{"id":28433,"date":"2021-11-18T19:58:09","date_gmt":"2021-11-18T19:58:09","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=28433"},"modified":"2021-11-19T19:35:12","modified_gmt":"2021-11-19T19:35:12","slug":"top-hard-seltzer-brands-instagram","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/","title":{"rendered":"Five Hard Seltzer Brands to Watch on Instagram"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Hard seltzers are here to stay. If you\u2019ve noticed more people drinking hard seltzers than ever before, you\u2019re not imagining it.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Food Dive reported that <\/span><a href=\"https:\/\/www.fooddive.com\/news\/has-the-hard-seltzer-bubble-popped-analysts-and-beer-makers-say-not-so-fas\/604683\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">consumption of hard seltzer rose 130% in 2020<\/span><\/a><span style=\"font-weight: 400;\">. And as far as competition goes, alcohol companies have taken note of health-conscious consumers gravitating towards the low-calorie drinks in recent years. There are currently an estimated 220 hard seltzer brands on the market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With hard seltzers taking the alcohol industry by storm \u2014 and <\/span><a href=\"https:\/\/today.yougov.com\/topics\/food\/articles-reports\/2020\/08\/31\/seltzers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">being consumed mostly by millennials<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 it\u2019s no surprise that hard seltzer brands are turning to Instagram to get their drinks in the hands of thirsty consumers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if our recent <\/span><a href=\"\/blog\/top-alcohol-brands-social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Top Alcohol Brands on Social Media report<\/span><\/a><span style=\"font-weight: 400;\"> tells us anything, it\u2019s that these brands are doing as well on Instagram as they are on the grocery store shelves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get a better idea of what type of social media content is working for these alcohol brands, let\u2019s take a look at five hard seltzer brands performing well on Instagram.\u00a0<\/span><\/p>\n<style>\nbody{overflow:unset;}<\/style>\n<div class=\"nav-toc\">\n<h6>CONTENTS<\/h6>\n<ul>\n<li><a class=\"nav-toc__link\" href=\"#title-white-claw\">White Claw<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-truly\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Truly Hard Seltzer<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-high-noon\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>High Noon Sun Sips<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-vizzy\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Vizzy Hard Seltzer<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-san-juan\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>San Juan Seltzer<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-key-takeaways\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Key Takeaways<\/a><\/li>\n<\/ul>\n<\/div>\n<p><!-- end toc nav --><\/p>\n<h2 id=\"title-white-claw\"><strong>White Claw<\/strong><\/h2>\n<p><b>Instagram Stats (all stats as of November 2021):<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">200K followers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">95.9K total engagements<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">48 posts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One of the first brands to make a splash on the hard seltzer scene, <a href=\"https:\/\/www.whiteclaw.com\/\" target=\"_blank\" rel=\"noopener\">White Claw<\/a> has built a cult-like following around its beverage. Being first to market plays a major role in White Claw\u2019s Instagram following \u2014 the brand has the most followers out of every brand in this roundup \u2014 but having more time to build a following isn\u2019t the only reason this alcohol brand has performed well on social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">White Claw\u2019s top Instagram post is an example of how well the brand knows its audience. The post took advantage of a pop culture trend in which brands created their own versions of Drake\u2019s album cover for \u201cCertified Lover Boy.\u201d\u00a0<\/span><\/p>\n<div id=\"attachment_28447\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-28447\" class=\"wp-image-28447 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/White-Claw-700x470.png\" alt=\"\" width=\"700\" height=\"470\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/White-Claw-350x235@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/White-Claw-300x201.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/White-Claw-100x67.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/White-Claw-350x235.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/White-Claw.png 894w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-28447\" class=\"wp-caption-text\">White Claw&#8217;s high-performing Instagram post is inspired by Drake&#8217;s album cover for Certified Lover Boy.<\/p><\/div>\n<h3><b>Why It Works\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Not only did White Claw join in on a wildly popular Instagram trend, but its social media team acted fast. <\/span><a href=\"https:\/\/www.instagram.com\/p\/CTMjLNnltPF\/?