{"id":29900,"date":"2022-06-06T23:30:55","date_gmt":"2022-06-06T23:30:55","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=29900"},"modified":"2022-06-23T05:37:08","modified_gmt":"2022-06-23T05:37:08","slug":"boost-instagram-post","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/boost-instagram-post\/","title":{"rendered":"How to Boost and Measure a Post on Instagram"},"content":{"rendered":"

Thinking of giving your Instagram posts a boost?<\/p>\n

If you want to boost your ad spend on social media, Instagram is typically the most effective platform, especially for B2C brands<\/a>. And boosted posts are a form of advertising that are typically easier to execute than a full-blown ad \u2014 and are just as effective at reaching new users.<\/p>\n

A lot of time and creative resources go into creating ad content, but boosting a post on Instagram is a great way to get more value out of organic content that you already created in just a few steps.<\/p>\n

If you\u2019re ready to put some of your marketing ad spend behind your Instagram content, here\u2019s how to boost and measure a post on Instagram.<\/p>\n

Boosted Posts vs. Paid Ads on Instagram<\/h2>\n

Boosted posts<\/a> are different from paid ads in a couple of ways.<\/p>\n

First, an ad is created with the sole purpose of being an ad. If you see an ad for a brand and then visit their Instagram page, you won\u2019t see that ad among the other posts on its grid.<\/p>\n

A boosted post, on the other hand, is an Instagram post that\u2019s already been published that you can then boost to an audience by putting money behind it. Boosting an Instagram post helps amplify its reach.<\/p>\n

Another difference between the two is that while you can customize your boosted post\u2019s targeting efforts a bit, you don\u2019t have as many customization options as you do when you create a full ad.<\/p>\n

Even so, boosted posts are a great way to give your content a lift in engagement without putting in extra work to create new ad content.<\/p>\n

How to Boost a Post on Instagram<\/h2>\n

To boost a post on Instagram, you need to have a business or professional account. This ensures that you can measure the post\u2019s performance later on, whether natively through Instagram Insights or with another analytics tool. For marketers who are managing a brand\u2019s Instagram, this shouldn\u2019t be an issue.<\/p>\n

Now, select the post you want to boost. To increase the chances of your boosted post grabbing the attention of new users, it\u2019s always a good idea to boost a post that\u2019s high quality or has already performed well. Your boosted post should reflect your brand and the action you want people to take. This way, once your post is served to a new audience, they\u2019ll be more inclined to give your brand a follow or take whatever action you\u2019re prompting.<\/p>\n

Once you\u2019re ready to boost a post, you can tap the blue button \u2014 as shown in the black box at the bottom right corner of the image below. This option is available underneath every Instagram post you publish.<\/p>\n

\"Instagram<\/p>\n

Next, you\u2019ll walk through the steps of boosting an Instagram post through the app.<\/p>\n

Start by choosing a goal for the post. What do you want people to do when they see this boosted post? What results do you want the post to achieve?<\/p>\n

The options you have for a goal are:<\/p>\n