{"id":28615,"date":"2024-07-07T11:47:49","date_gmt":"2024-07-07T11:47:49","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=28615"},"modified":"2024-07-07T19:46:33","modified_gmt":"2024-07-07T19:46:33","slug":"good-engagement-rate-facebook","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/good-engagement-rate-facebook\/","title":{"rendered":"What is a Good Engagement Rate on Facebook?"},"content":{"rendered":"

With over three billion monthly active users reported<\/a> at the end of 2023, Facebook continues to be a top social media platform that should be part of any brand\u2019s marketing strategy. Its massive reach and diverse user base make it a platform that continues to offer plenty of opportunities for brands to engage with their audience and boost visibility.<\/strong><\/p>\n

And as any marketer knows, the key to understanding whether or not your Facebook marketing efforts are paying off is to have a reliable way to measure your content\u2019s performance \u2014 this is where a benchmark engagement rate comes in. But in a world where paid content rules and generating organic reach to cut through the noise is more challenging than ever, what\u2019s considered a good engagement rate on Facebook these days?<\/p>\n

Below, let\u2019s go over what a good Facebook engagement rate is, how marketers can calculate engagement rate for their brand, and a few examples from the top-performing industries on Facebook so you can optimize your upcoming content and increase Facebook engagement<\/a>.<\/p>\n

How to Calculate Your Facebook Engagement Rate<\/strong><\/h2>\n

Before we dive into what a good engagement rate on Facebook is in 2024, it\u2019s important to point out what exactly counts as engagement. At Rival IQ, <\/span>we define engagement as measurable interaction<\/span><\/a> on social media posts. Facebook engagement includes likes, comments, favorites, shares, and reactions.<\/span><\/p>\n

Facebook engagement rate is calculated based on all of these interactions divided by total follower count.<\/span><\/p>\n

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\n Facebook engagement rate = \n<\/strong>Likes + comments + shares + reactions \/ total number of followers.<\/div>\n\n
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This formula will give you the Facebook engagement rate per post. To us, the engagement rate per post is the most accurate metric to help marketers understand how they\u2019re doing in relation to their competitors. Engagement rate per post takes into account post volume and audience size, so it reveals what content is resonating with your audience regardless of how many followers you have.<\/span><\/p>\n

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\n Know what your Facebook engagement rate is with a free Rival IQ trial. <\/p>Get started now <\/a><\/div>\n<\/div>\n\n<\/span><\/p>\n

What is a Good Engagement Rate on Facebook?<\/h2>\n

According to our 2024 Social Media Industry Benchmark Report<\/a>, the median engagement rate for Facebook is 0.063%. Out of the top 25% of brands across all industries \u2014 the brands performing best on social media \u2014 the median engagement rate is 0.19%. Using those numbers as your baseline, it\u2019s clear to see what number you need to reach to have a good engagement rate on Facebook and what your objective should be if you want to perform above the average rate.<\/p>\n

Another factor that goes into engagement rate on Facebook is the posting frequency. When it comes to how often to post on Facebook<\/a>, the median for brands across all industries is 4.69 times per week while brands in the top 25% for engagement post 4.6 times per week.<\/p>\n

Overall rate across industries:<\/b><\/p>\n