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Drake\u2019s Instagram announcement<\/span><\/a><span style=\"font-weight: 400;\"> teasing his album release (which inspired the trend) was posted on August 30th. White Claw posted this image to its account on September 1st. Timing was key to boosting the post\u2019s momentum and receiving high engagement. According to our report, the average alcohol brand on Instagram saw a <\/span><a href=\"\/blog\/top-alcohol-brands-social-media\/#title-instagram-rankings\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">median engagement rate of 1.26%<\/span><\/a><span style=\"font-weight: 400;\">. This post had an engagement rate six times higher than the average.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">White Claw\u2019s top Instagram post demonstrates the importance of staying tapped into current events, specifically ones that your target audience is paying attention to.\u00a0<\/span><\/p>\n<h2 id=\"title-truly\"><strong>Truly Hard Seltzer\u00a0<\/strong><\/h2>\n<p><b>Instagram Stats:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">113K followers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">341K total engagements<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">160 posts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Truly Hard Seltzer landed the number five spot on our list of Top 100 Alcohol Brands, so it\u2019s clearly doing something (or, many things) right on social media. When it comes to Instagram in particular, Truly may have slightly fewer followers than White Claw but its engagement total is through the roof.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of the top hard seltzer brands, Truly had the highest engagement total on Facebook, Instagram, and Twitter. And based on the brand\u2019s top Instagram post, the increase in engagement makes sense. Truly\u2019s post with the highest engagement rate was a giveaway.\u00a0<\/span><\/p>\n<div id=\"attachment_28437\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-28437\" class=\"wp-image-28437 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Truly-Hard-Seltzer-IG-700x675.png\" alt=\"Truly ran a giveaway with Sugarfina that accounted for a majority of the brand\u2019s engagement on social media.\" width=\"700\" height=\"675\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Truly-Hard-Seltzer-IG-350x338@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Truly-Hard-Seltzer-IG-300x289.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Truly-Hard-Seltzer-IG-1024x988.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Truly-Hard-Seltzer-IG-100x96.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Truly-Hard-Seltzer-IG-350x338.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Truly-Hard-Seltzer-IG-1170x1129.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Truly-Hard-Seltzer-IG.png 1424w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Truly-Hard-Seltzer-IG-700x675@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-28437\" class=\"wp-caption-text\">Truly ran a giveaway with Sugarfina that accounted for a majority of the brand\u2019s engagement on Instagram.<\/p><\/div>\n<h3><b>Why It Works<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A strategic way to increase your engagement and follower count is to host a giveaway or contest. On average, Instagram giveaways and contests get <\/span><a href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-contest-ideas-that-will-grow-your-followers-70-faster#Why_Should_You_Host_an_Instagram_Contest\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">3.5 times as many likes and 64 times more comments<\/span><\/a><span style=\"font-weight: 400;\"> than regular posts, according to research conducted by Tailwind. The key to making the most of an Instagram giveaway is to make the prize something your audience really wants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This specific giveaway was in collaboration with the candy brand, Sugarfina as a promotion for the release of its hard seltzer-infused gummy bears. Not only did Truly throw in limited edition swag for the giveaway, but it sweetened the deal by giving away the gummies to go with it. In return, the brand got double the amount of eyes on its posts by tag-teaming with another account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When hosting a joint giveaway on Instagram, consider partnering with a brand that has a similar or complementary audience to increase the chances that you\u2019ll gain some of their followers, too.\u00a0<\/span><\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2021\/10\/social-share-alcohol-001.png>\n  <div class=\"cta-wrapper\"> <p>\n   Cheers! See the full Alcohol rankings.  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/blog\/top-alcohol-brands-social-media\/ style=\"\">Grab your report here <\/a><\/div>\n<\/div>\n\n\n<h2 id=\"title-high-noon\"><strong>High Noon Sun Sips<\/strong><\/h2>\n<p><b>Instagram Stats:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">47.8K followers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">79.7K total engagements<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">71 posts\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.highnoonspirits.com\/\" target=\"_blank\" rel=\"noopener\">High Noon Sun Sips<\/a> is another hard seltzer brand that\u2019s built a solid following on Instagram. The brand positions itself as a healthy alternative to sugary cocktails by promoting its low-calorie ingredients of \u201cReal Vodka + Real Juice\u201d first thing in its Instagram bio.