{"id":28592,"date":"2022-01-04T00:26:19","date_gmt":"2022-01-04T00:26:19","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=28592"},"modified":"2022-01-04T00:29:59","modified_gmt":"2022-01-04T00:29:59","slug":"top-10-tiktok-best-practices","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/top-10-tiktok-best-practices\/","title":{"rendered":"10 TikTok Marketing Best Practices"},"content":{"rendered":"

At the beginning of the COVID-19 global pandemic, I apprehensively joined TikTok. After all, the platform seemed to be geared towards teenagers and college students, not a thirty-something working mother of two. <\/span><\/p>\n

Initially, I mindlessly scrolled the app to combat lockdown boredom. As the lonely days and weeks crept by, I increasingly used TikTok as a coping mechanism to feel connected to the outside world. Before I knew it, the videos served on my For You Page (FYP) were eerily customized. The algorithm synced with my interests and there was no turning back. I was officially hooked, especially by the digital marketing potential on TikTok.<\/p>\n

Unsurprisingly, I wasn\u2019t the only one. As of June 2021, TikTok is now available in over 150 countries, has over 1 billion users<\/a>, and has been downloaded over 200 million times in the United States alone. Not only that, the data indicates that the average time spent on the app is 52 minutes a day. With 26% of users between the ages 25-44 and 80% between the ages 16-34, that\u2019s a lot of time to reach a large swath of prospective target customers via TikTok marketing.<\/p>\n

It\u2019s clear TikTok has prime real estate for brand marketers to reach niche audiences of all ages and geographic locations. So without further ado, here are the ultimate TikTok best practices and examples to implement into your brand\u2019s digital marketing strategy. What can I say? It\u2019s the lead generation for me.<\/p>\n

The FYP<\/h2>\n

First things first, when it comes to TikTok, it\u2019s all about the For You Page (FYP). The FYP is a curated feed of videos from creators a user may not follow, but TikTok\u2019s algorithm thinks they’ll like based on previous interactions on the app. For example, if you regularly double-tap videos about parenting, you\u2019ll come across other videos about parenting the next time you scroll your FYP. It\u2019s also the first page a user sees when opening the app, so it\u2019s the best place for your content to be seen by new-to-you viewers.<\/p>\n

So how do you land on your target customers\u2019 FYP?<\/p>\n

TikTok Best Practice #1: Focus on the metrics that matter<\/h2>\n

For access to TikTok analytics, make sure to designate your account as a business account (as opposed to a creator account). As with most social platforms, TikTok\u2019s goal is to keep people active on the app. Therefore, accounts with content that keep people engaged are rewarded by being shown to more people. When tracking your performance, avoid getting caught up with vanity metrics such as likes and followers. Instead, stick to engagement metrics like engagement rates and totals, view counts, and comments, saves, and shares. Be sure to make use of TikTok\u2019s native analytics or consider a third-party analytics tool<\/a> (like Rival IQ!) to help you keep track of your metrics and<\/i> those of your competitors.<\/p>\n

Ultimately, the best way to get ahead on any social channel is to focus on building community by creating stellar content, interacting with your audiences, and reaching the right people.<\/p>\n

TikTok Best Practice #2: Entertain, inspire or educate<\/h2>\n

This is true of every social media platform, and it\u2019s true on TikTok too. TikTok is a saturated space, with creators churning out content at a rapid rate. With this kind of volume, it\u2019s typical for viewers to scroll past videos unless their attention is immediately piqued.<\/p>\n

In order to stop the scroll, creators must hook audiences right away by delivering content that entertains, inspires, or educates (and sometimes all three at the same time).<\/p>\n

Before spending time and resources making something new, keep the Hero, Hub, Hygiene model<\/a> in mind. This holistic video strategy emphasizes the need for content creation consistency. Here\u2019s a quick breakdown:<\/p>\n