{"id":29805,"date":"2022-05-12T23:28:33","date_gmt":"2022-05-12T23:28:33","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=29805"},"modified":"2022-05-12T23:28:33","modified_gmt":"2022-05-12T23:28:33","slug":"top-tiktok-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/top-tiktok-marketing-strategies\/","title":{"rendered":"5 TikTok Marketing Strategies from Top TikTok Creators"},"content":{"rendered":"

At this point, most brands have experimented with \u2014 or at least considered \u2014 weaving TikTok into their social media strategy. With its viral levels of engagement, unique algorithm, and ability to inspire countless cultural trends, the short-form video app has turned the social media marketing world on its head.<\/p>\n

But because it\u2019s still relatively new \u2014 TikTok launched in 2016<\/a>, but wasn\u2019t available in the United States until 2018 \u2014 there\u2019s still so much to learn about what works and what falls flat when it comes to TikTok marketing strategies for brands.<\/p>\n

To get inspiration for your own TikTok marketing strategy, it\u2019s always a great idea to look to those who are creating high-performing content, building engaged audiences, and attracting TikTok users from all corners of the internet to their brands.<\/p>\n

Here are five TikTok marketing strategies that some of the top TikTok creators have used to stand out on the app.<\/p>\n

TikTok Marketing Strategy #1: Publish content consistently<\/h2>\n

Like most social media platforms, it takes time to build an audience and establish your brand awareness on TikTok. Even if you are able to break through the noise, create a highly engaging video or two, and gain a slew of followers, you have to continue to publish content on a consistent basis if you want to keep those active users engaged.<\/p>\n

DTC beverage brand Poppi<\/a> is an example of this. One of their most viewed videos \u2014 which currently has 29.8 million views \u2014 is of their founder explaining her journey to starting the business.<\/p>\n

\"The<\/p>\n

But even after the video hit viral levels, the brand didn\u2019t stop there. Poppi continues to consistently publish engaging content that focuses on its product, explains how it works, and shares sneak peeks of flavor releases.<\/p>\n

One key to Poppi hitting millions of views could be attributed to the brand\u2019s commitment to posting TikTok content<\/a> on a regular basis. According to our social analytics tool, Poppi posts 1.2 videos a day on average, which is greater than its competitors who post 0.79 per day. That means the beverage brand is consistently showing up on TikTok at least seven times a week.<\/p>\n

\"Rival<\/p>\n

Publishing consistently means finding a posting frequency<\/a> that your team can reasonably keep up with. It also means being aware of how often your followers are engaging. For Poppi, that sweet spot is at least once a day. Experiment with a publishing schedule that works for your brand on TikTok and stick with it.<\/p>\n

TikTok Marketing Strategy #2: Be entertaining<\/h2>\n

If your goal is to reach a younger audience, namely, Gen Z, then consider taking your content the entertaining route. Gen Z is known for valuing authenticity from brands, and creating organically entertaining videos on TikTok is one of the best ways to show that you\u2019re authentic.<\/p>\n

According to a study, 65% of Gen Z use the internet for entertainment<\/a>. And considering that around 44% of TikTok users<\/a> are between 18-24 years old, creating content that falls under entertainment may be a great way to draw these users in.<\/p>\n

One great example of this approach comes from language learning platform, Duolingo<\/a>.<\/p>\n

With over 4 million followers<\/a>, Duolingo has amassed TikTok fame for its use of the company\u2019s irreverent mascot, a big green owl named Duo. The owl is the main character in all of Duolingo\u2019s videos, and is often seen participating in trending sounds or activities.<\/p>\n

\"Language<\/p>\n

As a language learning app, Duolingo could\u2019ve easily taken a more expected route by creating language tutorials, for instance. But the use of its wild mascot proved to garner more attention from users, according to the brand\u2019s social media manager<\/a>. Not only does Duo humanize the brand, but it entertains its TikTok audience which ultimately piques their interest and investment in the company.<\/p>\n

Similar to the Wendy\u2019s Twitter strategy<\/a> that inspired countless brand personalities over the years, taking an entertaining approach by humanizing your brand\u2019s social media platforms works well when you have the right audience for it. But there\u2019s a fine line between entertainment and forced antics, so test the waters with a couple TikTok videos before diving all the way into this strategy.<\/p>\n

TikTok Marketing Strategy #3: Go all in on a niche<\/h2>\n

Creating niche content is not an entirely new social media strategy, but it\u2019s one that\u2019s proving to work well on TikTok.<\/p>\n

A great example of this comes from creator Emma Chieppor, known as Excel Dictionary on TikTok<\/a> who uses her page to share quick tips and tricks for all things Excel. Yes, you read that right, Excel. If you\u2019re wondering how a traditional business tool has garnered viral interest on TikTok, it\u2019s largely in part to content creators like Chieppor who found a niche yet relatable opportunity in this remote work era.<\/p>\n

\"TikTok<\/p>\n

The creator was early into her career when COVID hit and she found herself working from home alone and trying to teach herself Excel without the help of co-workers. Once she became proficient, she began to share everything she learned through easy-to-understand TikTok videos.<\/p>\n

Judging by the two million followers Excel Dictionary<\/a> has on TikTok, and the fact that #ExcelTips has over 646 million views, it\u2019s clear that this niche content resonates with many people.<\/p>\n

Plus, her page is also easy to navigate, which is one of the top TikTok marketing best practices<\/a>. The labels let you know exactly what the video is about and what you can expect to learn from it. If you happen to be scrolling and looking for a specific Excel tip, you could easily find it thanks to her visual organization.<\/p>\n

\"TikTok<\/p>\n

Figuring out the niche content you want to publish is a good opportunity to see how well you understand your own brand and who it serves. Not only do you have to know what makes your brand different from the competition, but you need to have a deep understanding of your target audience\u2019s specific needs so you can create original content that caters to them in a way that no one else can.<\/p>\n

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