\u00a0<\/span><\/p>\n<div id=\"attachment_28438\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-28438\" class=\"wp-image-28438 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/High-Noon-IG-700x482.png\" alt=\"High Noon\u2019s top-performing Instagram post received 16 times the average engagement rate for alcohol brands on Instagram and social media.\" width=\"700\" height=\"482\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/High-Noon-IG-350x241@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/High-Noon-IG-300x207.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/High-Noon-IG-1024x706.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/High-Noon-IG-1536x1059.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/High-Noon-IG-100x69.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/High-Noon-IG-350x241.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/High-Noon-IG-1170x806.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/High-Noon-IG.png 1602w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/High-Noon-IG-700x482@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-28438\" class=\"wp-caption-text\">High Noon\u2019s top-performing Instagram post received 16 times the average engagement rate for alcohol brands on Instagram.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">High Noon\u2019s top Instagram post doesn\u2019t look like anything out of the ordinary at first glance. But after reading the caption, it\u2019s clear that the brand was strategic with this post. High Noon announced that it\u2019s going to give one of its special flavors a permanent spot in its lineup and asked its followers to guess which one it is.\u00a0<\/span><\/p>\n<h3><b>Why It Works<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Prompting audience participation is key to this post\u2019s high engagement. Similar to running an Instagram giveaway, this post essentially asks people to comment. The difference between this and running a giveaway, though, is that the audience is engaging even though there\u2019s no real incentive. With nearly 16 times the average engagement rate, this post is proof that High Noon has built a strong following that actively participates in the brand and wants to be involved even when it doesn\u2019t necessarily benefit them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, the fact that High Noon listened to its audience and chose to make a popular limited-time flavor a permanent addition speaks to its brand values.\u00a0<\/span><\/p>\n<h2 id=\"title-vizzy\"><strong>Vizzy Hard Seltzer\u00a0<\/strong><\/h2>\n<p><b>Instagram Stats:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">15.2K followers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">36.9K total engagements<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">117 posts\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Based in Fort Worth, <a href=\"https:\/\/www.vizzyhardseltzer.com\/\" target=\"_blank\" rel=\"noopener\">Vizzy Hard Seltzer<\/a> is another popular hard seltzer both IRL and on Instagram. When up against major players like White Claw and Truly, it\u2019s important for other hard seltzer brands to create a distinct and memorable brand that truly speaks to what its audience wants to engage with. Vizzy\u2019s top-performing posts demonstrate the unique position it\u2019s carving out for itself on Instagram. Plus, of the brands on this list, Vizzy received the greatest increase in followers over the time period of our report.<\/span><\/p>\n<div id=\"attachment_28439\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-28439\" class=\"wp-image-28439 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Vizzy-IG-2-700x482.png\" alt=\"Alcohol brand Vizzy uses its distinct brand voice to capture the attention and engagement of its followers on social media.\" width=\"700\" height=\"482\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Vizzy-IG-2-350x241@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Vizzy-IG-2-300x207.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Vizzy-IG-2-1024x706.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Vizzy-IG-2-1536x1058.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Vizzy-IG-2-100x69.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Vizzy-IG-2-350x241.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Vizzy-IG-2-1170x806.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Vizzy-IG-2.png 1608w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/Vizzy-IG-2-700x482@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-28439\" class=\"wp-caption-text\">Vizzy uses its distinct brand voice to capture the attention and engagement of its followers.<\/p><\/div>\n<h3><b>Why It Works<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One scroll through Vizzy\u2019s page and it\u2019s immediately clear that its brand voice revolves around humor. Cheeky and a little irreverent, the page features plenty of memes, clever captions, and attention-grabbing graphics. Each of Vizzy\u2019s top Instagram posts show that brand voice shouldn\u2019t be limited to the words you use \u2014 brand voice can also be translated through visuals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Followers will stop scrolling when they recognize a viral meme or bold graphic like the example above, but they\u2019ll stay for the fun caption and take in your message when the brand voice really speaks to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vizzy\u2019s Instagram is a lesson in maintaining a consistent voice, tone, and style that resonates with your target audience and helps increase brand recognition.