<\/td>\n<td class=\"tg-lqy6\">0.48%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\">9<\/td>\n<td class=\"tg-buh4\">SA Breweries<\/td>\n<td class=\"tg-p5oz\">19,293<\/td>\n<td class=\"tg-p5oz\">0.21%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\">10<\/td>\n<td class=\"tg-0lax\">Yuengling<\/td>\n<td class=\"tg-lqy6\">34,507<\/td>\n<td class=\"tg-lqy6\">0.16%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Featured alcohol brand: Austin Beerworks<\/h3>\n<p>Austin Beerworks cleaned up on Twitter this year with a first-place finish, killer engagement rate and total numbers, and the most engaging tweet in the entire industry by engagement rate. This Texas brewery averaged a 0.85% engagement rate on Twitter, which is more than 4x the alcohol industry average.<\/p>\n<p>While many alcohol brands succeeded on social this year by posting photos of their delicious boozy offerings or funny memes, Austin Beerworks\u2019 success can be attributed to something different: genuine connection to their community. From offers to help during the big Texas freeze of February 2021 to progressive hiring practices, the brewery wasn\u2019t afraid to put community over profit in their actions and their tweets.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28180 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-Twitter-clean-water-700x249.png\" alt=\"Tweet from Austin Beerworks inviting Texans to pick up free water from them during the Texas Freeze is successful alcohol social media\" width=\"700\" height=\"249\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-Twitter-clean-water-350x124@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-Twitter-clean-water-300x107.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-Twitter-clean-water-1024x364.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-Twitter-clean-water-1536x546.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-Twitter-clean-water-100x36.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-Twitter-clean-water-350x124.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-Twitter-clean-water-1170x416.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-Twitter-clean-water.png 1762w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-Twitter-clean-water-700x249@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>The tweet above is the aforementioned most engaging tweet of the year in the alcohol industry by engagement rate with a whopping 64% engagement rate by follower. This generous offer to supply free drinking water to neighbors in need during a raging winter storm in Texas resonated with followers and beer fans without so much as a photo to grab attention. Austin Beerworks&#8217; heartfelt tweet is a reminder to us all that sometimes the best marketing is standing by your values even when times are tough (or cold).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28179 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-jobs-700x248.png\" alt=\"Tweet from Austin Beerworks about fair pay\" width=\"700\" height=\"248\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-jobs-350x124@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-jobs-300x106.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-jobs-1024x362.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-jobs-1536x543.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-jobs-100x35.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-jobs-350x124.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-jobs-1170x414.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-jobs.png 1764w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-jobs-700x248@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Austin Beerworks\u2019 second most engaging tweet of the year grabbed a whopping 19.7% engagement rate taking a stand against the myth that low-wage jobs are difficult to fill because of laziness. It would\u2019ve been easy for the brewery to decide not to wade into the divisive issue of unemployment, but this tweet and the brewery\u2019s thoughtful discourse in the replies makes it clear that Austin Beerworks stands up for what they believe in (and that their social media person has carte blanche). The brewery was able to add followers this year instead of losing them despite finding success on social with topics that wouldn\u2019t be considered \u201csafe\u201d or \u201capproved\u201d by many alcohol brands.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large-modern wp-image-28178\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-COVID-700x253.png\" alt=\"Austin Beerworks tweet about mask requirements engaged fans on alcohol social media\" width=\"700\" height=\"253\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-COVID-350x126@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-COVID-300x108.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-COVID-1024x370.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-COVID-1536x554.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-COVID-100x36.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-COVID-350x126.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-COVID-1170x422.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-COVID.png 1790w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Austin-Beerworks-TW-COVID-700x253@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Speaking of divisive tweets, Austin Beerworks announced it would keep its indoor masking policy in place even after the governor of Texas lifted mask guidance statewide in March 2021. One might think that the 3.77% engagement rate on this tweet came from furious Texans begging the brewery to comply with the governor\u2019s guidance, but it was quite the opposite: fans turned out in droves to commend Austin Beerworks for keeping its staff and customers safe, and more than a few replied to say they planned to become new customers based on this policy. Austin Beerworks shows us again and again that sticking with closely-held values is both the right and the engaging thing to do.<\/p>\n<h2 id=\"title-live-benchmarks\">Live Alcohol Social Media Benchmarks<\/h2>\n<p>Comparing your alcohol brand\u2019s social performance has never been easier. Browse our <a href=\"\/live-benchmarks\/alcohol-industry-benchmarks\/\" target=\"_blank\" rel=\"noopener\">Live Alcohol Brand Social Media Benchmarks<\/a> for a real-time look at top alcohol posts, engagement rates, high-performing hashtags, and tons more. You can even add these benchmarks directly into your Rival IQ account for always-on monitoring of these top brands.