\u00a0<\/span><\/p>\n<h2 id=\"title-san-juan\"><strong>San Juan Seltzer\u00a0<\/strong><\/h2>\n<p><b>Instagram Stats:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5.48K followers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">35.8K total engagements\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">284 posts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In terms of follower count, <a href=\"https:\/\/sanjuanseltzer.com\/index.html\" target=\"_blank\" rel=\"noopener\">San Juan Seltzer<\/a> is the smallest of the top hard seltzer brands on Instagram that we\u2019ve highlighted. But the Seattle-based brand has consistently put efforts into its social media presence. Some of the brand\u2019s top posts received up to 10 times the average engagement rate of alcohol brands on Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it\u2019s easier for brands with smaller follower counts to reach a higher percentage of their followers \u2014 the algorithm makes this more of a challenge for bigger brands with large followings \u2014 San Juan also stands out as the account with the highest posting frequency.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At 284 posts for the time period of our report, San Juan posts nearly every single day. This has clearly helped the brand stay top of mind, especially when the median posting frequency for the alcohol industry is once every three days, according to our <\/span><a href=\"\/blog\/social-media-industry-benchmark-report\/#title-alcohol\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2021 Social Media Industry Benchmark Report<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<div id=\"attachment_28440\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-28440\" class=\"size-large-modern wp-image-28440\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-700x661.png\" alt=\"\" width=\"700\" height=\"661\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-350x330@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-300x283.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-1024x967.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-100x94.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-350x330.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-1170x1105.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG.png 1432w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-700x661@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-28440\" class=\"wp-caption-text\">A behind-the-scenes shot was one of San Juan Seltzer\u2019s top-performing Instagram posts, according to Rival IQ\u2019s engagement analytics.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">When it comes to what\u2019s working for the hard seltzer company, the brand takes advantage of its position as a local small business and makes their audience feel like they\u2019re part of the business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of their top posts gives a behind-the-scenes look at the brand\u2019s packaging process while teasing the release of a new drink.\u00a0<\/span><\/p>\n<h3><b>Why It Works<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Behind-the-scenes content is a great way to bring your followers into the fold so they feel like they\u2019re part of the business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This post is also proof that you don\u2019t always need to post highly-produced images or graphics to create a strong brand on Instagram. In fact, a quick scroll through San Juan\u2019s Instagram page reveals that a majority of its posts are behind-the-scenes or action shots of their seltzers at events, in stores, or even in their taproom.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand also leans on user-generated content to keep up with its frequent posting rate. If you want to maintain a consistent posting schedule without having to come up with content ideas in-house all the time, tap into your follower\u2019s content. This tactic is yet another way to help your audience feel like they\u2019re part of the brand.<\/span><\/p>\n<div id=\"attachment_28441\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-28441\" class=\"size-large-modern wp-image-28441\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-2-700x448.png\" alt=\"\" width=\"700\" height=\"448\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-2-350x224@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-2-300x192.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-2-1024x656.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-2-1536x984.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-2-100x64.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-2-350x224.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-2-1170x749.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-2.png 1858w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/San-Juan-Seltzer-IG-2-700x448@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-28441\" class=\"wp-caption-text\">San Juan Seltzer relies on user-generated content to maintain its high-frequency posting schedule.<\/p><\/div>\n<h2 id=\"title-key-takeaways\"><strong>Key Takeaways\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">It should be mentioned that because many of these brands didn\u2019t exist more than five years ago \u2014 White Claw and Truly were founded in 2016 while the other brands on this list came onto the market shortly after \u2014 their Instagram followings and engagement rates are that much more impressive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In just a few short years, each of these hard seltzer companies was able to build a highly-engaged following around their brands, and not just because consumers are fans of their bubbly concoctions. These brands tapped into social media trends, ran tried-and-true giveaways, and leaned on user-generated content to maintain a consistent Instagram presence and engage with their audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As hard seltzers continue to increase in popularity among consumers, there will be more brands that make their way on the scene \u2014 which means more competition. Take note of these performance tips and best practices from the top hard seltzer brands on Instagram if you want to stand out on the app and compete with the best.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for more insight into what the top alcohol brands on social media are doing well? Download our full <a href=\"\/blog\/top-alcohol-brands-social-media\/\" target=\"_blank\" rel=\"noopener\">Top Alcohol Brands on Social Media Report<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n<script>\njQuery(window).scroll(function() {\n\tvar scrollDistance = jQuery(window).scrollTop();\n\n\t\/\/ Assign active class to nav links while scolling\n\tjQuery('[id*=title-]').each(function(i) {\n\t\t\n\t\tif ((jQuery(this).position().top + 310) <= scrollDistance) {\n\t\t\tjQuery('.nav-toc__link.active').removeClass('active');\n\t\t\tjQuery('.nav-toc__link ').eq(i).addClass('active');\n\t\t}\n\t});\n}).scroll();\n\njQuery(document).ready(function() {\n  jQuery('a.nav-toc__link').on('click', function(e) {\n    var elem = this;\n\n    function delayedClick() {\n      var top = jQuery(jQuery(elem).attr('href')).offset().top;\n      var bodyTop = jQuery('body').offset().top;\n      jQuery([document.documentElement, document.body]).animate({\n        scrollTop: (top - 62 - bodyTop)\n      })\n    }\n    setTimeout(delayedClick, 1000);\n\n  });\n});\n\n<\/script>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Hard seltzers are here to stay. If you\u2019ve noticed more people drinking hard seltzers than ever before, you\u2019re not imagining it. Food Dive reported that consumption of hard seltzer rose 130% in 2020. And as far as competition goes, alcohol companies have taken note of health-conscious consumers gravitating towards the &#8230;<\/p>\n","protected":false},"author":83,"featured_media":28443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,24],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five Hard Seltzer Brands to Watch on Instagram | Rival IQ<\/title>\n<meta name=\"description\" content=\"According to our Top Alcohol Brands on Social Media report, these hard seltzer brands are rocking engagement on Instagram.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five Hard Seltzer Brands to Watch on Instagram\" \/>\n<meta property=\"og:description\" content=\"According to our Top Alcohol Brands on Social Media report, these hard seltzer brands are rocking engagement on Instagram.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Rival IQ\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-18T19:58:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-19T19:35:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/camden-hailey-george-C0nO_LewS-k-unsplash-copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"639\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Lauron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/camden-hailey-george-C0nO_LewS-k-unsplash-copy.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Lauron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/\",\"url\":\"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/\",\"name\":\"Five Hard Seltzer Brands to Watch on Instagram | Rival IQ\",\"isPartOf\":{\"@id\":\"https:\/\/www.rivaliq.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/camden-hailey-george-C0nO_LewS-k-unsplash-scaled.jpg\",\"datePublished\":\"2021-11-18T19:58:09+00:00\",\"dateModified\":\"2021-11-19T19:35:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.rivaliq.com\/#\/schema\/person\/25d1f39d600f34ab36730a3e0ba2c1aa\"},\"description\":\"According to our Top Alcohol Brands on Social Media report, these hard seltzer brands are rocking engagement on Instagram.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/#primaryimage\",\"url\":\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/camden-hailey-george-C0nO_LewS-k-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/camden-hailey-george-C0nO_LewS-k-unsplash-scaled.jpg\",\"width\":2048,\"height\":1366,\"caption\":\"Truly hard seltzer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rivaliq.