<\/p>\n<p>Need even more competitive analytics? Go <a href=\"\/free-social-media-analytics\/\">head-to-head with a free report<\/a> on Facebook, Instagram, or Twitter to see how you stack up against your top competition. See what makes your competitors tick with key insights and actionable advice you can start using now to come out on top.<\/p>\n<p>If you\u2019re thirsty for even more stats, start a <a href=\"\/signup\/\">free 14-day trial<\/a> with Rival IQ.<\/p>\n<h2 id=\"title-methodology\">Methodology<\/h2>\n<p>We surveyed 180 alcohol brands between January 1, 2021 and September 30, 2021 on Facebook, Instagram, and Twitter. We included a selection of alcohol brands from our <a href=\"\/blog\/social-media-industry-benchmark-report\/\" rel=\"noopener\">2021 Social Media Industry Benchmark Report<\/a> and others labels from our team. Using this data and a weighted formula, we generated an overall engagement ranking for each alcohol brand and used it to rank the top 100 alcohol brands on social. The top-ranked brands have high engagement rates with average or better audience size and posting volumes. We reviewed a mix of boosted and organic posts.<\/p>\n<p>We define engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is defined as the total engagement divided by audience size.<\/p>\n<p>Due to Instagram API limitations, we\u2019re able to pull accurate Instagram engagement numbers only for verified and\/or Instagram business accounts.<\/p>\n<h2 id=\"title-why-benchmark\">Why Alcohol Brands Should Benchmark on Social Media<\/h2>\n<p>Why benchmark instead of just measuring how your brand\u2019s individual performance changes over time? Because social success is relative. Benchmarking means figuring out what\u2019s working (and what isn\u2019t) in your industry and measuring your success against that.<\/p>\n<p>It\u2019s crucial to go beyond likes and favorites because audience size is hugely important: 100 likes is great engagement for a brewery, winery, or distillery with 1,000 followers but is a drop in the bucket to an alcohol brand with 100,000 followers. Engagement rate helps us take audience size into account to see who\u2019s really reaching the highest percentage of their fans and followers with their social posts, which are the alcohol brands you need to beat.<\/p>\n<h2 id=\"title-conclusion\">Wrapping It Up<\/h2>\n<p>We hope you enjoyed reading about our favorite alcohol brands and trends on social media this year, and we also hope it didn\u2019t drive you to drink if your brand wasn\u2019t among the winners.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-28188 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Fernet-face-700x700.jpg\" alt=\"Four Rival IQ team members not enjoying shots of Fernet\" width=\"700\" height=\"700\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Fernet-face-350x350@2x.jpg 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Fernet-face-300x300.jpg 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Fernet-face-1024x1024.jpg 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Fernet-face-150x150.jpg 150w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Fernet-face-1536x1536.jpg 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Fernet-face-100x100.jpg 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Fernet-face-350x350.jpg 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Fernet-face-1170x1170.jpg 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Fernet-face.jpg 1936w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/Fernet-face-700x700@2x.jpg 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Special shout-out to the Rival team who willingly took shots of Fernet-Branca\u2013your <a href=\"https:\/\/twitter.com\/hashtag\/fernetface\" target=\"_blank\" rel=\"noopener\">#FernetFaces<\/a> did not disappoint.<\/p>\n<p>Did we miss an alcohol brand you love? Don\u2019t hesitate to reach out to us on <a href=\"http:\/\/twitter.com\/rivaliq\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>.<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2020\/03\/why-benchmark-woman-jumping.png>\n  <div class=\"cta-wrapper\"> <p>\n   Start analyzing your alcohol brand\u2019s social with a free Rival IQ trial.  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/signup\/ style=\"\">Get my free trial <\/a><\/div>\n<\/div>\n\n\n\n<script>\njQuery(window).scroll(function() {\n\tvar scrollDistance = jQuery(window).scrollTop();\n\n\t\/\/ Assign active class to nav links while scolling\n\tjQuery('[id*=title-]').each(function(i) {\n\t\t\n\t\tif ((jQuery(this).position().top + 310) <= scrollDistance) {\n\t\t\tjQuery('.nav-toc__link.active').removeClass('active');\n\t\t\tjQuery('.nav-toc__link ').eq(i).addClass('active');\n\t\t}\n\t});\n}).scroll();\n\njQuery(document).ready(function() {\n  jQuery('a.nav-toc__link').on('click', function(e) {\n    var elem = this;\n\n    function delayedClick() {\n      var top = jQuery(jQuery(elem).attr('href')).offset().top;\n      var bodyTop = jQuery('body').offset().top;\n      jQuery([document.documentElement, document.body]).animate({\n        scrollTop: (top - 62 - bodyTop)\n      })\n    }\n    setTimeout(delayedClick, 1000);\n\n  });\n});\n\n<\/script>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Raise a glass to all the top alcohol brands on social media in 2021! We surveyed our favorite wine, beer, gin, tequila, bourbon, and hard seltzer brands to analyze all the top alcohol social media campaigns on Instagram, Facebook, and Twitter. Read on for top alcohol social media trends, alcohol &#8230;<\/p>\n","protected":false},"author":75,"featured_media":28034,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,24,25],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Alcohol Brands on Social Media | Rival IQ<\/title>\n<meta name=\"description\" content=\"We surveyed all the top breweries, wineries, and distilleries to showcase the definitive rankings for the best alcohol brands on social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/top-alcohol-brands-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Alcohol Brands on Social Media\" \/>\n<meta property=\"og:description\" content=\"We surveyed all the top breweries, wineries, and distilleries to showcase the definitive rankings for the best alcohol brands on social media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rivaliq.com\/blog\/top-alcohol-brands-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Rival IQ\" \/>\n<meta property=\"article:author\" content=\"blairf@rivaliq.com\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-02T19:56:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-29T21:52:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/10\/social-share-alcohol-001.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta 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