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Five Hard Seltzer Brands to Watch on Instagram\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rivaliq.com\/#website\",\"url\":\"https:\/\/www.rivaliq.com\/\",\"name\":\"Rival IQ\",\"description\":\"Social Media Analytics\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rivaliq.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rivaliq.com\/#\/schema\/person\/25d1f39d600f34ab36730a3e0ba2c1aa\",\"name\":\"Sam Lauron\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rivaliq.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4edd483d534bd284a1cf6c01a29cab5e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4edd483d534bd284a1cf6c01a29cab5e?s=96&d=mm&r=g\",\"caption\":\"Sam Lauron\"},\"description\":\"Sam Lauron is a freelance writer based in Austin, TX. She currently works with creative brands and B2B companies to support their content writing efforts and SEO strategy, and has a writing expertise in digital marketing, branding, and entrepreneurship. When she\u2019s not writing, she spends her time listening to true crime podcasts, tackling DIY projects, and soaking up the sunny Austin weather.\",\"url\":\"https:\/\/www.rivaliq.com\/blog\/author\/samlauron\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Five Hard Seltzer Brands to Watch on Instagram | Rival IQ","description":"According to our Top Alcohol Brands on Social Media report, these hard seltzer brands are rocking engagement on Instagram.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/","og_locale":"en_US","og_type":"article","og_title":"Five Hard Seltzer Brands to Watch on Instagram","og_description":"According to our Top Alcohol Brands on Social Media report, these hard seltzer brands are rocking engagement on Instagram.","og_url":"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/","og_site_name":"Rival IQ","article_published_time":"2021-11-18T19:58:09+00:00","article_modified_time":"2021-11-19T19:35:12+00:00","og_image":[{"width":1200,"height":639,"url":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/camden-hailey-george-C0nO_LewS-k-unsplash-copy.jpg","type":"image\/jpeg"}],"author":"Sam Lauron","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/camden-hailey-george-C0nO_LewS-k-unsplash-copy.jpg","twitter_misc":{"Written by":"Sam Lauron","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/","url":"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/","name":"Five Hard Seltzer Brands to Watch on Instagram | Rival IQ","isPartOf":{"@id":"https:\/\/www.rivaliq.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/#primaryimage"},"image":{"@id":"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/camden-hailey-george-C0nO_LewS-k-unsplash-scaled.jpg","datePublished":"2021-11-18T19:58:09+00:00","dateModified":"2021-11-19T19:35:12+00:00","author":{"@id":"https:\/\/www.rivaliq.com\/#\/schema\/person\/25d1f39d600f34ab36730a3e0ba2c1aa"},"description":"According to our Top Alcohol Brands on Social Media report, these hard seltzer brands are rocking engagement on Instagram.","breadcrumb":{"@id":"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/#primaryimage","url":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/camden-hailey-george-C0nO_LewS-k-unsplash-scaled.jpg","contentUrl":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2021\/11\/camden-hailey-george-C0nO_LewS-k-unsplash-scaled.jpg","width":2048,"height":1366,"caption":"Truly hard seltzer"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rivaliq.com\/blog\/top-hard-seltzer-brands-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rivaliq.com\/"},{"@type":"ListItem","position":2,"name":"Five Hard Seltzer Brands to Watch on Instagram"}]},{"@type":"WebSite","@id":"https:\/\/www.rivaliq.com\/#website","url":"https:\/\/www.rivaliq.com\/","name":"Rival IQ","description":"Social Media Analytics","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rivaliq.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rivaliq.com\/#\/schema\/person\/25d1f39d600f34ab36730a3e0ba2c1aa","name":"Sam Lauron","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rivaliq.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4edd483d534bd284a1cf6c01a29cab5e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4edd483d534bd284a1cf6c01a29cab5e?s=96&d=mm&r=g","caption":"Sam Lauron"},"description":"Sam Lauron is a freelance writer based in Austin, TX. She currently works with creative brands and B2B companies to support their content writing efforts and SEO strategy, and has a writing expertise in digital marketing, branding, and entrepreneurship. When she\u2019s not writing, she spends her time listening to true crime podcasts, tackling DIY projects, and soaking up the sunny Austin weather.","url":"https:\/\/www.rivaliq.com\/blog\/author\/samlauron\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/posts\/28433"}],"collection":[{"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/comments?post=28433"}],"version-history":[{"count":22,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/posts\/28433\/revisions"}],"predecessor-version":[{"id":28463,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/posts\/28433\/revisions\/28463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/media\/28443"}],"wp:attachment":[{"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/media?parent=28433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/categories?post=28433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rivaliq.com\/wp-json\/wp\/v2\/tags?post=28433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}